PRA New Orleans

What PRA New Orleans does

PRA New Orleans is part of PRA Events, Inc., a private US destination management company founded in 2002 that provides end-to-end corporate event planning and management services across a network of 52+ US destinations. The company delivers six core service lines — Conferences & Conventions, Incentive Programs, Meetings & Seminars, Product Launches, Recognition Programs & Award Ceremonies, and Tradeshows & Exhibitions — supplemented by three in-house add-on capabilities (Creative Services, Destination Services, and Production Services) and a centralized Central Creative Team introduced to support branding, visual design, and creative direction across markets. Service delivery is anchored by destination offices staffed with local experts, exemplified by the New Orleans office (led by Regional VP Jon Odom, with 20 years of hospitality and live-event experience) that leverages the city's cultural assets for event design.

The business operates a B2B enterprise field-sales model targeting corporate clients through a quote-based, project-by-project professional-services engagement with multi-year contract cadence. PRA segments its go-to-market by five industry verticals — Associations & Tradeshows (primary), Healthcare & Pharmaceuticals, Insurance & Financial Services, Retail, and Technology & Innovations — each supported by vertical-specific landing pages and dedicated expertise. Demand generation is content-led, anchored on destination and service pages, blog content, case studies (including a hurricane-recovery case demonstrating crisis-management and local partnership capabilities), and "Request a Proposal" conversion forms.

Revenue is generated entirely through professional services fees with no disclosed subscription, transaction, or marketplace components; pricing is custom and not publicly available. Notable commercial relationships include a longstanding strategic partnership with IMEX that was deepened in 2025 (PRA powers IMEX America) and a named enterprise customer (Edward Jones). The firm is privately held with no disclosed institutional investors or parent company, and operates US-only with no claims of global footprint. Technology stack and AI/ML capabilities are not disclosed in the source data.

Name

PRA New Orleans

Legal name

PRA Events, Inc.

Website

https://nolameetings.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

PRA Events, Inc. is a private US destination management company providing end-to-end corporate event planning, creative, and production services across 52+ US destinations, serving enterprise clients in associations, healthcare, financial services, retail, and technology verticals through quote-based professional services engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Planning and Management Services: PRA generates revenue through professional event planning and management services for corporate events, incentive programs, conferences, and meetings. Services include Creative Services, Destination Services, and Production Services. Revenue is generated through project-based professional services fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PRA New Orleans is the local New Orleans office of PRA, a corporate event planning and destination management company that designs and executes conferences, incentive programs, meetings, product launches, recognition events, and tradeshows across 52+ U.S. destinations. The New Orleans team delivers culturally rooted event experiences that leverage local venues, French Quarter attractions, jazz clubs, and bayou excursions, supported by in-house creative, destination, and production service capabilities.

Product overview

PRA is a destination management and event planning company operating as a unified platform offering comprehensive event services across 52+ destinations. The core portfolio consists of six event type services (Conferences & Conventions, Incentive Programs, Meetings & Seminars, Product Launches, Recognition Programs & Award Ceremonies, Tradeshows & Exhibitions) supported by three add-on service modules (Creative Services, Destination Services, Production Services). The company also provides industry-specific solutions across five verticals (Associations & Tradeshows, Healthcare & Pharmaceuticals, Insurance & Financial Services, Retail, Technology & Innovations), allowing clients to engage with a single provider for end-to-end event management from strategic planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences & Conventions

Quantifiable outcome

• Successfully rescheduled 10 events for 115 attendees within 45 days after a hurricane disruption, demonstrating crisis management and local partnership capabilities

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IMEXflagshipStrategic or Co-development Partner · 1 January 2025IMEX and PRA have a longstanding strategic partnership where PRA powers IMEX America events. The partnership was deepened in 2025 to enhance the event experience. PRA provides comprehensive event management including destination expertise, transportation planning, and creative services for IMEX's major trade show events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hosts Global: Hosts Global is a destination management company network operating across multiple US and international cities, offering corporate events, incentive programs, and DMC services that directly overlap with PRA's core model.
• ConferenceDirect: ConferenceDirect provides meeting planning, site selection, and event management services for associations and corporations, competing head-to-head with PRA in the conferences and meetings segment.
• BCD Meetings & Events: BCD Meetings & Events is a global meetings, events, and incentive travel agency serving enterprise clients across multiple verticals, directly competing with PRA for corporate event programs.
• Grass Roots Meetings & Events (CWT): Grass Roots Meetings & Events, part of CWT, delivers meeting, event, and incentive programs globally with a comparable professional services model and enterprise focus.
• McVeigh Global Meetings & Events: McVeigh Global is an independent meetings and events agency specializing in corporate events, incentive programs, and conferences, with a comparable service portfolio to PRA.
• Global DMC Partners: Global DMC Partners is a network of destination management companies offering event planning across multiple destinations, competing directly with PRA's multi-destination DMC model.

Broad incumbents

• Cvent: Cvent is a leading event management technology platform with a growing event-management services arm; its sourcing and registration tools increasingly bundle capabilities traditionally handled by DMCs like PRA.
• Marriott Bonvoy Events: Marriott offers integrated meeting and event services across its hotel portfolio, providing venue-backed event planning that overlaps with PRA's destination and meeting services.
• Hilton EventReady: Hilton's EventReady program delivers end-to-end event planning leveraging Hilton's hotel network, representing a venue-anchored competitor to PRA's meetings and conferences offering.

Emerging players

• Eventbrite: Eventbrite is an event creation and ticketing platform expanding into broader event services; while its core self-serve model differs from PRA's high-touch DMC approach, it represents adjacent competition for certain event types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PRAneworleans
• LinkedInlinkedin.com/company/pra-new-orleans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRA New Orleans