Sweets from the Earth
Sweets from the Earth is a Toronto-based manufacturer founded in 2002 that produces 100% plant-based, vegan, allergen-friendly baked goods across two dedicated nut-free and gluten-free facilities, serving retail, foodservice, and e-commerce customers in Canada and the US.
- Company typePrivate
- Founded2002
- HeadquartersNorth York, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweets from the Earth does
Sweets from the Earth is a Toronto-based manufacturer of plant-based, vegan baked goods founded in 2002 by Ilana Kadonoff. The company operates two dedicated production facilities at 101 Canarctic Drive: a nut-free facility producing products free from dairy, egg, sesame, peanut, and tree nuts, and a gluten-free facility producing products free from dairy, egg, wheat, and gluten, with the gluten-free plant certified by the Canadian Celiac Association. Both facilities hold HACCP and FSSC 22000-GFSI certifications, with periodic allergen testing through federally accredited food laboratories and supplier audits. The company's core technology is therefore specialized allergen-controlled food manufacturing rather than software or AI.
The product portfolio spans cakes, cheesecakes, cookies, muffins, bars, squares, loaves, cupcakes, frozen cookie dough, and a sugar-free line for keto, paleo, and diabetic consumers, sold under both Nut Free and Gluten Free master categories. Revenue is generated through four streams: retail product sales across natural food stores, grocery chains, cafes, and restaurants throughout Canada; direct-to-consumer e-commerce via shop.sweetsfromtheearth.com; foodservice and wholesale supply to caterers, hotels, and school programs; and custom decorated cake special orders picked up at the Toronto bakery outlet. The US market is served through the Treats from the Earth sister brand launched in November 2017 and distributed via specialty retailers including Giant Eagle and Jet.com.
Primary customer segments include health-conscious consumers, vegans and plant-based diet followers, people with food allergies and sensitivities (notably peanut/tree nut allergies and celiac disease), keto/paleo/diabetic consumers, foodservice operators, and schools and camps requiring allergy-friendly treats. Following a September 2025 partnership with Fengate Private Equity, the founders retain a significant minority stake and continue to lead the business as co-CEOs.
Sweets from the Earth firmographics
Firmographics- Name
- Sweets from the Earth
- Legal name
- Sweets from the Earth
- Website
- https://sweetsfromtheearth.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sweets from the Earth is a Toronto-based manufacturer founded in 2002 that produces 100% plant-based, vegan, allergen-friendly baked goods across two dedicated nut-free and gluten-free facilities, serving retail, foodservice, and e-commerce customers in Canada and the US.
- Ownership category
- akta.pro rank
Sweets from the Earth industry classification
Industry- Product category
- Plant-Based Bakery
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bakery & Desserts Distribution (CRAOABAE), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Sweets from the Earth is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Sweets from the Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Sale of plant-based baked goods including cakes, cheesecakes, cookies, muffins, bars, and squares through natural food stores, grocery stores, cafes, and restaurants across Canada and the US. Products sold at retail locations in various package sizes.
- E-commerce Direct Sales: Direct-to-consumer online sales through the company's own e-commerce storefront at shop.sweetsfromtheearth.com, offering products for online purchase and delivery.
- Foodservice and Wholesale: B2B supply to foodservice operators including caterers, hotels, and school programs, as well as wholesale distribution to retailers. Products include muffin batter, place-and-bake cookie dough pucks, breads, cupcakes, and other baked goods.
- Special Orders and Custom Cakes: Custom decorated cakes and special orders available for pick-up at bakery outlet, including decorated celebration cakes with custom inscriptions.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Sweets from the Earth product offering
Product offeringCore offering
Sweets from the Earth manufactures and sells 100% plant-based, vegan baked goods including cakes, cheesecakes, cookies, muffins, bars, squares, loaves, and cupcakes. Production is split across two dedicated facilities—one nut-free (dairy, egg, sesame, peanut, and tree nut free) and one gluten-free (dairy, egg, wheat, and gluten free)—both HACCP and FSSC 22000-GFSI certified. Products are distributed through retail stores across Canada, an e-commerce storefront, a Toronto bakery outlet, foodservice channels, and the US sister brand Treats from the Earth.
