Cybertrading GmbH

What Cybertrading GmbH does

Cybertrading GmbH is a German IT hardware trader founded in 2007 in Magdeburg and now headquartered in Barleben (Am Springbrunnen 2, 39179). The company specializes in the sale of new, refurbished ("generalüberholt"), and used network technology equipment — primarily switches, routers, and servers — sourced from approximately 450 manufacturers across a catalog of more than 160,000 products. Its commercial core is the proprietary e-commerce platform it-market.com, which it operates alongside a direct sales team handling B2B and enterprise inquiries via phone, fax, email, and contact form. Refurbished units are processed in-house by certified technicians who test, clean, and audit-proof wipe previous-owner data, and all hardware — new or refurbished — carries a 3-year warranty with optional paid extensions up to 5 years on selected items.

The business model is transactional one-time hardware resale rather than subscription or recurring revenue; pricing is quote-based and not publicly disclosed. Fulfillment is global, using a multi-carrier logistics stack (DHL, DHL Express, DPD, FedEx, UPS, Schenker, TNT) and a multi-PSP payment stack (PayPal, Klarna, Amazon Pay, CrefoPay), with credit checks handled by Creditreform Boniversum and Atradius. Target customers are primarily small and medium-sized businesses and enterprise buyers seeking cost-efficient brand-name network hardware, served both domestically in Germany and internationally. Marketing is conducted through a corporate blog (blog.it-market.com), email newsletters via Brevo, Trusted Shops trust signals, and social media on Facebook, Instagram, YouTube, LinkedIn, XING, and TikTok. The company is a privately held GmbH with no disclosed external investors, is led by founder and Managing Director Frank Niemann (Geschäftsführer), and has received project support from the European Social Fund (ESF).

Name

Cybertrading GmbH

Legal name

Cybertrading GmbH

Website

https://cybertrading.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Cybertrading GmbH is a German IT hardware trader that sells new, refurbished, and used network technology equipment (switches, routers, servers) from 450 manufacturers through its proprietary e-commerce platform it-market.com, targeting SMB and enterprise customers across Germany and international markets.

Ownership category

akta.pro rank

Product category

Refurbished IT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)

akta.pro secondary industries

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Refurbished IT hardware
• Network equipment trading
• IT refurbishment services
• IT remarketing
• Used network technology

Headquarters

HQ city

Barleben

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (New): Sale of new IT hardware including switches, routers, servers, and other network technology from leading manufacturers. Revenue generated through one-time product transactions with customers placing orders via the online shop or direct sales.
2. Refurbished Hardware Sales: Sale of certified refurbished IT hardware. Devices are technically checked, professionally cleaned, and refurbished. All previous owner data is audit-proof deleted. These products are offered at lower price points than new equipment, providing cost savings for businesses.
3. Used Hardware Sales: Sale of used IT hardware without original packaging. These devices have not been technically or optically inspected for damage, are sold as-is.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cybertrading GmbH trades new and refurbished IT network hardware (switches, routers, servers) from approximately 450 manufacturers, offering 160,000+ products. The company refurbishes used network equipment through certified technicians who perform technical testing, professional cleaning, and audit-proof data deletion. Sales are conducted through the proprietary it-market.com online shop and direct B2B sales channels, with worldwide distribution and a 3-year warranty on both new and refurbished items.

Product overview

Cybertrading GmbH operates as an IT hardware trader specializing in new and refurbished network technology equipment. The core offering is the proprietary it-market.com e-commerce platform, which provides access to over 450 manufacturer brands and 160,000 products including switches, routers, and servers. The company complements its sales business with professional IT refurbishment services and sustainable Green IT solutions, enabling customers to acquire high-quality brand-name hardware at reduced costs while supporting environmental conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• it-market.com Online Shop Proprietary e-commerce platform offering self-service purchasing of new and refurbished IT network hardware including switches, routers, and servers from approximately 450 manufacturers, with 160,000+ products available.
• New IT Hardware Sale of new IT network hardware including switches, routers, servers, and other network technology equipment from leading manufacturers, sold with a 3-year warranty.
• Refurbished IT Hardware (generalüberholt) Certified refurbished IT hardware (generalüberholt) including network technology from leading manufacturers. Devices are technically checked, professionally cleaned, and all previous owner data is audit-proof deleted. Sold at lower price points than new equipment with a 3-year warranty.
• Used IT Hardware (gebraucht)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• DHL Paket GmbHminorOthersDHL Paket GmbH serves as the primary transport service provider for domestic shipments within Germany. Cybertrading shares customer email addresses and/or phone numbers with DHL for delivery scheduling purposes. The partnership enables delivery coordination and shipment tracking for customers within the EU.
• DHL Express Germany GmbHminorOthersDHL Express Germany GmbH is used as a transport service provider for express shipments.
• DPD Deutschland GmbHminorOthersDPD Deutschland GmbH is used as a transport service provider for parcel deliveries.
• FedEx Express Germany GmbHminorOthersFedEx Express Germany GmbH is used as a transport service provider for international express shipments.
• Schenker Deutschland AGminorOthersSchenker Deutschland AG is used as a transport service provider for freight shipments.
• TNT Express GmbHminorOthersTNT Express GmbH is used as a transport service provider for express freight shipments.
• UPS (United Parcel Service Deutschland Inc. & Co. OHG)minorOthersUPS is used as a transport service provider for parcel deliveries and international shipments.
• Creditreform Boniversum / Atradius Credit InsuranceminorOthersCreditreform Boniversum and Atradius Credit Insurance provide creditworthiness checks for customers. Cybertrading conducts credit checks using mathematical-statistical methods before extending purchase on account terms.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AfB Group GmbH: AfB Group is a major German IT refurbisher and remarketer of used hardware (notebooks, PCs, networking) serving enterprise and SMB buyers. It is the most direct German analog to Cybertrading's refurbished networking focus, with overlapping customer base and similar certified-refurbishment value proposition.
• asgoodasnew GmbH: asgoodasnew is a German recommerce platform specializing in refurbished consumer electronics and IT hardware with warranty. It is comparable to Cybertrading in the refurbished hardware, warranty-backed resale model, though weighted more toward consumer/end-user devices than enterprise networking.
• Clevertronic GmbH: Clevertronic is a German recommerce specialist for refurbished smartphones, tablets, and IT hardware sold B2C and B2B with warranty. Comparable to Cybertrading on the certified-refurbished resale mechanics, warranty offering, and German market focus, though narrower on consumer devices.
• ReBuy ReCommerce GmbH: ReBuy is one of Germany's largest recommerce platforms, buying and reselling used electronics including IT hardware with warranty. It overlaps Cybertrading on the certified-resale, warranty-backed business model and German SMB/consumer audience, though broader in category mix.

Emerging players

• Refurbed GmbH: Refurbed is a fast-scaling European recommerce marketplace for refurbished electronics with a strong sustainability brand. It is comparable to Cybertrading on the refurbished-with-warranty model, though predominantly consumer-focused and pan-European in reach.

Broad incumbents

• Siewert & Kau Computertechnik GmbH: Siewert & Kau is a German value-added IT distributor with broad hardware and networking product lines serving resellers and enterprise buyers. Comparable to Cybertrading on the wholesale/distribution layer of networking hardware to the German market, though it does not specialize in refurbished/remarketed equipment.
• Bechtle AG: Bechtle is Germany's largest IT systems house and multi-brand reseller of enterprise hardware including networking gear. Overlaps Cybertrading on enterprise networking procurement in Germany and DACH, but operates at much larger scale and primarily on new equipment.
• ALSO Group AG: ALSO is a major European IT distributor covering networking, server, and PC categories across multiple vendor lines. Comparable to Cybertrading on the wholesale-distribution layer, including logistics and channel breadth, but as a broad-line incumbent rather than a refurbished specialist.
• Ingram Micro: Ingram Micro is one of the largest global IT distributors covering networking, servers, and peripherals across all major OEMs. Comparable to Cybertrading on the wholesale-distribution model and manufacturer breadth, but operating at vastly larger scale and not focused on refurbished inventory.
• TD SYNNEX Corporation: TD SYNNEX is a leading global IT distributor and solutions aggregator across networking, server, and end-user computing categories. Overlaps Cybertrading on the wholesale distribution of new networking hardware to enterprise and reseller channels, though at global scale and without a refurbished specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/cybertrading
• LinkedInde.linkedin.com/company/cybertrading-gmbh
• Instagraminstagram.com/cybertrading_gmbh/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cybertrading GmbH