Mobile Dentists
Mobile Dentists (Smile Programs) is a US healthcare services company that delivers in-school preventive and restorative dental care to K-12 students across 20 states, serving 500,000+ children annually through 8,065 school partnerships, primarily reimbursed via Medicaid and CHIP.
- Company typePrivate
- Founded1997
- HeadquartersFarmington Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mobile Dentists does
Mobile Dentists (legally Smile Programs) is a privately held US healthcare services company founded in 1997 by dentists Dr. Marcy Borofsky and Dr. Margo Woll, headquartered in Farmington Hills, Michigan. The company provides in-school preventive and restorative dental care to K-12 students by deploying portable mini dental equipment that transforms school classrooms, auditoriums, or gyms into temporary dental offices staffed by licensed local dentists, hygienists, and assistants. Services include exams, x-rays, cleanings, fluoride treatments (including silver diamine fluoride), sealants, fillings, simple extractions, pulpotomies, and stainless steel crowns, delivered on-site during school hours with no cost to schools or to families covered by Medicaid or CHIP.
The company operates across 20 states with 8,065 school partners and serves over 500,000 children annually (373,050 cumulative children served per company reporting), including marquee urban districts such as NYC Public Schools, LA Unified, Chicago Public Schools, Philadelphia Public Schools, and Baltimore City Public Schools. Supporting platforms include the myschooldentist.com parent sign-up portal, a referral dentist network of 255+ dentists for follow-up care, the Tooth Fairy classroom oral health education program, and a DocuSign-integrated dental records request system. State-specific sub-brands (Smile Pennsylvania, Smile Illinois, Smile New York, Big Smiles Maryland) localize operations within a unified program framework.
Mobile Dentists generates revenue primarily through Medicaid and CHIP insurance reimbursement for covered dental services, with secondary streams from private insurance billing, a low-cost self-pay option for uninsured families, and charity care (reported at $3,932,316 in 2025). Go-to-market combines enterprise field sales to acquire school district contracts with direct-to-consumer outreach to parents via school communication channels. The company was endorsed by the American Dental Association and is privately held with no disclosed external funding rounds or parent company, with the founders remaining involved.
Mobile Dentists firmographics
Firmographics- Name
- Mobile Dentists
- Legal name
- Smile Programs
- Website
- https://mobiledentists.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mobile Dentists (Smile Programs) is a US healthcare services company that delivers in-school preventive and restorative dental care to K-12 students across 20 states, serving 500,000+ children annually through 8,065 school partnerships, primarily reimbursed via Medicaid and CHIP.
- Ownership category
- akta.pro rank
Mobile Dentists industry classification
Industry- Product category
- School-Based Dental Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mobile/School-Based Pediatric Dental Clinics (HLABAGAK)
- akta.pro secondary industries
- School/Community-Based Preventive Dental Programs (HLABAHAM), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF)
Keywords
Where Mobile Dentists is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobile Dentists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medicaid/CHIP Reimbursement: The primary revenue stream is billing Medicaid and CHIP insurance for covered dental services. Care is provided at no cost to families whose children are covered by these programs.
- Private Insurance Billing: The company accepts private insurance for dental services provided to children with commercial coverage.
- Self-Pay: For families without insurance coverage, a low-cost self-pay option is available.
- Charity Care / Grant Funding: Charity care is provided and some grants may be available for care. The company reported $3,932,316 in charity care delivered in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medicaid/CHIP coverage - No cost to families |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Mobile Dentists product offering
Product offeringCore offering
Mobile Dentists provides in-school preventive and restorative dental care services by transforming school spaces into temporary dental offices staffed by licensed local dentists, hygienists, and dental assistants. Services include exams, x-rays, cleanings, fluoride treatments, sealants, fillings, extractions, pulpotomies, and stainless steel crowns, delivered at no cost to schools and Medicaid/CHIP families. The program is supported by an online parent sign-up portal, a referral dentist network, oral health education (Tooth Fairy Program), and a dental records request system.
Product overview
Mobile Dentists operates under the Smile Programs brand as a unified in-school dental care platform consisting of a core service offering (the mobile dental program), an online parent sign-up portal (MySchoolDentist.com), and a referral dentist network. The core product transforms school spaces into temporary dental offices staffed by licensed dentists, hygienists, and assistants who provide preventive care (exams, cleanings, x-rays, fluoride, sealants) and restorative care (fillings, extractions, pulpotomies, crowns) on-site. State-specific sub-brands (Smile Pennsylvania, Smile Illinois, Smile New York, Big Smiles Maryland) operate under the same program framework. Supporting products include an oral health education program (Tooth Fairy), an online dental records request system powered by DocuSign, and a referral dentist locator tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Smile Programs - The Mobile Dentists (In-School Dental Care Program) Unified in-school dental care platform that transforms school spaces (classrooms, auditoriums, gyms) into temporary dental offices staffed by locally licensed dentists, hygienists, and dental assistants. Designed for K-12 public and private schools and districts across the United States; delivered at no cost to the school.
- Preventive Dental Care Services On-site preventive dental services delivered at schools, including dental exams, x-rays, cleanings, fluoride treatments, and sealants. For K-12 school students at no cost to the school or Medicaid/CHIP-covered families.
