What NERD does

NERD株式会社 is a privately held Japanese digital agency founded on November 2, 2017, headquartered in Sumida, Tokyo, with a staff of approximately 50 including part-time and contract workers. The company operates a diversified portfolio of interconnected digital service brands: MAQE, a free-start website creation CMS with a bundled production-outsourcing tier; DETECT, an analytics platform that integrates Google Analytics and Google Search Console data into automated, marketing-specialist-designed reports; Animemiru, an entertainment magazine with over 400,000 monthly readers covering anime content; and ZINE, a marketing knowledge platform publishing consulting frameworks and case studies. Supporting services include dedicated-director website production (the Leave it service, 300,000 yen initial + 10,000 yen/month maintenance), specialized WEB+SNS advertising for medical institutions (20% of monthly ad spend plus 150,000 yen setup), full SEO services, and outsourced marketing department engagements targeted at growth-stage and IPO-preparing companies.

NERD's go-to-market blends a sales-led vertical focus on Japanese medical institutions (beauty clinics, orthodontic dental clinics) with a direct-to-consumer "丸投げ" full-outsourcing model for SMBs, plus a self-serve PLG channel via MAQE. The "Leave it" web-production service has served 500+ companies with a 4.9 customer-satisfaction rating, and MAQE's production outsourcing tier surpassed 100 client companies in June 2025. Adjacent to the core digital agency business, NERD operates NERD GOLF — a physical indoor golf practice facility in Nagareyama City, Chiba, equipped with professional-grade TrackMan and GC Quad launch monitors, offering hourly rentals, professional lessons, club fitting, customization, a subscription plan at 11,000 yen/month, and an associated online store for branded merchandise launched in August 2025.

Revenue is generated through a mix of one-time project fees, percentage-of-ad-spend management fees, monthly subscriptions, hourly facility usage, and retail merchandise sales. The company is privately held with no disclosed external funding, no parent company, and serves clients primarily within Japan's Kanto Region. Operating officer Tanaka Masago (田中 将伍) is identified as the responsible executive. NERD has received multiple third-party recognitions in 2025–2026, including the Bizitora Award "Homepage Production Department – Direction Skill No.1" (Kanto Region) and listings on SEO and web-production directories.

Name

NERD

Legal name

NERD株式会社

Website

https://nerd.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NERD is a privately held Tokyo-based digital agency with ~50 staff offering web production, a proprietary CMS (MAQE), analytics platform (DETECT), medical-clinic advertising, SEO, and a physical indoor golf facility (NERD GOLF), serving SMBs and medical institutions in Japan's Kanto Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sumida

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Web Production Services: Website and landing page production services. NERD provides end-to-end web production including planning, design, content creation, photography, video production, and ongoing management. Pricing varies by project scope with dedicated account directors assigned to each client.
2. Medical Web + SNS Advertising Management: Specialized advertising management service for medical institutions (beauty clinics, orthodontic clinics) using Google, Instagram, Facebook, TikTok, LINE, and YouTube. Fee structure: 20% of monthly ad spend as management fee, plus 150,000 yen initial setup fee.
3. MAQE Website Creation Service: CMS-based website creation service with a production outsourcing tier. Includes update/refresh services with three plan tiers (Ume: 10,000 yen, Take: 20,000 yen with bonus, Matsu: 30,000 yen with bonus). Clients can also manage updates themselves post-launch.
4. DETECT Analytics Platform: Monthly subscription website analytics service integrating Google Analytics and Search Console data. Priced at 5,000 yen/month with optional customization at 10,000 yen+, consultant comments at 50,000 yen+, and consultant meetings at 200,000+ yen per session.
5. NERD GOLF Indoor Golf: Indoor golf facility offering hourly rental of TrackMan (3,300 yen/hr) and GC Quad (2,200 yen/hr), professional lessons (PGA pro at 11,000 yen/hr, advisor at 5,500 yen/hr), club fitting, customization, shop sales, and subscription plans (11,000 yen/month unlimited use).
6. NERD Golf Online Store: E-commerce platform selling NERD and NERD GOLF branded merchandise including apparel (parkers, T-shirts) and golf accessories (markers, gloves, balls). Customers nationwide can purchase via the online store.
7. Marketing Consulting / Outsourced Marketing Department: Full marketing department outsourcing service where NERD acts as the client's marketing team. Covers strategy planning and execution for companies looking to grow revenue or prepare for IPO.
8. SEO Services: Comprehensive SEO measure services covering on-page, off-page, and content SEO. Targets companies lacking in-house resources or seeking to improve search rankings and website traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NERD is a Japanese digital agency providing end-to-end web production (planning, design, development, content, SEO, photography, video), specialized medical-institution web+SNS advertising management, and proprietary software products including the MAQE website creation CMS and DETECT website analytics reporting platform. The company also operates the NERD GOLF indoor golf practice facility equipped with TrackMan and GC Quad launch monitors, and media properties Animemiru (400,000+ monthly readers) and ZINE (marketing knowledge site).

