Partnerbrite
Partnerbrite is a UK-based digital sponsorship activation platform that enables sports rights holders and brand sponsors to plan, execute, and measure data-driven campaigns using first-party fan data across major ad platforms, now operating within WSC Sports following its January 2026 acquisition.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Partnerbrite does
Partnerbrite is a UK-based digital sponsorship activation platform that enables sports rights holders and brand sponsors to plan, execute, and measure data-driven sponsorship campaigns across paid social and digital channels. Its core product is a single platform with a self-serve web application that allows rights holders to leverage first-party and social fan data for audience targeting without the data ever leaving their own platforms, addressing both privacy regulations and rights holder data sovereignty concerns. The platform integrates natively with nine major advertising ecosystems (Meta, Facebook, Instagram, YouTube, TikTok, LinkedIn, Google Ad Manager, Google Display, and Video 360), and applies AI-powered real-time optimization, recommendation, and automation to maximize campaign ROI.
The business model combines multi-year subscription agreements with rights holders and brand sponsors (Authorised Users under paid Customer Agreements) with a freemium tier for Free Users, and likely includes transaction or campaign-based fees on spend activated through the platform. Go-to-market is primarily enterprise field sales targeting Premier League football clubs, major sports federations, and brand sponsors, supplemented by a self-serve web application and post-January 2026 distribution leverage through acquirer WSC Sports' global rights-holder relationships. The customer base spans football (Tottenham Hotspur, Everton, Liverpool FC), the NFL (San Francisco 49ers, Levi's), cricket (Cricket Australia, NRMA Insurance), tennis (LTA, Crew Clothing), live entertainment (AEG, OVO Energy), and luxury (Christopher Ward).
Partnerbrite was acquired by Israeli AI-powered sports content automation company WSC Sports on 28 January 2026 for an estimated $10 million, and continues to operate under its existing brand within WSC Sports' portfolio alongside the earlier Infront Labs acquisition. The combined entity employs approximately 665 people, and the deal positions Partnerbrite's campaign execution and audience activation capabilities alongside WSC Sports' real-time highlight generation to form a broader content-to-monetization flywheel for sports rights holders globally.
Partnerbrite firmographics
Firmographics- Name
- Partnerbrite
- Legal name
- Partnerbrite Limited
- Website
- https://partnerbrite.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Partnerbrite is a UK-based digital sponsorship activation platform that enables sports rights holders and brand sponsors to plan, execute, and measure data-driven campaigns using first-party fan data across major ad platforms, now operating within WSC Sports following its January 2026 acquisition.
- Ownership category
- akta.pro rank
Partnerbrite industry classification
Industry- Product category
- Sports Marketing Technology
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
- akta.pro secondary industries
- Event Sponsorship Sales & Partnership Brokerage (THAHAGAB), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)
Keywords
Where Partnerbrite is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Partnerbrite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Services: Partnerbrite offers digital sponsorship activation tools through paid subscription plans. Authorised Users access the Service through Customer agreements with rights holders. The platform provides campaign execution and audience activation tools as part of the subscription offering.
- Digital Campaign Services: Revenue generated through facilitating digital sponsorship campaigns across paid social and digital channels, delivering measurable results for sponsors including ROI on ad spend, click-through rates, and conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Users with restricted access |
| Subscription | Multi-year contract | Authorised Users via paid Customer Agreement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Partnerbrite product offering
Product offeringCore offering
Partnerbrite provides an AI-powered digital sponsorship activation platform that enables sports rights holders and brands to plan, activate, and measure sponsorship campaigns using first-party fan data. The platform is delivered as the Partnerbrite Platform and the Partnerbrite App, supporting direct sponsor activation workflows within the sports ecosystem.
Product overview
Partnerbrite is a single unified digital sponsorship activation platform designed for sports rights holders and brands. The core product is the Partnerbrite Platform, which integrates campaign execution, audience activation, and AI-powered optimization capabilities. The platform includes a web application (Partnerbrite App) for accessing campaign management tools. The platform enables rights holders to leverage first-party and social fan data for targeted sponsorship campaigns across paid social and digital channels, with real-time reporting and AI-driven optimization. The product was acquired by WSC Sports in January 2026 and continues to operate under its existing brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Partnerbrite Platform AI-powered digital sponsorship activation platform that enables sports rights holders and brands to plan, activate, and measure sponsorship campaigns using first-party fan data. Targeted at enterprise sports organizations and brand sponsorship teams.
- Partnerbrite App Companion application to the Partnerbrite Platform, providing rights holders and brands with access to sponsorship campaign planning, activation, and measurement workflows powered by first-party fan data.
Quantifiable outcome
- Up to 4X click-through rates for sponsorship campaigns
- +7 more outcomes
Companies that use Partnerbrite
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Partnerbrite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature6 records
Partnerbrite partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and strategic.
- WSC SportscoreWSC Sports, an AI-powered sports content automation company, acquired Partnerbrite in January 2026 for approximately $10 million. The acquisition integrates Partnerbrite's sponsorship activation tools with WSC Sports' real-time highlight generation technology, enabling automated brand logo integration and more efficient content monetization for rights holders. Partnerbrite continues operating under its existing brand within WSC Sports' portfolio.
