Broad Financial
Broad Financial is a Montvale, NJ-based financial consultancy founded in 2004 that designs and administers self-directed IRA LLC, IRA Trust, Solo 401(k), and CryptoFlex IRA™ products for 20,000+ individual and small-business clients across all 50 US states, charging flat setup and maintenance fees.
- Company typePrivate
- Founded2004
- HeadquartersMontvale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Broad Financial does
Broad Financial is a Montvale, New Jersey-based financial consultancy founded in 2004 that specializes in self-directed retirement accounts and serves more than 20,000 individual and small-business clients across all 50 US states. The firm designs and administers self-directed IRA and Solo 401(k) structures, with core products including IRA LLC (with checkbook control), IRA Trust (with checkbook control), Solo 401(k) (with checkbook control), and the more recent CryptoFlex IRA™ product. Its technical/operational backbone is the formation and ongoing maintenance of checkbook-control entities — limited-liability companies or trusts established to give clients direct, same-day execution authority over alternative-asset investments that cannot be placed in a conventional brokerage IRA. Madison Trust Company, created in 2014 as a sister entity, functions as the self-directed IRA custodian that holds the retirement assets underlying Broad Financial's structures.
The business model is fee-for-service rather than asset-based: clients pay flat setup and maintenance fees (quarterly for IRA products, annual for Solo 401(k)) plus incidental transaction fees, with no percentage-of-AUM component. Revenue is supplemented by a $200-per-referral customer-acquisition program and periodic promotional credits. There is no disclosed funding history, no institutional investor base, and no public revenue figures. The firm operates with 11-50 employees and is led by E. Brian Finkelstein, with Daniel Gleich and Mervyn Klein as founders and board members. Competitive position is anchored by 20 years of category experience, the integrated custody relationship with Madison Trust, and the high switching costs inherent in unwinding a self-directed retirement LLC.
Growth drivers include product-line extension into cryptocurrency (CryptoFlex IRA™), multi-channel digital marketing, and the referral program; no material geographic, vertical, or M&A expansion signals are evident. The firm is best characterized as a profitable, niche professional-services business with a defensible service moat rather than a venture-scale technology platform.
Broad Financial firmographics
Firmographics- Name
- Broad Financial
- Legal name
- Broad Financial LLC
- Website
- https://broadfinancial.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broad Financial is a Montvale, NJ-based financial consultancy founded in 2004 that designs and administers self-directed IRA LLC, IRA Trust, Solo 401(k), and CryptoFlex IRA™ products for 20,000+ individual and small-business clients across all 50 US states, charging flat setup and maintenance fees.
- Ownership category
- akta.pro rank
Broad Financial industry classification
Industry- Product category
- Self-Directed Retirement Accounts
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
- akta.pro secondary industries
- Affluent / Mass-Affluent Private Banking (FSABADAC), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)
Keywords
Where Broad Financial is headquartered
LocationHeadquarters
- HQ city
- Montvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broad Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- IRA LLC Setup and Facilitation: Broad Financial charges setup and ongoing maintenance fees for IRA LLC and IRA Trust accounts that provide checkbook control. Fees are described as flat-rate and not based on account value.
- Solo 401(k) Setup and Maintenance: Broad Financial charges a low, flat annual maintenance fee for Solo 401(k) accounts. No everyday transaction fees are charged because the account holder performs all transactions via their dedicated checkbook.
- Referral Program Revenue: Broad Financial operates referral programs paying $200 per qualifying referral for both Checkbook IRA and Solo 401(k) accounts. This drives new customer acquisition through existing client word-of-mouth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Self-Directed IRA LLC - Flat-rate quarterly maintenance fee |
| Subscription | Annual | Solo 401(k) - Low flat annual maintenance fee |
| Other | Pay-as-you-go | Referral incentive - $200 per qualifying referral |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Broad Financial product offering
Product offeringCore offering
Broad Financial is a self-directed IRA facilitation company that creates IRS-compliant IRA LLC and IRA Trust entities, enabling individual investors to gain checkbook control over their retirement funds and invest in alternative assets such as real estate, cryptocurrency, private businesses, and promissory notes. The company also offers Solo 401(k) plans with checkbook control for self-employed individuals and business owners, with custody provided through its sister company Madison Trust Company. Revenue is generated through flat-rate setup and recurring maintenance fees that are not tied to account value.
Product overview
Broad Financial is a Self-Directed IRA facilitation company offering a suite of Checkbook Control retirement account products. The core portfolio consists of three main account types: IRA LLC (LLC-structured self-directed IRA with full checkbook control), IRA Trust (trust-structured alternative with enhanced privacy and no state registration fees), and Solo 401(k) (for self-employed individuals with higher contribution limits). The company also offers a CryptoFlex IRA™ for cryptocurrency investments. All products work in conjunction with sister company Madison Trust, which serves as the IRS-mandated custodian. The company does not charge asset-based fees and provides flat-rate pricing with no transaction fees for checkbook-enabled accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Madison Trust: Sister company and Self-Directed IRA custodian that works in partnership with Broad Financial.
- Ultimate Solo 401(k)
- CryptoFlex IRA
Products and services
- IRA LLC Self-Directed IRA structured as an LLC that gives the account holder checkbook control to invest directly in alternative assets such as real estate, cryptocurrency, and private businesses via a dedicated checking account, without custodian pre-approval for each transaction.
