Madison Trust Company

What Madison Trust Company does

Madison Trust Company is a privately held Self-Directed IRA (SDIRA) custodian founded in 2014 and headquartered in Sioux Falls, South Dakota, with a secondary administrative office in Montvale, New Jersey. The firm enables individual retirement investors to hold alternative assets — real estate, precious metals, private placements, crowdfunding/startup equity, promissory notes, and cryptocurrency — inside tax-advantaged accounts, serving over 20,000 clients with more than $6.5 billion in assets under custody across all U.S. states.

Its product set spans Traditional, Roth, SIMPLE, and SEP IRAs, plus a Checkbook IRA (IRA LLC/IRA Trust) add-on delivered in conjunction with sister company Broad Financial, and a trademarked CryptoFlex IRA for digital-asset custody. The platform is built around a web-based Client Portal supporting online application, funding, investment authorization, distributions, beneficiary management, and document uploads, with a separate Payment Portal and an Investment Sponsors Portal for capital-raise operators.

Madison Trust generates revenue primarily through flat-rate quarterly custodial account fees, supplemented by transaction-based charges for expedited processing ($75), overnight mail ($50), and wire transfers ($30). Customer acquisition is content-led, combining educational SEO assets (FAQs, webinars, case studies, PDF guides, comparison calculators), multi-channel social media, earned media in major financial publications, and a $200-per-referral program, with a sales layer of Self-Directed IRA Specialists available via discovery calls.

Name

Madison Trust Company

Legal name

Madison Trust Company

Website

https://madisontrust.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Trust Company is a privately held Self-Directed IRA custodian serving 20,000+ individual retirement investors across the U.S., enabling tax-advantaged holdings of real estate, precious metals, private placements, and cryptocurrency through flat-rate custody and a checkbook IRA product built with sister firm Broad Financial.

Ownership category

akta.pro rank

Product category

Self-Directed IRA Custody Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)

SIC

Finance Services (6199)

akta.pro primary industry

Corporate & Institutional Trust Services (FSAAANAB)

akta.pro secondary industries

Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB), Institutional Qualified Custody (Banks/Trust Companies) (FSADACAA)

Keywords

• Self-directed IRA custody
• Retirement account services
• Alternative asset investing
• IRA custodian services
• Tax-advantaged retirement accounts

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custodial Account Fees: Madison Trust charges flat-rate quarterly fees for account maintenance and custody services. The company emphasizes a straightforward fee structure without asset-based holding fees, meaning fees remain constant regardless of account growth or investment success.
2. Processing Fees: The company charges fees for expedited processing ($75), overnight mail ($50), wire transfers ($30), and incoming wire availability next business day. These are one-time transaction-based fees for specific service requests.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Madison Trust Company is a Self-Directed IRA custodian that allows individual investors to hold alternative assets (real estate, precious metals, private placements, crowdfunding/startups, promissory notes, and cryptocurrencies) within tax-advantaged retirement accounts (Traditional, Roth, SIMPLE, SEP, Checkbook IRA, and CryptoFlex IRA). The firm provides custody, IRS tax reporting administration, investment authorization processing, and access to CISP-trained specialists, with services delivered through a web-based Client Portal and supported by sister company Broad Financial for IRA LLC/Trust formation.

Product overview

Madison Trust Company operates as a unified Self-Directed IRA custodian platform offering multiple account types (Traditional IRA, Roth IRA, SIMPLE IRA, SEP IRA, Checkbook IRA, and CryptoFlex IRA™) that enable investors to access alternative assets including real estate, precious metals, private placements, crowdfunding/startups, and promissory notes. The core platform includes a Client Portal for account management, a Payment Portal for fee processing, and a Referral Program for client acquisition. For investors seeking greater control, the Checkbook IRA add-on provides IRA LLC and IRA Trust structures enabling direct transaction management. The Investment Sponsors Portal extends the platform to serve capital-raise operators. The company differentiates through flat-rate fee structures, live specialist support, and comprehensive educational resources including webinars, case studies, and PDF guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Directed Traditional IRA A self-directed Traditional IRA allowing investors to hold alternative assets such as real estate, precious metals, and private placements while retaining tax-deferred growth benefits. Custody and IRS tax reporting are administered by Madison Trust.
• Self-Directed Roth IRA A self-directed Roth IRA offering tax-free growth and qualified distributions, enabling investors to diversify into alternative assets not available through traditional retirement accounts.
• Self-Directed SIMPLE IRA

Quantifiable outcome

• 190% IRR and 7.7x MOIC achieved by investor Marc Centrella on private placement investment over 26 months, with all capital gains deferred within the SDIRA
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amalgamated Insurance UnderwritersminorOthers · 1 January 2014A niche insurance wholesaler where Daniel Gleich, Board Member and Shareholder of Madison Trust, serves as a partner. This represents a personal investment by a key executive rather than a formal company partnership.
• Broad FinancialcoreStrategic or Co-development PartnerBroad Financial is Madison Trust's sister company launched in 2009 as an IRA LLC Facilitator. While Madison Trust serves as the Self-Directed IRA custodian handling IRS tax reporting, administrative tasks, and fund custody, Broad Financial specializes in entity formation for checkbook control IRAs. The two companies work together to provide a seamless self-directing experience: clients open their SDIRA at Madison Trust, then can upgrade to an IRA LLC or IRA Trust through Broad Financial for direct checkbook control. Founded in 2014 by the same team, the companies are designed to complement each other's services.
• Values Over ValuablesminorOthersA global grass-roots non-profit initiative where Daniel Gleich, Board Member and Shareholder of Madison Trust, serves as a founding member. This represents a personal affiliation of a key executive.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunwest Trust: Self-directed IRA custodian and trust services provider with overlapping account types and alternative-asset custody capabilities.
• STRATA Trust Company: Specialty self-directed IRA custodian offering alternative-asset custody (real estate, private equity, notes). Closely comparable in product mix and target customer.
• New Direction IRA: SDIRA custodian serving investors seeking real estate, private equity, and alternative asset exposure in retirement accounts — directly competitive niche peer.
• American IRA: Self-directed retirement account administrator with alternative asset custody, closely overlapping Madison Trust's traditional and Roth SDIRA offerings.
• IRA Financial Group: Provides Checkbook IRA / IRA LLC setup and SDIRA custody services with a comparable bundled offering to Madison Trust and Broad Financial.
• The Entrust Group: Long-standing SDIRA custodian offering similar Traditional, Roth, SEP, and Checkbook IRA structures with alternative asset support — directly competitive with Madison Trust.
• uDirect IRA Services: SDIRA-focused custodian providing alternative asset custody including real estate and private placements, with comparable fee structure and customer profile to Madison Trust.
• Equity Trust Company: Largest SDIRA custodian in the U.S. with materially larger AUM and client base. Directly comparable as a specialty custodian serving self-directed retirement investors across alternative assets.

Emerging players

• Rocket Dollar: Fintech SDIRA / Checkbook IRA provider with technology-first positioning; comparable Checkbook IRA product targeting the same end customer as Madison Trust/Broad Financial.
• Alto (formerly AltoIRA): Digital-first SDIRA platform with venture backing and modern UX; competes for the same alternative-asset investor with a product-led, lower-fee approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madison_trust
• YouTubeyoutube.com/channel/UCziJokZ6pE6bi80V_EJz3kw
• Facebookfacebook.com/madisontrustcompany
• LinkedInlinkedin.com/company/madison-trust-company
• Instagraminstagram.com/madisontrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Trust Company