CareMatch
CareMatch is a UK digital marketplace founded in 2017 that connects individuals and families seeking home care with vetted, self-employed carers, operating across 10+ regions in England and Wales with national live-in care coverage and Local Authority partnerships.
- Company typePrivate
- Founded2017
- HeadquartersSalisbury, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What CareMatch does
CareMatch is a UK-based digital marketplace, founded in 2017 and headquartered in Salisbury, Wiltshire, that connects Care Receivers with vetted, self-employed Carer Members for non-medical home care services. The platform operates across multiple regions in England and Wales, with Live-in Care offered nationally across Great Britain, and supports visiting, live-in, overnight, home help, respite, specialist, and palliative care delivered in Care Receivers' own homes. Care Receivers and Carer Members contract directly with each other, while CareMatch provides the underlying matching, vetting (DBS checks, references), electronic visit verification, scheduling, care plan coordination through Care Hubs, and payment processing via Stripe.
The platform's technology stack centers on a web portal and a mobile app that handle carer registration, profile management, location- and specialty-based search, care plan creation, real-time tagging in/out of care calls, invoicing, and BACs payments. Care Hubs act as a coordination layer that brings together the Care Receiver, family, advocates, healthcare professionals, and assigned Carer Members to collaborate on a shared care plan. The platform is GDPR-compliant and has explicitly structured its self-employed carer model to fall outside CQC registration, relying instead on an internally defined code of conduct.
CareMatch generates revenue primarily through a commission on transactions between Care Receivers and Carer Members, with carers setting their own rates against a suggested £13.00/hr + £2.16/call benchmark. A secondary revenue stream comes from managed-services partnerships with UK Local Authorities via direct payments, Independent Service Funds (ISFs), and Service Level Agreements, which channel publicly-funded care recipients onto the platform. Additional B2B revenue is generated by supplying temporary staffing to care agencies and care homes.
CareMatch firmographics
Firmographics- Name
- CareMatch
- Legal name
- Carematch Limited
- Website
- https://carematch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CareMatch is a UK digital marketplace founded in 2017 that connects individuals and families seeking home care with vetted, self-employed carers, operating across 10+ regions in England and Wales with national live-in care coverage and Local Authority partnerships.
- Ownership category
- akta.pro rank
Where CareMatch is headquartered
LocationHeadquarters
- HQ city
- Salisbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CareMatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Platform Commission/Transaction Fee: CareMatch acts as a marketplace connecting Care Receivers with self-employed Carer Members. Care Receivers pay carers directly for services, and CareMatch charges a commission on these transactions. Carers set their own rates (suggested rate £13.00/hr + £2.16/call), and CareMatch's charges are higher than the pay rate to cover administrative and technical costs.
- Partnership Fees with Local Authorities: CareMatch operates under Service Level Agreements with Local Authorities through direct payments, Independent Service Funds (ISFs), generating revenue from public sector care contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-employed Carer rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CareMatch product offering
Product offeringCore offering
CareMatch operates a digital marketplace platform that connects private Care Receivers with self-employed Carer Members for non-medical home care services in the UK. The platform supports visiting, live-in, overnight, respite, specialist, and palliative/home end-of-life care, handling vetting (including DBS checks), scheduling, electronic visit verification, and payment processing via Stripe. It also partners with UK Local Authorities and Care Agencies for commissioned care delivery.
Product overview
CareMatch is a non-medical home care matching platform offering a portfolio of care services through its online platform and mobile app. The core offering consists of seven main service categories: Visiting Home Care, Live-in Home Care, Overnight Home Care, Home Help, Respite Home Care, Specialist Home Care, and Palliative Care. These services are delivered through a network of vetted, self-employed Carer Members who are matched with Care Receivers based on location, needs, and preferences. The CareMatch App and Care Hub platform feature enables digital coordination including care planning, scheduling, electronic visit monitoring, and secure payment processing via Stripe. Specialist care modules cover over 15 conditions including Alzheimer's, dementia, Parkinson's, cancer, stroke, Motor Neurone Disease, Multiple Sclerosis, brain injury, bariatric care, autism, and more. The platform connects directly with local authorities through direct payments, Independent Service Funds, and Service Level Agreements.
Differentiator
Problem solved
Functional benefit
Products and services
- CareMatch Platform Digital marketplace platform connecting self-employed Carer Members with Care Receivers across the UK; includes mobile app, web platform, Care Hub community feature, electronic visit tagging system, DBS-backed vetting, scheduling, and Stripe-based payment processing.
- Visiting Home Care Hourly visiting care delivered by self-employed Carer Members at the Care Receiver's home, priced at £13.00/hr plus a £2.16 per-call platform fee, supporting routines such as personal care, medication prompts and companionship.
- Live-in Home Care 24-hour live-in care provided by self-employed Carer Members residing in the Care Receiver's home, available nationwide across the UK for clients needing round-the-clock non-medical support.
