TRI Commercial / CORFAC International

What TRI Commercial / CORFAC International does

TRI Commercial is a privately held commercial real estate brokerage founded in 1977 and headquartered in San Francisco, operating across Northern California through five offices in San Francisco, Silicon Valley, Walnut Creek, Oakland, and Roseville. The firm offers full-service brokerage across office, industrial, retail, multi-family, and land transactions, a commercial and multifamily property management portfolio covering more than 4 million square feet, and a TRI Consulting practice delivering strategic advisory — including economic development strategy and market research — to municipalities, PBIDs, and developers. The firm is the Northern California member of the CORFAC International network, an affiliated group of privately held CRE firms with referral reach in 48 countries.

The business model is anchored on transaction commissions from acquisitions, dispositions, landlord representation, and tenant representation, supplemented by recurring property management fees and professional services fees from consulting engagements. Six specialty groups — Land Services, Healthcare, Restaurants, Municipalities, Industrial Logistics, and Outdoor Properties — provide vertical depth, while five regional offices provide sub-market density across Northern California. Notable enterprise clients include John Deere, Milgard Windows, and Hertz Equipment Rentals on the industrial side, plus major hospital chains, specialty centers, and doctor groups in healthcare. The firm operates an entrepreneurial broker platform with commission splits escalating to 90% for senior advisors, supporting a sales-led, consultative GTM.

TRI Commercial has 101-250 employees and no disclosed proprietary technology platform; competitive differentiation rests on 40+ years of local Northern California relationships, advanced industry accreditations (CCIM, SIOR, ALC), specialty vertical expertise, and referral access through the CORFAC International network. Recent activity indicates vertical formalization (Medical Specialty Team) and a sustained 2025 broker hiring push across Oakland, Walnut Creek, and the broader Sacramento region.

Name

TRI Commercial / CORFAC International

Legal name

TRI Commercial

Website

https://tricommercial.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

TRI Commercial is a privately held Northern California commercial real estate brokerage founded in 1977, operating five offices across the region and delivering transaction brokerage, property management (4M+ sq ft), and consulting services to enterprise occupiers, investors, and municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Commission-based brokerage services for acquisition, disposition, landlord representation, and tenant representation of commercial properties including office, industrial, retail, land, and multi-family sectors.
2. Property Management Fees: Commercial and multifamily property management services generating recurring management fees. The company manages more than 4 million square feet of commercial property.
3. Consulting Services: Strategic consulting services including comprehensive action plans, economic development strategy, policy advisory, and market research reports.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TRI Commercial is a Northern California commercial real estate firm offering brokerage, property management, and consulting services across office, industrial, retail, multi-family, and land asset classes. The firm provides landlord/tenant representation, investment sales, and specialty services to investors, tenants, property owners, and government clients. Operations are run through five Northern California offices and supported by the CORFAC International affiliate network covering 48 countries.

Product overview

TRI Commercial / CORFAC International operates as a full-service commercial real estate brokerage and property management firm offering a portfolio of integrated services. The core offerings consist of Brokerage Services (office, industrial, retail, multi-family, and land), Property Management (commercial and multifamily, with over 4 million square feet under management), TRI Consulting (strategic advisory with specialist teams), and six specialty groups (Land Services, Healthcare, Restaurants, Municipalities, Industrial Logistics, and Outdoor Properties). The company also publishes a Market Reports research product delivering quarterly sector reports across Northern California. These services are coordinated through five Northern California offices and supported by the CORFAC International network.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services
• Commercial & Multifamily Property Management
• TRI Consulting
• Land Services Specialty Group
• Healthcare Specialty Group
• Restaurants Specialty Group
• Municipalities Specialty Group
• Industrial Logistics Specialty Group
• Outdoor Properties Specialty Group
• Market Reports

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CORFAC InternationalcoreChannel Partner/ Reseller/ Distributor · 1 January 1989TRI Commercial is locally owned and globally connected through its network of affiliates in CORFAC International. CORFAC International offers commercial real estate services with market reach in 48 countries worldwide. Founded in 1989, CORFAC firms completed more than 10,000 lease and sales transactions totaling approximately 400 million square feet of space valued in excess of $7.4 billion. TRI Commercial is the Northern California member of this international network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avison Young: Avison Young is a global, principal-led commercial real estate services firm combining brokerage, property management, and advisory with a partnership/employee-ownership model. Like TRI Commercial, it emphasizes local market expertise supported by an international platform and competes head-to-head in U.S. regional CRE mandates.
• NAI Global: NAI Global is a global network of independently owned commercial real estate brokerage and property management firms. Like TRI Commercial's CORFAC affiliation, NAI members combine local ownership with global referral reach for cross-border CRE transactions and advisory mandates.
• Lee & Associates: Lee & Associates is a privately held, broker-owned commercial real estate firm with offices across North America, offering brokerage, property management, and specialty services. Its entrepreneurial ownership structure and full-service CRE offering closely mirror TRI Commercial's model.
• Kidder Mathews: Kidder Mathews is one of the largest independently owned commercial real estate firms on the West Coast, offering brokerage, property management, and advisory services with offices across Washington, Oregon, California, and other Western states. It is highly comparable to TRI Commercial in model, regional focus, and service mix, with a similar mix of brokerage, property management, and specialty groups.
• Marcus & Millichap: Marcus & Millichap is a leading investment sales brokerage for commercial real estate, specializing in the sale of investment properties across office, industrial, retail, and multifamily. It is comparable to TRI Commercial's investment sales brokerage capabilities, particularly for institutional and private capital clients.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering brokerage, property management, valuation, and consulting. It competes with TRI Commercial in the same Northern California submarkets but with deeper capital markets, research, and global occupier services resources.
• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, property management, valuation, and investment management globally. It overlaps with TRI Commercial's brokerage, property management, and consulting offerings but operates at a vastly larger scale and competes for the largest institutional mandates.
• Newmark Group: Newmark is a publicly traded commercial real estate services firm offering leasing, investment sales, property management, and advisory services across the U.S. and globally. It competes with TRI Commercial in Northern California capital markets and agency leasing and absorbed the legacy Cornish & Carey brokerage franchise historically tied to the Bay Area.
• JLL (Jones Lang LaSalle): JLL is a leading global commercial real estate services firm with brokerage, property management, capital markets, and advisory operations. Its full-service CRE platform is comparable in scope to TRI Commercial's services, though JLL operates at global scale and serves large enterprise and institutional clients.
• Colliers International: Colliers is a global diversified professional services and commercial real estate firm with brokerage, property management, valuation, and advisory operations. It is comparable to TRI Commercial across the full CRE services stack but at materially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/tricommercial
• Facebookfacebook.com/tricommercial
• LinkedInlinkedin.com/company/50464

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRI Commercial / CORFAC International