East Texas Baptist University

What East Texas Baptist University does

East Texas Baptist University is a private, Baptist-affiliated institution of higher education founded in 1912 (originally as the College of Marshall) and headquartered on a single residential campus in Marshall, Texas. It serves approximately 1,800+ students through 70+ undergraduate programs and 15+ graduate degrees organized across eight academic schools: B.H. Carroll Theological Seminary, Frank S. Groner School of Professional Studies, Fred Hale School of Business, School of Christian Studies and Humanities, School of Communication and Performing Arts, School of Education, School of Natural and Social Sciences, and Teague School of Nursing. The university is Christ-centered in mission and targets recent high school graduates seeking bachelor's degrees, working adults completing undergraduate credentials, and graduate/seminary students preparing for ministry, with a 15:1 student-to-faculty ratio and 99% of students receiving financial aid.

The institution's core operating technology stack is built on industry-standard higher-education platforms rather than proprietary systems: Canvas (LMS) for course delivery and online programs, Campus Connect / Jenzabar (SIS) for registration and academic records, Tiger Connect for student self-service, and Microsoft 365 plus OneDrive for productivity. Delivery channels span traditional on-campus instruction, hybrid courses, and fully online programs approved through NC-SARA and the Southern Regional Education Board's Electronic Campus. The recent integration of B.H. Carroll Theological Seminary (announced February 2023, completed 2024) added the institution's first doctoral-degree authority and a Spanish-language seminary track (B.H. Carroll en Español). Auxiliary service infrastructure includes the Sisk Health Services Clinic, the Counseling Care Center, NAIA athletics (50+ activities), and an advancement program encompassing the Blue and Gold Fund, the Pillars of ETBU monthly giving program, and the Legacy of 1912 planned-giving society.

ETBU's revenue model is anchored in tuition and fees from undergraduate and graduate enrollment, supplemented by a significant fundraising operation through the Office of University Advancement (annual giving, scholarships, athletic support, capital campaigns, and recurring/monthly donor programs). Donor pipeline maturation includes planned estate gifts channeled through the Legacy of 1912 Society. Revenue figures are not publicly disclosed in the available material, and the institution operates as an independent non-profit with no parent company or external equity ownership; it is governed by a board of trustees and led by President J. Blair Blackburn. Regional accreditation is held through SACSCOC, and the Teague School of Nursing holds CCNE reaccreditation with no compliance concerns.

Name

East Texas Baptist University

Legal name

East Texas Baptist University

Website

https://etbu.edu

Company type

Private

Founded year

1912

Operating status

Operating

Short description

East Texas Baptist University is a private Baptist-affiliated university in Marshall, Texas, founded in 1912, serving 1,800+ students across 70+ undergraduate and 15+ graduate programs through eight academic schools, with a Christ-centered mission, 15:1 faculty ratio, and recently integrated B.H. Carroll Theological Seminary offering doctoral degrees.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industries

Christian Colleges with Theological Programs (EDAHAKAG), Residential Liberal Arts Colleges (EDAHACAH), Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical) (EDAHAKAM)

Keywords

• Private higher education
• Christ-centered university
• Undergraduate degree programs
• Theological seminary education
• Online distance learning

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Primary revenue from undergraduate and graduate tuition, with differentiated pricing for on-campus vs. online programs. Additional fees include online course fees and specific program charges.
2. Donations and Fundraising: Significant revenue stream through the Office of University Advancement including annual giving (Blue and Gold Fund), scholarships, athletic support, and capital campaigns. The Pillars of ETBU monthly giving program provides recurring donor support.
3. Planned Giving and Estate Gifts: Legacy of 1912 Society recognizes donors who include ETBU in estate planning through wills, annuities, trusts, and life insurance policies. These deferred gifts support endowed scholarships, faculty chairs, and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

East Texas Baptist University is a private Christ-centered university delivering higher-education instruction through eight academic schools, offering over 70 undergraduate programs, 15+ graduate degrees, and doctoral theological degrees via B.H. Carroll Theological Seminary. The university serves traditional undergraduates, adult learners, graduate students, and seminary students through on-campus, hybrid, and online modalities, with 99% of students receiving financial aid.