Product overview

NERD is a Japanese digital agency offering a portfolio of interconnected digital services. The core offerings include: MAQE (a self-serve CMS website creation platform with associated production agency service), DETECT (integrated Google Analytics + Search Console reporting), and リーブイット (Leave it - an affordable website production service with dedicated directors). Supporting services include Web Production, Development, Medical-focused WEB+SNS Advertising, Marketing Outsourcing, SEO Measures, and SEO Article Production. NERD also operates two sub-brands: Animemiru (entertainment magazine with 400K+ monthly readers) and ZINE (marketing knowledge platform), plus NERD GOLF (indoor golf facility with TrackMan/GC Quad equipment). The MAQE service recently expanded with post-publication update support, and the company launched its own e-commerce store in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• MAQE: Free-start website creation service (CMS) allowing non-IT engineers and designers to create websites quickly and easily.
• Animemiru（アニメミル）
• ZINE（ジン）
• DETECT
• NERD GOLF
• リーブイット
• NERD オンラインショップ

Products and services

• MAQE Free-starting website creation service (CMS) designed to enable non-IT engineers and designers to create professional websites quickly, easily, and affordably. Includes a production outsourcing tier for clients preferring hands-off engagement.
• DETECT Website analytics reporting service that integrates Google Analytics and Google Search Console data into unified, automatically generated reports designed by marketing specialists for easy interpretation without requiring analytics expertise.
• Leave it (リーブイット) Web Production Affordable website production service offering high-quality homepage creation at 300,000 yen initial cost with dedicated directors, no additional fees until publication, and 10,000 yen/month maintenance. Delivered in 3 weeks with 5-page responsive site, SEO, SSL, WordPress posting, server, domain, and GTM/GA tagging included.
• Web Production / Web制作 Results-focused website production service offering conversion-optimized sites and landing pages, with capabilities extending to product photography and video production. Targets businesses that prioritize outcomes over deliverables.
• Development / 開発 Smartphone app and web service development services. NERD handles custom software development projects using accumulated successful methodologies.
• Medical WEB+SNS Advertising Service Specialized advertising service for medical institutions including cosmetic surgery and orthodontic clinics. Covers Google, Instagram, Facebook, TikTok, LINE, and YouTube with integrated web and SNS advertising operations. Priced at 20% of monthly ad spend plus 150,000 yen initial setup fee.
• Marketing Outsourcing / マーケティング Marketing outsourcing service allowing companies to delegate their entire marketing department to NERD. Provides strategy planning through execution support for companies seeking sales growth or IPO preparation.
• SEO Measures / SEO対策 Comprehensive SEO solution covering internal optimization, external factors, and content strategy. Addresses issues including limited internal resources, ranking stagnation, and traffic decline.
• Animemiru / アニメミル Entertainment magazine operated by NERD with over 400,000 monthly readers. Features anime analysis articles covering plot foreshadowing and character deep-dives, serving as both a media brand and awareness vehicle.
• ZINE / ジン Information site aggregating NERD's marketing consulting knowledge, frameworks, and methodologies with case studies. Targets web managers and business owners seeking marketing expertise.
• NERD GOLF SHOP and workshop-integrated indoor golf practice facility in Nagareyama City, Chiba. Offers TrackMan and GC Quad-powered practice, lessons with certified instructors, club fitting, customization services, and a golf shop. Hourly rental from 2,500 yen, subscription at 11,000 yen/month for unlimited use.
• NERD Online Shop Official e-commerce store for NERD and NERD GOLF branded merchandise including t-shirts, parkers, golf markers, gloves, and golf balls. Available nationwide.