- Overnight Home Care Overnight (waking or sleep-in) care delivered by self-employed Carer Members, supporting Care Receivers who require supervision or assistance during nighttime hours.
- Home Help Domestic and household assistance provided by self-employed Carer Members, including cleaning, shopping, meal preparation, and other non-personal-care tasks for Care Receivers in their own homes.
- Respite Home Care Short-term respite care delivered by self-employed Carer Members, providing temporary relief for family caregivers and continuity of support for Care Receivers.
- Specialist Home Care Condition-specific home care delivered by self-employed Carer Members with relevant training, covering dementia, Parkinson's, Alzheimer's, stroke, MS, MND, Huntington's, brain injury, cancer, bariatric, mobility, disability, autism, cerebral palsy, and epilepsy support needs.
- End of Life and Palliative Care Compassionate end-of-life and palliative care delivered at home by self-employed Carer Members, supporting Care Receivers and families during advanced illness or terminal stages.
Companies that use CareMatch
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
CareMatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
CareMatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Authorities (England and Wales)coreCareMatch operates in partnership with multiple Local Authorities across England and Wales through direct payments, Independent Service Funds (ISFs), and Service Level Agreements. This enables publicly-funded individuals to access CareMatch services, with Local Authorities viewing CareMatch as 'the future of care today.' The partnership model helps generate hyperlocal care communities and provides an alternative to traditional social care delivery solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CareMatch competitors and assessment
Company assessmentEmerging players
- Cera Care: Technology-enabled UK home care provider combining a managed carer workforce with a digital platform for care planning and family visibility. Comparable as a tech-forward UK home care operator, though it runs an employed-carer model rather than a self-employed marketplace.
- Birdie: UK digital home care platform (combined with SuperCarers) that combines a care management SaaS for agencies with a marketplace for families to find carers. Comparable as a UK care marketplace and tech-enabled home care operator.
Broad incumbents
- Care.com: Global online marketplace connecting families with caregivers across child, adult, senior, and pet care. Comparable as the international benchmark for two-sided care marketplaces, though operating at much larger scale and breadth than CareMatch.
- Helping Hands Home Care: One of the UK's largest established home care providers, with a strong specialism in live-in care across England and Wales. Direct overlap with CareMatch's live-in and visiting care services, but operates a traditional employed-carer agency model.
- Home Instead UK: Large UK franchised home care network providing personal care, dementia care, and live-in care to elderly clients nationwide. Comparable as a scaled UK home care incumbent across the same service categories CareMatch offers.
- Bluebird Care: UK franchised home care provider offering personal care, dementia support, live-in care, and respite care. Comparable as a multi-region UK home care incumbent competing for both private-pay and Local Authority demand.
Direct peers
- Curam: UK care marketplace platform that enables clients to find and contract with self-employed carers and PAs for home care. Operates the same disintermediating, self-employed-supply marketplace model as CareMatch in the UK.
- SuperCarers: UK-based online marketplace that matches families with vetted, self-employed carers for visiting and live-in home care. Closely comparable to CareMatch on the two-sided marketplace model, self-employed carer supply, and UK home care focus.
- Elder: UK live-in care specialist that uses a platform-based matching approach to connect families with self-employed live-in carers nationally. Direct peer in the live-in care matching category that CareMatch competes in across Great Britain.
Others
- Abicare: UK home care provider operating from the same Salisbury Abihouse headquarters and sharing operational infrastructure with CareMatch. Adjacent/parent-adjacent peer offering similar home care services, useful as a structural and operational comparator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CareMatch social profiles
Digital presenceCareMatch compliance and trust
Trust signalCompliance2 records
CareMatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareMatch leadership team
Management profileNumber of profiles
Profiles1 record
CareMatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareMatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareMatch
What does CareMatch do?
CareMatch operates a digital marketplace platform that connects private Care Receivers with self-employed Carer Members for non-medical home care services in the UK. The platform supports visiting, live-in, overnight, respite, specialist, and palliative/home end-of-life care, handling vetting (including DBS checks), scheduling, electronic visit verification, and payment processing via Stripe. It also partners with UK Local Authorities and Care Agencies for commissioned care delivery.
Is CareMatch a public or private company?
CareMatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CareMatch founded?
CareMatch was founded in 2017. It employs 101 to 250 people.
Where is CareMatch based?
CareMatch is headquartered in Salisbury, United Kingdom, in the Europe region.
How does CareMatch make money?
Two revenue lines are on record. Platform Commission/Transaction Fee is the primary driver. The others are partnership Fees with Local Authorities.
Who are CareMatch's main competitors?
Emerging players on record are Cera Care and Birdie. Broad incumbents are Care.com, Helping Hands Home Care, Home Instead UK and Bluebird Care. Direct peers are Curam, SuperCarers and Elder. Abicare is listed as an others.
Does CareMatch have an API?
No public API is recorded for CareMatch.