Product overview
Sweets from the Earth is a Toronto-based manufacturer of 100% plant-based, vegan, allergy-friendly baked goods founded in 2002. The company operates two dedicated production facilities: one nut-free facility (dairy, egg, sesame, peanut and tree nut free) and one gluten-free facility (dairy, egg, wheat and gluten free). The product portfolio spans multiple categories including cakes, cheesecakes, cookies, frozen cookie dough, bars/squares/brownies, muffins, loaves, and cupcakes. The company offers distinct Nut Free and Gluten Free product lines, a Sugar Free line for keto/paleo/diabetic lifestyles, special order decorated cakes, and foodservice bulk products. In November 2017, the company launched 'Treats from the Earth' as a sister brand for the US market. The company acquired Shockingly Healthy in July 2021 to expand its plant-based superfood offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Nut Free Cakes and Cheesecakes Decorated cakes and cheesecakes produced in a dedicated dairy, egg, sesame, peanut and tree nut free facility. Includes Vanilla Cake, Chocolate Fudge Cake, Spiced Carrot Cake, Chocolate Cheesecake, Vanilla Bean Cheesecake, Lemon Raspberry Cake, and other specialty formats in 7-inch, 10-inch, quarter slab, and half slab sizes. Targeted at consumers seeking nut-free vegan dessert options.
- Nut Free Cookies Cookies produced in dedicated peanut and tree nut free facility. Includes Double Chocolate, Oatmeal Raisin, Chocolate Chip, and S'mores varieties in 6-pack and bulk box formats. Targeted at consumers seeking nut-free vegan cookies.
- Nut Free Frozen Cookie Dough Frozen cookie dough products (Double Chocolate, Chocolate Chip, Snickerdoodle) produced in the dedicated nut-free facility, available in bulk pail format for foodservice and retail use. Targeted at foodservice operators and home bakers seeking nut-free dough.
- Nut Free Bars, Squares, and Treats Bars and squares including Puffed Wheat Square, Organic Medjool Date Square, Apple Pie Square, and Whoopie Pie, produced in the nut-free facility. Targeted at consumers seeking nut-free vegan bar treats.
- Nut Free Loaves Baked loaves including Lemon Cranberry, Cinnamon Apple, Chocolate Zucchini, Banana Chocolate Chip, and Apple Beet Loaves, made with unbleached organic wheat flour in the nut-free facility. Targeted at consumers seeking nut-free vegan loaf options.
- Nut Free Cupcakes Cupcakes produced in the nut-free facility including Vanilla, Chocolate Mint, S'mores, Lavender, Cookies 'n' Cream, Coconut Cream, and Cream Filled varieties, available in single and 4-pack formats. Targeted at consumers seeking nut-free vegan cupcakes.
- Nut Free Muffins Muffins produced in the nut-free facility including Lemon Cranberry, Mixed Berry, Apple Cinnamon, Chocolate Beet, Chocolate Zucchini, and Banana Chocolate Chip varieties. Targeted at consumers seeking nut-free vegan muffins.
- Gluten Free Cakes and Cheesecakes Cakes and cheesecakes produced in the dedicated wheat and gluten free facility certified by the Canadian Celiac Association. Includes Gluten-free Vanilla Cake, Chocolate Cake, Coconut Lime Cake, Blueberry Cheesecake, Fair Trade Espresso Cheesecake, and Vanilla Bean Cheesecake in 7-inch, 10-inch rounds and slab formats. Targeted at celiac and gluten-intolerant consumers.
- Gluten Free Cookies Cookies produced in the dedicated gluten-free facility. Includes Ultimate Chocolate Chip, Oatmeal Coconut, Flourless Cashew, Peanut Butter, Almond Biscotti, and Chocolate Almond Biscotti varieties in various Grab & Go formats. Targeted at celiac and gluten-intolerant consumers.
