Heed

What Heed does

Heed is a London-based internal communications software company, founded in 2016, that provides an enterprise platform for delivering messages to employees across desktop alerts, mobile push, email, SMS, digital signage, corporate wallpapers, screensavers, lock screens, video, voice, and scrolling tickers. The platform is anchored by a lightweight Windows desktop client with local rendering, supported by iOS and Android mobile apps and a Microsoft Teams integration, with backend services built on Node.js, MongoDB, and JavaScript. Both cloud-hosted and on-premises deployment models are offered, and the product is ISO 27001 certified, supporting regulated environments that require data residency and auditability.

The company targets large enterprises in financial services, healthcare, government, construction, and education, with named customers including Citi (250,000-user global estate), NHS, ING, WTW, Thomson Reuters, and VitalCare Health. Deep integrations with ServiceNow, IBM Netcool, Microsoft Teams, SharePoint, and Microsoft Intune position Heed as an embedded layer in enterprise ITSM and collaboration workflows, including automated Major Incident Management escalation with acknowledgement writeback. The company claims over 2 million active users globally.

Heed operates a quote-based enterprise SaaS subscription model with annual billing, supported by direct field sales for large accounts, inside sales for mid-market, and a free trial option for self-service evaluation. The company is privately held, employs 11–50 people, and maintains offices in London (Shoreditch) and Vancouver.

Name

Heed

Legal name

Heed Software Limited

Website

https://heed.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heed provides an enterprise internal communications platform delivering messages via desktop alerts, mobile, email, SMS, digital signage, wallpapers, and lock screens. Founded in 2016 in London, it serves over 2 million users across financial services, healthcare, government, and construction sectors.

Ownership category

akta.pro rank

Product category

Internal Communications Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

akta.pro secondary industries

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Internal communication software
• Employee engagement platform
• Desktop alert notifications
• Corporate messaging software
• Emergency notification system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Heed operates on a subscription SaaS model, granting organisations a non-exclusive, non-transferable right to use the software for internal business purposes during the subscription term. Both cloud-hosted and on-premises deployment options are available. Support packages are sold separately and defined in ordering documents. Pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heed is an all-in-one internal communications software platform that delivers messages across desktop alerts, mobile push, email, SMS, digital signage, corporate wallpapers, screensavers, and lock screens from a single managed console. The platform is offered as a SaaS subscription with both cloud-hosted and on-premises deployment options, and integrates with enterprise systems including Microsoft Teams, SharePoint, ServiceNow, Netcool, Okta, and Workday. It serves over 2 million active users across financial services, healthcare, government, construction, and education customers including Citi, NHS, ING, Thomson Reuters, and WTW.

Product overview

Heed is an all-in-one internal communication software platform designed to connect and engage employees across desktop, mobile, and digital signage channels. The platform delivers messages through multiple channels including desktop alerts, video alerts, corporate wallpapers, company newsletters, emergency alert systems, email, digital signage, desktop tickers, voice alerts, screensavers, lock screens, SMS, and AI-generated content. The core product is the desktop client installed on employee devices, complemented by mobile apps, a Microsoft Teams integration, and a Template Builder for creating content. Available in both cloud-hosted and on-premises deployment models, Heed serves over 2 million active users in financial services, healthcare, government, and construction sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Desktop Alerts

