WRA

What WRA does

Wisconsin REALTORS® Association (WRA) is a Wisconsin-based nonprofit trade association serving real estate professionals in the state. Founded in 1909 and headquartered at 4801 Forest Run Road, Madison, WRA represents Wisconsin REALTORS® through a federation model in which members join via local REALTOR® associations and receive WRA state-level membership as part of that relationship. Its core functions include administering Wisconsin real estate licensing preparation, delivering continuing education required for license renewal, enforcing the REALTOR® Code of Ethics through its Professional Standards Program, providing member-only legal resources, and publishing Wisconsin housing market data and analysis.

The association's product and technology stack centers on the WRA On Demand online learning management system for self-paced pre-license (72-hour sales) and continuing education courses; the zipForm Edition-integrated WRA Forms Library providing Wisconsin-specific standardized transaction documents; the myWRA member portal for dues, education tracking, RPAC contributions, and committee participation; and a Wisconsin Housing Statistics data service with monthly home sales reports. Distribution spans wra.org self-serve, classroom instruction, Pearson VUE-partnered licensing exam centers across Wisconsin (plus Minnesota and Illinois), local REALTOR® association partnerships, and a Regional Summit Series hosted in multiple Wisconsin cities.

WRA generates revenue through a diversified mix of recurring annual membership dues, transactional pre-license course fees (e.g., $350 for the 72-hour sales pre-license course), continuing education course fees, $60 license application credentialing fees, $30 pre-license extensions, sale of forms, books, and branded merchandise, and event registration across the Annual Convention, Regional Summits, and REALTOR® & Government Day. Members also contribute to RPAC and the Direct Giver program in support of state-level legislative advocacy on housing, property rights, and industry issues.

Name

WRA

Legal name

Wisconsin REALTORS® Association Inc.

Website

https://wra.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin REALTORS® Association (WRA) is a nonprofit trade association serving Wisconsin real estate professionals through licensing education, continuing education, legal resources, forms, market data, and legislative advocacy, with members joining via local REALTOR® associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: WRA generates primary revenue through annual membership dues paid by REALTORS® members in Wisconsin. Members join through local REALTOR® associations and pay dues that provide access to benefits including education, legal resources, advocacy, forms, and market data.
2. Pre-License Education Courses: Revenue from 72-hour sales pre-license training program ($350) and broker pre-license education. Students pay for online self-paced courses to obtain Wisconsin real estate licenses.
3. Licensing Exam Fees: WRA facilitates licensing exams administered by Pearson VUE. Exam fees are $65 for both sales and broker examinations, paid directly to Pearson VUE.
4. Continuing Education: DSPS-approved CE courses for license renewal (18 hours per two-year period). Revenue from course fees for real estate CE, commercial CE, appraiser CE, and assessor CE programs.
5. Forms and Products: Sale of WRA Forms Library, real estate books, specialty items, office supplies, and pre-license study aids.
6. License Application Fees: $60 credentialing fee collected for new license applications submitted to the Wisconsin DSPS.
7. Event Registration: Revenue from WRA Annual Convention, Regional Summits, REALTOR® & Government Day, and other educational events.
8. Pre-License Extensions: $30 fee for 30-day extension to complete pre-license courses, available up to 6 months from expiration.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels13 records

Core offering

Wisconsin REALTORS® Association is a nonprofit trade association delivering licensing and continuing education, member services, legal resources, real estate transaction forms, housing market data, and legislative advocacy to real estate professionals in Wisconsin. Core offerings include the 72-hour sales pre-license and broker pre-license programs, DSPS-approved continuing education, the myWRA member portal, the WRA On Demand online learning platform, zipForm-integrated Forms Library, Wisconsin Housing Statistics, and a Legal Hotline staffed by attorneys. Membership dues, course fees, and event registrations constitute the primary revenue streams, supported by RPAC and Direct Giver advocacy programs.

