Heartland Farms
Heartland Farms is a fifth-generation, family-owned irrigated potato and vegetable farm in Wisconsin producing chipping potatoes, table potatoes, sweet corn, canning peas, green beans, and soybeans for food processing companies, supermarket retailers, and canning facilities.
- Company typePrivate
- Founded1873
- HeadquartersHancock, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heartland Farms does
Heartland Farms is a fifth-generation, family-owned irrigated potato and vegetable farm operating across five counties in Wisconsin. Founded in 1873 and headquartered in Hancock, Wisconsin, the company produces chipping potatoes for food processing companies, table potatoes for supermarket retail, and a diversified set of secondary crops including sweet corn, canning peas, green beans, and soybeans. The farm employs 51-100 people and operates on a year-round production cycle from January to December.
The business model is wholesale commodity agriculture: potatoes are sold to food processing companies (for chip manufacturing) and supermarket retail chains, while sweet corn, canning peas, and green beans are channeled to canning and processing facilities. Soybeans serve as a rotational crop. The company emphasizes sustainable farming practices and technology adoption to improve product quality and protect land, though no specific proprietary technology, patents, or digital systems are disclosed. No pricing is publicly available and revenue is not disclosed.
Marketing is limited to organic channels — primarily a Facebook page and community engagement supplemented by farm tours. The company has no disclosed external investment, institutional ownership, or M&A activity. Three families — the Pavelskis, the Knights, and the Kennedys — have historically been associated with ownership and operations. The company holds no patents, trademarks, certifications, or partnerships in the public record, and there is no evidence of AI, API, or software product capabilities.
Heartland Farms firmographics
Firmographics- Name
- Heartland Farms
- Legal name
- Heartland Farms
- Website
- https://hfinc.biz
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heartland Farms is a fifth-generation, family-owned irrigated potato and vegetable farm in Wisconsin producing chipping potatoes, table potatoes, sweet corn, canning peas, green beans, and soybeans for food processing companies, supermarket retailers, and canning facilities.
- Ownership category
- akta.pro rank
Heartland Farms industry classification
Industry- Product category
- Agricultural Produce / Fresh Vegetables
- NAICS
- Potato Farming (111211), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Starch Potato Farming (Industrial Potatoes) (AFAGAEAC)
- akta.pro secondary industry
- Conservation Agriculture (Erosion Control, Contour/Strip Cropping, Mulching) (AFAGAMAB)
Keywords
Where Heartland Farms is headquartered
LocationHeadquarters
- HQ city
- Hancock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartland Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Product Sales: Sales of chipping potatoes for food processing, potatoes for supermarket retail, sweet corn, canning peas, green beans, and soybeans through wholesale and retail distribution channels.
Distribution channels3 records
Marketing channels1 record
Heartland Farms product offering
Product offeringCore offering
Heartland Farms is a fifth-generation irrigated potato and vegetable farm that grows and wholesales chipping potatoes to food processors, table potatoes to supermarket retail chains, and additional crops including sweet corn, canning peas, green beans, and soybeans to canning and processing facilities. The operation spans five Wisconsin counties and operates year-round using sustainable farming methods and technology to protect the land and improve product quality.
Product overview
Heartland Farms is a fifth-generation family-owned potato and vegetable farm operating since 1873. The farm produces multiple product lines: chipping potatoes for chip manufacturing, supermarket potatoes for retail consumers, and vegetable crops including sweet corn, canning peas, green beans, and soybeans. The operation emphasizes technology and sustainability practices to improve products and protect the land.
Differentiator
Problem solved
Functional benefit
Products and services
- Chipping Potatoes
Companies that use Heartland Farms
Customer profileSegments3 records
Ideal customer profiles3 records
Heartland Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland Farms partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Heartland Farms competitors and assessment
Company assessmentOthers
- Lamb Weston: Largest North American frozen potato processor (fries). Not a direct competitor but a downstream customer of chipping/table potatoes and a structural driver of demand for industrial potato growers like Heartland.
- Wisconsin Potato & Vegetable Growers Association: Industry association representing Wisconsin potato and vegetable growers. Relevant as the trade body that shapes market access, promotion, and research for Heartland's category in its home state.
Broad incumbents
- Bolthouse Farms: Large US producer of fresh and packaged vegetables (carrots, refrigerated dressings). Comparable as a broad-line vegetable producer with retail and foodservice distribution.
- Driscoll's: Largest US berry producer and a major fresh-produce brand with similar wholesale-retail distribution into supermarkets. Comparable as an established producer supplying retail grocery channels with branded produce.
- Bonduelle Group: Global leader in processed vegetables (canned and frozen peas, corn, green beans). Comparable as a major buyer/processor of canning peas, sweet corn, and green beans — directly intersects Heartland's vegetable side.
Direct peers
- Tasteful Selections: Specialty potato grower (bite-size and fingerlings) operating in the US with retail and foodservice distribution. Comparable as a focused potato producer with branded retail programs.
- R.D. Offutt Company: Large multi-state potato grower and processor supplying chip manufacturers (including an exclusive Frito-Lay relationship). Directly comparable to Heartland in operating model, chipping focus, and processor customer base.
- Wysocki Produce Farm / RPE: Wisconsin-based family potato grower specializing in chipping and table-stock potatoes for major processors. Most geographically and operationally analogous peer to Heartland.
- Black Gold Farms: One of the largest US potato growers, operating across multiple states including Wisconsin. Produces chipping, table-stock, and seed potatoes for major processors and retailers — directly comparable to Heartland's core chipping-potato business.
- Sterman Masser Farms: Multi-generational Pennsylvania potato grower producing chipping, table, and specialty potatoes for processors and retail. Comparable as a family-owned, vertically focused potato operation serving similar industrial buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Heartland Farms social profiles
Digital presenceHeartland Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Farms leadership team
Management profileNumber of profiles
Heartland Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Farms
What does Heartland Farms do?
Heartland Farms is a fifth-generation irrigated potato and vegetable farm that grows and wholesales chipping potatoes to food processors, table potatoes to supermarket retail chains, and additional crops including sweet corn, canning peas, green beans, and soybeans to canning and processing facilities. The operation spans five Wisconsin counties and operates year-round using sustainable farming methods and technology to protect the land and improve product quality.
Is Heartland Farms a public or private company?
Heartland Farms is a private company. It is classified as family owned and is currently operating.
When was Heartland Farms founded?
Heartland Farms was founded in 1873. It employs 51 to 100 people.
Where is Heartland Farms based?
Heartland Farms is headquartered in Hancock, United States, in the North America region.
How does Heartland Farms make money?
One revenue line is on record: agricultural Product Sales.
Who are Heartland Farms's main competitors?
Others on record are Lamb Weston and Wisconsin Potato & Vegetable Growers Association. Broad incumbents are Bolthouse Farms, Driscoll's and Bonduelle Group. Direct peers are Tasteful Selections, R.D. Offutt Company, Wysocki Produce Farm / RPE, Black Gold Farms and Sterman Masser Farms.
Does Heartland Farms have an API?
No public API is recorded for Heartland Farms.
What industry is Heartland Farms in?
Heartland Farms's product category is Agricultural Produce / Fresh Vegetables. Its primary akta.pro industry code is AFAGAEAC, Starch Potato Farming (Industrial Potatoes), with a secondary code of AFAGAMAB, Conservation Agriculture (Erosion Control, Contour/Strip Cropping, Mulching). Its NAICS code is 111211 and its SIC code is 100.