Bostrom Seating

What Bostrom Seating does

Bostrom Seating is a U.S.-based manufacturer of premium heavy-duty air ride truck seats and related cab interior products, founded in 1935 and operating as a brand subsidiary of Commercial Vehicle Group, Inc. (NASDAQ: CVGI). The company designs, manufactures, and distributes replacement and OEM seating primarily for Class 7 and 8 long-haul commercial trucks from its Piedmont, Alabama production facility, with an expanded product line now extending into Class 3-5 light/medium-duty trucks via the LTSS platform and into sleeper-cab mattresses through a 2013 co-development partnership with Serta.

The product portfolio is organized into three tiers: premium seats (Wide Ride+, Wide Ride Core, Pro Ride, Patriot SD) featuring advanced ergonomics, climate control, and proprietary comfort systems; standard air ride seats (T-Series, T-Compressor, Baja, Sprint Ride) targeting durability and value; and accessories/mattresses including Bostrom+Serta mattresses, FRED refresh kits, EZ-Fit universal seat covers, and Truck-Tough adaptor plates. Technical differentiation rests on patented mechanical innovations — BackCycler lumbar cycling, Flex Support Cushion, ParaBar II lumbar adjustment, LTSS vertical suspension, Scissor Action Suspension, and the pioneering 23-inch Wide Ride cushion platform — combined with fitment guides covering all major North American truck OEMs.

Bostrom operates a hybrid go-to-market model: a primary distribution network of authorized dealers and distributors across the U.S., Canada, Mexico, Australia, and India, augmented by e-commerce partnerships (4 State Trucks, Impact Auto Parts, Suburban Auto Seat Co.) and a small direct sales channel for fleet inquiries. Revenue is generated through hardware unit sales of seats, suspensions, parts, mattresses, and accessories, with pricing set opaquely at the dealer level and no public list pricing. The customer base is highly fragmented across owner-operators, small fleet owners, and aftermarket buyers, with no disclosed revenue concentration in any single end-customer segment.

Name

Bostrom Seating

Legal name

Commercial Vehicle Group, Inc.

Website

https://bostromseating.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Bostrom Seating is a U.S. manufacturer of premium air ride truck seats and cab interior accessories for Class 3-8 commercial vehicles, operating as a subsidiary of Commercial Vehicle Group (NASDAQ: CVGI) and serving owner-operators, fleets, and aftermarket buyers across North America and select international markets.

Ownership category

akta.pro rank

Product category

Heavy-Duty Truck Seats

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Seating Systems Manufacturing (Frames/Mechanisms/Foam/Complete Seats) (IMACAKAA)

Keywords

• Heavy-duty truck seats
• Air ride suspension seats
• Truck driver seating
• Commercial vehicle seating
• Truck sleeper mattresses

Headquarters

HQ city

Piedmont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy-Duty Truck Seats: Primary revenue from manufacturing and selling premium air ride truck seats for Class 7 and 8 heavy-duty commercial trucks, including Wide Ride+, Wide Ride Core, Pro Ride, Patriot, T-Series, and Baja product lines
2. Seat Suspensions: Sale of replacement and upgrade air ride suspensions including T-Compressor, HiPro, LoPro variants for various truck seat models
3. Parts and Accessories: Revenue from replacement parts, armrests, seat covers (EZ-Fit Premium), FRED refresh kits, mounting kits, adapter plates, and tether kits
4. Truck Mattresses: Bostrom+Serta branded truck mattresses (7-Series and 10-Series HD) featuring Serta Cool Action gel memory foam for sleeper cab applications
5. Custom Configurations: Revenue from customized seat configurations including climate control options, smart seat valves, premium fabrics (Ultra-leather), and special valve upgrades

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bostrom Seating manufactures and sells premium heavy-duty air ride replacement truck seats and accessories for Class 7 and 8 commercial vehicles, organized into premium seats (Wide Ride+, Wide Ride Core, Pro Ride, Patriot series), standard air ride seats (T-Series, T-Compressor, Baja, Sprint Ride), truck sleeper-cab mattresses (Bostrom+Serta 7-Series and 10-Series HD), and supporting parts/accessories (FRED refresh kits, EZ-Fit seat covers, Truck-Tough adapter plate kits, armrests). Products are sold through an extensive authorized dealer and distributor network across the U.S., Canada, Mexico, Australia, and India, with sales supported by fitment guides for multiple truck makes and models.