Product overview

The Wisconsin REALTORS® Association (WRA) operates as a professional trade association offering a unified platform of education, advocacy, and member services for Wisconsin real estate professionals. The core product portfolio centers on pre-license education (72-hour sales pre-license and broker pre-license programs), DSPS-approved continuing education for license renewal, and the WRA On Demand online learning platform. Key service modules include the Legal Hotline for member consultation, the WRA Forms Library accessible via zipForm Edition for transaction management, and Wisconsin Housing Statistics providing monthly market data and analysis. The myWRA portal provides integrated member services including RPAC contributions, dues management, and education tracking. Advocacy products include RPAC (political action committee), Direct Giver Program, and annual events (REALTOR® & Government Day, Annual Convention, Summit Series). The Video Center hosts educational content including Thursday Takeaways and EDTalks series. Additional offerings include the Wisconsin Real Estate Magazine, Professional Standards enforcement, the Find a REALTOR® referral service, Mortgage Calculator, Partnership for Success scholarships, and branded merchandise. The association does not operate as a SaaS platform with modular add-ons but rather as a membership organization with bundled services included in association dues.

Differentiator

Problem solved

Functional benefit

Products and services

• WRA On Demand

Quantifiable outcome

• 500,000+ hours of education delivered in 2022
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Wisconsin Local REALTOR® AssociationscoreChannel Partner/ Reseller/ DistributorWRA serves as the state association for Wisconsin's network of local REALTOR® associations. Local associations recruit members who automatically receive WRA membership. WRA collaborates with local associations to host Regional Summit events and advocacy initiatives like REALTOR® & Government Day.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas REALTORS: Large state REALTOR trade association serving Texas real estate professionals. Directly comparable state-association structure with bundled education, advocacy, legal, and market-data services mirroring WRA's offering.
• Minnesota Association of REALTORS: State trade association serving Minnesota REALTORS, geographically adjacent to Wisconsin. Offers the same combined suite of education, legal advice, forms, advocacy, and market data to its members under a comparable regulatory framework.
• McKissock: Online real estate education platform offering license and CE courses nationwide. Competes with WRA in the regulated online CE market; comparable business model and content-driven delivery approach.
• Illinois REALTORS: State-level REALTOR trade association serving Illinois real estate professionals. Operates the same NAR-affiliated state-association model as WRA, providing bundled education, legal resources, advocacy, and member services in a comparable Great Lakes regulatory environment.
• California Association of REALTORS (CAR): Largest US state REALTOR trade association. Directly comparable to WRA in service structure — education, legal resources, forms, market data, advocacy — but at substantially greater scale, useful as a ceiling benchmark for member-service scope.
• The CE Shop: Online real estate continuing education provider competing head-to-head with WRA On Demand. Offers state-approved pre-license and CE courses across multiple jurisdictions including Wisconsin; directly comparable course-delivery model.

Others

• zipLogix: Real estate transaction-management and digital-forms vendor whose zipForm Edition platform integrates with WRA's Forms Library. An ecosystem partner and tooling vendor rather than direct competitor; relevant for benchmarking surrounding technology infrastructure.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella body to which WRA belongs as a state affiliate. Operates at a broader national scale with national advocacy, REALTOR branding, and umbrella education programs that complement WRA's state-level offerings.
• Real Estate Express: Established national online real-estate education provider operating under a larger education conglomerate. Offers a broader portfolio that overlaps WRA's pre-license and CE products at national scale, comparable on delivery mechanism.

Emerging players

• Hondros Learning: Online real estate education provider offering pre-license, CE, and exam prep across multiple states. Competes with WRA's regulated online courses; similar content model but currently smaller national footprint than The CE Shop or McKissock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wirealtors
• YouTubeyoutube.com/wisconsinrealtor
• Facebookfacebook.com/wisconsinrealtors
• LinkedInlinkedin.com/company/wisconsin-realtors-association%C2%AE
• Instagraminstagram.com/wirealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WRA