Property.ca
Property.ca is a Canadian real estate platform aggregating MLS® listings and market analytics for home buyers, sellers, and renters across 50+ cities, monetising via agent listings, featured placements, and lead referrals under parent myAbode.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Property.ca does
Property.ca is a Canadian consumer-facing real estate platform that aggregates MLS® listing data to enable home buyers, sellers, and renters to search, analyse, and track active and historical residential inventory across 50+ Canadian cities, with particular depth in Toronto, Vancouver, and Ottawa. The core product is a web and mobile (iOS and Android) search experience layered with supporting tools — a Home Estimator for property valuation, Mortgage Calculator and Mortgage Rates for financing analysis, neighbourhood pages with hyper-local market statistics, and a real estate blog — and operates alongside sub-brands condos.ca (condominiums) and mrloft.ca (lofts) under parent myAbode. The platform also connects consumers with real estate agents and brokerages through agent profile pages, a 'Neighbourhood Experts' directory, and featured listing placements, while the company itself operates an in-house brokerage (PROPERTY.CA INC.) that lists inventory directly on the site.
The business model is freemium on the consumer side — basic listing search is free for buyers, sellers, and renters — with revenue generated from agent and brokerage listings, featured/paid placement, advertising, and lead generation referrals to real estate professionals. Pre-construction inventory is sourced through a partnership with Buildify. The platform's GTM is direct-to-consumer across web and mobile, supplemented by an agent/brokerage portal serving as a channel for professional customers. The company is privately held, bootstrapped under myAbode with no disclosed venture capital or private equity backing, headquartered at 36 Distillery Lane, Toronto, with 51–100 employees.
Property.ca firmographics
Firmographics- Name
- Property.ca
- Legal name
- Property.ca Inc.
- Website
- https://property.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Property.ca is a Canadian real estate platform aggregating MLS® listings and market analytics for home buyers, sellers, and renters across 50+ cities, monetising via agent listings, featured placements, and lead referrals under parent myAbode.
- Ownership category
- akta.pro rank
Property.ca industry classification
Industry- Product category
- Real Estate Listings Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Valuation & Appraisal (BPAHANAC)
Keywords
Where Property.ca is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Property.ca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agent/Brokerage Listings & Advertising: Real estate agents and brokerages list properties on the platform, likely through subscription or listing fee arrangements. The platform features agents through its 'Neighbourhood Experts' section.
- Lead Generation & Referrals: Platform connects buyers and renters with real estate agents, generating referral/lead fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Consumer platform access - free for home buyers, sellers, and renters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Property.ca product offering
Product offeringCore offering
Property.ca is a Canadian online real estate platform that aggregates MLS listing data for properties for sale and rent across major Canadian cities (Toronto, Vancouver, Montreal, Ottawa, Calgary, Edmonton, Winnipeg, Halifax), providing search tools, market analytics, home valuation, and mortgage calculators. The platform operates under parent company myAbode through specialized sub-brands (Property.ca, condos.ca, mrloft.ca) and connects individual buyers/renters with real estate agents and brokerages through paid listings, advertising, and lead generation.
Product overview
Property.ca is a comprehensive consumer-facing real estate platform structured as a multi-brand portfolio consisting of the core Property.ca platform for general home search, alongside specialized verticals including condos.ca for condominiums and mrloft.ca for loft properties. The platform operates as a unified real estate marketplace offering MLS listing search across major Canadian cities, with supporting tools including a Home Estimator for property valuation, Mortgage Calculator and Mortgage Rates for financing analysis, and a Real Estate Blog for market insights. The platform provides mobile applications for iOS and Android, and features neighborhood-specific pages delivering hyper-local market analytics. The architecture is built around a myAbode brand infrastructure, with data feeds managed through Buildify for pre-construction listings.
Differentiator
Problem solved
Functional benefit
Brands
- condos.ca: Related brand focused on condominium listings
- mrloft.ca
Products and services
- Property.ca
Companies that use Property.ca
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Property.ca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Property.ca partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MLS® (Multiple Listing Service)coreProperty.ca aggregates MLS® listing data, providing real estate agents and brokerages access to the Multiple Listing Service through the platform. All featured listings include MLS numbers and brokerage information.
