What Curam does

Curam (legal entity: Ecare Group Ltd) is a UK-based digital marketplace platform founded in 2018 that connects self-employed carers directly with families and individuals seeking home care services. The platform supports hourly visiting care, overnight care, live-in care, and specialist services across dementia, autism, post-operative, elderly, children's, and respite categories, and operates dedicated mobile applications for clients and carers on iOS and Android. Curam generates revenue primarily through transaction-based take rates — a 12% client fee on the carer's hourly rate and a 15% retention from carer earnings (carers keep 85%), against an average platform rate of approximately £20.50/hour — supplemented by bespoke managed and CQC-regulated care packages delivered through group entities Curam CQC Ltd and Curam Managed Care Services Ltd, plus ancillary fees for off-platform recruitment.

The platform's go-to-market combines a direct-to-consumer marketplace with B2B distribution channels: a self-serve website and apps serve individuals and families, while bespoke portals serve local authorities (27 partnerships, including Sunderland City Council), care homes, and care agencies, with a recent partnership with Capita extending reach. Underlying technology includes biometric face-scanning ID verification (to banking standards), DBS / Disclosure Scotland / Access NI vetting, CuramMeet in-platform one-to-one video interviewing, a Family Circle app feature for family oversight, and AI-assisted safeguarding and fraud-prevention systems operating across messages, calls, video, and care documentation with human oversight. The company employs 11-50 staff and is registered at 18 Ashwin Street, London E8 3DL, with subsidiaries including Curamcare Ltd, Curam Managed Care Services Ltd, Eircare Ltd, and Curam CQC Ltd.

Curam's claims to be the only national home-care technology platform of its kind in the UK, covering all postcodes with 11,000+ approved carers (50,000 in pipeline), 6.5 million+ lifetime hours of care delivered, and an 'Excellent' Trustpilot rating; expansion to the Republic of Ireland is planned for early 2026. Co-founders Jody O'Neill (CEO), Patrick Wallace, and Ben Weatherall lead the company with a senior safeguarding function (Senior Safeguarding Lead Gemma Stokes, Deputy Jessica Huntley) reflecting regulatory emphasis.

Name

Curam

Legal name

Ecare Group Ltd

Website

https://curamcare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Curam is a UK digital marketplace connecting self-employed carers directly with families needing home care, offering vetted hourly, overnight, live-in, and CQC-regulated care services across the UK with 11,000+ approved carers and dedicated portals for local authorities and care providers.

Ownership category

akta.pro rank

Product category

Home Care Marketplace Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Custom Computer Programming Services (541511)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Home care marketplace
• Self-employed carers
• Live-in care services
• Domiciliary care platform
• Caregiver matching service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Client Platform Fee: Curam charges a 12% client fee on the carer's hourly rate for bookings made through the platform. This covers payment infrastructure, insurance access, monitoring systems, and support. Clients pay less than traditional agency rates while carers earn more.
2. Carer Platform Fee: Curam retains 15% of the carer's earnings (carers keep 85%). This fee covers platform access, insurance, payment processing via Mangopay, AI monitoring, safeguarding support, and administrative tools. Carers set their own rates.
3. Managed and CQC-Regulated Care Services: Curam offers managed and CQC-regulated care packages through group companies (Curam Managed Care Services Ltd, Curam CQC Ltd). These are priced on a bespoke basis depending on level of support and supervision required. Regulated delivery is mandatory in some circumstances or chosen by clients willing to pay higher rates.
4. Off-Platform Recruitment Fee: If a client engages a carer introduced via Curam off-platform without consent, an introduction fee of £1,000 + VAT per carer becomes payable. After 90 consecutive days of platform billing, clients may recruit a carer for a one-off fee of £750 + VAT with prior written approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Curam operates a digital marketplace platform connecting self-employed carers with families and individuals requiring home care services across the UK. The platform enables clients to search vetted carers by postcode, conduct video interviews via CuramMeet, and book hourly, overnight, live-in, and specialist care services, with Curam charging a 12% client fee and retaining 15% of carer earnings. The company also provides dedicated portals for local authorities and care businesses, plus CQC-regulated managed care packages through subsidiary entities.

