University of Mary Hardin, Baylor

What University of Mary Hardin, Baylor does

University of Mary Hardin-Baylor (UMHB) is a private, nonprofit Christian university located in Belton, Texas, chartered by the Republic of Texas in 1845 and currently operating with 251–500 employees. The university delivers higher education across six colleges — Christian Studies, Education, Humanities & Sciences, Visual & Performing Arts, Mayborn College of Health Sciences, and McLane College of Business — offering 61 undergraduate programs plus master's and doctoral degrees, with no courses taught by teaching assistants. Its flagship offerings include the Scott & White School of Nursing (BSN, MSN, EdD) and healthcare professional programs in physical therapy, occupational therapy, anesthesiologist assistant, and physician assistant, alongside traditional liberal arts and ministry tracks.

The institution operates a hybrid distribution model: traditional residential on-campus programs serve the primary undergraduate segment, while the MyWay Competency-Based Education (CBE) platform delivers fully online asynchronous degrees in Organizational Leadership and Project Management to working adults, priced at $205 per credit hour across six accelerated 7-week terms. NC-SARA membership extends online program reach beyond Texas. Tuition is the primary revenue stream, with unit pricing of $1,140/credit hour (undergraduate), $1,160/credit hour (masters), and $1,215/credit hour (doctorate), supplemented by room and board ($5,480–$6,330 per semester), mandatory fees, and approximately $30 million in annual financial aid disbursed to roughly 90% of full-time undergraduates.

UMHB's go-to-market combines a direct-to-consumer enrollment motion (campus visits, virtual tours, application portal at apply.umhb.edu) with an API-first digital application management system, supported by NCAA Division III athletics ("The Cru"), 70+ student organizations, and faith-based community positioning as engagement and recruitment channels. Strategic partnerships with Baylor Scott & White Health (nursing), the Project Management Institute (project management curriculum), and the Baptist General Convention of Texas (ministerial financial assistance) anchor differentiated program value. SACSCOC institutional accreditation and CCNE nursing accreditation underpin regulatory standing and Title IV federal aid eligibility.

Name

University of Mary Hardin, Baylor

Legal name

University of Mary Hardin-Baylor

Website

https://umhb.edu

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

251–500 employees

Short description

University of Mary Hardin-Baylor is a private, nonprofit Christian university in Belton, Texas, chartered in 1845, offering 61 undergraduate majors, graduate degrees, and fully online competency-based programs for traditional, graduate, and working-adult students across Texas and NC-SARA states.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industries

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Christian higher education
• Undergraduate degree programs
• Graduate nursing programs
• Competency-based education
• Online degree completion

Headquarters

HQ city

Belton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Primary revenue from tuition charged per credit hour for undergraduate ($1,140/hr), masters ($1,160/hr), and doctorate ($1,215/hr) programs, plus mandatory fees including General Service Fee ($60/hr) and Technology Fee ($25/hr).
2. Room and Board: On-campus housing and meal plan revenue ranging from $5,480 to $6,330 per semester depending on room type, with optional apartment-style housing at $3,925-$6,015 per month.
3. Financial Aid Disbursement: University administers approximately $30 million in financial assistance annually to approximately 90% of full-time undergraduate students, including federal aid, state grants, and institutional scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The University of Mary Hardin-Baylor (UMHB) is a private Christian university chartered by the Republic of Texas in 1845 that delivers higher education through 61 undergraduate degree programs, master's and doctoral graduate programs, and fully online competency-based education (MyWay/CBE) programs. It offers residential on-campus instruction in Belton, Texas, hybrid and fully online degrees, and ancillary services including on-campus housing, meal plans, financial aid administration, and ROTC.

Product overview

University of Mary Hardin-Baylor is a Christian university offering a comprehensive portfolio of educational programs. The institution operates as a single unified academic enterprise organized into six colleges: College of Christian Studies, College of Education, College of Humanities & Sciences, College of Visual & Performing Arts, Mayborn College of Health Sciences, and McLane College of Business. Programs include 61 undergraduate degree tracks, graduate programs at the master's and doctoral levels, and online/hybrid offerings through CBE. Key programs include the Scott & White School of Nursing (BSN, MSN, EdD) and competency-based Project Management and Organizational Leadership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Scott & White School of Nursing: Nursing school founded in 1903, offering one of the oldest and most respected nursing education programs in Texas.
• McLane College of Business
• Mayborn College of Health Sciences
• College of Christian Studies
• College of Education
• College of Humanities & Sciences
• College of Visual & Performing Arts
• CBE (MyWay)

