Insurance House

What Insurance House does

Insurance House, Inc. is a privately held Managing General Agency, Wholesale Insurance Broker, and specialty Personal Lines insurance carrier founded in 1964 in Georgia. The company distributes a comprehensive portfolio of personal insurance products exclusively through independent retail insurance agents, who in turn serve individual consumers. Its product set spans Private Passenger Auto, Homeowners, High Value Homeowners, High Value Automobile/Collectibles, Vacant/Rental Dwellings, Excess Flood, Personal Watercraft, High Value Watercraft/Yacht, Personal Umbrella, Valuable Articles, Motorcycle and Off Road Vehicles, and Term Life Insurance (the latter offered via a partnership with Mutual of Omaha through the Term Life Express program). Underwriting capacity is provided by two wholly-owned carrier subsidiaries, Southern General Insurance Company and GreenStar Insurance Company, which are held under the parent Insurance House Holdings, Inc.

The company operates a multi-channel digital stack to support its agent network: IHExpress provides online quoting and policy servicing for standard risks; a mobile application enables on-the-go policy access; the FileAClaim portal handles auto claims reporting; and a dedicated agency onboarding portal (agencyonboarding.insurancehouse.com, built on Cogitate Technology Solutions) recruits new independent retail agents. Its operating footprint covers 12 Southeast and Mid-Atlantic states, with corporate headquarters at 400 Galleria Parkway in Atlanta, Georgia, where it also services Georgia and North Carolina operations. The company is listed among the largest privately owned companies in Georgia, has 101-250 employees, and maintains active membership in NAPSLO, AAMGA, PCI, IASA, and state-level Independent Insurance Agents and PIA associations, participating in approximately 50 industry trade shows and events annually.

Insurance House generates revenue through three primary streams: insurance premiums underwritten by its owned carrier subsidiaries (Southern General, GreenStar), wholesale and MGA commissions earned by placing business from retail agents with carrier partners, and Term Life commissions from the Mutual of Omaha partnership. Pricing is not publicly disclosed and is determined per-risk by the underwriting carrier. The company is family-influenced: founder John Jinks, Jr.'s daughter Jill K. Jinks, CPCU, ASLI, serves as CEO of Insurance House Holdings, and Jacqueline M. Schaendorf, CPCU, leads Insurance House, Inc. as President and CEO, with Arvind Kaushal as CFO and Rebecca Bittinger as Chief Administration Officer. There is no venture capital or private equity investment indicated.

Name

Insurance House

Legal name

Insurance House, Inc.

Website

https://insurancehouse.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Insurance House is a privately held Managing General Agency, wholesale insurance broker, and specialty personal lines insurance carrier founded in 1964 in Georgia. It distributes personal insurance products exclusively through independent retail agents across 12 Southeast and Mid-Atlantic US states, underwriting through owned carrier subsidiaries Southern General and GreenStar.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage and Managing General Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Wholesale insurance brokerage
• Managing general agency
• Personal lines insurance
• Independent agent distribution
• Specialty insurance underwriting

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: As an insurance carrier and Managing General Agency, Insurance House generates revenue through insurance premiums collected from policyholders. The company underwrites personal insurance products through its owned insurance companies (Southern General Insurance Company, GreenStar Insurance Company) and places business with carrier partners.
2. Wholesale/MGA Commissions: As a Managing General Agency, Insurance House earns commissions from insurance companies they represent by bringing them wholesale insurance business from retail agents.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Insurance House operates as a Managing General Agency and Wholesale Insurance Broker, distributing specialty personal lines insurance products (auto, homeowners, high-value home/auto, watercraft, umbrella, valuables, and term life) through independent retail insurance agents across 12 Southeast and Mid-Atlantic states. The company underwrites business through its wholly-owned carrier subsidiaries Southern General Insurance Company and GreenStar Insurance Company, and earns commissions from carrier partners for wholesale placement. Its proprietary IHExpress platform, mobile app, and FileAClaim portal provide digital quoting, policy servicing, and claims handling for agents and policyholders.

