Cinia
CINIA is a Mexican social enterprise headquartered in Puebla that provides cleaning, gardening, textile manufacturing, conditioning/assembly, and automotive wiring services to enterprise clients, while employing ~1,100 collaborators, 90% of whom have disabilities.
- Company typePrivate
- Founded2005
- HeadquartersPuebla, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cinia does
CINIA de México, S.A. de C.V. is a private Mexican social enterprise headquartered in San Andrés Cholula, Puebla, that delivers B2B services to enterprise clients through five operating divisions: CINIA Limpieza (professional cleaning and facility maintenance), CINIA Jardinería (gardening and landscaping), CINIA Textil (textile manufacturing including design, cutting, sewing, embroidery, sublimation, and printing), CINIA Acondicionamiento (production support, assembly, packaging, sequencing, and kitting), and CINIA Automoción (automotive wiring harness assembly, IATF 16949 certified). The company also operates La Trastienda, a physical and Shopify-powered online retail sub-brand for handcrafted and consumer products. Approximately 1,100 collaborators work for the enterprise, of whom 90% have sensory, intellectual, or motor disabilities, making socio-labor integration of people with disabilities the central organizing principle alongside commercial service delivery.
The business model is sales-led B2B service provision, supplemented by product sales through La Trastienda. CINIA negotiates individual enterprise contracts (pricing is not publicly disclosed) and serves a diversified client base across food & beverage (Grupo Bimbo, Grupo Modelo, Bachoco, Mondelez), automotive (Adient, Thyssenkrupp), retail (Decathlon), healthcare/medical (Laerdal Medical, Laboratorios Best, Farmacias Similares), transportation (Estrella Roja, Menzies Aviation), and education/nonprofit (UPAEP, Teleton). 30% of production is exported to the United States, Norway, and Spain. International certifications (ISO 9001, ISO 14001, IATF 16949, SMETA) underpin enterprise supplier-vetting and CSR audit requirements.
Ownership and strategic positioning are shaped by the cross-border partnership with SOLTRA, a Spanish disability-employment specialist that holds an equity stake and aligns CINIA's objectives and procedures with European best practices, particularly in the automotive sector. The enterprise is led by Director General Fernando Diez Torres. No public funding rounds, venture capital investments, or external minority investors beyond SOLTRA are disclosed in the source data. Revenue figures are not publicly available, but headcount growth from 23 collaborators in February 2005 to ~1,100 today, the 2024 inauguration of the new automotive facility 'Iñaki Alkorta Andonegi,' and a multi-year track record of Great Place to Work, AIM2Flourish, Endeavor, and Guinness World Record recognitions indicate an enterprise in active scaling rather than maturity.
Cinia firmographics
Firmographics- Name
- Cinia
- Legal name
- CINIA de México, S.A. de C.V.
- Website
- https://www.cinia.com.mx
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CINIA is a Mexican social enterprise headquartered in Puebla that provides cleaning, gardening, textile manufacturing, conditioning/assembly, and automotive wiring services to enterprise clients, while employing ~1,100 collaborators, 90% of whom have disabilities.
- Ownership category
- akta.pro rank
Cinia industry classification
Industry- Product category
- Facility Management Services
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Diaper Service & Incontinence Textile Laundry (Institutional) (HSAJAEAM)
- akta.pro secondary industries
- Seasonal/Occasional Linen Rental (Events, Parties, Holidays) (HSAJAMAN), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where Cinia is headquartered
LocationHeadquarters
- HQ city
- Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Cinia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Service provision contracts: B2B contracts for professional services including cleaning, textile manufacturing, automotive wiring assembly, gardening, and conditioning/packaging services to enterprise clients.
- Product sales: Sale of textile products (uniforms, promotional items), Dr. Simi merchandise, and various goods through La Trastienda retail space and online store.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Cinia product offering
Product offeringCore offering
CINIA is a Mexican socio-labor integration social enterprise that delivers five B2B service divisions—professional cleaning (Limpieza), gardening (Jardinería), textile manufacturing (Textil), production support and conditioning (Acondicionamiento), and automotive wiring harness assembly (Automoción)—to enterprise clients, with 90% of its 1,100+ workforce composed of people with sensory, intellectual, or motor disabilities. It also sells handcrafted products through its La Trastienda retail store and online Shopify channel, and exports 30% of production to the USA, Norway, and Spain.