Products and services

• Undergraduate Programs Sixty-one undergraduate degree programs across business, health sciences, humanities, social sciences, visual and performing arts, and Christian studies for first-time freshmen and transfer students.
• Graduate Programs Master's and doctoral degree programs including Accounting, Anesthesiologist Assistant, Business Administration, Counseling, Education, Exercise Physiology, Information Systems, Nursing, Occupational Therapy, Physician Assistant, Public Health, Sport Administration, Doctor of Education, and Physical Therapy.
• Online Degree Programs Fully online and hybrid degree programs including RN-BSN, MSN (Nurse Educator and FNP tracks), Master of Public Health, and competency-based organizational leadership programs for remote learners.
• Scott & White School of Nursing One of Texas's oldest nursing programs offering BSN, MSN (Nursing Education and FNP), and Doctor of Education in Leadership in Nursing Education, accredited by the Commission on Collegiate Nursing Education (CCNE).
• McLane College of Business Business education college offering undergraduate and graduate programs in business administration, accounting, finance, management, marketing, and supply chain management.
• Project Management Program (CBE/MyWay)
• Organizational Leadership Programs (CBE/MyWay) Fully online competency-based education programs with Business Emphasis and Educational Emphasis, designed for working adults with personalized coaching and six accelerated 7-week terms annually.
• Army ROTC Program Military leadership training program allowing students to pursue commissioned officer status in the U.S. Army while completing their degree.
• Arts Academy Visual and performing arts enrichment program offering instruction in music, art, and performing arts for students and community members.
• On-Campus Housing and Meal Plans On-campus residential housing with central bath ($5,480/semester), suite ($5,920/semester), private bath ($6,330/semester), and apartment-style housing ($3,925–$6,015/month), combined with tiered meal plans.

Quantifiable outcome

• 90% of students receive financial aid
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Baylor Scott & WhitecoreStrategic or Co-development Partner · 1 January 1903The Scott & White School of Nursing is named after and partnered with Baylor Scott & White Health system. The partnership provides clinical rotation opportunities, professional connections, and industry recognition for UMHB nursing graduates who are highly sought after by employers.
• Project Management Institute (PMI)coreTechnology or IntegrationProject Management program curriculum aligned with PMI Body of Knowledge standards and PMI certification requirements. Students prepared for professional project management certification through comprehensive training aligned with industry standards.
• Baptist General Convention of Texas (BGCT)coreStrategic or Co-development PartnerPartnership with BGCT provides ministerial financial assistance scholarships for Baptist students ($50-75 per semester hour) preparing for church-related vocations. BGCT certifies eligible students and provides funding through the Ministerial Financial Assistance program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Baylor University: Larger Baptist-affiliated private research university in Waco, Texas. Closest direct faith-aligned peer and namesake partner for UMHB's Scott & White School of Nursing, with overlapping program mix and shared Texas recruiting geography.

Emerging players

• Western Governors University: Large-scale, nonprofit online-first competency-based university. Competes directly with UMHB's CBE/MyWay Project Management and Organizational Leadership programs for adult learners, with much greater scale and national brand.

Direct peers

• Houston Christian University: Formerly Houston Baptist University — Baptist-affiliated private university in Houston with similar faith-based identity, NCAA Division I athletics transition, and comparable nursing/business programs. Competes for Texas students in the largest metro area.
• Abilene Christian University: Church of Christ-affiliated private university in Abilene, Texas, with comparable enrollment scale, undergraduate program breadth, NCAA athletics, and graduate/professional programs — competing in the same faith-aligned Texas segment.
• Dallas Baptist University: Baptist-affiliated private university in Dallas, Texas, with similar faith-based positioning, accelerated/online degree programs for working adults, and comparable graduate offerings — competes in the same Metroplex/Texas faith-aligned adult-learner segment.
• Hardin-Simmons University: Baptist-affiliated private university in Abilene, Texas. Similar enrollment scale, faith-based identity, NCAA Division III athletics, and physical therapy/nursing/health sciences offerings that overlap with UMHB's programs.
• Texas Christian University: Major faith-based (Disciples of Christ) private university in Fort Worth, Texas. Comparable size, residential model, athletics (NCAA Division I), and program breadth — directly competes with UMHB for Texas faith-aligned students.
• East Texas Baptist University: Baptist-affiliated private university in Marshall, Texas, with similar enrollment scale, faith-based residential model, NCAA Division III athletics, and program offerings including nursing and education.
• University of the Incarnate Word: Faith-based (Catholic) private university in San Antonio, Texas, with comparable program breadth including strong health sciences, business, and doctoral offerings; competes in the same Texas private-university segment with similar tuition positioning.
• Howard Payne University: Baptist-affiliated private university in Brownwood, Texas. Closely comparable in size, faith identity, NCAA Division III athletics, and program mix to UMHB; directly competes in the same Central/West Texas recruiting region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/umhb
• Xx.com/umhb
• Facebookfacebook.com/6378887724
• LinkedInlinkedin.com/company/university-of-mary-hardin-baylor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Mary Hardin, Baylor