Verosol (australia) Pty. Ltd.

What Verosol (australia) Pty. Ltd. does

Verosol (Australia) Pty. Ltd. is a privately held, specialty Australian manufacturer of premium window furnishings operating under the trading name "Verosol - Blinds+Shutters." The company designs, manufactures, and distributes a comprehensive portfolio of window coverings — including roller blinds (single, twin, and motorised), pleated and cellular blinds (25mm and 45mm Verocell collections), roman blinds (Cascade chain and Mode motorised), venetian blinds (timber, aluminium, PVC), panel glide systems, external ZIP and wire-guided roller blinds, plantation shutters (hardwood, polyresin, aluminium, litewood), curtain fabrics and tracks, security doors and screens, and automation/motorisation modules. Its core technical differentiator is SilverScreen, a metallised fabric technology offering solar control, UV protection, thermal insulation, and vision-out performance, complemented by Verocell honeycomb structures and Ultra-Lock adaptive locking for external ZIP systems. Manufacturing is anchored at a facility in Revesby, Sydney NSW, with national distribution executed through specialist dealers and showrooms across Sydney, Canberra, Wollongong, Melbourne, Geelong, Brisbane, Gold Coast, Sunshine Coast, Toowoomba, Adelaide, and Perth, supplemented by dedicated portals for architects/specifiers and trade installers. Products carry a 7-year limited back-to-base warranty and hold Global Green Tag, GBCA, and WSAA credentials.

The company monetises through unit-based, pay-as-you-go transactions across a wide price spectrum — from $75 entry-level curtains up to $1,500 double roller blinds — plus professional installation at $60-$100/hour, with revenue routed through its dealer network rather than direct-to-consumer. Customer segments are horizontally distributed between residential homeowners (primary), commercial/professional buyers (primary), architects and specifiers, and trade installers, all served through differentiated portals and channel motions. The go-to-market combines top-of-funnel content marketing and SEO on the consumer website, mid-funnel architect specification resources, and bottom-of-funnel dealer showroom conversion supported by a 1800 011 176 customer care line. Marketing also leverages Pinterest for visual inspiration and Archipro/Archify listings for architectural discovery, with sustainability credentials (Global Green Tag, GBCA membership) positioned as procurement-relevant differentiators in green-building-rated commercial projects.

Name

Verosol (australia) Pty. Ltd.

Legal name

Verosol Australia Pty Ltd

Website

https://verosol.com.au

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Verosol (Australia) Pty. Ltd. is a privately held Australian manufacturer and distributor of premium window furnishings, selling blinds, shutters, curtains, and security screens through a national network of specialist dealers and showrooms serving residential, commercial, architect, and trade customers.

Ownership category

akta.pro rank

Product category

Window Furnishings

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI)

Keywords

• Window furnishings manufacturing
• Solar control fabrics
• Window blinds and shutters
• Cellular honeycomb blinds
• Motorised window treatments

Headquarters

HQ city

Revesby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Window Furnishing Products: Verosol manufactures and sells a comprehensive range of window coverings including blinds (roller, pleated, cellular, roman, venetian, vertical, panel glide), curtains, shutters, external blinds, and security doors/screens. Products are sold through specialist dealers and showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Verosol manufactures and distributes a comprehensive range of premium window furnishings including roller blinds (including motorised and twin configurations), roman blinds (chain and motorised), venetian blinds, pleated and cellular blinds, panel glide systems, external ZIP and wire-guided blinds, plantation shutters (hardwood, polyresin, aluminium, litewood), curtain fabrics and tracks, and security doors and screens. The company sells its products through a nationwide specialist dealer and showroom network across Australia, supported by proprietary metallised solar control fabric technology (SilverScreen) and a 7-year warranty.