Product overview

Curam operates as a digital home care marketplace platform with multiple integrated components. The core offering consists of the Curam Digital Marketplace Platform connecting self-employed carers with clients, complemented by dedicated mobile apps for clients (Curam Client App) and carers (Curam Carer App). Key platform features include CuramMeet video calling, Family Circle for family updates, and Care Notes for health information sharing. The platform supports multiple care service types including live-in care, hourly/visiting care, overnight care, and domiciliary care, alongside specialist services for dementia, autism, elderly, children's, post-operative, and respite care. Curam also offers enterprise portals for local authorities and care businesses, and provides managed and CQC-regulated care services through separate group entities. Carers set their own rates on the marketplace with an average rate of £20.50/hour and average 10 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Curam Digital Marketplace Platform Digital marketplace platform connecting self-employed carers with clients needing home care services. Enables postcode-based searching, profile browsing, messaging, CuramMeet video calls, service agreement approval, and payment processing for hourly, overnight, live-in, and specialist care.
• Curam Client Mobile App

Quantifiable outcome

• Clients pay on average 22% less than the UK Home Care Association suggested hourly rate of £28.53
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CapitacoreStrategic or Co-development Partner · 1 July 2024Curam partnered with Capita to expand its care solution and reach more clients and carers across the UK. Capita is a leading provider of technology-enabled business process services, bringing scale and reach to Curam's platform distribution.
• Sunderland City CouncilcoreStrategic or Co-development Partner · 1 January 2023Sunderland City Council partnered with Curam as the UK's first national home-care technology platform for direct payment recipients. The partnership enabled the council's direct payment customers to find self-employed personal assistants through Curam's portal, integrated with the council's existing payment and monitoring systems. The partnership drove a 37% increase in approved and vetted carers in the Sunderland area. The portal is free for councils to use.
• UK Local Authorities (27 total)coreStrategic or Co-development PartnerAs of December 2023, 27 local authorities across the UK are using Curam's national platform. Councils use the portal free of charge to post jobs, manage clients, and integrate with existing payment and monitoring systems. Curam's platform helps local authorities address care shortages and support direct payment recipients.
• NACASminorStrategic or Co-development PartnerCuram partnered with NACAS (National Association of Care & Supported Living), an organisation supporting the care sector, to expand awareness and adoption of its technology platform among NACAS members and the broader supported living community.
• Care Workers' CharityminorStrategic or Co-development PartnerCuram signed up to the Care Workers' Charity campaign to raise vital funds for the charity's work providing essential hardship grants, mental health support, training, and advocacy for care workers. The charity is the only safety net for care workers in the UK. Curam encourages UK care businesses to donate £500 annually to support this initiative.
• Walking With The WoundedminorStrategic or Co-development PartnerCuram partnered with Walking With The Wounded (WWTW), a leading UK military charity supporting wounded veterans. Curam staff participated in the 'Walking Home for Christmas' campaign, collectively walking 50 miles to raise funds for WWTW's programmes supporting veterans with mental health, employment, and care coordination needs.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elder: Elder is a UK digital live-in care marketplace connecting families with self-employed carers, the closest direct competitor to Curam in the home-care marketplace category with a similar self-employed-carer model.
• Cera Care: Cera Care is a UK tech-enabled home care provider using a digital platform to deploy carers to elderly clients at home; competes directly with Curam on technology-enabled home care delivery and local-authority contracts.
• Birdie: Birdie is a UK home-care management platform serving agencies and care providers with carer-matching, rostering, and family-engagement tools, overlapping with Curam's B2B portal and Family Circle-style offerings.
• SuperCarers: SuperCarers is a UK platform matching self-employed carers with families seeking home care, a near-twin model to Curam's introductory marketplace with similar direct-hire mechanics.

Broad incumbents

• Helping Hands: Helping Hands is one of the UK's largest established home-care providers offering live-in, visiting, and respite care; represents the traditional agency model Curam's marketplace competes against.
• Home Instead UK: Home Instead is a major UK home-care franchise network providing personal care to older adults, the type of incumbent agency that competes with Curam for family and local-authority contracts.
• Bluebird Care: Bluebird Care is a UK-wide home-care franchise providing visiting and live-in care services, an incumbent agency competitor to Curam across both consumer and local-authority channels.
• Care.com: Care.com is a global online marketplace for care services (childcare, senior care, pet care); it is a broader marketplace incumbent rather than a UK specialist, but its UK operations overlap in the senior-care category.

Emerging players

• Alcove: Alcove is a UK tech-enabled supported-living platform providing digital tools and 24/7 contact services for elderly and disabled individuals, an emerging player with overlapping local-authority and family-buyer segments.

Others

• Capita: Capita is a large UK business-process and technology-services provider and a strategic distribution partner of Curam; included as a partner/channel rather than a direct competitor, but it parallels the B2G/procurement pathway Curam pursues.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Curamuk
• Facebookfacebook.com/CuramUK
• LinkedInlinkedin.com/company/curam-io
• Instagraminstagram.com/curamuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curam