Floyd's 99 Barbershop

What Floyd's 99 Barbershop does

Floyd's 99 Barbershop (legal entity Floyd's 99 Holdings, LLC) is a privately-held, franchise-based barbershop chain founded around 2000 in the Denver, Colorado area by the O'Brien Brothers and headquartered at 7900 E. Berry Place, Greenwood Village, CO. The company operates 100+ locations across 17+ US states and serves a primarily consumer base spanning men, women, and children, with reported headcount in the 1,001-5,000 range. Its service menu covers signature haircuts (Floyd's Cut, Buzz Cut, Skin Fade, Long Layer, Mid-Length, Full Service, Kids Cut), barbering services (beard trims, head shaves, classic shaves, design work, line-ups), shampoo and scalp treatments, color services, waxing, and milestone cuts. Beyond services, Floyd's sells a proprietary grooming product line (shampoo, conditioner, molding paste, styling cream, grip cream, texture powder) both in shops and through Amazon, and runs community-facing programs including the Floyd's Club email membership, Floyd's Nation podcast, and Floyd's Radio in-shop streaming.

The company generates revenue through three streams: per-transaction service fees at 100+ franchised and corporate locations (pricing varies locally and is not publicly disclosed), retail product sales, and franchise fees and royalties from franchisee-operated shops. Its go-to-market combines a direct-to-consumer walk-in and online/app-based appointment model with event-driven community engagement, anchored by a 12-year NHL Colorado Avalanche sponsorship and a 14-year fundraising partnership with Breakthrough T1D (over $2.2 million donated). Technology infrastructure is operationally focused — appointment booking, CRM, and online retail — with no AI/ML capabilities referenced. In 2025, Floyd's served over 2 million client visits, expanded into five new markets (Greenville SC, Charlotte NC, Meridian ID, Deerfield Beach FL, Oklahoma City OK), delivered 468 technical classes with nearly 1,100 hours of hands-on staff education, and served over 50,000 active military members and veterans. Revenue is not publicly disclosed and there are no known external funding rounds, reflecting an organically funded, franchise-economics-driven growth model.

Name

Floyd's 99 Barbershop

Legal name

Floyd's 99 Holdings, LLC

Website

https://floydsbarbershop.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Floyd's 99 Barbershop is a privately-held franchise barbershop chain operating 100+ locations across 17+ US states, offering haircuts, grooming services, scalp treatments, and color services to men, women, and children, supplemented by a proprietary grooming product line sold in shops and via Amazon.

Ownership category

akta.pro rank

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Haircut and Grooming Services: Core revenue from haircut services including cuts, fades, shaves, beard trims, and styling. Also includes color services, waxing, and scalp treatments. Services are priced per transaction with no set pricing publicly disclosed as it varies by location.
2. Hair Care Products: Retail sales of proprietary grooming products including shampoo, conditioner, styling cream, molding paste, grip cream, and pomade. Products sold in-shop and through Amazon. Summer promotion offered 2 products for $36 or 3 for $48.
3. Franchise Fees: Franchise model generates revenue through franchise fees and ongoing royalties from franchisee-operated locations. Franchise information available at franchise.floydsbarbershop.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Floyd's 99 Barbershop operates a national chain of franchise and corporate-owned barbershops providing haircut, fade, beard trim, shave, color, waxing, scalp treatment, and styling services delivered by trained barbers and stylists. The company complements these services with a proprietary line of Floyd's Grooming hair care products sold in shops and on Amazon, all delivered through a music-inspired in-shop experience branded around the "Floyd's Promise" consultation, cut, hot lather neck shave, shoulder massage, and product recommendation service standard.

Product overview

Floyd's 99 Barbershop is a national barbershop chain offering a comprehensive range of hair and grooming services. The core offering consists of haircut services (Floyd's Cut, Buzz Cut, Skin Fade, Long Layer Cut, Mid-Length Cut, Full Service Cut, Kids Cut, Bang Trim) and barbering services (Beard Trim, Head Shave, Design Work, Line Up, Classic Shave, Neck Clean Up). The service portfolio also includes Shampoo & Scalp Treatments (Signature Massage Shampoo, Invigorating Scalp Shampoo, Detox Scalp Treatment, Deep Conditioning Treatment, Repairing Bond Treatment), Color Services, Waxing, and Milestone Cuts. The company complements its services with proprietary Floyd's Grooming Products (shampoo, conditioner, molding paste, styling cream, grip cream, texture powder) and maintains community engagement through the Floyd's Club membership program and the Floyd's Nation Podcast. The experience is anchored by the 'Floyd's Promise' which includes customized consultation, expertly crafted cut, hot lather neck shave, relaxing shoulder massage, and personalized product recommendation, backed by a 7-day worry-free guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Floyd's 99 Grooming: Proprietary line of hair and styling products including shampoo, conditioner, molding paste, styling cream, grip cream, and texture powder sold at Floyd's locations and online via Amazon.
• Floyd's Nation