- myAbodecoreProperty.ca is a myAbode brand, sharing ownership/parent company with related real estate platforms including condos.ca and mrloft.ca
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Property.ca competitors and assessment
Company assessmentBroad incumbents
- Realtor.ca: The official Canadian Real Estate Association (CREA) affiliated national MLS portal and the dominant consumer destination for Canadian property listings. Directly comparable as a consumer-facing MLS-aggregated platform serving the same Canadian buyer/renter audience.
- Zillow: Largest U.S. consumer real estate platform with MLS aggregation, home value estimator (Zestimate), and agent advertising. Comparable as the benchmark consumer real estate marketplace model that Property.ca operates within, though U.S.-focused.
- Redfin: Technology-powered residential brokerage and portal offering MLS search, agent services, and market analytics. Comparable as a hybrid portal/brokerage model targeting the same consumer segments as Property.ca.
- Realtor.com: Major U.S. residential listing portal operated by Move, Inc. with MLS data feeds, home valuations, and agent advertising. Comparable to Property.ca in business model and consumer-facing portal positioning.
- Trulia: U.S. consumer real estate marketplace with listings, neighborhood insights, and home valuation tools. Comparable to Property.ca as a consumer-facing real estate portal with similar SEO-driven organic acquisition.
Direct peers
- Zoocasa: Canadian real estate search platform covering multiple cities, offering MLS listings, market data, and agent matching. Directly competes with Property.ca in the same Canadian residential search category with overlapping consumer and agent monetization.
- HouseSigma: Canadian real estate platform providing MLS data, sold-price history, and property estimates across major Canadian markets including Toronto and Vancouver. Comparable as a data-rich listing portal targeting Canadian home buyers and investors.
- Wahi: Canadian real estate marketplace operating in the Greater Toronto Area and other regions with listings, market insights, and agent connections. Directly comparable as a Canadian-focused consumer portal with agent referral revenue model.
- Zolo: Canadian real estate search platform with MLS listings, sold price data, and agent connections across major Canadian cities. Directly comparable in scope, geography, and consumer/agent monetization.
Regional players
- Rightmove: UK's largest property portal with listings, market data, and agent advertising. Relevant as a comparable portal business model outside Property.ca's Canadian footprint, useful for international valuation benchmarking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Property.ca social profiles
Digital presenceProperty.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Property.ca leadership team
Management profileNumber of profiles
Profiles1 record
Property.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Property.ca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Property.ca
What does Property.ca do?
Property.ca is a Canadian online real estate platform that aggregates MLS listing data for properties for sale and rent across major Canadian cities (Toronto, Vancouver, Montreal, Ottawa, Calgary, Edmonton, Winnipeg, Halifax), providing search tools, market analytics, home valuation, and mortgage calculators. The platform operates under parent company myAbode through specialized sub-brands (Property.ca, condos.ca, mrloft.ca) and connects individual buyers/renters with real estate agents and brokerages through paid listings, advertising, and lead generation.
Is Property.ca a public or private company?
Property.ca is a private company. It is classified as corporate owned and is currently operating.
When was Property.ca founded?
Property.ca was founded in 2014. It employs 51 to 100 people.
Where is Property.ca based?
Property.ca is headquartered in Toronto, Canada, in the North America region.
How does Property.ca make money?
Two revenue lines are on record. Agent/Brokerage Listings & Advertising is the primary driver. The others are lead Generation & Referrals.
Who are Property.ca's main competitors?
Broad incumbents on record are Realtor.ca, Zillow, Redfin, Realtor.com and Trulia. Direct peers are Zoocasa, HouseSigma, Wahi and Zolo. Rightmove is listed as a regional player.
Does Property.ca have an API?
No public API is recorded for Property.ca.
What industry is Property.ca in?
Property.ca's product category is Real Estate Listings Platform. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.