Product overview
CINIA is a social enterprise for socio-labor inclusion of people with disabilities, offering five integrated service divisions: CINIA Limpieza (professional cleaning and maintenance), CINIA Jardinería (professional gardening and landscaping), CINIA Textil (textile manufacturing with design, cutting, sewing, embroidery and sublimation), CINIA Acondicionamiento (production support and assembly services), and CINIA Automoción (automotive wiring harness assembly). The company also operates La Trastienda, a retail outlet for handcrafted products. The divisions work together to provide comprehensive workplace solutions to corporate clients while employing over 1,100 people, 90% with disabilities. Export operations serve the US, Norwegian, and Spanish markets.
Differentiator
Problem solved
Functional benefit
Products and services
- CINIA Limpieza
Quantifiable outcome
- 5,227 people positively impacted through inclusion mission
- +2 more outcomes
Companies that use Cinia
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Cinia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Cinia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SOLTRAcoreSpanish social enterprise and leader in employment generation for people with disabilities. SOLTRA holds an ownership stake in CINIA and provides alignment in objectives and procedures. Enables CINIA to enter the automotive sector with proven European expertise, creating new jobs and investment in technology. SOLTRA benefits by expanding into the Mexican and North American markets.
- La Comunidad de Los Grillitos, ÑUU KOSO TYELA A.C.minorNon-profit organization working to provide educational opportunities to children in Oaxaca. CINIA partnered with them for a book donation initiative to commemorate Children's Day.
- Comisión de Derechos Humanos Puebla (CDH Puebla)corePublic autonomous organism dedicated to protecting and defending human dignity. CINIA has established agreements with CDH Puebla for training, education, and promotion of human rights. This partnership has strengthened the non-jurisdictional system of human rights and consolidated a culture of respect.
- Comisión Nacional de los Derechos Humanos (CNDH)coreNational human rights commission acting as witness of honor in CINIA's path toward inclusion. Participation reinforces commitment to implementing the Convention on the Rights of Persons with Disabilities.
- CONADISminorNational Council for the Development and Inclusion of Persons with Disabilities. Partner in disability rights and inclusion initiatives.
- Farmacias Similares (Dr. Simi)coreMajor pharmaceutical chain in Latin America with 8,000+ branches. CINIA manufactures Dr. Simi plush toys, staff uniforms, and ecological material bags. Visit by founder Víctor González 'Dr. Simi' announced digital commercialization of extensive Dr. Simi product line made at CINIA.
- Fundación del Dr. SimiminorFoundation associated with Farmacias Similares. Working with CINIA on SimiPADi (Simiplan de Ayuda a Personas con Discapacidad) initiative.
- SimiPADi (Simiplan de Ayuda a Personas con Discapacidad)minorSocial initiative created by Víctor González 'Dr. Simi' to help people with disabilities. Rigoberta Menchú Nobel Peace Prize winner visited CINIA to promote this initiative.
- GureakminorStrategic association for disability inclusion. Part of network of companies promoting employment for people with disabilities.
- ConféminorStrategic association for disability inclusion and business development.
- CRITminorStrategic association for disability inclusion - rehabilitation and inclusion center network.
- DIFminorSistema Nacional para el Desarrollo Integral de la Familia - government partner for social programs.
- RemiminorStrategic association for disability inclusion and employment.
- Laerdal MedicalcoreGlobal medical equipment company. Recognized CINIA as one of their best suppliers for 3 consecutive years out of 130+ suppliers in Mexico. CINIA provides industrial and manufacturing services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Cinia competitors and assessment
Company assessmentDirect peers
- Gureak: Basque Country social enterprise dedicated to creating employment for people with disabilities, operating across multiple service divisions. Mentioned as a CINIA strategic association partner; comparable model, multi-division service structure, and disability-inclusion mission.
- SOLTRA: Spanish social enterprise and leader in employment generation for people with disabilities; SOLTRA holds an equity stake in CINIA and shares its operational model. Direct peer in the social-enterprise-for-disability-inclusion space, with overlapping automotive, industrial, and textile service lines.
