Exhibitor Magazine Group

Name

Exhibitor Magazine Group

Legal name

Exhibitor Group

Website

https://exhibitoronline.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Show and Event Marketing Education

NAICS

Convention and Trade Show Organizers (561920), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Trade show education
• Event marketing certification
• Exhibit design awards
• Corporate event training
• Trade show publication

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Paid magazine subscriptions for EXHIBITOR Magazine content, including access to articles, research, and back issues.
2. Conference & Event Revenue: Revenue from EXHIBITOR*LIVE* annual conference attendance, exhibit hall participation, and session registrations.
3. EXHIBITOR eTrak Online Sessions: Pay-per-session and multi-session passport packages for live online educational sessions. Single sessions at $425; multi-session bundles with progressive discounts.
4. Awards Programs: Entry fees for award programs including Portable/Modular Awards, Corporate Event Awards, and Exhibit Design Awards.
5. Advertising & Media Kit: Advertising placements in EXHIBITOR Magazine and on ExhibitorOnline.com, plus media kit offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Exhibitor Magazine Group is a trade show and corporate event marketing education company that publishes EXHIBITOR Magazine, operates the annual EXHIBITOR*LIVE* conference, delivers online learning via the eTrak platform, administers the CTSM professional certification program in partnership with Northern Illinois University, and runs the FindIt Marketplace buyer's guide connecting exhibit buyers with suppliers, alongside multiple industry awards programs.

Product overview

Exhibitor Magazine Group is a trade show and corporate event marketing education company offering a multi-platform portfolio consisting of EXHIBITOR Magazine (a monthly publication), EXHIBITOR*LIVE* (annual conference), EXHIBITOR eTrak (online learning platform), CTSM certification (university-affiliated professional certification in partnership with Northern Illinois University), FindIt Marketplace (buyer's guide), and multiple awards programs (Portable/Modular Awards, Corporate Event Awards, Exhibit Design Awards, Centers of Excellence, FindIt Top 40). The company also offers Certification Power Week training events. The products work together to serve trade show and corporate event marketing professionals through education, certification, industry recognition, and supplier discovery.

Differentiator

Problem solved

Functional benefit

Brands

• CTSM: Certified Trade Show Marketer - the industry's only university-affiliated professional certification program, partnered with Northern Illinois University.
• EXHIBITOR*LIVE*
• eTrak
• Portable/Modular Awards
• Corporate Event Awards
• Exhibit Design Awards
• Centers of Excellence
• Find It Top 40
• Best of Show Awards

Products and services

• EXHIBITOR Magazine
• EXHIBITOR*LIVE* Annual Conference
• EXHIBITOR eTrak Online Learning
• CTSM (Certified Trade Show Marketer) Certification Program
• FindIt Marketplace
• Portable/Modular Awards Program
• Corporate Event Awards Program
• Exhibit Design Awards Program
• Certification Power Week
• Trade Show Foundations

Quantifiable outcome

• CTSM-certified professionals earn salaries averaging 18% higher than non-certified peers
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Northern Illinois University (NIU)coreStrategic or Co-development PartnerCTSM (Certified Trade Show Marketer) is partnered with Northern Illinois University (NIU) to provide university-affiliated professional certification. NIU Outreach provides academic oversight and resources for the certification program, making CTSM the industry's only university-affiliated trade show marketing certification.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trade Show Executive (TSE Media Group): Trade Show Executive is a trade publication and events media brand covering the trade show industry, directly competing with EXHIBITOR Magazine for readers, advertisers, and awards recognition in the same trade show marketing niche.
• Event Marketer: Event Marketer is a trade publication covering experiential marketing, corporate events, and trade shows — closely overlapping with Exhibitor Group's audience of corporate event and trade show marketers.
• MeetingsNet: MeetingsNet is a B2B media brand covering meetings, events, and trade shows, serving a similar professional audience through editorial content, conferences, and awards — a direct peer in event-marketing trade media.
• TSNN (Trade Show News Network): TSNN is an online news and events calendar platform serving the trade show industry, competing directly with Exhibitor Group's ExhibitorOnline.com for industry news, show listings, and supplier discovery.
• BizBash: BizBash is a media and events company covering the event industry with editorial content, awards programs (including Event Style Awards), and live experiences — overlapping with Exhibitor Group's content-and-awards model for event professionals.

Broad incumbents

• Cvent: Cvent is an enterprise event management software platform (and is referenced as Exhibitor Group's conference registration vendor) that competes more broadly across the events industry with venue sourcing, registration, and attendee management — adjacent but larger scope than Exhibitor Group's content/certification focus.
• Emerald (formerly Emerald Expositions): Emerald is a large B2B events and media company (recently merged with Questex per Exhibitor Online news) operating dozens of trade shows across industries — a much larger incumbent competing for corporate event-marketing spend and industry mindshare.

Emerging players

• Bizzabo: Bizzabo is an event experience platform providing registration, virtual/hybrid event tools, and attendee engagement software — competing for corporate event marketing budgets that might otherwise flow to industry media and conference operators like Exhibitor Group.
• RainFocus: RainFocus is an event management platform named a Leader in Forrester's Virtual Event Management Platforms Report (per Exhibitor Online news), providing registration and content delivery tools that could either compete with or integrate alongside Exhibitor Group's eTrak and conference offerings.

Others

• HubSpot (INBOUND): HubSpot's INBOUND conference and content/certification ecosystem (HubSpot Academy) is a structurally similar business model — combining content, certification, an annual conference, and a community — to Exhibitor Group's magazine/CTSM/LIVE flywheel, though serving marketers broadly rather than trade show specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exhibitor-magazine
• Xx.com/Exhibitor
• Facebookfacebook.com/ExhibitorMediaGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exhibitor Magazine Group