REI Nation

What REI Nation does

REI Nation is a privately held turnkey real estate investment company that acquires, renovates, and sells single-family rental properties to individual passive investors, with ongoing management delivered through its wholly-owned subsidiary Premier Property Management Group (PPMG). Founded in 2003 in Memphis as Memphis Invest and rebranded around 2020 to signal national expansion, the company now operates across 11+ U.S. markets with primary turnkey markets in Memphis, Little Rock, Dallas, and Oklahoma City, secondary markets including Houston, San Antonio, Birmingham, Tuscaloosa, Huntsville, Tulsa, and St. Louis, and property management-only services in Nashville and Austin. The company reports approximately $2 billion in residential rental property assets under management, 8,200+ properties produced, and 3,500+ investors served, with operational metrics including a sub-2% vacancy rate, 6-year average resident tenure, and 82% first-lease renewal rate.

The business model combines four revenue streams: one-time revenue from turnkey property sales, recurring revenue from PPMG management fees (the company also manages third-party properties not purchased from REI Nation), renovation/rehabilitation value embedded in property sale pricing, and ancillary buy/sell/lease services. Go-to-market is sales-led via dedicated Portfolio Advisors who run consultative calls with prospective investors, supplemented by a content-led motion (The Grind podcast, Total Turnkey video series hosted by co-owner Chris Clothier, e-books, blog, Turnkey Real Estate Investing Quiz), a community-led motion via an active Facebook group and "Refer an Investor" program, and event-driven touchpoints such as webinars. Technology infrastructure is intentionally limited: HubSpot CRM and marketing automation, plus an online investor portal for reporting; there is no proprietary AI, no mobile app, and no public developer platform.

The company is a subsidiary of Memphis Invest, is founder-controlled (Kent Clothier as CEO, Chris Clothier as Partner/co-owner), has no disclosed institutional investment, and has appeared on the Inc. 5000 Fastest Growing Companies list for 7+ consecutive years, indicating sustained organic growth without external capital.

Name

REI Nation

Legal name

REI Nation, Inc.

Website

https://reination.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

REI Nation is a turnkey real estate investment company that acquires, renovates, and manages single-family rental properties for 3,500+ individual passive investors across 11+ U.S. markets, operating as a subsidiary of Memphis Invest.

Ownership category

akta.pro rank

Product category

Real Estate Investment Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Turnkey real estate
• Property management
• Single-family rentals
• Real estate investment
• Rental property services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Turnkey Property Sales: REI Nation acquires, renovates, and sells single-family investment properties to individual investors. Investors purchase turnkey properties that are already renovated and tenant-ready, generating one-time transaction revenue for the company.
2. Property Management Services: The company provides ongoing property management services through its Premier Property Management Group (PPMG), generating recurring revenue through management fees. Services include resident screening, lease management, maintenance, and investor reporting.
3. Renovation/Rehabilitation Services: REI Nation handles property renovations and rehabilitation as part of their turnkey process. While the renovated property is sold, the renovation value is incorporated into the property sale price.
4. Lease and Sell Services: The company offers services to buy, sell, and lease properties for investors, including those who did not purchase from REI Nation.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

REI Nation acquires, renovates, and sells fully renovated, tenant-ready single-family investment properties to individual passive real estate investors. The company complements property sales with ongoing property management services through its Premier Property Management Group (PPMG), covering tenant placement, rent collection, maintenance, and investor reporting across 11+ U.S. markets.

Product overview

REI Nation, A Memphis Invest Company, is a turnkey real estate investment company offering a comprehensive suite of services for single-family rental property investors. The core offering combines Turnkey Properties (acquisition and renovation of single-family homes) with Premier Property Management Group (PPMG) for ongoing property management. The company also provides educational resources including The Grind podcast, the Ultimate Guide to Investing Out of State Safely e-book, the Total Turnkey Video Series, and a Turnkey Real Estate Investing Quiz. An Online Investor Portal and Turnkey Transformations showcase tools help investors track and evaluate properties. Services are delivered across primary markets (Memphis, Little Rock, Dallas, Oklahoma City) offering full turnkey property acquisition, and secondary markets (Houston, San Antonio, Birmingham, Tuscaloosa, Huntsville, Tulsa, St. Louis) offering property management only.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Property Management Group (PPMG): Property management subsidiary handling tenant placement, ongoing property management, and maintenance for single-family rental properties.

Products and services

• Turnkey Properties Single-family investment properties that are fully renovated and tenant-ready, providing individual investors a complete turnkey real estate investment experience from acquisition through tenant placement.
• Premier Property Management Group (PPMG)

Quantifiable outcome

• Less than 2% average vacancy rate across managed properties
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Roofstock: Roofstock is the most direct competitor: an online marketplace for single-family rental investment properties that connects buyers with sellers and tenants, with an in-house property management arm. Closely aligned with REI Nation's turnkey SFR acquisition and management value proposition.
• New Western: New Western is a marketplace for investors buying distressed, value-add, and turnkey single-family investment properties across multiple U.S. metros, with a similar buy-fix-sell model targeted at individual landlords and small investors.
• Smartland: Smartland is a turnkey single-family rental provider that acquires, renovates, leases, and manages properties for passive investors across multiple U.S. markets — directly overlapping REI Nation's core offering and customer base.
• JTurnkey Investment Properties: JTurnkey is a smaller turnkey real estate investment company offering renovated single-family rentals and property management to passive investors, with a similar end-to-end model though at smaller scale and fewer markets than REI Nation.

Broad incumbents

• Invitation Homes: Invitation Homes is the largest institutional single-family rental owner-operator in the U.S., operating ~85,000 homes. Although it is an owner/landlord rather than a turnkey retailer, it directly competes for tenant demand with REI Nation-managed properties and increasingly for investor mindshare.
• American Homes 4 Rent: American Homes 4 Rent (AMH) is a publicly traded institutional SFR REIT owning ~60,000 single-family homes across the Sun Belt, several of REI Nation's core markets. Comparable through shared SFR operations, but functions as a principal landlord rather than a turnkey reseller.
• Progress Residential: Progress Residential is a large institutional SFR operator backed by Blackstone, with a portfolio concentrated in Sun Belt growth markets — directly overlapping REI Nation's Dallas, Houston, San Antonio, and other MSAs.

Emerging players

• Roofstock One: Roofstock One offers fractional SFR ownership products targeted at passive investors seeking yield without direct property management. Adjacent to REI Nation's investor thesis, representing how the same investor demand could be served by a more asset-light, fintech-style model.

Others

• BiggerPockets: BiggerPockets is a real estate investing education and community platform that drives investor leads and education for the same individual investor persona REI Nation targets. Not a direct service competitor but a powerful demand-generation ecosystem player adjacent to REI Nation's funnel.
• Memphis Invest: Memphis Invest is REI Nation's parent brand/entity, providing an umbrella under which the company operates and connects to broader passive-investor services. Included for completeness as the operating parent relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/reinationgroup
• Xx.com/REI_Nation
• LinkedInlinkedin.com/company/reination

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REI Nation