- Infront LabsminorWSC Sports' earlier acquisition of Infront Labs expanded its end-to-end service offering prior to the Partnerbrite acquisition.
- Meta (Facebook/Instagram)corePlatform integrated with Meta's advertising ecosystem including Facebook and Instagram for campaign distribution and targeting.
- Google (Ad Manager, Display, YouTube)coreIntegrated with Google Ad Manager, Google Display Network, and YouTube for multi-platform ad delivery and campaign execution.
- TikTokcoreIntegrated with TikTok for campaign distribution targeting sports fans on the platform.
- LinkedIncoreIntegrated with LinkedIn for B2B sponsorship campaign distribution and professional audience targeting.
- Video 360coreIntegrated with Video 360 platform for cross-platform video campaign management and optimization.
- Samba TVstrategicTechnology partnership providing ACR (Automatic Content Recognition) technology for granular TV audience insights, enabling precise fan identification and retargeting for sponsorship campaigns.
- WassermanstrategicSports marketing agency collaboration on integrated sponsorship campaigns, working alongside Partnerbrite's platform for Tottenham Hotspur Kraken campaign execution.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Partnerbrite competitors and assessment
Company assessmentDirect peers
- SponsorUnited: Sports and entertainment sponsorship intelligence and deal-making platform connecting brands, rights holders, and agencies — comparable to Partnerbrite's sponsorship sales and partnership enablement role.
- Zoomph: Sports sponsorship analytics and audience-targeting platform that helps rights holders and brands measure sponsorship impact and activate campaigns across social — closely comparable to Partnerbrite's audience-activation focus.
- Hookit: Sports sponsorship analytics platform measuring sponsorship exposure, engagement, and ROI across social and digital channels for rights holders and brands — a direct competitor in the sponsorship-measurement category.
- WSC Sports: Parent company and most direct comparable: AI-driven sports content automation platform that now bundles Partnerbrite's sponsorship-activation capabilities. Both target global sports rights holders with AI-powered workflow tooling spanning content, data, and monetization.
- Blinkfire Analytics: Sponsorship analytics and valuation platform serving sports rights holders and brands with media-value measurement across social, broadcast, and digital — directly comparable to Partnerbrite's measurement and ROI-proving value proposition.
- Two Circles: Sports data and digital agency helping rights holders grow sponsorship, ticketing, and fan engagement revenue through data-driven strategy — overlapping with Partnerbrite's monetization layer for rights holders.
- Relo Metrics: AI-powered sponsorship analytics platform (formerly GumGum Sports) providing exposure and ROI measurement for sports sponsorships across broadcast, social, and digital — overlapping directly with Partnerbrite's data-driven activation and measurement value proposition.
Broad incumbents
- Octagon: Global sports marketing agency representing brands and rights holders across sponsorship strategy, activation, and measurement — overlaps with Partnerbrite as both a competitor and a potential distribution partner for agency-led campaign execution.
- Genius Sports: Large sports data and technology company providing official data, media, and fan-engagement services to leagues and sportsbooks — a broad incumbent in the sports-tech ecosystem with overlapping rights-holder monetization capabilities.
Emerging players
- Greenfly: Sports content capture-and-distribution platform used by rights holders and brands to operationalize athlete and team content at scale — an adjacent enablement layer to Partnerbrite's sponsorship-activation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Partnerbrite social profiles
Digital presencePartnerbrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partnerbrite leadership team
Management profileNumber of profiles
Profiles1 record
Partnerbrite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partnerbrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partnerbrite
What does Partnerbrite do?
Partnerbrite provides an AI-powered digital sponsorship activation platform that enables sports rights holders and brands to plan, activate, and measure sponsorship campaigns using first-party fan data. The platform is delivered as the Partnerbrite Platform and the Partnerbrite App, supporting direct sponsor activation workflows within the sports ecosystem.
Is Partnerbrite a public or private company?
Partnerbrite is a private company. It is classified as corporate owned and is currently acquired.
When was Partnerbrite founded?
Partnerbrite was founded in -1. It employs 11 to 50 people.
Where is Partnerbrite based?
Partnerbrite is headquartered in London, United Kingdom, in the Europe region.
How does Partnerbrite make money?
Two revenue lines are on record. Platform Subscription Services are the primary driver. The others are digital Campaign Services.
Who are Partnerbrite's main competitors?
Direct peers on record are SponsorUnited, Zoomph, Hookit, WSC Sports, Blinkfire Analytics, Two Circles and Relo Metrics. Broad incumbents are Octagon and Genius Sports. Greenfly is listed as an emerging player.
Does Partnerbrite have an API?
No public API is recorded for Partnerbrite.
What industry is Partnerbrite in?
Partnerbrite's product category is Sports Marketing Technology. Its primary akta.pro industry code is MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers), with a secondary code of THAHAGAB, Event Sponsorship Sales & Partnership Brokerage. Its NAICS code is 7113 and its SIC code is 7900.