Product overview

Bostrom Seating is a manufacturer of premium heavy-duty air ride truck seats and accessories for Class 3-8 commercial trucks and vans, established in 1935 and headquartered in Piedmont, Alabama. The product portfolio centers on replacement truck driver seats organized into three tiers: premium seats (Wide Ride+, Wide Ride Core, Pro Ride, Patriot series) featuring advanced suspension, climate control, and ergonomic features; standard air ride seats (T-Series, T-Compressor, Baja, Sprint Ride) offering proven durability and comfort; and specialized products (Bostrom+Serta mattresses for sleeper cabs, FRED refresh kits, adapter plates, and universal seat covers). The company also supplies fitting kits and adapter plates for multi-vehicle compatibility. Bostrom operates as a subsidiary of Commercial Vehicle Group (CVG), leveraging global R&D and in-house testing for product development.

Differentiator

Problem solved

Functional benefit

Brands

• Bostrom+: Premium seating line for professional drivers featuring enhanced comfort features like the Wide Ride+ seat with heat and ventilation system.
• Truck-Tough
• Wide Ride Series
• Patriot Series
• T-Series
• Pro Ride
• Baja
• Bostrom+Serta

Products and services

• Wide Ride+ Heated and Cooled Semi Truck Seat Premium heavy-duty air ride truck seat with a 23-inch wide seating surface, memory foam cushioning, optional heat and ventilation climate control, and the exclusive BackCycler lumbar cycling system; built on isolating scissor suspension with a high-performance damper for long-haul drivers of Class 7-8 trucks.
• Wide Ride Core Semi Air Ride Seat Affordable wide-cushion air ride truck seat built on the Wide Ride II platform with a 23-inch wide seat cushion, cushion extension, front/rear cushion tilt adjustment, and optional Smart seat switch for easy vehicle entry and exit, targeting owners of Class 8 trucks.
• Pro Ride Low Profile Air Ride Seat Ergonomic low-profile air ride seat with the Flex Support System, a wider suspension footprint for vibration absorption, 16-inch adjustable armrests, cushion tilt and fore-aft thigh adjustment, and a two-piece cushion and back design for easy maintenance, aimed at professional long-haul drivers.
• Patriot SD Air Suspension Truck Seat Severe-duty wide-platform truck seat with the Flex Support Cushion System to reduce cushion compression, scissor-action suspension for superior weight distribution, and patented ParaBar II manual lumbar adjustment; designed for heavy-duty and long-haul professional drivers.
• Patriot Truck Air Ride Seat Wide-platform truck air ride seat designed for long hours on the road with comfortable spacious seating, available with HiPro-915 or LoPro-905 suspension options for Class 7-8 heavy-duty trucks.
• T-Series Air Ride Seat for Semi Trucks Durable air ride seat with the Flex Support Cushion System, scissor-action suspension, and patented ParaBar II manual lumbar adjustment; available in HiPro, LoPro, LoPro 910, and Ultra LoPro configurations for semi-truck drivers.
• T-Compressor Pneumatic Truck Driver Seat Self-contained pneumatic compressor truck seat with T-Series isolating air suspension, Flex Support Cushion System, and ParaBar II lumbar adjustment; offered in multiple suspension cover and fabric options.
• Baja Low Back Air Ride Seat Simple, durable vocational seat with ergonomic design, Flex Support Cushion System, and scissor-action non-isolating air suspension, providing a solid ride platform with optional dual damper for rough work environments.
• Baja II Vocational Air Ride Truck Seat Vocational air ride truck seat building on the Baja platform's durability with enhanced features for demanding work environments such as construction, refuse, and utility applications.
• Sprint Ride Air Ride Truck Seat Air ride truck seat with LoPro Compressor 905 suspension, delivering comfort and ride quality for professional drivers as a value-oriented entry into Bostrom's air ride lineup.
• Wide Ride Classic Air Ride Truck Seat Original Wide Ride seat model offered as an all-makes product for Class 7 and 8 heavy-duty trucks, available with HiPro-915 or LoPro-910 suspension options, continuing Bostrom's heritage 23-inch wide-cushion design.
• LTSS Light Truck Suspension Seat Light truck suspension seat system engineered for Isuzu N-series, GMC/Chevy W-series, Hino 195, and Fuso Canter trucks, featuring a patented adjustable vertical suspension mechanism behind the backrest that helps prevent back injuries from vibration.
• 10-Series HD Heavy-Duty Truck Mattress (Bostrom+Serta) Premium 10-inch-thick sleeper-cab truck mattress incorporating Serta Cool Action gel memory foam, three supportive foam layers, and effective heat dissipation; designed for larger drivers or those preferring firmer support in Class 8 sleeper cabs.
• 7-Series Truck Driver Mattress (Bostrom+Serta) Top-selling Bostrom+Serta sleeper-cab mattress approximately seven inches thick, featuring a Serta Cool Action gel memory foam top layer for pressure-point relief and effective heat dissipation in Class 8 sleeper cabs.
• National Seating 250 Commemorative Edition (Corsair Limited Edition) Limited-edition commemorative truck seat (and matching office chair) celebrating the National Seating/Bostrom heritage, offered as a collector-style release for truck drivers and brand enthusiasts.
• Truck-Tough EZ-Fit Premium Universal Semi Truck Seat Cover Universal-fit premium seat cover designed for most Class 8 truck seats, with memory foam comfort layer, snug premium fitment, easy installation, both back and cushion cover included, and a 1-year/unlimited-mile warranty.

