What Parse Pay does

Parse Pay, Inc. (operating as Radish since September 2022) is a cloud-based point-of-sale platform purpose-built for quick-service and fast-casual restaurants. Founded in 2018 and headquartered in Roseville, California (Sacramento metro area), the company operates as a remote-first private Delaware corporation with 1-10 employees. Its software stack pairs a Vue.js front end with a PHP/Laravel API backend and runs on Android-based Elo terminals, integrating point-of-sale, payment processing, online ordering, gift cards, staff timekeeping, and cloud-based back-office reporting into a single hosted platform.

The business model combines a $69/month per-register POS subscription, a $49/month Online Ordering add-on, and one-time hardware sales (Elo PayPoint Plus and Elo I-Series bundles). Recurring interchange and processing revenue flows through processor partnerships with Clearent, FluidPay, Priority Technology Holdings, and PAX, with additional transaction revenue from gift cards produced via Plastic Printers. TrueMargin Pricing — the company's proprietary, trademarked cash-discounting engine — is positioned as the lead differentiator, automatically embedding processing costs into menu prices to incentivize cash payment. The go-to-market motion is sales-led through account specialists targeting multi-location QSR and franchise operators, supplemented by an inside-sales funnel from website demo requests and a merchant-services reseller channel.

Strategic direction has been shaped by a 2020 pandemic-era pivot toward QSR-specific functionality, the 2022 rebrand to Radish, and a product roadmap that adds Tableside Ordering, Email Marketing, and a Custom Loyalty Program. The company is founder-led under CEO Jared Story, with CTO Andrew Ex, CMO Mark Hardwick, and CXO Brandon Blankenship. No institutional funding beyond a 2021 non-dilutive relationship with Haney Business Ventures is disclosed, and no AI/ML capabilities are referenced in source materials.

Name

Parse Pay

Legal name

Parse Pay, Inc.

Website

https://parsepos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Parse Pay (rebranded to Radish in 2022) is a cloud-based point-of-sale platform purpose-built for quick-service and fast-casual restaurants, integrating POS, payment processing, online ordering, staff management, and a proprietary cash-discounting engine into a subscription-based system for SMB operators.

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Restaurant point of sale
• Cloud-based POS software
• Integrated payment processing
• Online food ordering
• Cash discount pricing

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. POS Software Subscription: Monthly subscription fees for POS software licenses. Standard plan for one register is $69/month. Additional register licenses available. Includes core POS functionality, BackOffice, and staff management.
2. Online Ordering Add-on: Premium subscription feature billed at account level for $49/month. Provides commission-free online ordering website that syncs with existing menu and POS system.
3. Payment Processing: Parse Pay partners with industry-leading processors for integrated payment processing. Revenue derived from interchange and processing fees through these partnerships.
4. Hardware Sales: Sale of certified POS hardware including Elo PayPoint Plus and Elo I-Series terminals. Hardware bundles include registers, printers, scanners, card readers, and cash drawers.
5. Gift Cards: Custom gift card program through partnership with Plastic Printers. Revenue from gift card production and processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Parse Pay is an all-in-one, cloud-based point-of-sale platform purpose-built for quick-service and fast-casual restaurants. It combines a core POS register with integrated payment processing, a BackOffice reporting suite, commission-free online ordering, staff management, gift cards, and a proprietary TrueMargin cash discounting technology that offsets card processing fees. The company also sells certified Elo all-in-one POS hardware bundles through its website.

Product overview

Parse Pay is an all-in-one, cloud-based point-of-sale platform purpose-built for quick-service and fast-casual restaurants. The platform consists of a core POS system with integrated payment processing, combined with modular add-on services including TrueMargin Pricing (proprietary cash discounting), Online Ordering, Staff Management, and Gift Cards. Hardware options include certified Elo all-in-one registers (PayPoint Plus and I-Series). The system features cloud-based BackOffice reporting with real-time analytics, menu management, employee time tracking, and payroll integration. The company was rebranded to Radish in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• QSR Point of Sale Intuitive cloud-based POS software designed explicitly for quick-service and fast-casual restaurants, featuring conversational ordering, order accuracy tools, tabs, and customizable receipts.
• BackOffice Reports Cloud-based reporting and analytics platform providing real-time sales reports, payroll tracking, employee performance metrics, and business intelligence dashboards accessible from any device.
• Integrated Payments Integrated payment processing solution that syncs all payment data with the BackOffice for simplified reporting, accepting cash, credit, checks, gift cards, and NFC/mobile payments through partner processors.
• TrueMargin Pricing Proprietary true cash discounting technology that offsets the cost of card processing fees by incorporating fees into menu prices, incentivizing cash payments while maintaining consistent margins.
• Online Ordering Commission-free online food ordering platform enabling restaurants to launch native ordering sites that sync with existing menus and flow directly to the POS in real time.
• Staff Management Employee management system with timeclock tracking, break management, permission controls, and payroll integration features included with all standard licenses.
• Gift Cards Custom gift card program enabling restaurants to create branded gift cards with reload capabilities, balance checking, and centralized sales tracking in the BackOffice.
• Tableside Ordering Handheld mobile ordering solution for tableside service featuring restaurant-grade spill-proof and drop-proof hardware that includes full POS functionality.
• Elo PayPoint Plus Android-based all-in-one 15.6-inch touchscreen POS terminal featuring integrated 3-inch thermal receipt printer, Honeywell 2D barcode scanner, Magtek MSR, 16-inch cash drawer, and Bluetooth connectivity.
• Elo I-Series Terminal Commercial-grade 15.6-inch touchscreen POS terminal with durable metal frame designed for high-volume restaurant environments, featuring cable management and flip stand capability.