- Gluten Free Frozen Cookie Dough Frozen cookie dough including Double Chocolate and Chocolate Chip varieties produced in the dedicated gluten-free facility, available in bulk pail format. Targeted at foodservice operators and home bakers needing gluten-free dough.
- Gluten Free Bars, Squares, and Brownies Bars and brownies including Chocolate Chewy Nut Bar, Walnut Brownie, Peppermint Nanaimo Bar, Hello Dolly, Chocolate Caramel Pecan Bar, Caramel Almond Shortbread, and Peanut Butter Brownie, produced in the gluten-free facility. Targeted at celiac and gluten-intolerant consumers.
- Gluten Free Muffins Gluten-free muffins including Apple Cinnamon, Banana Chocolate Chip, and Chocolate Zucchini varieties, produced in the dedicated gluten-free facility. Targeted at celiac and gluten-intolerant consumers.
- Sugar Free Product Line Sugar-free treats with 0g sugar per serving targeting keto, paleo, diabetic, vegan, grain-free, celiac, and gluten-free lifestyles. Includes Sugar Free Blondies, Brownies, Buns, Chocolate Chip Cookies, and Peanut Butter Cookies. Made with alternative sweeteners like erythritol, monk fruit, and inulin. Targeted at consumers following low-sugar or low-carb diets.
- Custom Decorated Cakes (Special Order) Custom decorated cakes for special occasions with decorative border and inscription at no charge, available by special order for pickup at 101 Canarctic Drive, Toronto. Targeted at consumers celebrating special events with allergen-friendly cakes.
- Foodservice Product Line B2B product line including muffin batter, place-and-bake cookie dough pucks, breads, cupcakes, cookies, muffins, brownies, crispy rice bars, and pancake batter. Targeted at caterers, hotels, and school programs needing bulk allergy-friendly and plant-based options.
- Breads and Bagels Hand-crafted scratch recipe bagels and flatbreads available by special order and pickup, including mini bagels, pancake batter, dinner rolls, breakfast flats, hamburger buns, and granola. Targeted at consumers seeking allergy-friendly bread products.
- Treats from the Earth (US Sub-Brand) Sister sub-brand created specifically for the US market, launched November 2017, offering nut-free and vegan cookies and gluten-free/vegan bars to American consumers through specialty retailers including Giant Eagle and Jet.com.
Quantifiable outcome
- Over 50% organic ingredients used across product line
- +1 more outcomes
Companies that use Sweets from the Earth
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Sweets from the Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sweets from the Earth partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Treats from the EarthcoreSister brand created specifically for the US market, launched November 2017. Serves as the company's vehicle for US expansion, offering nut-free and vegan cookies and gluten-free vegan bars to American consumers through specialty retailers.
- Jet.comminorOnline specialty retailer that was the initial US distribution partner for Treats from the Earth products, offering nut-free and vegan cookies and gluten-free vegan bars at launch in November 2017.
- Giant EagleminorSpecialty grocery retailer partner for Treats from the Earth in the US market. Products available in the freezer section of their stores, announced March 2020.
- Stokes Herbed Feta (Local Partnership)minorLocal plant-based company partnership for product collaborations. Sweets from the Earth curates partner products and brings them to their online shop for perfect food pairings, such as pairing their whole grain pizza crusts with Stokes Herbed Feta.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Sweets from the Earth competitors and assessment
Company assessmentDirect peers
- Enjoy Life Foods: Allergen-free (top-8 allergen free) bakery and snack company selling cookies, bars, and baking products through natural and grocery retail channels. Directly comparable to Sweets from the Earth's nut-free and gluten-free product positioning and target consumer (people with food allergies and sensitivities).
- MadeGood: Canadian allergen-free and plant-based snack/bakery brand with national grocery distribution and strong schools-and-camps channel presence. Closely comparable as a Canadian-origin better-for-you baked goods brand targeting the same allergen-conscious and plant-based consumer segments.