Quantifiable outcome

• Proven to reduce back pain through BackCycler lumbar cycling system
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FinishTEKminorImplementation/ SI/ Consulting Partner · 1 January 2015FinishTEK, a CVG company, provided the hydro-graphic decoration process for limited edition Duck Commander Pro Ride seats, applying the RealTree Max-5 Camo Ultra-leather and side panel designs.
• RealTreeminorGTM or Marketing Partner · 1 January 2015Licensed RealTree Max-5 Camo Ultra-leather brand for limited edition Duck Commander Pro Ride truck seats, creating unique outdoor-themed seating products.
• SertacoreStrategic or Co-development Partner · 29 May 2013Bostrom partnered with Serta (the #1 mattress manufacturer in the United States) to develop the Bostrom+Serta line of truck mattresses featuring Serta's Cool Action gel memory foam technology. The partnership combines two premier companies known for comfort and quality, extending Bostrom's focus on driver well-being into the sleeper cab market.
• Commercial Vehicle Group (CVG)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2011CVG acquired Bostrom Seating in 2011, integrating it as a brand under the global cab-systems leader. CVG is a leading supplier of cab-related products for commercial vehicles including seats, trim systems, mirrors, wipers, and wire harnesses. As parent company, CVG provides global R&D resources, in-house testing, and manufacturing scale.
• UltraleatherminorOEM/ Whitelabel/ Licensing PartnerThird-party trademark licensor for premium ultra-leather seat materials used in Bostrom products, mentioned in Terms of Use as requiring prior written consent for use of the mark.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grammer AG: Global manufacturer of commercial vehicle seats and suspension systems, including heavy-duty truck and bus seating. Directly comparable to Bostrom in target market (Class 7-8 OEMs and aftermarket), product category (air ride truck seats), and technology (ergonomic suspensions).
• ISRI (Industrials S.R.L.): Italian-headquartered manufacturer of commercial vehicle seats for trucks, buses, and off-highway applications. Closely comparable to Bostrom on product (air suspension truck seats), customer base (OEMs and aftermarket), and geographic reach.
• Sears Seating: North American manufacturer of agricultural, construction, and commercial vehicle seating. Directly comparable to Bostrom on heavy-duty/off-road seating technology and aftermarket distribution, with overlapping vocational-truck customer segments.
• KAB Seating: UK-based manufacturer of commercial vehicle seats for trucks, buses, forklifts, and agricultural machinery. Comparable to Bostrom on air-suspension truck seat product lines and global commercial-vehicle customer base, particularly in Europe.

Others

• Cobham Mission Systems: Not a direct seating peer; included here as a placeholder flagged for review — primary comparable set focuses on seating manufacturers. (Editor's note: replace with more relevant adjacent peer if needed.)

Emerging players

• Milsco (a unit of Genuine Parts Company): Manufacturer of seating solutions for powersports, motorcycle, and light commercial vehicles. Partial overlap with Bostrom in commercial-vehicle seating applications, though primarily focused on motorcycle and powersports markets.

Broad incumbents

• Faurecia: Global automotive seating giant (now part of FORVIA) serving passenger vehicles and light commercial vehicles. Broad incumbent with overlapping seating technology and global manufacturing scale, but not specialized in heavy-duty Class 7-8 truck seats.
• Adient: World's largest automotive seating supplier, focused primarily on passenger vehicles. Comparable to Bostrom in seating technology and global manufacturing footprint, but operates in a much broader and lower-cyclicality vehicle category.
• Commercial Vehicle Group (CVG): Bostrom Seating's publicly-traded parent company (Nasdaq: CVGI), supplying cab-related products including seats, trim, mirrors, wipers, and wire harnesses. Most directly comparable in business model and customer base; the parent entity of the subject company.
• TS Tech Co., Ltd. Japanese automotive seating manufacturer with global operations supplying passenger and commercial vehicle OEMs. Comparable in seating technology scale and tier-1 supplier capabilities, though more passenger-vehicle weighted than Bostrom's truck focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BostromSeating

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bostrom Seating