Quantifiable outcome

• Save thousands each month on credit card processing fees through TrueMargin Pricing technology
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• ClearentcoreTechnology or IntegrationClearent is a payment processor partner providing integrated payment processing services. Parse Pay partners with Clearent for credit card transaction processing as part of its integrated payments solution.
• ElocoreTechnology or IntegrationElo is a hardware manufacturer providing certified POS terminals for Parse Pay. Certified devices include PayPoint Plus for Android (15.6" all-in-one) and I-Series 15" for Android. Parse Pay has exclusive arrangements with Elo for compatible hardware.
• Star MicronicscoreTechnology or IntegrationStar Micronics is a hardware manufacturer providing receipt printers integrated with Parse Pay POS system. Products include 3-inch thermal receipt printers included in Elo PayPoint Plus bundle.
• HoneywellcoreTechnology or IntegrationHoneywell provides the 2D barcode scanner integrated into Elo PayPoint Plus terminals. Honeywell 1D/2D scanner is included as part of the all-in-one POS hardware solution.
• MagtekcoreTechnology or IntegrationMagtek provides MSR (magnetic stripe reader) technology integrated into Parse Pay's certified hardware. Magtek 3-track encryptable MSR with default security level 2 is included in Elo PayPoint Plus.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toast: Toast is the leading vertical SaaS POS purpose-built for restaurants, including full-service, QSR, and fast-casual. It is the most direct comparable in segment focus, all-in-one platform breadth (POS + payments + online ordering + payroll), and target buyer (restaurant operators), though at vastly greater scale and capital base.
• Square for Restaurants: Square for Restaurants is an integrated POS, payments, and online-ordering offering targeting SMB and mid-market restaurants. It competes head-to-head with Parse Pay on price-sensitive QSR and fast-casual merchants, with a similarly bundled software-plus-payments model.
• Clover (Fiserv): Clover is an integrated POS and payments platform distributed through ISOs and merchant-services resellers, widely adopted in SMB restaurants. It mirrors Parse Pay's reseller-led distribution motion and bundled hardware-plus-software offering for QSR operators.
• Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS for full-service and quick-service operators with integrated payments, online ordering, and reporting. It competes with Parse Pay for multi-location restaurant chains and franchise operators seeking an all-in-one platform.
• TouchBistro: TouchBistro is an iPad-based POS built for restaurants, offering tableside ordering, payments, and reporting. It targets the same independent and small-chain restaurant customer that Parse Pay serves, with comparable all-in-one positioning.
• SpotOn: SpotOn provides integrated restaurant POS, payments, and marketing software with a sales-led and partner-led motion. It is comparable to Parse Pay on bundled software + payments + marketing, vertical specialization in restaurants, and emphasis on cash-discount-style fee programs.
• Revel Systems: Revel Systems offers an iPad-based POS platform for restaurants and retail with integrated payments and inventory management. It is comparable to Parse Pay in targeting QSR/fast-casual operators with all-in-one POS-plus-payments hardware bundles.
• Lavu: Lavu is a POS system purpose-built for restaurants, including quick-service, with cloud-based management, online ordering, and integrated payments. It competes with Parse Pay for similar SMB and multi-location QSR customers at comparable subscription price points.
• HungerRush: HungerRush is a POS and online-ordering platform specialized for pizza and QSR chains, with integrated payments, delivery management, and marketing. It overlaps directly with Parse Pay's QSR-focused, multi-location franchise positioning and bundled digital-ordering story.

Broad incumbents

• NCR Aloha (NCR Voyix): Aloha by NCR Voyix is an established, enterprise-grade POS suite for full-service and quick-service restaurants, including large chain operators. It is a broader incumbent competitor rather than a direct SMB peer, but addresses the same multi-location franchise buyers that Parse Pay's field-sales motion targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parsepay

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parse Pay