Tofutti Brands
Tofutti Brands is a 1981-founded, publicly traded manufacturer of dairy-free, vegan soy-based foods including cream cheese, sour cream, ricotta, cheese slices, dips, and frozen desserts, serving lactose-intolerant, vegan, and kosher-conscious consumers through retail, food service, and international distribution.
- Company typePublic
- Founded1981
- HeadquartersCranford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tofutti Brands does
Tofutti Brands, Inc. is a publicly traded (OTCQB: TOFB) consumer packaged goods company founded in 1981 by David Mintz, headquartered in Edison, New Jersey, with a current employee count of 1-10. The company manufactures and sells dairy-free, vegan food products built on a soy-protein and tofu formulation base, including cream cheese alternatives ("Better Than Cream Cheese"), sour cream alternatives, ricotta alternatives, American-style cheese slices, sour cream-based dips (French Onion, Garden Cucumber, Guacamole, Tzatziki), frozen dessert pints in six flavors, and "Tofutti Cuties" mini frozen dessert sandwiches. All products are certified Kosher Parve and vegan, with select SKUs carrying Halal certification. Lactic acid is derived from vegetable sources rather than dairy, and production protocols include a caustic rinse with boiling water to maintain parve status.
Tofutti Brands firmographics
Firmographics- Name
- Tofutti Brands
- Legal name
- Tofutti Brands, Inc.
- Website
- https://tofutti.com
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tofutti Brands is a 1981-founded, publicly traded manufacturer of dairy-free, vegan soy-based foods including cream cheese, sour cream, ricotta, cheese slices, dips, and frozen desserts, serving lactose-intolerant, vegan, and kosher-conscious consumers through retail, food service, and international distribution.
- Ownership category
- akta.pro rank
Tofutti Brands industry classification
Industry- Product category
- Plant-Based Dairy Alternatives
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product (except Frozen) Manufacturing (31151), Food Manufacturing (311)
- SIC
- Dairy Products (2020), Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)
- akta.pro primary industry
- Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)
- akta.pro secondary industries
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Tofu, Tempeh & Traditional Soy Foods Manufacturing (AFAKAGAD)
Keywords
Where Tofutti Brands is headquartered
LocationHeadquarters
- HQ city
- Cranford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tofutti Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Revenue from selling dairy-free frozen desserts, cream cheese alternatives, sour cream alternatives, ricotta alternatives, cheese slices, and dips to retail consumers through grocery stores, natural food retailers, and online channels.
- Food Service/Wholesale: Bulk product sales to food service operators, restaurants, ice cream parlors, and wholesale accounts.
- Direct-to-Consumer Online Sales: Direct consumer orders placed through the company website with processing and shipping to customers in the continental United States.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Tofutti Brands product offering
Product offeringCore offering
Tofutti Brands manufactures and sells dairy-free, vegan food products made from soy protein and tofu, including frozen dessert pints and mini ice cream sandwiches (Tofutti Cuties), cream cheese alternatives, sour cream, ricotta cheese, American-style cheese slices, and dairy-free dips. All products are certified Kosher Parve and vegan, with select products carrying NON-GMO and gluten-free attributes, sold to consumers through retail grocery, natural food stores, an independent online retailer (Vegan Essentials), the company's own website, and to commercial buyers through food service and wholesale channels.
Product overview
Tofutti Brands, Inc. is a plant-based food company established in 1981 by founder David Mintz, specializing in dairy-free, vegan food alternatives. The company offers a portfolio of non-dairy products including: Better Than Cream Cheese (plain and flavored varieties), Better Than Sour Cream, Better Than Ricotta Cheese, American Cheese Slices, Better Than Sour Cream Dips (French Onion, Garden Cucumber, Guacamole, and Tzatziki flavors), Frozen Dessert Pints in six flavors (Vanilla, Vanilla Almond Bark, Better Pecan, Wild Berry, Chocolate, Vanilla Fudge), and Tofutti Cuties mini frozen dessert sandwiches in Chocolate, Vanilla, and Mint Chip. All products are certified Kosher Parve, vegan, and made from soy protein and tofu. The company is headquartered in Edison, New Jersey.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Than Cream Cheese (Plain and Flavors)
Companies that use Tofutti Brands
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Tofutti Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tofutti Brands partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Mayers Fine FoodcoreAustralian distributor for Tofutti products. Located in Australia, handles distribution throughout the Australian market.
- Sweets from the EarthcoreCanadian distributor for Tofutti products. Handles distribution throughout Canada.
- Foods & StuffcoreIsraeli distributor for Tofutti products. Located in Israel handling local market distribution.
- Tecnologias NarcisecoreMexican distributor for Tofutti products. Handles distribution throughout Mexico.
- Mio Gelato Distributors, Inc.corePuerto Rican distributor for Tofutti products. Website URL: miogelatopr.com.