Quantifiable outcome

• Message visibility improved from less than 40% via email to over 90% with desktop alerts in healthcare settings (VitalCare Health case study).
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature12 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Microsoft TeamscoreTechnology or IntegrationHeed integrates with Microsoft Teams to surface important communications directly within the Teams environment. Desktop alerts, tickers, lock screens, and wallpaper updates can be triggered or synchronized via Teams, reducing reliance on email and ensuring messages are visible in employees' daily workflow.
• Microsoft SharePointcoreTechnology or IntegrationHeed's SharePoint integration extends intranet communications beyond SharePoint by triggering desktop notifications, pop-up alerts, Teams messages, lock screens, and wallpaper updates when news or documents are published. Reduces duplicate publishing workflows and proactively reaches employees rather than requiring them to visit the intranet.
• ServiceNowcoreTechnology or IntegrationHeed integrates with ServiceNow to automate Major Incident Management (MIM) communications. Events from ServiceNow are passed to Heed via Kafka, which dispatches governed notifications to support teams following defined escalation paths, with full auditability for compliance.
• Netcool (IBM)coreTechnology or IntegrationHeed integrates with Netcool via Tibco Kafka for monitoring event notifications in enterprise environments. When Netcool determines a monitoring event requires human intervention, Heed receives the event and begins rotating through on-call engineers with desktop alert notifications until acknowledged, with acknowledgement writeback closing the loop.
• Microsoft IntunesupportingTechnology or IntegrationHeed's desktop client is deployed and managed using enterprise device management tools including Microsoft Intune, enabling centralised roll-out, update management, and security policy application across managed Windows devices.
• OktasupportingTechnology or IntegrationHeed supports integration with Okta for identity provider authentication, enabling enterprise single sign-on (SSO) and user targeting within the Heed platform.
• Microsoft EntrasupportingTechnology or IntegrationHeed supports integration with Microsoft Entra (formerly Azure AD) for authentication and user targeting, enabling enterprise identity management alongside Okta.
• SAP ConcursupportingTechnology or IntegrationHeed integrates with SAP Concur, enabling internal communications to be triggered or synchronized with Concur workflows.
• SalesforcesupportingTechnology or IntegrationHeed integrates with Salesforce, enabling internal communications to be triggered or synchronized with Salesforce CRM workflows.
• SplunksupportingTechnology or IntegrationHeed integrates with Splunk for monitoring and logging capabilities, enabling enterprise IT teams to incorporate Heed notifications into their Splunk-based operational workflows.
• JIRAsupportingTechnology or IntegrationHeed integrates with JIRA, enabling internal communications to be triggered or synchronized with JIRA project management and issue tracking workflows.
• ITRS (Geneos)supportingTechnology or IntegrationHeed integrates with ITRS Geneos for monitoring and alerting, enabling enterprise IT teams to incorporate Heed notifications into their Geneos-based operational monitoring workflows.
• Microsoft SCOMsupportingTechnology or IntegrationHeed integrates with Microsoft System Center Operations Manager (SCOM), enabling internal communications to be triggered by SCOM monitoring alerts.
• WorkdaysupportingTechnology or IntegrationHeed integrates with Workday, enabling internal communications to be triggered or synchronized with Workday HR and finance workflows.
• KafkacoreTechnology or IntegrationHeed uses Apache Kafka as the integration backbone for automated workflows, mediating event-driven communication between ServiceNow, Netcool/Tibco, and Heed's notification engine for enterprise customers like Citi.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poppulo: Enterprise internal communications and employee experience platform delivering multi-channel messaging (email, mobile, digital signage, screens) to large organisations. Direct competitor to Heed across regulated verticals including financial services and healthcare.
• Firstup: Employee communications and advocacy platform serving large enterprises with multi-channel delivery and engagement analytics. Overlaps directly with Heed on enterprise comms consolidation, mobile push, and engagement measurement.
• Sociabble: Employee communications, engagement, and advocacy platform with multi-channel delivery (desktop, mobile, email, digital signage) and Microsoft Teams integration. Closely comparable to Heed on enterprise comms distribution and Microsoft ecosystem embedding.
• Staffbase: Internal communications and employee experience platform serving large, distributed workforces with multi-channel delivery including mobile, desktop, email, and signage. Direct competitor to Heed in employee engagement and internal comms consolidation.
• Workgrid Software: Employee experience platform with a focus on workplace notifications, alerts, and intranet-style messaging integrated with ServiceNow. Highly comparable to Heed's ServiceNow-mediated alert and acknowledgement writeback pattern, especially at enterprise IT shops.
• ContactMonkey: Internal email communications platform with analytics and tracking, targeting enterprise internal comms teams. Direct overlap with Heed's email channel, template builder, and engagement analytics, though narrower in multi-channel breadth.
• Cerkl (now Anewst): Internal communications and intranet platform for enterprise employee engagement with multi-channel delivery and analytics. Comparable to Heed on enterprise comms consolidation and personalisation features.
• Happeo: Employee experience and intranet platform with Microsoft 365 and Google Workspace integrations, featuring notifications, news, and channels. Comparable to Heed on intranet-to-desktop push communications and enterprise integrations.

Broad incumbents

• Microsoft Viva: Microsoft's employee experience platform bundled with Microsoft 365 that includes Connections, Engage, Learning, and Insights. The broadest incumbent competing for the same internal communications and engagement wallet share, with structural distribution advantages via Microsoft 365.
• Unily: Unified employee experience platform combining intranet, internal comms, and engagement for large enterprises. Overlaps with Heed on multi-channel enterprise communications, broadens into adjacent EX capabilities, and competes for the same enterprise budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heedsoftware
• LinkedInlinkedin.com/company/heedsoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heed