Quantifiable outcome

• 500+ companies served with website production through dedicated director model, achieving 4.9/5 customer satisfaction
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google (Google Analytics / Google Search Console)coreTechnology or IntegrationDETECT platform integrates with Google Analytics and Google Search Console APIs to consolidate both data sources into unified automated reports. NERD acts as a value-added layer on top of Google's free analytics tools, offering marketing-specialist-designed reporting for clients who need more actionable insights than raw Google data provides. DETECT's Google integration is the technical foundation of the service, requiring client account permission grants for data access.
• TrackMancoreTechnology or IntegrationNERD GOLF operates as a TrackMan-equipped facility, using TrackMan 4 launch monitor technology for golf swing analysis, ball flight measurement, and data-driven instruction. TrackMan is the official measurement device used in PGA Tour competition and represents the highest standard in golf launch monitor technology. NERD GOLF is one of the few facilities in Chiba prefecture offering TrackMan for hourly rental.
• GC Quad (by Foresight Sports)coreTechnology or IntegrationNERD GOLF provides access to GC Quad, a camera-based launch monitor offering the highest precision among camera-type golf measurement devices. GC Quad captures 10,000 images per second at impact to measure ball flight, spin rates, launch angles, and club data. Used by professional golfers including Bryson DeChambeau and Rickie Fowler for swing analysis and improvement. NERD GOLF is the only facility in Chiba offering GC Quad for hourly rental.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Members Inc. Listed Japanese digital agency (TSE:2130) providing web production, digital marketing, and DX consulting to mid-market and enterprise clients. Comparable because it sells a similar portfolio of integrated web + marketing services to Japanese SMBs and uses a dedicated-team / 'outsourced marketing department' model — directly overlapping with NERD's web production, MAQE, and marketing outsourcing services.
• Webflow: US-based visual website builder and CMS platform with a marketplace of agencies and freelancers offering production services. Comparable because Webflow's SaaS website builder competes directly with NERD's MAQE self-serve CMS offering, and its agency ecosystem overlaps with NERD's 'Leave it' production service model — particularly for non-technical SMB buyers.
• GOLFTEC: US-based chain of indoor golf instruction centers using launch monitor technology (TrackMan and Foresight) for swing analysis, club fitting, and lessons. Comparable because NERD GOLF operates the same tech-enabled indoor golf concept (TrackMan + GC Quad) with lessons, club fitting, and hourly/subscription access — directly mirroring GOLFTEC's facility model.

Broad incumbents

• Septeni Holdings: One of Japan's largest listed digital advertising holding companies (now part of Dentsu group). Comparable because it operates the same digital advertising and marketing services that NERD's medical WEB+SNS advertising service covers, but at much larger scale and across more verticals. Overlaps on multi-channel paid social management (Google, Instagram, Facebook, TikTok, LINE, YouTube).
• Digital Garage: Listed Japanese internet company (TSE:4819) with digital marketing, payment, and crypto/fintech businesses. Comparable as a broad incumbent in Japanese digital marketing services, overlapping with NERD's web production, advertising, and SEO offerings, though it operates at significantly larger scale with broader technology infrastructure.
• Trystage: Listed Japanese digital marketing company (TSE:3635) providing web production, advertising operations, and content marketing. Comparable because it sells a similar service bundle (web + advertising + content) to Japanese SMB and mid-market clients — directly competing with NERD's web production, MAQE, and medical advertising offerings at a larger scale.
• Wix.com: Global website builder platform serving SMBs and individuals with self-serve site creation and (via Wix Studio) agency partnerships. Comparable as a broad incumbent in the website creation category that NERD's MAQE competes against for non-technical Japanese SMB buyers, though Wix operates at vastly larger scale and global reach.
• FreakOut Holdings: Listed Japanese digital advertising technology company (TSE:6094) providing programmatic advertising and data-driven marketing solutions. Comparable as a Japanese incumbent in the same digital advertising category that NERD's medical WEB+SNS advertising service operates in, with broader DSP/SSP infrastructure that NERD does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NERDTEAMPR
• YouTubeyoutube.com/channel/UCLGluHyrSP4onqVbgXmj_7Q
• Facebookfacebook.com/nerdteampr
• Instagraminstagram.com/ruiz1010temmyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NERD