- Restorative Dental Care Services On-site restorative dental services delivered at schools, including fillings, extractions, pulpotomies, and stainless steel crowns. For K-12 school students needing follow-up or restorative care after initial preventive visits.
- Oral Health Education / Tooth Fairy Program Oral health education program for K-12 students, providing tooth care and dental hygiene instruction in the classroom to reinforce preventive dental habits alongside the in-school dental visit program.
Quantifiable outcome
- 373,050 children served total; 500,000+ served annually
- +4 more outcomes
Companies that use Mobile Dentists
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Mobile Dentists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Mobile Dentists partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- American Dental AssociationcoreThe American Dental Association has voiced its support for school-based dental care and mobile dental services. ADA President William R. Calnon, DDS and Executive Director Kathleen T. O'Loughlin, DMD, MPH wrote a letter supporting federal legislation provisions for mobile and portable dental services. The ADA recognizes that school-based oral health programs can play an important role in preventing and controlling dental caries in children.
- Referral Dentist NetworkcoreA network of 255+ referral dentists across multiple states who accept patients referred by Mobile Dentists for follow-up restorative care that cannot be completed during school visits. Dentists can join the network through ReferralsForDentists.com.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Mobile Dentists competitors and assessment
Company assessmentDirect peers
- Benevis: Dental support organization focused on Medicaid and pediatric dental care through the Kool Smiles and affiliated brands. Directly comparable in serving high-need pediatric populations with insurance-driven reimbursement.
- Apple Tree Dental: Nonprofit community dental provider operating mobile and on-site programs for underserved children and adults. Closely aligned mission and delivery model to Mobile Dentists' in-school care.
- Familia Dental: Multi-state dental chain focused on Medicaid and underinsured patients including children. Competes in similar payer and demographic segments with a clinic-based but high-volume approach.
- St. David's Foundation Mobile Dental Program: Operates mobile dental clinics serving Title I schools in central Texas. Directly comparable school-based mobile dental delivery model serving Medicaid/uninsured children.
- Ronald McDonald Care Mobile: Mobile pediatric care program providing dental and medical services directly to underserved children via mobile units. Closely aligned mobile-delivery, mission-driven school-and-community based model.
Broad incumbents
- Heartland Dental: Largest US dental support organization with broad multi-specialty footprint. Adjacent given pediatric and Medicaid exposure but operates primarily office-based rather than in-school delivery.
- Pacific Dental Services: Major dental support organization with extensive multi-state footprint. Comparable in scale and managed-care orientation but anchored in traditional office settings.
- Aspen Dental: Large multi-state dental practice network with broad service mix. Adjacent given scale and managed care exposure but lacks the in-school mobile delivery specialization.
Regional players
- Family First Health: Federally qualified health center providing dental services including school-based programs in Pennsylvania. Comparable community/Medicaid-anchored pediatric dental model, but geographically concentrated.
Emerging players
- Spark Dental Management: Multi-site pediatric dental practice operator with Medicaid focus. Comparable in targeting pediatric Medicaid populations, though delivered via fixed clinics rather than mobile units.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobile Dentists social profiles
Digital presenceMobile Dentists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Dentists leadership team
Management profileNumber of profiles
Profiles2 records
Mobile Dentists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Dentists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Dentists
What does Mobile Dentists do?
Mobile Dentists provides in-school preventive and restorative dental care services by transforming school spaces into temporary dental offices staffed by licensed local dentists, hygienists, and dental assistants. Services include exams, x-rays, cleanings, fluoride treatments, sealants, fillings, extractions, pulpotomies, and stainless steel crowns, delivered at no cost to schools and Medicaid/CHIP families. The program is supported by an online parent sign-up portal, a referral dentist network, oral health education (Tooth Fairy Program), and a dental records request system.
Is Mobile Dentists a public or private company?
Mobile Dentists is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobile Dentists founded?
Mobile Dentists was founded in 1997. It employs 51 to 100 people.
Where is Mobile Dentists based?
Mobile Dentists is headquartered in Farmington Hills, United States, in the North America region.
How does Mobile Dentists make money?
Four revenue lines are on record. Medicaid/CHIP Reimbursement is the primary driver. The others are private Insurance Billing, self-Pay and charity Care / Grant Funding.
Who are Mobile Dentists's main competitors?
Direct peers on record are Benevis, Apple Tree Dental, Familia Dental, St. David's Foundation Mobile Dental Program and Ronald McDonald Care Mobile. Broad incumbents are Heartland Dental, Pacific Dental Services and Aspen Dental. Family First Health is listed as a regional player. Spark Dental Management is listed as an emerging player.
Does Mobile Dentists have an API?
No public API is recorded for Mobile Dentists.
What industry is Mobile Dentists in?
Mobile Dentists's product category is School-Based Dental Services. Its primary akta.pro industry code is HLABAGAK, Mobile/School-Based Pediatric Dental Clinics, with a secondary code of HLABAHAM, School/Community-Based Preventive Dental Programs. Its NAICS code is 621210 and its SIC code is 8000.