Partnerbrite

What Partnerbrite does

Partnerbrite is a UK-based digital sponsorship activation platform that enables sports rights holders and brand sponsors to plan, execute, and measure data-driven sponsorship campaigns across paid social and digital channels. Its core product is a single platform with a self-serve web application that allows rights holders to leverage first-party and social fan data for audience targeting without the data ever leaving their own platforms, addressing both privacy regulations and rights holder data sovereignty concerns. The platform integrates natively with nine major advertising ecosystems (Meta, Facebook, Instagram, YouTube, TikTok, LinkedIn, Google Ad Manager, Google Display, and Video 360), and applies AI-powered real-time optimization, recommendation, and automation to maximize campaign ROI.

The business model combines multi-year subscription agreements with rights holders and brand sponsors (Authorised Users under paid Customer Agreements) with a freemium tier for Free Users, and likely includes transaction or campaign-based fees on spend activated through the platform. Go-to-market is primarily enterprise field sales targeting Premier League football clubs, major sports federations, and brand sponsors, supplemented by a self-serve web application and post-January 2026 distribution leverage through acquirer WSC Sports' global rights-holder relationships. The customer base spans football (Tottenham Hotspur, Everton, Liverpool FC), the NFL (San Francisco 49ers, Levi's), cricket (Cricket Australia, NRMA Insurance), tennis (LTA, Crew Clothing), live entertainment (AEG, OVO Energy), and luxury (Christopher Ward).

Partnerbrite was acquired by Israeli AI-powered sports content automation company WSC Sports on 28 January 2026 for an estimated $10 million, and continues to operate under its existing brand within WSC Sports' portfolio alongside the earlier Infront Labs acquisition. The combined entity employs approximately 665 people, and the deal positions Partnerbrite's campaign execution and audience activation capabilities alongside WSC Sports' real-time highlight generation to form a broader content-to-monetization flywheel for sports rights holders globally.

Name

Partnerbrite

Legal name

Partnerbrite Limited

Website

https://partnerbrite.com

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Partnerbrite is a UK-based digital sponsorship activation platform that enables sports rights holders and brand sponsors to plan, execute, and measure data-driven campaigns using first-party fan data across major ad platforms, now operating within WSC Sports following its January 2026 acquisition.

Ownership category

akta.pro rank

Product category

Sports Marketing Technology

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKALAB

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYTHAHAGAB

Event Sponsorship Sales & Partnership Brokerage

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Marketing, Sponsorship & Lead Retrieval Services

SECONDARYMPACAFAG

Creator Sponsorship & Brand Deal Monetization Tools

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYMPAKALAH

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

• Digital sponsorship platform
• Sponsorship activation software
• Sports marketing technology
• Fan engagement platform
• Campaign management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Services: Partnerbrite offers digital sponsorship activation tools through paid subscription plans. Authorised Users access the Service through Customer agreements with rights holders. The platform provides campaign execution and audience activation tools as part of the subscription offering.
2. Digital Campaign Services: Revenue generated through facilitating digital sponsorship campaigns across paid social and digital channels, delivering measurable results for sponsors including ROI on ad spend, click-through rates, and conversions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Partnerbrite provides an AI-powered digital sponsorship activation platform that enables sports rights holders and brands to plan, activate, and measure sponsorship campaigns using first-party fan data. The platform is delivered as the Partnerbrite Platform and the Partnerbrite App, supporting direct sponsor activation workflows within the sports ecosystem.

Product overview

Partnerbrite is a single unified digital sponsorship activation platform designed for sports rights holders and brands. The core product is the Partnerbrite Platform, which integrates campaign execution, audience activation, and AI-powered optimization capabilities. The platform includes a web application (Partnerbrite App) for accessing campaign management tools. The platform enables rights holders to leverage first-party and social fan data for targeted sponsorship campaigns across paid social and digital channels, with real-time reporting and AI-driven optimization. The product was acquired by WSC Sports in January 2026 and continues to operate under its existing brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnerbrite Platform AI-powered digital sponsorship activation platform that enables sports rights holders and brands to plan, activate, and measure sponsorship campaigns using first-party fan data. Targeted at enterprise sports organizations and brand sponsorship teams.
• Partnerbrite App Companion application to the Partnerbrite Platform, providing rights holders and brands with access to sponsorship campaign planning, activation, and measurement workflows powered by first-party fan data.

