New Western
New Western is a U.S. real estate investment marketplace connecting 250,000+ investors with off-market, value-add residential properties via licensed agents across 30+ markets, monetizing through transaction fees and brokerage commissions.
- Company typePrivate
- Founded2011
- HeadquartersIrving, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What New Western does
New Western operates an investor-only real estate investment marketplace that connects small and mid-market real estate investors with off-market, value-add residential properties — primarily single-family homes, small multifamily projects, and land — sourced through a network of licensed agents across 30+ U.S. markets. The platform combines a web marketplace at marketplace.newwestern.com with native iOS and Android applications, investor verification, criteria-based property alerts, and agent-mediated transaction execution from offer through closing. Its primary buyer-side segments are fix-and-flip investors and landlords, while supply is sourced from listing agents, wholesalers, and motivated homeowners selling as-is for cash.
The business model is brokerage-style with no monthly membership fee for investors; revenue is generated through transaction facilitation fees and commissions on properties bought through the marketplace, with licensed New Western agents capturing economics across the deal lifecycle. Go-to-market is a hybrid of self-serve marketplace access and inside/field sales, with agents proactively reaching out to verified investors within 48 hours of inquiry and providing boots-on-the-ground local market expertise. Marketing is multi-channel, spanning content (Investor Playbook, glossary, The Flipside annual report), earned media (Forbes, Inman, HousingWire, USA Today), social (YouTube, Instagram, LinkedIn, TikTok, Facebook), and community events (REI on Tap).
Underlying operations are anchored by a Texas-headquartered entity based in Irving, 501-1,000 employees, a cumulative $17B in marketplace sales volume, 250,000+ active investors, and a stated purchase rate of roughly one home every 13 minutes. The October 2025 acquisition of Big State Home Buyers added up to 8,200 annual investment opportunities and a dedicated seller-experience function, while the 2026 Flip Side Report quantifies the company's positioning around independent-investor dominance in the sub-$215,000 starter-home segment (83.75% market share, 120,193 homes delivered in 2025).
New Western firmographics
Firmographics- Name
- New Western
- Legal name
- New Western
- Website
- https://newwestern.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- New Western is a U.S. real estate investment marketplace connecting 250,000+ investors with off-market, value-add residential properties via licensed agents across 30+ markets, monetizing through transaction fees and brokerage commissions.
- Ownership category
- akta.pro rank
New Western industry classification
Industry- Product category
- Real Estate Investment Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Multifamily Brokerage (BPAJABAD)
Keywords
Where New Western is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
New Western business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transaction Facilitation: The company acts as a real estate investment brokerage, facilitating transactions between investors (buyers) and motivated sellers. Revenue appears to be generated through transaction fees or commissions on property sales facilitated through the marketplace.
- Agent-Facilitated Services: Licensed New Western agents work throughout the transaction process from offer to closing, generating revenue through brokerage services on completed transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | No monthly membership fee to access marketplace |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
New Western product offering
Product offeringCore offering
New Western operates an investor-only real estate investment marketplace that connects verified real estate investors with off-market properties, including single-family homes, small multifamily projects, and land suited for fix-and-flip and buy-and-hold strategies. Licensed local agents in 30+ U.S. markets facilitate the full transaction lifecycle from offer through contract execution and closing. The company also provides seller services for homeowners, listing agents, and wholesalers seeking fast, as-is cash sales.
Product overview
New Western operates a unified real estate investment marketplace platform connecting investors with exclusive off-market properties. The core New Western Marketplace provides investors access to distressed and value-add properties for fix-and-flip and rental strategies, complemented by Seller Services that connect homeowners, listing agents, and wholesalers seeking fast cash sales. The company offers a mobile app for iOS and Android, publishes The Flipside Report as an annual research product, and provides financing resources. The platform is supported by a network of licensed agents across 30+ U.S. markets.
Differentiator
Problem solved
Functional benefit
Brands
- The Flipside: Annual report/research publication released by New Western analyzing the role of local independent investors in delivering starter homes to market, also referred to as 'The Great Renovation' initiative.
Products and services
- New Western Marketplace An investor-only online marketplace offering verified real estate investors exclusive access to off-market properties including single-family homes, small multifamily projects, and land for strategies such as fix-and-flip and buy-and-hold.