- Hermanos Zakay, S.A.corePanamanian distributor for Tofutti products. Handles distribution throughout Panama.
- RegitancoreQuebec regional distributor for Tofutti products. Handles French-speaking Quebec market.
- Green Land Trading Corp.minorDistributor for Tofutti products in Quebec region. Associated with halal food distribution.
- Vegan EssentialscoreIndependent online retailer specializing in vegan products. Recommended as the primary online purchasing option for Tofutti products. Separate company from Tofutti Brands, Inc.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tofutti Brands competitors and assessment
Company assessmentDirect peers
- Daiya Foods: Plant-based cheese and frozen dessert brand offering dairy-free shreds, slices, cream cheese-style spreads, and pizza products. Closest direct competitor in dairy-free cheese alternatives and frozen novelties to Tofutti's portfolio.
- Follow Your Heart: Vegan dairy-alternative pioneer offering plant-based cream cheese, sour cream, and cheese slices — directly overlapping with Tofutti's Better Than Cream Cheese and Better Than Sour Cream lines in the same retail channels.
- Violife: Plant-based cheese brand producing vegan cream cheese, slices, blocks, and grated alternatives. Competes head-to-head with Tofutti in dairy-free cheese categories across U.S. grocery retail.
- So Delicious Dairy Free: Plant-based frozen desserts brand (owned by Danone) offering non-dairy ice cream pints, novelties, and frozen desserts — directly competing with Tofutti's frozen dessert pints and Cuties sandwiches.
- Miyoko's Creamery: Vegan dairy brand producing plant-based cream cheese, butter, cheese wheels, and ricotta — comparable to Tofutti's Better Than Ricotta and Better Than Cream Cheese SKUs in the dairy-free specialty set.
- NadaMoo: Plant-based frozen dessert brand specializing in coconut milk-based ice cream pints. Smaller specialty competitor to Tofutti's frozen dessert pints in the natural/grocery channel.
Broad incumbents
- Oatly: Large plant-based dairy company with category leadership in oat milk and expanding into frozen desserts, yogurt, and cream cheese. Larger-scale competitor with broader portfolio overlapping multiple Tofutti categories.
- Ben & Jerry's (Unilever): Unilever-owned ice cream brand with a substantial non-dairy frozen dessert line. Listed as a key non-dairy ice cream market player alongside Tofutti and represents the scale end of frozen dessert competition.
Emerging players
- Forager Project: Plant-based dairy brand producing cashew and other nut-based yogurts, cream cheese-style spreads, and frozen desserts — partial overlap with Tofutti in dairy alternatives from a different plant-protein base.
- Kite Hill: Plant-based dairy brand (almond/cashew-based) offering cream cheese, ricotta, sour cream alternatives, and yogurts. Directly comparable product mix to Tofutti's Better Than line, positioned in natural/specialty retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tofutti Brands social profiles
Digital presenceTofutti Brands compliance and trust
Trust signalCompliance3 records
Tofutti Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tofutti Brands leadership team
Management profileNumber of profiles
Tofutti Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tofutti Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tofutti Brands
What does Tofutti Brands do?
Tofutti Brands manufactures and sells dairy-free, vegan food products made from soy protein and tofu, including frozen dessert pints and mini ice cream sandwiches (Tofutti Cuties), cream cheese alternatives, sour cream, ricotta cheese, American-style cheese slices, and dairy-free dips. All products are certified Kosher Parve and vegan, with select products carrying NON-GMO and gluten-free attributes, sold to consumers through retail grocery, natural food stores, an independent online retailer (Vegan Essentials), the company's own website, and to commercial buyers through food service and wholesale channels.
Is Tofutti Brands a public or private company?
Tofutti Brands is a public company. It is classified as public and is currently operating.
When was Tofutti Brands founded?
Tofutti Brands was founded in 1981. It employs 1 to 10 people.
Where is Tofutti Brands based?
Tofutti Brands is headquartered in Cranford, United States, in the North America region.
How does Tofutti Brands make money?
Three revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are food Service/Wholesale and direct-to-Consumer Online Sales.
Who are Tofutti Brands's main competitors?
Direct peers on record are Daiya Foods, Follow Your Heart, Violife, So Delicious Dairy Free, Miyoko's Creamery and NadaMoo. Broad incumbents are Oatly and Ben & Jerry's (Unilever). Emerging players are Forager Project and Kite Hill.
Does Tofutti Brands have an API?
No public API is recorded for Tofutti Brands.
What industry is Tofutti Brands in?
Tofutti Brands's product category is Plant-Based Dairy Alternatives. Its primary akta.pro industry code is CRADACAF, Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers), with a secondary code of AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties). Its NAICS code is 311520 and its SIC code is 2020.