- Partake Foods: Allergen-free, gluten-free, and vegan cookie and baking brand sold through grocery and online channels in North America. Direct competitor in the allergen-friendly cookies and baking mixes category with overlapping retail and consumer targets.
- Simple Mills: Better-for-you baked goods (crackers, cookies, breads) using plant-based, gluten-free, and clean-label ingredients sold through US natural and grocery retail. Comparable as a premium-positioned, ingredient-conscious bakery brand in the same channels and dietary positioning.
- BFree Foods: Gluten-free, vegan, and allergen-friendly breads, wraps, and baked goods with retail distribution in North America. Directly comparable on gluten-free product positioning, dedicated allergen-free manufacturing, and retail channel mix.
- Katz Gluten Free: Specialty gluten-free bakery producing breads, cookies, muffins, and cakes for retail and foodservice. Comparable on dedicated gluten-free manufacturing capability and bakery product portfolio, though with less emphasis on vegan positioning.
- Lenny & Larry's: Plant-based protein cookies and baked snacks sold through US grocery, mass, and natural channels. Comparable in plant-based ingredient positioning, retail channel mix, and target consumer (health-conscious snackers).
- Hu Kitchen: Better-for-you bakery brand with vegan, paleo, and gluten-free cookies, brownies, and baking products distributed through natural grocery and direct-to-consumer. Comparable in clean-label, dietary-inclusive positioning and overlapping retail and e-commerce distribution.
Broad incumbents
- Daiya Foods: Larger plant-based foods brand with broader product portfolio spanning dairy alternatives, pizzas, and desserts. Overlaps with Sweets from the Earth on plant-based consumer targeting and retail channels, but operates at greater scale and category breadth.
- Saco Foods: Specialty food company with portfolio including plant-based pantry items, acquired by Fengate Private Equity in 2024 — the same PE platform investor as Sweets from the Earth. Relevant as a Fengate-portfolio comp and as a fellow specialty food brand pursuing growth via PE capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweets from the Earth social profiles
Digital presenceSweets from the Earth compliance and trust
Trust signalCompliance5 records
Sweets from the Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweets from the Earth leadership team
Management profileNumber of profiles
Profiles2 records
Sweets from the Earth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sweets from the Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweets from the Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweets from the Earth
What does Sweets from the Earth do?
Sweets from the Earth manufactures and sells 100% plant-based, vegan baked goods including cakes, cheesecakes, cookies, muffins, bars, squares, loaves, and cupcakes. Production is split across two dedicated facilities—one nut-free (dairy, egg, sesame, peanut, and tree nut free) and one gluten-free (dairy, egg, wheat, and gluten free)—both HACCP and FSSC 22000-GFSI certified. Products are distributed through retail stores across Canada, an e-commerce storefront, a Toronto bakery outlet, foodservice channels, and the US sister brand Treats from the Earth.
Is Sweets from the Earth a public or private company?
Sweets from the Earth is a private company. It is classified as private equity controlled and is currently operating.
When was Sweets from the Earth founded?
Sweets from the Earth was founded in 2002. It employs 101 to 250 people.
Where is Sweets from the Earth based?
Sweets from the Earth is headquartered in North York, Canada, in the North America region.
How does Sweets from the Earth make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Direct Sales, foodservice and Wholesale and special Orders and Custom Cakes.
Who are Sweets from the Earth's main competitors?
Direct peers on record are Enjoy Life Foods, MadeGood, Partake Foods, Simple Mills, BFree Foods, Katz Gluten Free, Lenny & Larry's and Hu Kitchen. Broad incumbents are Daiya Foods and Saco Foods.
Does Sweets from the Earth have an API?
No public API is recorded for Sweets from the Earth.
What industry is Sweets from the Earth in?
Sweets from the Earth's product category is Plant-Based Bakery. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 3118 and its SIC code is 2050.