Trans-Ocean

What Trans-Ocean does

Trans-Ocean is a U.S.-based home textiles importer and distributor founded in 1908 and headquartered at 120 Tices Lane, East Brunswick, New Jersey. The company designs (in the USA) and imports indoor and outdoor rugs, mats, and decorative pillows, organized under the Liora Manne designer brand and a portfolio of sub-lines including Siena, Natura, and Impressions (mats); Marina, Visions, and Frontporch (pillows); and Esencia and Dwell (rugs and mats). Products are positioned as high-performance textiles suited for indoor, outdoor, and transitional living spaces, with themed assortments covering coastal, garden, holiday, pet, and casual home styles. The company maintains 11-50 employees and operates as a privately held corporation in the United States, with no disclosed subsidiaries, parent company, or external funding.

Trans-Ocean runs a hybrid go-to-market combining a wholesale authorized dealer network with a direct-to-consumer e-commerce storefront on transocean.com. The dealer channel is governed by a published Authorized Dealer Policy and an IMAP (Minimum Advertised Pricing) policy, with a dealer locator tool supporting consumer-to-retailer referral. The DTC channel allows registered consumer accounts to purchase directly. Pricing is not publicly disclosed; dealer pricing requires trade account registration and login. Distribution is domestic (United States) only, with no global footprint claimed and no international operations signaled.

The business model is product sales at wholesale to dealers and at retail to consumers, with revenue mechanics entirely transactional (one-time purchases) rather than subscription or licensing. The company does not describe any proprietary technology platform, software, or AI/ML capabilities. There are no patents, trademarks, certifications, partnerships, M&A activity, or leadership changes recorded in the available data. Allan Inger is identified as CFO; no broader management team is disclosed. Strategic activity is limited to incremental product line expansion under the Liora Manne brand architecture and the formalization of dealer pricing and warranty policies (2020-2022).

Name

Trans-Ocean

Legal name

Trans-Ocean

Website

https://transocean.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Port Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - B2B: Trans-Ocean generates revenue through wholesale product sales to authorized dealers. Registered dealers can purchase rugs, pillows, and mats through the B2B online portal at wholesale pricing.
2. Product Sales - Direct to Consumer: The company also sells directly to consumers through its e-commerce platform, allowing individual customers to purchase home textile products directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trans-Ocean imports and sells indoor and outdoor rugs, floor mats, and decorative pillows under the Liora Manne designer brand and its sub-brands (Siena, Natura, Impressions, Marina, Visions, Frontporch, Dwell, Esencia). The company distributes products through an authorized wholesale dealer network with B2B online ordering and also sells direct to consumers via its own e-commerce website. Products are designed in the USA, made by artisans, and offered across themes including coastal, nautical, garden, home casual, pet, and holiday.

Product overview

Trans-Ocean is an e-commerce company that sells indoor and outdoor rugs, pillows, and mats designed for high performance in every space. Their product portfolio includes multiple collections under the Liora Manne brand: Siena, Natura, and Impressions for mats; and Marina, Visions, and Frontporch for pillows. The products are designed in the USA and made by artisans. They offer themed products across categories including Coastal | Nautical, Garden, Home | Casual, Pet, and Holiday | Winter themes. Trans-Ocean operates through an authorized dealer network with B2B dealer registration available on their website.

Differentiator

Problem solved

Functional benefit

Brands

• Liora Manne: Indoor/outdoor decorative pillows with coastal, garden, holiday, and home casual themes
• Liora Manne Siena
• Liora Manne Natura
• Liora Manne Impressions
• Liora Manne Marina
• Liora Manne Visions
• Esencia
• Dwell

Products and services

• Rugs Indoor and outdoor rugs designed for high performance in every space, available in various styles and themes to transform a room's appearance. Sold to consumers and authorized dealers.
• Pillows Indoor and outdoor decorative pillows designed for high performance in every space, available across collections including Frontporch, Marina, and Visions with coastal, nautical, garden, home casual, and holiday themes.
• Mats Indoor and outdoor floor mats designed for high performance in every space, available across multiple collections including Siena, Natura, Impressions, Dwell, and Esencia.
• Marina Pillows Pillow collection under the Liora Manne Marina brand featuring coastal, nautical, garden, home casual, holiday, and lodge themed designs for indoor/outdoor use.
• Visions Pillows Pillow collection featuring various designs including Coastal/Nautical, Garden, Home/Casual, and Holiday/Winter themes.
• Frontporch Pillows Pillow collection under the Frontporch brand designed for indoor and outdoor use.
• Liora Manne Siena Mats Mat collection featuring various indoor mat designs with nature-inspired patterns and themes.
• Liora Manne Natura Mats Outdoor mat collection with various themes including Coastal/Nautical, Garden, Home/Casual, Pet, and Holiday/Winter.
• Liora Manne Impressions Mats Indoor/outdoor mat collection with designs including Garden and Coastal/Nautical themes.
• Dwell Mats Mat collection featuring various mat designs for indoor use.
• Esencia Mats Mat collection featuring various designs for indoor use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Loloi Rugs: Loloi is a leading designer and wholesale distributor of rugs and home textiles with multi-channel distribution through dealers and DTC. Direct overlap with Trans-Ocean's rug, mat, and pillow assortment targeting interior designers and specialty retailers.
• Nourison: Nourison is a multi-category rug and home accents manufacturer/distributor with wholesale, dealer, and DTC channels. Direct competitor in indoor/outdoor rugs and accent textiles.
• Dash & Albert (Annie Selke): Dash & Albert designs and wholesales indoor/outdoor rugs, mats, and home textiles through a dealer network plus DTC. Comparable product mix, designer brand-led positioning, and B2B2C go-to-market to Trans-Ocean.
• Jaipur Living: Jaipur Living is a global wholesale rugs and home textiles company selling through dealers, designers, and DTC. Highly comparable in product range (rugs, pillows, accents), channel strategy, and dealer-first model.
• Surya: Surya designs and distributes rugs, pillows, throws, and home accents primarily through a wholesale dealer/showroom network plus DTC. Closely comparable assortment and channel model to Trans-Ocean.

Broad incumbents

• West Elm (Williams-Sonoma): West Elm is a national home furnishings retailer offering rugs, pillows, and décor across price tiers. Broad incumbent that overlaps with Trans-Ocean's indoor rug and pillow categories through its own private-label assortment.
• Crate & Barrel: Crate & Barrel offers indoor and outdoor rugs, pillows, and home décor across its stores and e-commerce. Competes with Trans-Ocean in design-led home textiles but as a much larger generalist retailer.
• Pottery Barn (Williams-Sonoma): Pottery Barn sells indoor/outdoor rugs, pillows, and home accents at scale through own stores and DTC. Overlaps with Trans-Ocean's assortment but at much broader scale and price points.
• RH (Restoration Hardware): RH is a premium home furnishings brand selling rugs, pillows, and indoor/outdoor décor through galleries and DTC. Overlaps with Trans-Ocean's premium positioning and product categories at significantly larger scale.

Emerging players

• Magnolia Home by Joanna Gaines: Magnolia Home is a designer-driven home line including rugs and pillows distributed through partners. Comparable designer-brand-led wholesale positioning in indoor rugs and accent textiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/transoceanimport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trans-Ocean