- Specialisterne: Global social enterprise that employs people with autism and similar disabilities in IT, data, and business services. Comparable disability-inclusion employment mission and enterprise B2B model, though focused on white-collar/tech services rather than industrial divisions.
- Confè: Spanish social enterprise federation coordinating disability-employment service providers. Listed as a CINIA strategic partner; shares the social-enterprise mission and B2B service orientation centered on disability inclusion.
- Ilunion: Spanish social enterprise owned by ONCE that operates industrial laundry, cleaning, contact center, and industrial assembly businesses employing people with disabilities. Closest large-scale analog to CINIA's multi-division, disability-inclusion service model.
Others
- CRIT (Centros de Rehabilitacion Infantil Teleton): Mexican network of rehabilitation and inclusion centers for people with disabilities. Listed as a CINIA strategic partner; mission-aligned on disability inclusion, with comparable brand recognition in Mexico but operates in rehabilitation rather than commercial B2B services.
- Remi (Red Mexicana de Inclusion): Mexican network for disability inclusion and employment. Listed as a CINIA strategic partner; comparable regional mission around disability employment, though Remi operates as a network/association rather than a direct B2B service provider.
Broad incumbents
- ManpowerGroup (Disability Inclusion Programs): Global staffing and workforce solutions provider that runs disability-inclusion programs and connects enterprises with diverse talent. Competes with CINIA for enterprise B2B contracts with a workforce-inclusion angle, but at much larger scale and with a staffing/recruitment model rather than in-house operations.
- Sodexo (Disability Inclusion & Facility Services): Global facility management and food services company with broad cleaning, maintenance, and workforce inclusion programs. Competes with CINIA Limpieza and other divisions for large enterprise facility services contracts, but at vastly greater scale and with conventional rather than disability-led workforce.
Regional players
- Vestuario y Uniformes Industriales (Mexican uniform/textile manufacturers): Broader set of Mexican uniform and industrial textile manufacturers that compete with CINIA Textil for corporate uniform contracts. They lack CINIA's social enterprise positioning and certifications, so typically compete on price, but represent direct competitive alternatives for the textile division's RFPs in Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cinia social profiles
Digital presenceCinia compliance and trust
Trust signalCompliance6 records
Cinia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinia leadership team
Management profileNumber of profiles
Profiles1 record
Cinia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinia
What does Cinia do?
CINIA is a Mexican socio-labor integration social enterprise that delivers five B2B service divisions—professional cleaning (Limpieza), gardening (Jardinería), textile manufacturing (Textil), production support and conditioning (Acondicionamiento), and automotive wiring harness assembly (Automoción)—to enterprise clients, with 90% of its 1,100+ workforce composed of people with sensory, intellectual, or motor disabilities. It also sells handcrafted products through its La Trastienda retail store and online Shopify channel, and exports 30% of production to the USA, Norway, and Spain.
Is Cinia a public or private company?
Cinia is a private company. It is classified as corporate owned and is currently operating.
When was Cinia founded?
Cinia was founded in 2005. It employs 101 to 250 people.
Where is Cinia based?
Cinia is headquartered in Puebla, Mexico, in the Latin America region.
How does Cinia make money?
Two revenue lines are on record. Service provision contracts are the primary driver. The others are product sales.
Who are Cinia's main competitors?
Direct peers on record are Gureak, SOLTRA, Specialisterne, Confè and Ilunion. Others are CRIT (Centros de Rehabilitacion Infantil Teleton) and Remi (Red Mexicana de Inclusion). Broad incumbents are ManpowerGroup (Disability Inclusion Programs) and Sodexo (Disability Inclusion & Facility Services). Vestuario y Uniformes Industriales (Mexican uniform/textile manufacturers) is listed as a regional player.
Does Cinia have an API?
No public API is recorded for Cinia.
What industry is Cinia in?
Cinia's product category is Facility Management Services. Its primary akta.pro industry code is HSAJAEAM, Diaper Service & Incontinence Textile Laundry (Institutional), with a secondary code of HSAJAMAN, Seasonal/Occasional Linen Rental (Events, Parties, Holidays). Its NAICS code is 315250 and its SIC code is 2300.