- IRA Trust Self-Directed IRA structured as a Trust with checkbook control, offering confidential investing with no public LLC registration required, enabling real-time investment in alternative assets.
- Solo 401(k) Self-Directed Solo 401(k) with checkbook control designed for self-employed individuals and business owners without full-time W2 employees, offering higher contribution limits and full investment flexibility for alternative assets.
- CryptoFlex IRA™ Cryptocurrency-focused Self-Directed IRA with checkbook control enabling investors to hold Bitcoin and other digital assets in a tax-advantaged retirement account.
Quantifiable outcome
- Over 20,000 clients served across all 50 U.S. states
- +2 more outcomes
Companies that use Broad Financial
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Broad Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broad Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Madison Trust CompanycoreMadison Trust Company is Broad Financial's sister company and the exclusive Self-Directed IRA custodian partner. It is a South Dakota-regulated Trust Company that complies with all statutes and regulations mandated by the South Dakota Division of Banking. Madison Trust is responsible for holding account investments in custody, processing transactions at account-holder direction, complying with IRS reporting requirements, and maintaining the tax-advantaged status of accounts. The partnership enables Broad Financial to bring entity creation, support, and custody of checkbook control Self-Directed IRAs together in a seamless, one-stop-shop experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Broad Financial competitors and assessment
Company assessmentDirect peers
- Specialized IRA Services: Self-directed IRA administration and custody firm that facilitates checkbook-control structures for alternative-asset investors, overlapping Broad Financial's IRA LLC facilitation model.
- STRATA Trust: Self-directed IRA custodian supporting alternative assets including real estate and private equity, competing with Madison Trust for the same SDIRA account base that Broad Financial facilitates.
- Rocket Dollar: Direct competitor offering self-directed IRA LLC and Solo 401(k) accounts with checkbook control for alternative-asset investing, targeted at the same self-directed individual investor segment as Broad Financial.
- Alto (formerly AltoIRA): Self-directed IRA platform enabling investments in alternative assets including crypto, with a similar digital onboarding and flat-fee pricing model targeting the same IRA LLC / Solo 401(k) use cases as Broad Financial.
- IRA Financial Group: Direct competitor specializing in checkbook-control IRA LLC and Solo 401(k) setup with a dedicated checking account, mirroring Broad Financial's core IRA LLC / IRA Trust offering for alternative-asset investors.
- Kingdom Trust: Self-directed retirement custodian supporting a wide range of alternative assets, serving as both a competitor to Madison Trust and an alternative custodian for SDIRA facilitators.
- iTrustCapital: Crypto-focused self-directed IRA platform that overlaps directly with Broad Financial's CryptoFlex IRA™ offering, targeting investors seeking digital-asset exposure inside retirement accounts.
- Equity Trust: Self-directed IRA custodian offering alternative-asset retirement accounts; comparable to the Madison Trust custody side of Broad Financial's integrated stack.
- NuView Trust: Self-directed IRA custodian facilitating alternative-asset retirement investing, including crypto and real estate, positioning as another SDIRA competitor alongside Madison Trust.
- Bitcoin IRA (now known as BitcoinIRA / BitIRA): Cryptocurrency retirement account provider offering self-directed crypto IRAs with custody, competing with Broad Financial's CryptoFlex IRA™ in the digital-asset retirement niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Broad Financial social profiles
Digital presenceBroad Financial compliance and trust
Trust signalCompliance1 record
Broad Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broad Financial leadership team
Management profileNumber of profiles
Profiles6 records
Broad Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broad Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broad Financial
What does Broad Financial do?
Broad Financial is a self-directed IRA facilitation company that creates IRS-compliant IRA LLC and IRA Trust entities, enabling individual investors to gain checkbook control over their retirement funds and invest in alternative assets such as real estate, cryptocurrency, private businesses, and promissory notes. The company also offers Solo 401(k) plans with checkbook control for self-employed individuals and business owners, with custody provided through its sister company Madison Trust Company. Revenue is generated through flat-rate setup and recurring maintenance fees that are not tied to account value.
Is Broad Financial a public or private company?
Broad Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broad Financial founded?
Broad Financial was founded in 2004. It employs 11 to 50 people.
Where is Broad Financial based?
Broad Financial is headquartered in Montvale, United States, in the North America region.
How does Broad Financial make money?
Three revenue lines are on record. IRA LLC Setup and Facilitation is the primary driver. The others are solo 401(k) Setup and Maintenance and referral Program Revenue.
Who are Broad Financial's main competitors?
Direct peers on record are Specialized IRA Services, STRATA Trust, Rocket Dollar, Alto (formerly AltoIRA), IRA Financial Group, Kingdom Trust, iTrustCapital, Equity Trust, NuView Trust and Bitcoin IRA (now known as BitcoinIRA / BitIRA).
Does Broad Financial have an API?
No public API is recorded for Broad Financial.
What industry is Broad Financial in?
Broad Financial's product category is Self-Directed Retirement Accounts. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking), with a secondary code of FSABADAC, Affluent / Mass-Affluent Private Banking. Its NAICS code is 523940 and its SIC code is 6282.