Quantifiable outcome

• Up to 4X click-through rates for sponsorship campaigns
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and strategic.

• WSC SportscoreStrategic or Co-development Partner · 28 January 2026WSC Sports, an AI-powered sports content automation company, acquired Partnerbrite in January 2026 for approximately $10 million. The acquisition integrates Partnerbrite's sponsorship activation tools with WSC Sports' real-time highlight generation technology, enabling automated brand logo integration and more efficient content monetization for rights holders. Partnerbrite continues operating under its existing brand within WSC Sports' portfolio.
• Infront LabsminorStrategic or Co-development Partner · 1 January 2025WSC Sports' earlier acquisition of Infront Labs expanded its end-to-end service offering prior to the Partnerbrite acquisition.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPlatform integrated with Meta's advertising ecosystem including Facebook and Instagram for campaign distribution and targeting.
• Google (Ad Manager, Display, YouTube)coreTechnology or IntegrationIntegrated with Google Ad Manager, Google Display Network, and YouTube for multi-platform ad delivery and campaign execution.
• TikTokcoreTechnology or IntegrationIntegrated with TikTok for campaign distribution targeting sports fans on the platform.
• LinkedIncoreTechnology or IntegrationIntegrated with LinkedIn for B2B sponsorship campaign distribution and professional audience targeting.
• Video 360coreTechnology or IntegrationIntegrated with Video 360 platform for cross-platform video campaign management and optimization.
• Samba TVstrategicTechnology or IntegrationTechnology partnership providing ACR (Automatic Content Recognition) technology for granular TV audience insights, enabling precise fan identification and retargeting for sponsorship campaigns.
• WassermanstrategicStrategic or Co-development PartnerSports marketing agency collaboration on integrated sponsorship campaigns, working alongside Partnerbrite's platform for Tottenham Hotspur Kraken campaign execution.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SponsorUnited: Sports and entertainment sponsorship intelligence and deal-making platform connecting brands, rights holders, and agencies — comparable to Partnerbrite's sponsorship sales and partnership enablement role.
• Zoomph: Sports sponsorship analytics and audience-targeting platform that helps rights holders and brands measure sponsorship impact and activate campaigns across social — closely comparable to Partnerbrite's audience-activation focus.
• Hookit: Sports sponsorship analytics platform measuring sponsorship exposure, engagement, and ROI across social and digital channels for rights holders and brands — a direct competitor in the sponsorship-measurement category.
• WSC Sports: Parent company and most direct comparable: AI-driven sports content automation platform that now bundles Partnerbrite's sponsorship-activation capabilities. Both target global sports rights holders with AI-powered workflow tooling spanning content, data, and monetization.
• Blinkfire Analytics: Sponsorship analytics and valuation platform serving sports rights holders and brands with media-value measurement across social, broadcast, and digital — directly comparable to Partnerbrite's measurement and ROI-proving value proposition.
• Two Circles: Sports data and digital agency helping rights holders grow sponsorship, ticketing, and fan engagement revenue through data-driven strategy — overlapping with Partnerbrite's monetization layer for rights holders.
• Relo Metrics: AI-powered sponsorship analytics platform (formerly GumGum Sports) providing exposure and ROI measurement for sports sponsorships across broadcast, social, and digital — overlapping directly with Partnerbrite's data-driven activation and measurement value proposition.

Broad incumbents

• Octagon: Global sports marketing agency representing brands and rights holders across sponsorship strategy, activation, and measurement — overlaps with Partnerbrite as both a competitor and a potential distribution partner for agency-led campaign execution.
• Genius Sports: Large sports data and technology company providing official data, media, and fan-engagement services to leagues and sportsbooks — a broad incumbent in the sports-tech ecosystem with overlapping rights-holder monetization capabilities.

Emerging players

• Greenfly: Sports content capture-and-distribution platform used by rights holders and brands to operationalize athlete and team content at scale — an adjacent enablement layer to Partnerbrite's sponsorship-activation stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partnerbrite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partnerbrite