Professional Sports Partners

What Professional Sports Partners does

Professional Sports Partners (PSP) is a Houston-based, private sports marketing agency that provides consulting and execution services to corporate brands, sports organizations, event host committees, and nonprofits seeking to monetize or activate sports sponsorships. The firm delivers a nine-component service suite spanning Strategy & Valuation, Measurement & Analytics, Partnership Marketing, Sponsorship Sales Consulting, Creative, Activation & Events, Naming Rights Consultation, and Content & Storytelling, anchored by ProScore, a proprietary partnership valuation tool that integrates competitor analysis, market objectives, and asset-level data scrutiny.

PSP serves enterprise clients across financial services, retail, F&B, healthcare/nonprofit, automotive, energy, real estate, and municipal event committees, with documented engagements including BBVA USA, Papa John's, Mattress Firm, American Cancer Society, Protective Life, Mahindra, and the FIFA World Cup 2026 Houston Host Committee (Agency of Record). The firm also acts as marketing agency for marquee event committees such as NCAA Men's Basketball Final Four (since 2015) and the Super Bowl LI Host Committee (since 2015), and has sourced naming rights transactions including the $23.6M, 20-year CHI Health Center Omaha deal.

The firm operates a B2B professional services model, generating revenue through agency retainers and project-based engagements on quote-based pricing that is not publicly disclosed. Its go-to-market is direct enterprise sales targeting CMOs, brand managers, and sports properties. PSP extends its delivery capacity through strategic partnerships with Lopez Negrete Communications (Hispanic market and analytics) and ZapBoomBang (in-house production). The company employs 11-50 staff (with ~25 named in the public team roster), is founder-controlled under CEO Jason Kohll, and has no disclosed external investment or parent entity.

Name

Professional Sports Partners

Legal name

Professional Sports Partners

Website

https://professionalsportspartners.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Public Relations, Communications & Reputation Management (MPAKAKAE)

akta.pro secondary industries

Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

Keywords

• Sports marketing agency
• Sponsorship consulting
• Naming rights deals
• Partnership marketing
• Sports event activation

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Marketing and Sponsorship Consulting Services: PSP generates revenue through professional services including strategy consulting, sponsorship sales, partnership marketing, creative services, event activation, and naming rights consultation. Services are typically structured as agency retainers or project-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Professional Sports Partners (PSP) is a Houston-based sports marketing agency that helps brands, sports organizations, event committees, and college athletic programs develop and execute sports sponsorship and partnership strategies. The firm provides strategic consulting, sponsorship sales, naming rights consultation, creative services, event activation, and content storytelling, supported by its proprietary valuation tool ProScore.

Product overview

Professional Sports Partners is a sports marketing agency offering a comprehensive suite of services centered around partnership marketing and sponsorship. The core offering includes their proprietary valuation tool ProScore, complemented by eight service modules: Strategy & Valuation, Measurement & Analytics, Partnership Marketing, Sponsorship Sales Consulting, Creative, Activation & Events, Naming Rights Consultation, and Content & Storytelling. Together, these services help brands navigate the sports industry by connecting them with fans through strategic partnerships, events, and campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• ProScore: Proprietary valuation tool developed to effectively measure partnership proposals and provide timely insights for every stage of the sponsorship process. Utilizes industry-leading insights and incorporates competitor analysis, market objectives, data scrutiny, and asset adjustments.

Products and services

• ProScore Proprietary sponsorship valuation tool that measures partnership proposals and provides strategic recommendations by incorporating competitor analysis, market objectives, data scrutiny, and asset adjustments throughout the sponsorship process. Used by brands and rights-holders evaluating sponsorship deals.
• Strategy & Valuation Consulting Strategic consulting and asset valuation services that help brands and rights-holders plan sponsorship and partnership programs with data-driven insights.
• Sponsorship Sales Consulting Consulting engagement that guides sports organizations, venues, and event committees through sponsorship sales processes, prospect outreach, and deal negotiations.
• Naming Rights Consultation Specialized advisory service for venue and property naming rights deals, including market valuation, prospect identification, and negotiation support through close.
• Activation & Events Event planning and execution service that designs and delivers sports marketing activations, fan experiences, and sponsored events for brand and rights-holder clients.
• Partnership Marketing End-to-end marketing service that builds and manages brand partnerships and sponsorships for clients across sports properties and events.

Quantifiable outcome

• Mattress Firm Battleground 2K24 generated $9M in earned media
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Lopez Negrete CommunicationscoreStrategic or Co-development PartnerFounded in 1985, Lopez Negrete Communications is the largest independently owned and operated Hispanic full-service agency in the United States. PSP leverages this partnership to access business analytics, media planning, research, PR, and production/post-production services as part of their deep bench capabilities.
• ZapBoomBangcoreStrategic or Co-development PartnerIn-house five-studio recording and post-production facility with offline/online video and sound production capabilities. One of the most modern studios in the country with permanent staff of editors and producers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wasserman: Major sports marketing and talent management agency providing strategy, analytics, partnerships, and creative services to brands and rights-holders, overlapping heavily with PSP's service modules.
• CSM Sport & Entertainment: International sports marketing agency delivering sponsorship strategy, activation, and naming rights consultation for major events and brands - directly comparable in scope and client mix to PSP.
• MKTG: Dentsu-owned sports and lifestyle marketing agency offering partnership marketing, sponsorship consulting, and experiential activations for global brands, comparable to PSP's enterprise service offering.
• rEvolution: Independent global sports marketing agency providing sponsorship strategy, media planning, and event activation services - mid-sized competitor with similar boutique-to-mid-market positioning.
• Excel Sports Management: Sports management and marketing firm representing athletes and providing brand partnership services, overlapping with PSP's athlete endorsement and partnership marketing capabilities.
• Leverage Agency: Sports and entertainment marketing agency providing sponsorship consulting, talent partnerships, and brand activation - similar mid-sized competitor targeting brand clients.
• 160over90: Creative agency specializing in sports and culture marketing, partnerships, and content storytelling - directly comparable to PSP's creative and partnership marketing service modules.
• Octagon: Global sports marketing agency offering sponsorship consulting, athlete and talent representation, and event activation - directly comparable to PSP's end-to-end sports marketing service suite including naming rights and partnership sales.

Broad incumbents

• Mosaic Group (Endeavor): Large-scale sponsorship and experiential marketing consultancy under Endeavor, offering overlapping sponsorship sales and activation services but operating at significantly larger scale than PSP.
• Legends Hospitality: Hospitality, sponsorship, and venue services firm tied to major sports properties, providing partnership sales and activation at large-scale venues - adjacent competitor for marquee rights-holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PSPSportsMktg
• Facebookfacebook.com/ProfessionalSportsPartners
• LinkedInlinkedin.com/company/professional-sports-partners
• Instagraminstagram.com/professionalsportspartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Sports Partners