Products and services

• Haircut & Styling Services Core haircut services offered to men, women, and children at all Floyd's 99 Barbershop locations, including the signature Floyd's Cut, Buzz Cut, Skin Fade, Long Layer Cut, Mid-Length Cut, Full Service Cut (with shampoo and blow-dry), Kids Cut, and Bang Trim. Delivered by trained barbers and stylists and bookable online, via app, or as walk-ins.
• Barbering Services Standalone barbering services for men including Beard Trim, Detailed Beard Trim, Straight Razor Beard Trim, Head Shave (with hot lather and steamed towels), Design Work (clipper/trimmer/razor designs), Line Up, Classic Shave (straight razor with hot lather neck shave and steamed towels), and Neck Clean Up.
• Scalp & Hair Treatments Add-on shampoo, conditioning, and scalp care services including Signature Massage Shampoo, Invigorating Scalp Shampoo (Tea Tree), Detox Scalp Treatment, Deep Conditioning Treatment, Repairing Bond Treatment, Shampoo Blowout, Shampoo Blowout with Extended Time, and Hot Tool Finish (curling or flat iron). Can be added to any cut service.
• Color Services Hair and beard color services including semi-permanent Gray Blending Color (10-minute service addable to a cut) and full Color Service covering subtle highlights, Balayage, bold fashion colors, and gray coverage.
• Waxing Services Waxing services including brow, nose, ear, chin, and lip waxing, available individually or as wax packages.
• Milestone Cuts Specialty haircut services for meaningful moments, including a child's first haircut, transformation cuts, and pre/post-chemo cuts.
• Floyd's Grooming Products Proprietary retail line of professional hair care and styling products including Floyd's Classic Shampoo, Floyd's Classic Conditioner, Molding Paste, Styling Cream, Grip Cream, and Texture Powder. Sold in-shop at Floyd's 99 Barbershop locations and through the brand's Amazon storefront.
• Floyd's Club Membership Free membership program that delivers updates on haircut trends, grooming tips, new shop openings, and early access to promotions and events via email and online signup.
• Floyd's Nation Podcast Brand-owned podcast featuring stories about people inside the barbershops, hair industry influencers, and community impact stories, available via the brand website.

Quantifiable outcome

• 2 million+ client visits in 2025
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Fishman Public RelationscoreGTM or Marketing Partner · 1 August 2022Partnership with Fishman Public Relations to capitalize on franchise growth. The PR firm was engaged to support the company's expansion efforts and manage media relations as the brand grew.
• Colorado AvalancheflagshipStrategic or Co-development Partner · 1 January 201312-year partnership making Floyd's 99 Barbershop a proud sponsor of the NHL's Colorado Avalanche. Floyd's has been the chosen barbershop for several Avalanche players, and Bernie the Avalanche mascot has visited for grooming. The partnership includes a $10 off haircut deal for Avalanche fans showing game e-tickets. The partnership is described as one of Floyd's biggest successes in Colorado, with the Avalanche bringing substance and clout to Floyd's across the state.
• Breakthrough T1D (formerly JDRF)flagshipOthersLong-standing partnership supporting Type 1 Diabetes research. In 2025, raised $91,583.45 with 18,000+ fundraising booklets sold. Over 14 years, has donated $2.2 million to Breakthrough T1D.
• Local Community OrganizationsminorOthers22+ community events across the country in 2025. Floyd's shops served over 50,000 active military members and veterans and thousands of teachers and first responders.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Sports Clips: National men's and kids' haircut franchise operating sports-themed barbershops with walk-in service and a similar per-location, multi-state franchise footprint—Floyd's closest direct competitor in the men's haircut franchise category.
• Great Clips: The largest walk-in haircut franchise in North America (~4,000+ salons), offering per-visit haircut services priced by service tier—competes head-to-head with Floyd's for walk-in haircut visits in shared markets.
• Cost Cutters: Value-focused, walk-in family haircut franchise also offering color services—an adjacent positioning competitor to Floyd's for price-sensitive haircut visits in overlapping US markets.
• Roosters Men's Grooming Center: Men's full-service barber and grooming franchise with a sports-club-inspired atmosphere, offering haircuts, shaves, and color—overlapping directly with Floyd's barbershop service catalog and franchise model.
• Fantastic Sams: Franchised full-service hair salon chain offering cuts, color, and styling for the whole family—a comparable franchise-based, multi-service hair salon competitor in the same price tier as Floyd's.
• Supercuts: Walk-in hair salon franchise offering cuts, color, and styling at consistent national pricing—competes with Floyd's on haircut convenience and service breadth, including color services.

Emerging players

• The Gents Place: Premium men's grooming and hair salon concept focused on executive-style services and upscale experiences—competes for the higher-end men's grooming customer that Floyd's also targets with its Floyd's Promise experience.
• Wise Owl Barbershop: Modern men's barber franchise offering haircuts, beard trims, and straight-razor shaves in a vintage-modern atmosphere—overlaps with Floyd's classic shave, beard trim, and design work services.

Broad incumbents

• European Wax Center: Large-scale franchised personal care service brand in the beauty space—not a direct haircut competitor, but operates a comparable franchise-driven, multi-location US personal services model that informs comparable valuation and growth benchmarks.
• Hair Club for Men and Women: Long-established US personal hair services brand offering haircuts, restoration, and treatment services—adjacent competitor in the personal hair care services category, sharing multi-state service center reach and brand-recognition dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/floyds99barbershop
• Xx.com/floyds99
• Facebookfacebook.com/floyds99barbershop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd's 99 Barbershop