- Seller Services Service offering connecting homeowners, listing agents, and wholesalers with the New Western investor marketplace for fast, hassle-free cash sales of as-is, distressed, or off-market properties.
- Mobile App Native iOS and Android mobile applications enabling verified investors to access the marketplace, browse off-market properties, receive property alerts, and manage their investment activity on mobile devices.
- Investment Property Financing Resources Financing resources and guidance for real estate investors to secure funding for property acquisitions and rehabilitation projects through the marketplace.
- The Flipside Report Annual research publication (also known as 'The Flip Side Report') analyzing the role of independent real estate investors in delivering starter homes, including market data and trends supporting New Western's 'Great Renovation' strategic narrative.
Quantifiable outcome
- 120,193 starter homes delivered by investors in 2025, outpacing traditional builders by 217%
- +3 more outcomes
Companies that use New Western
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
New Western technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Western partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Big State Home BuyerscoreNew Western acquired Big State Home Buyers, a company specializing in sourcing vacant and distressed homes in Texas, to expand its supply pipeline and accelerate its 'Great Renovation' strategy. The acquisition is expected to generate up to 8,200 additional investment opportunities annually. Big State's founder Brian Spitz joined New Western as Vice President of Seller Experience to lead seller-focused initiatives.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
New Western competitors and assessment
Company assessmentDirect peers
- Roofstock: Online marketplace for single-family rental investment properties, directly comparable to New Western in serving real estate investors with curated property sourcing, marketplace tools, and transaction support.
- Arrived Homes: Single-family rental investment platform enabling individuals to buy fractional or whole rental properties; competes for the same buy-and-hold investor segment as New Western's landlord customers.
- BiggerPockets: Largest online community and resource hub for real estate investors, addressing the same fix-and-flip and landlord personas as New Western, though primarily via education/content rather than a transaction marketplace.
Broad incumbents
- Opendoor: Large iBuyer that purchases homes directly from sellers and resells them, overlapping with New Western's seller services and competing for motivated sellers willing to accept cash offers.
- Offerpad: iBuyer operating a direct home-buying and resale model with local market presence in many of the same Sun Belt metros as New Western, competing for the same motivated seller pool.
- Fundrise: Real estate investment platform offering access to private real estate deals to individual investors; overlaps with New Western's mission of democratizing real estate investing though via pooled funds rather than direct property transactions.
- Zillow: Largest U.S. residential real estate marketplace; while not a direct investor marketplace, Zillow sets the competitive baseline for property data, agent leads, and online real estate transaction flows.
Emerging players
- Knock: Home trade-in platform that facilitates move-buy and bridge-financing transactions, competing indirectly with New Western by serving home sellers who might otherwise have sold to investors.
- HomeLight: Real estate platform connecting buyers, sellers, and agents with data-driven matchmaking; overlaps with New Western's investor-to-property matchmaking and agent coordination.
- Roof: AI-driven real estate platform focused on agent productivity and lead conversion; targets some of the same agent and investor workflows as New Western's marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
New Western social profiles
Digital presenceNew Western financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Western leadership team
Management profileNumber of profiles
Profiles4 records
New Western subsidiaries and ownership
Company hierarchySubsidiaries1 record
New Western funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Western M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Western
What does New Western do?
New Western operates an investor-only real estate investment marketplace that connects verified real estate investors with off-market properties, including single-family homes, small multifamily projects, and land suited for fix-and-flip and buy-and-hold strategies. Licensed local agents in 30+ U.S. markets facilitate the full transaction lifecycle from offer through contract execution and closing. The company also provides seller services for homeowners, listing agents, and wholesalers seeking fast, as-is cash sales.
Is New Western a public or private company?
New Western is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Western founded?
New Western was founded in 2011. It employs 501 to 1,000 people.
Where is New Western based?
New Western is headquartered in Irving, United States, in the North America region.
How does New Western make money?
Two revenue lines are on record. Transaction Facilitation is the primary driver. The others are agent-Facilitated Services.
Who are New Western's main competitors?
Direct peers on record are Roofstock, Arrived Homes and BiggerPockets. Broad incumbents are Opendoor, Offerpad, Fundrise and Zillow. Emerging players are Knock, HomeLight and Roof.
Does New Western have an API?
No public API is recorded for New Western.
What industry is New Western in?
New Western's product category is Real Estate Investment Marketplace. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 53121 and its SIC code is 6531.