Traders Insurance
- Company typePrivate
- Founded1976
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Traders Insurance firmographics
Firmographics- Name
- Traders Insurance
- Legal name
- Traders General Agency, Inc.
- Website
- https://tradersauto.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Traders Insurance industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where Traders Insurance is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Traders Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Insurance Premiums: Traders Insurance generates revenue through auto and renters insurance policy premiums. The company offers flexible payment plans including monthly, quarterly, and annual billing options, with auto-pay and online payment capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Insurance - Customized coverage with flexible payment plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Traders Insurance product offering
Product offeringCore offering
Traders Insurance sells personal auto insurance and renters insurance to individuals and families in five U.S. states (Arkansas, Indiana, Kansas, Missouri, and Oklahoma). Policies are underwritten with both credit-scored and non-credit-scored options, supported by flexible monthly, quarterly, and annual payment plans, 24/7 claims reporting, and optional roadside assistance coverage (provided through Agero). Distribution is centered on a network of appointed independent insurance agents who use an online portal to manage new policies, endorsements, renewals, and e-signature workflows.
Product overview
Traders Insurance is a privately owned Midwest insurance company providing one core product—car insurance for individuals and families—since 1976. The company operates through independent agency partners in Arkansas, Indiana, Kansas, Missouri, and Oklahoma. The product portfolio centers on Auto Insurance as the primary offering, supplemented by Renters Insurance. Digital service modules include a My Policy Portal for policy management, an Online Claim Reporting Form, Traders Roadside Assistance (powered by Agero) as an add-on coverage, and flexible Payment Plans. An Agency Partner Portal enables independent agents to write and manage business with Traders.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Renters Insurance
- Traders Roadside Assistance
Companies that use Traders Insurance
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Traders Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Traders Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Enterprise Rent A CarminorEnterprise Rent A Car is partnered with Traders Insurance to provide rental vehicles to customers during the claims process. When a policyholder's vehicle is being repaired following a covered claim, Enterprise provides rental car access.
- AgerocoreAgero provides 24/7 roadside assistance services for Traders Insurance policyholders. Services include vehicle towing (up to $100/25 miles), battery jump-starts, fuel delivery, locksmith services, and flat tire changes. Agero serves over 80 million drivers nationwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Traders Insurance competitors and assessment
Company assessmentDirect peers
- Westfield Insurance: Ohio-headquartered mutual P&C carrier distributing through independent agents across the Midwest and Mid-Atlantic. Comparable to Traders in independent-agent distribution model, personal/commercial line mix, and mid-sized regional scope.
- Auto-Owners Insurance: Michigan-headquartered regional P&C carrier with a multi-state Midwest and Southeast footprint, distributed exclusively through independent agents. Similar business model and scale to Traders with comparable product focus on personal lines.
- Grinnell Mutual: Iowa-based regional mutual P&C reinsurer and direct writer operating in the Midwest through independent agents. Comparable regional Midwest positioning and personal lines auto focus, with mutual ownership structure similar in spirit to Traders' private regional character.
- Erie Insurance: Pennsylvania-based regional P&C carrier that distributes exclusively through independent agents across the Midwest, Mid-Atlantic, and Southeast. Comparable in product mix (personal auto, home, life), agent-channel reliance, and reputation for strong regional customer service.
- Shelter Insurance: Missouri-based regional P&C insurer selling auto, home, and life through captive and independent agents across the Midwest. Highly comparable to Traders given overlapping geographic footprint (Missouri/Kansas), agent-driven distribution, and similar mid-sized, mutual-like structure.
- COUNTRY Financial: Illinois-based regional financial services group offering auto, home, and life insurance through a captive agent force across the Midwest. Highly comparable Midwest footprint and product set to Traders, with a similar regional, locally-rooted brand identity.
- Motorists Insurance Group: Ohio-based regional mutual P&C carrier writing personal and commercial lines through independent agents across the Midwest and Mid-Atlantic. Similar in scale, agent-channel distribution, and personal auto underwriting focus.
- Farm Bureau Financial Group: Multi-state regional insurance provider affiliated with Farm Bureau organizations across the Midwest and Plains states. Comparable in personal lines focus, regional concentration, and community-rooted distribution approach.
Broad incumbents
- American Family Insurance: Wisconsin-based national P&C carrier with deep Midwest roots, distributing through captive and independent agents. Larger and broader than Traders, but a direct competitor in shared operating states (Kansas, Missouri, Indiana) with overlapping auto and home products.
- Cincinnati Financial: Ohio-based publicly-traded regional P&C group (including The Cincinnati Insurance Companies) operating across the Midwest and Mid-Atlantic through independent agents. Larger and broader than Traders, but directly comparable in agent-channel strategy and personal/commercial line mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Traders Insurance social profiles
Digital presenceTraders Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traders Insurance leadership team
Management profileNumber of profiles
Traders Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traders Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traders Insurance
What does Traders Insurance do?
Traders Insurance sells personal auto insurance and renters insurance to individuals and families in five U.S. states (Arkansas, Indiana, Kansas, Missouri, and Oklahoma). Policies are underwritten with both credit-scored and non-credit-scored options, supported by flexible monthly, quarterly, and annual payment plans, 24/7 claims reporting, and optional roadside assistance coverage (provided through Agero). Distribution is centered on a network of appointed independent insurance agents who use an online portal to manage new policies, endorsements, renewals, and e-signature workflows.
Is Traders Insurance a public or private company?
Traders Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Traders Insurance founded?
Traders Insurance was founded in 1976. It employs 101 to 250 people.
Where is Traders Insurance based?
Traders Insurance is headquartered in Kansas City, United States, in the North America region.
How does Traders Insurance make money?
One revenue line is on record: auto Insurance Premiums.
Who are Traders Insurance's main competitors?
Direct peers on record are Westfield Insurance, Auto-Owners Insurance, Grinnell Mutual, Erie Insurance, Shelter Insurance, COUNTRY Financial, Motorists Insurance Group and Farm Bureau Financial Group. Broad incumbents are American Family Insurance and Cincinnati Financial.
Does Traders Insurance have an API?
No public API is recorded for Traders Insurance.
What industry is Traders Insurance in?
Traders Insurance's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance. Its NAICS code is 52412 and its SIC code is 6411.