Brumark

What Brumark does

Brumark is a U.S. trade show and event flooring solutions company founded in 1983 in Atlanta, Georgia, operating as a subsidiary of the diversified Exploring, Inc. conglomerate. The company manufactures, distributes, and installs a broad portfolio of flooring products for the exhibit and live events industry, including trade show carpet (10-foot wide nylon in 16, 30, and 50 oz. face weights), rollable vinyl (FlexFloor line), luxury vinyl tile (Perfect Plank), specialty raised flooring systems (Magnitude with magnetic LVT panels and RGB LED edges, Altitude R&R interchangeable surface, Titan for heavy vehicle loads, Elevate polycarbonate), and dye-sublimated custom printed flooring. Custom services include PMS color-matched carpet dyeing, logo inlays, custom fabrication, cut-and-square, binding, and rental.

Brumark serves a horizontal customer base of trade show exhibitors, event planners, auto show operators, museums, and large-scale entertainment activations (e.g., The Marvel Experience, American Airlines Sky Ball). Go-to-market combines a nationwide enterprise field sales team of Client Experience Managers and Account Managers, an e-commerce sample/request channel, and direct event-driven marketing at industry conferences such as ExhibitorLIVE. The company operates ~95,000 sq ft of manufacturing in Dalton, GA (the U.S. carpet capital), a fabrication and distribution facility in Las Vegas enabling same-day carpet delivery, and a nationwide professional installer network with quote-based pricing across rental and purchase options.

Revenue mechanics blend one-time product sales, recurring rental subscriptions, and professional installation/custom fabrication services. Differentiators include the industry's largest in-stock color library, first-mover status on 10-foot wide exhibit carpet, integrated recycling (Brumark Recovery Program), and the Brumark Sensor Floor—an embedded sensor product (partnered with Sencorables) that captures presence, location, movement, direction, and dwell-time data for exhibitor analytics.

Name

Brumark

Legal name

Brumark

Website

https://brumark.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Brumark is a U.S. trade show and event flooring solutions company that manufactures, distributes, and installs carpet, raised flooring, luxury vinyl tile, and custom printed floors for exhibitors, event planners, auto shows, and museums. Founded 1983, it operates from Atlanta, Dalton, and Las Vegas as a subsidiary of Exploring, Inc.

Ownership category

akta.pro rank

NAICS

Floor Covering Retailers (449121), Flooring Contractors (23833)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Tufted Floor Coverings Manufacturing (IMAOAJAE)

akta.pro secondary industries

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Trade show flooring
• Event carpet
• Raised flooring systems
• Custom printed flooring
• Exhibit flooring accessories

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Flooring Product Sales: Sale of trade show and event flooring products including carpet, raised flooring, vinyl flooring, turf, and accessories. Products available in various weights, styles, and custom configurations.
2. Flooring Rentals: Rental options available for raised flooring systems and other products, allowing customers to use products for specific events without purchase.
3. Installation Services: Professional installation services by experienced installers nationwide, including expert on-site supervision by account managers.
4. Custom Fabrication Services: Custom carpet dyeing, logo inlays, and custom designs for branded flooring solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Brumark manufactures and supplies trade show and event flooring, including trade show carpet, raised flooring, vinyl flooring, custom printed flooring, carpet padding, edge taping, and carpet reels/accessories. The company also provides installation and dismantling services for exhibitors, and ships stocked orders within 24 hours from its USA-based manufacturing facility in Atlanta.

Product overview

Brumark is a trade show and event flooring solutions provider offering an extensive portfolio of flooring products and services. The core product offerings include trade show carpet in various weights (10' Advantage line in 16, 30, and 50 oz.; 10' NexGen; 10' Spectrum; 12' Splash; Eventure indoor/outdoor line), rollable vinyl flooring (FlexFloor with collections including Exotic Hardwoods, Stone Works, Designer Collection, and FlexFloor Clear Choice for custom printing), luxury vinyl tile (Perfect Plank Wood and Stone), raised flooring systems (Magnitude with LED-lit edges, Elevate, Altitude R&R, and Titan), specialty flooring (Hi-Shine mirror-finish, turf), padding solutions (Rebond, Ultra Step Polyurethane), and printed flooring options (Dye Sub Carpet). Services include professional installation, custom designs (inlays, logos), custom dyeing, binding, cut & square, and freight. The company operates as a total flooring solutions specialist serving the exhibit, event, and automotive industries nationwide with distribution in Las Vegas and manufacturing facilities in Dalton, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• XL Carpet: 10-foot wide nylon carpet line available in 18, 32, and 50 oz. weights with custom dyeing capabilities
• NexGen
• FlexFloor
• Magnitude
• Altitude R&R
• Easy Click