Product overview

Verosol is a window furnishings company offering a comprehensive range of blinds, shutters, curtains, and fabrics for solar control. The product portfolio includes Roller Blinds (including Twin Roller and External ZIP systems), Pleated and Cellular Blinds (25mm and 45mm Verocell collections), Venetian Blinds (in timber, aluminium, and PVC), Roman Blinds (Cascade chain-operated and Mode motorised), Panel Glide Systems (wand and cord operated), External Blinds (ZIP and wire-guided), and Shutters (Ambience Hardwood, Polyresin, Internal Aluminium, External Aluminium, and Litewood ranges). The company also offers curtain fabrics and tracks, security doors and screens, and motorisation/automation options. Verosol's fabrics include the SilverScreen metallised range, Verocell cellular fabrics, Soltis external fabrics, and various decorative and blockout collections. All products are backed by up to a 7-year warranty and are distributed through specialist dealers across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Ambience: Ambience product line includes Ambience Shutters (Hardwood, Polyresin, Internal Aluminium, External Aluminium), Ambience Twin Roller Blinds, Ambience External ZIP Roller Blinds, and Ambience External Guidewire Roller Blinds.
• Mode
• SilverScreen

Products and services

• Roller Blinds Versatile window coverings suitable for windows of every size, available in thermally efficient metallised, blackout, and translucent fabrics. Pricing $275 to $1,200 depending on fabric type, size, and operation mechanism (chain vs motorised).
• Double Roller Blinds Two independently-operated roller blinds in a single bracket with combination fabrics (typically blockout and translucent). Pricing $380 to $1,500.
• Roman Blinds Blinds with large horizontal fabric panels that fold tidily when raised and lowered, offering softness and easy elegance. Available in chain operated (Cascade) or motorised (Mode) variants. Pricing $280 to $1,000.
• Mode Motorised Roman Blind Motorised roman blind offering premium modern appearance with 240V AC motorised operation and sleek contemporary design with premium aluminium finishes.
• Venetian Blinds Horizontal blinds available in aluminium, timber, bamboo, faux wood, PVC, and vinyl materials, adjusted with wand and raised or lowered with cord.
• 25mm Pleated and Cellular Blinds Pleated and cellular blinds offering heat and light control while maintaining uninterrupted views from windows. 25mm cell configuration.
• 45mm Cellular Blinds Cellular/honeycomb blinds with 45mm cell size providing enhanced thermal insulation through air-trapping cellular structure. Available in blockout, semi-transparent and transparent options.
• External Blinds Blinds for outdoor use including ZIP and wire-guided systems, providing shade, ventilation, weather protection and privacy for alfresco areas. Available in spring, crank or motorised operation.
• Ambience External ZIP Roller Blind System External roller blind with ZIP track-guided system featuring Ultra-Lock adaptive locking technology that allows easy reset of shade position if interrupted by weather or obstacles. Available in spring, crank or motorised operation.
• Ambience External Guidewire Roller Blind System External blind system with wire-guided solution for floor to ceiling applications, featuring universal bracket and compression springs.
• Panel Glide System Sliding panel blinds combining elegance of curtains with functionality of blinds, ideal for sliding and bi-folding doors. Available in wand and cord operated variants.
• Ambience Hardwood Shutters Shutters made from sustainably sourced hardwood featuring lightweight frame with concealed aluminium control rod, available in paint and timber grain finishes. Pricing $385 to $770.
• Ambience Polyresin Shutters Cost-effective shutter alternative to timber with aluminium insert reinforcements, suitable for wet areas and high moisture environments.
• Ambience Internal Aluminium Shutters Aluminium shutters designed for indoor use with lightweight frame and matt powder coat finish, offering increased durability.
• Ambience External Aluminium Shutters External shutters made from 1.4 gauge marine grade aluminium with reinforced connecting joints, providing sleek appeal for outdoor use.
• Ambience Litewood Shutters Shutters made from 100% paulownia timber with hardwood lightweight frame, available in 13 standard white paint finishes.
• Curtain Fabrics and Tracks Contemporary solar control curtains with fabric options including SilverScreen Living Collection and Everyday Living Collection, complete with track systems. Pricing $75 to $800.
• SilverScreen Range Global leading solar control fabrics with metallised backing offering unparalleled UV protection, insulation and vision out. Includes SilverScreen Earth, SilverScreen Performance, SilverScreen Performance 2%, and SilverScreen Vision variants.
• Security Doors Security doors for residential and commercial applications providing protection while maintaining visibility and ventilation.
• Security Window Screens Security screens for windows providing protection while maintaining visibility and ventilation.