Product overview

East Texas Baptist University is a Christ-centered higher education institution offering over 70 undergraduate programs, over 15 graduate degrees, and specialized theological education through eight academic schools: B. H. Carroll Theological Seminary, Frank S. Groner School of Professional Studies, Fred Hale School of Business, School of Christian Studies and Humanities, School of Communication and Performing Arts, School of Education, School of Natural and Social Sciences, and Teague School of Nursing. The university supports its academic mission through technology platforms including Canvas (LMS), Campus Connect (student information system), and Tiger Connect (student services portal). Additional services include Sisk Health Services Clinic, counseling services, career services, and NCAA athletics programs. The university also participates in the Southern Regional Education Board's Electronic Campus for online program delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• B. H. Carroll Theological Seminary Graduate-level seminary program equipping men and women for diverse global ministries of the church, offering master's and doctoral theological degrees within the ETBU structure.
• Fred Hale School of Business One of eight academic schools at ETBU delivering undergraduate and graduate business education programs.
• School of Education One of eight academic schools at ETBU offering education programs and teacher training for prospective educators.
• Teague School of Nursing CCNE-accredited nursing school at ETBU delivering nursing education and healthcare programs with continued reaccreditation and no compliance concerns.
• Adult Education Program Undergraduate degree completion program designed for non-traditional students seeking a Christ-centered education with flexible scheduling and academic integrity.
• Sisk Health Services Clinic On-campus primary care ambulatory clinic located in Bennett Student Commons, offering free office visits and affordable medical services to students.
• ETBU Tiger Athletics NAIA athletic program offering 50+ sports activities, with access to schedules, tickets, facilities, live stats, and live video through the Tigers athletics portal.
• Electronic Campus (SREB) Online Programs Southern Regional Education Board's Electronic Campus initiative enabling online delivery of undergraduate adult education and graduate programs, including out-of-state students under NC-SARA approval.
• Campus Connect (Student Information System) Jenzabar-powered student information system portal providing access to student records, class schedules, registration, financial aid, and academic advising, with separate portals for students, faculty, and advisors.
• Canvas Learning Management System Online learning management system used for course delivery, assignments, discussions, and grade management, integrated with YouTube, TurnItIn, Big Blue Button, Zoom, and Flipgrid for instructional content and engagement.
• Tiger Connect Student Services Portal Student services portal powered by Jenzabar for accessing academic services and information using ETBU email credentials.
• Frank S. Groner School of Professional Studies Academic school at ETBU delivering professional studies and adult education programs.
• School of Christian Studies and Humanities Academic school at ETBU delivering Christian studies and humanities programs integrating faith with academic learning.
• School of Communication and Performing Arts Academic school at ETBU delivering communication and performing arts education programs.
• School of Natural and Social Sciences Academic school at ETBU delivering natural and social sciences education programs.

Quantifiable outcome

• 99% of students receive financial aid
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

One partnership is on record.

• B. H. Carroll Theological InstitutecoreStrategic or Co-development Partner · 6 February 2023B.H. Carroll Theological Institute merged with and became a school within East Texas Baptist University. The merger, announced February 6, 2023, with completion expected between September 2024 and January 2025, integrates theological education programs. B.H. Carroll became B.H. Carroll Theological Seminary, embedded within ETBU, maintaining academic programs, faculty, and student services while enabling ETBU to grant its first doctoral degrees.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Oklahoma Baptist University: Baptist-affiliated private university in Shawnee, Oklahoma with comparable size, mission, undergraduate portfolio, and NAIA athletics structure.
• Howard Payne University: Baptist-affiliated private university in Brownwood, Texas offering undergraduate and graduate programs with a similar Christ-centered mission, comparable small-campus enrollment model, and overlapping recruiting geography in Texas.
• Dallas Baptist University: Baptist-affiliated private university in Dallas, Texas. Directly comparable as a faith-based institution offering undergraduate and graduate programs including doctoral degrees with similar mission and admissions approach.
• Houston Christian University: Formerly Houston Baptist University; Baptist-affiliated private university with similar Christ-centered mission, comparable program mix, and overlapping Texas recruiting territory.
• Hardin-Simmons University: Baptist-affiliated private university in Abilene, Texas with comparable undergraduate and graduate program structure, NCAA athletics, and small-campus identity.
• University of Mary Hardin-Baylor: Baptist-affiliated private university in Belton, Texas with similar faith-based mission, comparable undergraduate portfolio, NCAA athletics, and small-college recruitment model.
• Southwestern Baptist Theological Seminary: Baptist-affiliated theological seminary in Fort Worth, Texas. Directly comparable as a Baptist graduate theological education provider with overlapping audience and degree offerings.
• Mississippi College: Baptist-affiliated private university in Clinton, Mississippi with comparable Christ-centered mission, undergraduate and graduate programs, and similar institutional scale.
• Louisiana College: Baptist-affiliated private college in Pineville, Louisiana with comparable size, Christ-centered mission, undergraduate focus, and small-campus model.

Broad incumbents

• Baylor University: Largest Baptist-affiliated private university in Waco, Texas. A broad incumbent in the same Baptist higher-ed space with significant doctoral and research programs; operates at materially larger scale than ETBU but competes for overlapping students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/etbu
• Facebookfacebook.com/84082417371
• LinkedInlinkedin.com/company/east-texas-baptist-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Texas Baptist University