Product overview

Insurance House operates as a Managing General Agency, Wholesale Insurance Broker, and Specialty Lines Insurance Company founded in 1964. The company distributes a comprehensive portfolio of personal insurance products exclusively through independent retail insurance agents. The product portfolio includes Private Passenger Auto, Homeowners, High Value Homeowners, High Value Automobile/Collectibles, Vacant/Rental Dwellings, Excess Flood, Personal Watercraft, High Value Watercraft/Yacht, Personal Umbrella, Valuable Articles, Motorcycle & Off Road Vehicles, and Term Life Insurance (offered through a partnership with Mutual of Omaha). The company also underwrites through its carrier subsidiaries Southern General Insurance Company and GreenStar Insurance Company. Technology offerings include the IHExpress platform for agent online quoting and policy servicing, a File A Claim Portal for claims reporting, and an Agency Onboarding Portal for agent recruitment. The company operates in 12 Southeast and Mid-Atlantic states.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Passenger Auto Insurance Standard automobile insurance coverage for personal vehicles, distributed through independent retail insurance agents across the Southeast and Mid-Atlantic.
• Homeowners Insurance Standard homeowners insurance coverage for personal residences, distributed through independent retail insurance agents.
• High Value Homeowners Insurance Specialty homeowners coverage for high-value residential properties with higher coverage limits, accessed through independent retail insurance agents.
• High Value Automobile / Collectibles Insurance Specialty insurance for high-value vehicles and collectible automobiles, distributed through independent retail insurance agents.
• Vacant / Rental Dwellings Insurance Insurance coverage for vacant properties and rental dwellings, accessed through independent retail insurance agents.
• Excess Flood Insurance Excess flood insurance coverage for properties in flood-prone areas, distributed through independent retail insurance agents.
• Personal Watercraft Insurance Insurance coverage for personal watercraft including boats and jet skis, distributed through independent retail insurance agents.
• High Value Watercraft / Yacht Insurance Specialty insurance coverage for high-value watercraft and yachts, accessed through independent retail insurance agents.
• Personal Umbrella Insurance Excess liability coverage providing additional protection beyond primary insurance policies, distributed through independent retail insurance agents.
• Valuable Articles Insurance Coverage for valuable personal items such as jewelry, art, and collectibles, distributed through independent retail insurance agents.
• Motorcycle & Off Road Vehicles Insurance Insurance coverage for motorcycles and off-road recreational vehicles, distributed through independent retail insurance agents.
• Term Life Insurance Term life insurance product offered through a partnership with Mutual of Omaha, available to independent retail agents via the Term Life Express program to grow customer retention, referrals, and commissions.
• IHExpress Online Quoting & Servicing Platform Proprietary online platform enabling independent retail insurance agents to quote, bind, and service personal lines business including Private Passenger Auto and Homeowners. Complex risks are handled by phone with Insurance House experts.
• Agency Onboarding Portal Web-based portal used to recruit, qualify, and onboard new independent retail insurance agents into the Insurance House distribution network, with support for both single- and multi-location agencies.
• FileAClaim Online Claims Portal Online portal for policyholders to report auto claims on policies underwritten by Insurance House's owned carriers, Southern General Insurance Company and GreenStar Insurance Company.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Mutual of OmahacoreStrategic or Co-development PartnerInsurance House has partnered with Mutual of Omaha to offer Term Life Insurance products through the 'Term Life Express' program. This partnership enables agents to access term life insurance products to increase customer retention, referrals, and agent commissions. Mutual of Omaha determines the approval of all appointments.
• Southern General Insurance CompanycoreStrategic or Co-development PartnerA wholly-owned subsidiary of Insurance House Holdings that underwrites personal insurance products. Insurance House distributes Southern General Insurance Company policies through its network of independent retail agents.
• GreenStar Insurance CompanycoreStrategic or Co-development PartnerA wholly-owned subsidiary of Insurance House Holdings that underwrites personal insurance products. Insurance House distributes GreenStar Insurance Company policies through its network of independent retail agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foremost Insurance Group: Foremost is a specialty personal lines carrier (part of Zurich) that distributes through independent agents, overlapping with Insurance House in specialty auto, dwelling, and recreational vehicle coverage.
• Amwins: Amwins is one of the largest U.S. specialty wholesale brokers, MGA managers, and reinsurance intermediaries. It overlaps with Insurance House in specialty personal lines distribution but operates at a significantly larger national scale.
• Crump Life Insurance Services: Crump is a large wholesale insurance distribution platform with personal lines, life, and annuity distribution to independent agents. It competes with Insurance House for agent mindshare across multiple product lines.
• American Strategic Insurance (ASI): ASI is a national specialty personal lines carrier distributing through independent agents, overlapping with Insurance House in homeowners, flood, and personal lines specialty products.
• PURE Group of Insurance Companies: PURE is a member-owned personal lines insurer focused on high-value homeowners, auto, and valuable articles. It competes with Insurance House's high-value personal lines book for affluent insureds placed through advisors and agents.

Direct peers

• CRC Insurance Services: CRC Insurance Services is a wholesale insurance broker serving independent retail agents with specialty and surplus lines placements. It competes head-to-head with Insurance House for agent relationships and specialty personal lines placements.
• Brown & Riding: Brown & Riding is a wholesale insurance brokerage focused on specialty and surplus lines for retail agents. Its specialty brokerage model and reliance on independent agents make it a close functional analog to Insurance House.
• RPS (Risk Placement Services): RPS is a wholesale broker and binding authority manager with deep specialty personal and commercial lines capability. Like Insurance House, it provides agents with quoting tools and access to specialty markets for non-standard risks.
• Burns & Wilcox: Burns & Wilcox is a large U.S. wholesale insurance broker and MGA specializing in personal and commercial specialty lines. It mirrors Insurance House's role as an intermediary providing retail agents access to specialty markets not available through standard channels.
• NSM Insurance Group: NSM is a specialty MGA and program manager with carrier partners, distributing niche personal and commercial lines. Its combination of MGA distribution and underwriting capacity parallels Insurance House's MGA-plus-carrier structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/insurancehousebroker
• LinkedInlinkedin.com/company/insurance-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance House