EB Stone

What EB Stone does

EB Stone & Son Inc. is a family-owned manufacturer of organic soils, fertilizers, and soil amendments founded in 1916 in San Jose, California and now headquartered in Suisun City. The company's product portfolio spans three branded lines: EB Stone Organics (its primary brand of potting soils, planting mixes, and specialty fertilizers), GreenAll (outdoor soil amendments and fertilizer formulations), and Recipe 420 (professional-grade potting soils and high-performance fertilizers targeting container and raised-bed growers). All products are positioned as 100% natural and organic, with proprietary formulation elements including yucca schidigera saponin as a natural wetting agent and mycorrhizal fungi blends for root development. Production occurs at a Northern California facility powered by two wind turbines and skylights, supporting a renewable-energy-led manufacturing cost position.

The commercial model is wholesale packaged CPG: EB Stone does not sell direct to consumers but distributes its products exclusively through the Master Nursery co-op — a network of over 625 independent garden centers serving seven western US states (California, Washington, Oregon, Arizona, Utah, Nevada, Idaho). Pricing is set downstream by individual retailers across package sizes ranging from 1.5 lb pouches to 3 cubic foot bags, and the company does not disclose retail pricing publicly. End users are home gardeners (vegetable, fruit, flower, lawn, succulent, and container) and B2B specialty crop growers purchasing through independent retail SMBs.

The go-to-market is channel-led: a protected dealer portal, merchandising aids, product image libraries, and an "Ask the Expert" consumer inquiry function are combined with deep how-to content marketing on the company website to drive retail sell-through. The company has no disclosed institutional investment, no parent company, no M&A activity, and no public listing; control has remained within the founding family across 100+ years of operation.

Name

EB Stone

Legal name

EB Stone & Son Inc.

Website

https://ebstone.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

EB Stone & Son Inc. is a family-owned manufacturer of organic soils and fertilizers, founded in 1916 and based in Suisun City, California. It distributes three branded product lines (EB Stone Organics, GreenAll, Recipe 420) exclusively through the Master Nursery co-op of 625+ independent garden centers across seven western US states.

Ownership category

akta.pro rank

Product category

Organic Garden Soils and Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Mineral Soil Amendments (Lime, Gypsum, Rock Phosphate, Sulfur, Trace Minerals) (AFABAKAF)

akta.pro secondary industry

Mineral & Rock Dust Amendments (Basalt, Rock Phosphate, Greensand) (AFABADAJ)

Keywords

• Organic fertilizers
• Garden soils
• Soil amendments
• Potting mixes
• Organic gardening supplies

Headquarters

HQ city

Suisun City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Soil Products: Sale of packaged organic soil products including potting soils, planting mixes, composts, and soil amendments through retail garden centers and nurseries.
2. Organic Fertilizer Products: Sale of packaged organic fertilizers including specialty blends for vegetables, fruits, roses, trees, shrubs, and lawns through independent garden center retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EB Stone & Son Inc. is a family-owned manufacturer of 100% natural and organic soil and fertilizer products for home gardening, including potting soils, planting mixes, soil amendments, and specialty fertilizers formulated for vegetables, fruits, flowers, trees, shrubs, and lawns. The company blends aged fir bark, peat moss, pumice, bat guano, earthworm castings, bone meal, kelp meal, and other organic materials with beneficial microbes such as mycorrhizal fungi. Products are sold under the EB Stone, GreenAll, and Recipe 420 brands and distributed exclusively through the Master Nursery co-op of independent garden centers across the Western United States.

Product overview

EB Stone & Son Inc. is a family-owned organic soil and fertilizer company established in 1916, offering a diversified portfolio of branded organic gardening products. The core offerings include the EB Stone Organics brand (primary brand of potting soils, planting mixes, and specialty fertilizers), the GreenAll brand (secondary fertilizer and soil amendment line), and the Recipe 420 brand (professional-grade growing media for serious gardeners). Product categories span outdoor soils and amendments, fertilizers and specialty products, indoor horticulture products, and lawn care solutions. The company also sells through associated brands Master Nursery and Bumper Crop. The company operates production facilities in Northern California powered by wind turbines and solar skylights, distributing through independent nurseries and garden centers across California, Washington, Oregon, Arizona, Utah, Nevada, and Idaho.

Differentiator

Problem solved

Functional benefit

Brands

• GreenAll: Product line under EB Stone offering outdoor soil and amendments as well as fertilizer and specialty products.
• Recipe 420

Products and services

• EB Stone Organics (Primary Brand)
• GreenAll Brand
• Recipe 420 Brand
• Edna's Best Potting Soil 100% natural and organic potting soil with yucca extract natural wetting agent for rehydration, designed for all indoor or outdoor container gardening.
• Sure Start 4-6-2 Organic transplanting fertilizer blend with natural phosphorus to help newly transplanted plants develop strong roots and sturdy growth; non-burning formula safe for tender transplants.
• Planting Mix 100% natural and organic all-purpose garden soil conditioner for outdoor gardening applications across all soil types.
• Tree & Shrub Food 7-3-2 Organic fertilizer blend for trees, shrubs, and ornamental vines including Japanese Maples; rich in nitrogen with phosphate and potash.
• All Purpose Plant Food 5-5-5 Universal organic fertilizer blend suitable for vegetables, trees, shrubs, lawns, and flower gardens; contains humic acid and mycorrhizae.
• Top Coat Lawn & Seed Cover 100% natural and organic lawn seed cover for all lawn types; used to amend newly seeded or sodded lawns.
• Organic Lawn Food 100% natural and organic fertilizer for all lawn types; produces thick green lawns using organic ingredients with 3-4 applications per year recommended.
• Cactus & Succulent Mix 100% natural and organic potting or planting mix specifically formulated for indoor or outdoor succulents and cactus with added pumice for excellent drainage.
• Granulated Gypsum 100% natural fertilizer providing calcium and sulfur; loosens hard soils and improves soil structure.
• pH Adjuster Plus Soil pH lowering product containing 90% sulfur; neutralizes soil acidity and makes nutrients more available to plants.
• Citrus & Fruit Tree Food 7-3-3 Organic fertilizer blend for all citrus types including orange, lime, lemon, grapefruit, and kumquat; formulated with humic acid and mycorrhizae.
• Rose & Flower Food 5-6-3 Organic fertilizer blend designed for roses, perennials, and flowering plants; provides slow-release nitrogen with humic acid and mycorrhizal fungi.
• Bone Meal Organic source of phosphorous and nitrogen supporting blooming, fruiting, and root growth; ideal for transplanting and bulb development.
• Rhody, Azalea & Camellia Food Organic fertilizer formulated for acid-loving plants including rhododendrons, azaleas, camellias, blueberries, and evergreen conifers.
• Hibiscus & Palm Food Organic blend for palms, hibiscus, and tropical plants; promotes rich soil conditions with mycorrhizae.
• Fruit Berry & Vine Food Organic fertilizer for fruit trees, stone fruit, berries, and fruiting vines; rich in nitrogen with phosphate and potash.
• Ultra Bloom 0-10-10 Zero nitrogen fertilizer for fall feeding; promotes blooms on flowering plants and helps plants resist disease and cold weather damage.
• Tomato & Vegetable Food 4-5-3 Organic fertilizer for vegetable gardens and soft fruits like strawberries; calcium content helps prevent blossom end rot; contains humic acid and mycorrhizae.
• Recipe 420 All Purpose Fertilizer High-performance organic fertilizer that revitalizes nutrients into soil for container and raised bed growing.
• Recipe 420 Ultra Bloom Fertilizer Organic bloom fertilizer producing robust blooms with added nitrogen for enhanced flowering performance.
• Earth First Potting Soil Premium peat-free potting soil made from 100% natural and organic ingredients; ideal for indoor and outdoor plantings with excellent moisture retention and drainage.
• Bonsai Soil Organic bonsai planting mix for all types of indoor and outdoor bonsai; encourages feeder roots and provides excellent drainage.
• Indoor Potting Soil Soil specifically designed for indoor houseplants with a balanced blend of drainage and moisture-holding capacity; suitable for Pothos, Philodendron, Ivy and more.
• Raised Bed Soil Ready-to-use organic soil for raised beds; contains rich compost, coir for moisture retention, and volcanic pumice for drainage.
• Bat Guano Organic nitrogen source from bat guano; readily available source of nitrogen, phosphorous, and potash ideal for container gardening and plant tea fertilizer.
• Alfalfa Meal 2-0-3 100% natural organic fertilizer excellent for roses to encourage new cane growth; accelerates decomposition in compost piles.
• Agricultural Lime Natural source of calcium and magnesium from limestone; raises soil pH of acidic soils.
• Orchid Bark Premium fir bark growing medium for many types of orchids; can be used to make custom mixes for bromeliads and other indoor plants.
• Orchid Mix Coarse potting mix specifically formulated for Cymbidium Orchids; contains fir bark, lava rock, aged redwood, and sand.
• Seed Starter 100% natural and organic seed starting mix for indoor and greenhouse seed starting; lightweight mix encouraging root development.
• Pea Gravel Drainage material for pot bottoms and decorative purposes; provides excellent drainage in container gardens.
• Peat Moss Organic soil additive for improving water retention; suited for plants requiring acidic soil and new tender roots.
• Perlite Natural mineral improving aeration and drainage for potted plants; lightweight material ideal for delicate root systems.
• Pumice Soil amendment improving drainage; heavy material that does not float to top of pot, perfect admix for succulents.
• Steer Manure Fully composted steer manure adding important organic matter to gardens; for use in early spring and fall planting.
• Chicken Manure 100% organic garden amendment containing highest levels of plant nutrients among soil amendments; ideal soil conditioner for starting or upgrading gardens.
• All Purpose Plant Food 5-5-5 (GreenAll) Fast-acting organic fertilizer with essential micronutrients for plants; feed every 4-6 weeks during growing season.
• F.S.T. (Iron & Sulfur) Contains 22% iron to help plants overcome yellow leaves; helps lower soil pH; recommended for citrus, gardenias, and azaleas.
• Lawn Food 25-3-8 Organic lawn fertilizer for any lawn at any time; provides thick green lawn with feedings every 60-90 days.
• Lawn - Fall & Winter Feed 20-6-7 Organic fertilizer for winter hardy lawns with nitrogen that releases in cooler temperatures; for fall and winter season application.
• Lawn - Weed & Feed 25-3-8 Organic lawn fertilizer controlling broadleaf weeds in grass lawns; for use on grass lawns including St. Augustine, use 2 times per year.

Quantifiable outcome

• Products last 2-3x longer than chemical fertilizers
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Master NurserycoreChannel Partner/ Reseller/ DistributorMaster Nursery is a co-op of over 625 independent garden centers serving the North American consumer market. EB Stone products are distributed through this network. The partnership includes a dealer portal at ebstone.org, social media assets, merchandising aids, and product images. Phone: (TEL) 707-359-2700, Fax: 707-359-2799.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coast of Maine Organic Products: Coast of Maine produces organic composts, soils, and fertilizers using natural ingredients such as lobster and crab shell, kelp, and worm castings. It is a direct competitor in the premium organic soil and fertilizer category, sold primarily through independent garden centers.
• Dr. Earth: Dr. Earth produces organic fertilizers, soils, and pest control products for home gardeners, with a strong West Coast presence and OMRI-listed positioning. It overlaps directly with EB Stone's organic fertilizer and soil amendment portfolio and competes in similar independent garden center channels.
• Espoma: Espoma is a long-established, family-owned manufacturer of organic fertilizers and potting soils for the consumer gardening market. It directly competes with EB Stone in organic lawn and garden inputs sold through independent garden centers, with similar category positioning, channel mix, and product breadth.
• FoxFarm Soil & Fertilizer Company: FoxFarm manufactures premium organic soils, fertilizers, and conditioners popular with both home gardeners and specialty/professional growers. Its Recipe 420-style product positioning (including the popular Ocean Forest line) directly mirrors EB Stone's premium and professional sub-brands.

Emerging players

• Botanicare: Botanicare is a specialty brand in plant nutrients, growing media, and hydroponic inputs serving hobbyist and professional indoor/greenhouse growers. It overlaps with EB Stone's Recipe 420 sub-brand in the premium, professional-grade growing media category.
• Malibu Compost: Malibu Compost focuses on premium organic compost and soil amendments, including OMRI-listed biodynamic products. It is a smaller, emerging brand with meaningful overlap in the organic soil amendment category and similar channel presence in independent garden centers.
• Masterblend International: Masterblend produces water-soluble fertilizers and specialty plant nutrition products used by both commercial growers and serious home gardeners. It is an emerging player in the specialty fertilizer category that competes for the same professional and prosumer customers EB Stone addresses via Recipe 420.

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro is the dominant national brand in lawn and garden, including the Miracle-Gro and Scotts brands. It is a broad incumbent offering synthetic and increasingly organic products across mass retail, directly competing with EB Stone on shelf and price in shared categories like lawn food and potting soil.
• Sun Gro Horticulture (Black Gold): Sun Gro Horticulture is one of North America's largest producers of peat-based and specialty growing media under brands including Black Gold, Sunshine, and Pro-Mix. It is a broader incumbent competing with EB Stone in potting soils, professional mixes, and organic growing media at national retail.

Others

• Whitney Farms (Scotts brand): Whitney Farms is Scotts Miracle-Gro's organic soil and fertilizer sub-brand, sold through mass retail channels. It is an adjacent competitor expanding the organic category into the same national retail outlets where EB Stone currently has limited presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EBStoneOrganics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EB Stone