Quantifiable outcome

• Same-day carpet delivery available in Las Vegas
• +2 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• FERN (Future of Events Recycled Nylon)coreStrategic or Co-development Partner · 1 March 2026Partnership to advance sustainable flooring standards. FERN provides leadership while Brumark provides infrastructure for sustainability initiatives in the exhibition industry.
• EXHIBITOR MagazinecoreGTM or Marketing Partner · 1 February 2020Brumark partners with EXHIBITOR Magazine to provide flooring graphics for key show areas at EXHIBITORLIVE conferences including the Connection Zone, The Square networking areas, exhibit hall entrance, and awards ceremony. This partnership showcases Brumark flooring capabilities to industry attendees.
• SencorablesflagshipTechnology or Integration · 1 March 2017Partnership to launch Brumark Sensor Floor powered by Sencorables - cutting-edge flooring solution using patented sensor technology to collect real-time metrics on presence, location, movement, direction, and dwell time of people in spaces.
• ID3 Group (Sister Company)coreStrategic or Co-development Partner · 1 March 2017Brumark collaborates with sister company ID3 Group for custom fabrication and 3Dimensioneering services, creating unique exhibit designs and alien sculptures for trade show booths.
• EDPA FoundationcoreStrategic or Co-development Partner · 1 August 2012Brumark donated $25,000 to EDPA Foundation endowment fund over five years as part of commitment to exhibit industry. EDPA Foundation provides financial support for families of industry members and awards scholarships.
• EDPA University Affiliation ProgramminorStrategic or Co-development PartnerBrumark is an EDPA Founding Grantor supporting the University Affiliation Program which connects exhibit design students with industry opportunities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Shaw Industries: Major commercial carpet manufacturer (Berkshire Hathaway subsidiary) with broad commercial flooring portfolio. Adjacent competitor with potential to scale into event-grade or modular flooring categories.
• Mohawk Industries: Largest U.S. carpet and flooring manufacturer with commercial carpet portfolio. Could enter or expand in event flooring and competes indirectly as a giant in tufted carpet supply chains.
• Interface: Leading modular carpet tile manufacturer focused on commercial sustainability (Carbon Cooldown, Mission Zero). Overlaps in commercial-grade modular flooring and corporate sustainability positioning relevant to exhibition venues.
• Tarkett: Global flooring manufacturer with extensive commercial LVT and carpet portfolio. Comparable as a broad-line supplier that could bundle event flooring into commercial accounts and hospitality/event verticals.

Direct peers

• SnapLock Industries: Manufacturer of interlocking modular flooring tiles used at trade shows, exhibitions, and events. Competes head-on with Brumark's portable and raised flooring systems on rapid-install, reusable event flooring.
• Flagship Carpets: Manufacturer of custom and logo carpets including commercial and trade show rugs. Competes directly in custom-dyed and inlay carpet solutions for branded exhibits.
• Signature Systems Group: Manufacturer of modular and portable flooring systems including trade show and event flooring. Direct rival across tent/event flooring and overlay markets with overlapping products in raised and interlocking tiles.
• Greatmats: Specialty retailer/distributor of event and trade show flooring including carpet tiles, portable flooring, and gym/event flooring. Overlaps in trade show and exhibition flooring with a broader catalog of specialty surfaces.
• Jessup Manufacturing: Manufacturer of specialty flooring, mats, and anti-slip surfaces sold into event, exhibit, and stage applications. Comparable in event-grade surface manufacturing with overlapping trade show distribution.
• Trade Show Floors: Specialty provider of trade show and exhibit flooring products and rental services. Directly comparable rental/installation model serving the same exhibitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brumarkflooring
• Facebookfacebook.com/brumark
• LinkedInlinkedin.com/company/brumark
• Instagraminstagram.com/brumarkflooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brumark