Quantifiable outcome

• Energy cost reduction through thermal insulation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Global Green TagcoreOthersVerosol fabrics carry Global Green Tag certification, indicating sustainability credentials for environmentally conscious building projects.
• Green Building Council Australia (GBCA)coreOthersVerosol is a member of the Green Building Council Australia, supporting sustainable building practices and contributing to Green Star building ratings.
• Facility Management Australia (FMA)minorOthersVerosol maintains membership with Facility Management Australia, connecting with facility management professionals.
• ArchiprominorGTM or Marketing PartnerVerosol has Gold professional status on Archipro platform for architectural product specification and discovery.
• ArchifyminorGTM or Marketing PartnerVerosol maintains product listing on Archify architectural visualisation platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ziptrak (Rollease Acmeda): Ziptrak is an Australian specialist in track-guided outdoor blinds and awnings that overlaps directly with Verosol's Ambience External ZIP and wire-guided external blind product lines. Both target Australian alfresco/outdoor shading use cases through specialist dealer networks.
• Kresta Blinds & Curtains: Kresta is an established Australian manufacturer and retailer of custom-made blinds, curtains and awnings, competing with Verosol across similar residential product categories in the Australian market through in-home consultation and dealer-style distribution.
• Norman Window Fashions: Norman is a major global manufacturer of plantation shutters and blinds with Australian distribution, overlapping directly with Verosol's Ambience shutter range and broader blind categories. Both target premium residential customers via dealer networks in Australia.
• Luxaflex (DuluxGroup): Luxaflex is Verosol's most direct Australian competitor, offering a similarly broad range of premium blinds, shutters, curtains and awnings distributed through specialist dealers and showrooms across Australia. Both brands target the same premium residential and architect/specifier segments with comparable product categories and warranty-backed positioning.

Broad incumbents

• Hunter Douglas: Hunter Douglas is a global market leader in window coverings with Australian operations, offering blinds, shutters and motorised shading under multiple premium brands. It competes directly with Verosol in the premium and motorised category but operates across far more geographies and product lines, functioning as a broad incumbent.
• IKEA (window coverings): IKEA sells a broad range of ready-made blinds and curtains across its Australian store and online channels, competing with Verosol at the mass-market end of the window furnishing category rather than the premium/specification niche.

Others

• Lutron Electronics: Lutron provides premium motorised shading and lighting control systems and competes in the high-end motorised window covering category that Verosol's Mode range addresses. It is comparable as an adjacent/enabling player in the automated shading specification market.
• Somfy: Somfy is the leading global manufacturer of motors and control systems for motorised blinds, shutters and awnings, and is a likely supplier/complementor to Verosol's Mode motorised range. It is comparable as an enabling technology provider in the same motorised shading category.

Emerging players

• Blinds.com (Home Depot): Blinds.com is a large US-based direct-to-consumer online blind and shade retailer representing the channel disruption model that threatens dealer-led competitors like Verosol. It is comparable as an emerging DTC play in the same product category.
• Select Blinds: Select Blinds is an online-first Australian blind and shutter retailer that competes with Verosol's dealer network on price, convenience and made-to-measure customisation. It represents the emerging online challenger segment of the same window treatment category.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Pinterestpinterest.com/verosol
• LinkedInlinkedin.com/company/verosol-australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verosol (australia) Pty. Ltd.