What Rooter does

Rooter Sports Technologies Pvt. Ltd., founded in 2016 and headquartered in New Delhi, operates India's self-described largest game streaming and esports content platform. Its core product is a mobile-first platform (available on Google Play and the Apple App Store, plus a web interface at rooter.gg) that combines live game streaming, video-on-demand content, and short-form Reels for mobile gaming audiences. The platform serves two primary customer groups: Indian mobile gamers (the audience side) and game streamers and content creators (the supply side), with a tiered Pro Creator subscription providing enhanced broadcasting, analytics, and monetization tools. A supporting ecosystem includes the Rooter Shop marketplace (shop.rooter.gg) for purchasing gaming gift cards and in-game currencies such as BGMI UC, Free Fire Diamonds, Valorant Points, Roblox, Steam, and PlayStation gift cards, along with Rooter Kids for child-friendly content and branded event series such as Rooter Gaming Nights.

Underlying technology centers on live video streaming infrastructure, short-form video delivery, e-commerce marketplace functionality with UPI and card payment integration, and creator tooling. The platform reports over 30 million cumulative downloads, 18 million monthly active users, and approximately 1 million creators (reduced from 1.2 million as a cost-control measure). The company operates an event-driven GTM motion in addition to product-led growth, exemplified by the BGMI Masters Series (BGMS) Season 2 co-hosted with NODWIN Gaming and partnerships with KRAFTON India.

Rooter's revenue model is multi-stream: recurring Pro subscription fees for creators, transaction-based margins from Rooter Shop marketplace sales, advertising revenue from brand collaborations, and licensing/royalty income from gaming asset acquisitions. The company has raised approximately $46 million cumulatively across multiple rounds, including a $25M Series A in January 2022 (led by Lightbox, March Gaming, and Duane Park Ventures) and a $16M growth round in May 2023 (led by Lightbox with Trifecta Capital, Venture Catalysts, and Pivot Ventures). Leadership comprises CEO and founder Piyush Kumar and co-founder and head of growth Dipesh Agarwal. The company has announced expansion plans into Southeast Asia and MENA, a $10M+ ARR target, and a profitability objective.

Name

Rooter

Legal name

Rooter Sports Technologies Pvt. Ltd.

Website

https://rooter.gg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Rooter (Rooter Sports Technologies Pvt. Ltd.) is India's largest game streaming and esports platform, serving 18 million monthly users and 1 million creators via a mobile-first app with live streaming, Reels, and an integrated gaming gift-card marketplace. Revenue comes from Pro subscriptions, marketplace transactions, brand collaborations, and gaming asset licensing.

Ownership category

akta.pro rank

Product category

Game Streaming and Esports Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)

akta.pro secondary industries

Creator Monetization & Fan Funding (Subscriptions, Tips, Memberships, Patronage) (MPAFAEAB), Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots) (MPAFAEAH), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI)

Keywords

• Game streaming platform
• Esports content platform
• Live game broadcasting
• In-game currency marketplace
• Creator monetization tools

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Pro Subscription: Monthly and annual subscription tiers for content creators providing enhanced streaming tools, analytics, and monetization features.
2. Gaming Gift Cards and In-Game Currency Sales: E-commerce marketplace selling gaming currencies (BGMI UC, Free Fire Diamonds, Valorant Points, Roblox Robux, Steam Wallet, PlayStation gift cards) with transaction margins and cashback incentives.
3. Brand Collaborations: Monetization through brand partnerships and collaborations leveraging the platform's creator base and user engagement.
4. Gaming Asset Acquisitions: Strategic acquisitions of gaming assets as part of growth strategy, expanding content library and market presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rooter operates a mobile-first live game streaming and esports content platform where users can watch, stream, and engage with gaming content (live streams, VOD, Reels) and follow creators, primarily serving the Indian mobile gaming market with titles like BGMI, Free Fire, and Valorant. The company also runs Rooter Shop, an in-app e-commerce marketplace for gaming gift cards and in-game currencies (BGMI UC, Free Fire Diamonds, Valorant Points, Roblox, Steam, PlayStation), and a Rooter Pro subscription tier that provides content creators with enhanced streaming and monetization tools.

Product overview

Rooter is a unified platform combining game streaming and esports content with an integrated marketplace. The core product is the Rooter Platform for watching live streams, videos, and reels of gaming content, paired with the Rooter Shop marketplace for purchasing in-game currencies and gift cards. Additional offerings include the premium Rooter Pro subscription for creators, the child-friendly Rooter Kids section, branded streaming events like Rooter Gaming Nights, and esports tournaments such as the BGMI Masters Series (BGMS) conducted in partnership with NODWIN Gaming.

Differentiator

Problem solved

Functional benefit

Brands

• Rooter Shop: E-commerce platform for purchasing gaming gift cards, in-game currencies (BGMI UC, Free Fire Diamonds, Valorant Points), and digital products
• Rooter Kids

Products and services

• Rooter Platform Mobile-first live game streaming and esports content platform where users can watch live streams, VOD, and short-form Reels of gaming content, follow creators, and engage with the gaming community. Targeted at mobile gamers in India.
• Rooter Shop Integrated e-commerce marketplace within the Rooter ecosystem for purchasing gaming gift cards and in-game currencies, including BGMI UC, Free Fire Diamonds, Valorant Points, Roblox gift cards, Steam Wallet, and PlayStation gift cards, with cashback and discount incentives. Targeted at mobile and PC gamers in India.
• Rooter Pro

Quantifiable outcome

• Platform achieved 18 million monthly active users with 1 million content creators
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• NODWIN GamingcoreStrategic or Co-development PartnerStrategic partner for esports tournament operations. Co-hosted BGMI Masters Series (BGMS) Season 2 with Rooter as the official streaming platform. Joint esports tournament development and content production partnership.
• KRAFTON IndiamajorTechnology or IntegrationDeveloper of BGMI (Battlegrounds Mobile India) featured prominently on the Rooter platform. Game content and esports ecosystem integration with platform's streaming infrastructure.
• Esports Teams and Tournament OrganizerscoreStrategic or Co-development PartnerPlatform supports partnerships with esports teams, tournament organizers, and streamers for live event coverage and content creation. Plans to strengthen these relationships following 2023 funding.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nimo TV: Global game streaming platform owned by Huya, with significant presence in Southeast Asia and India. Directly comparable as a mobile-first streaming destination for the same regional gaming demographic.
• Bigo Live: Live streaming platform with strong presence in South and Southeast Asia, including mobile-first formats. While broader than just gaming, Bigo Live competes for the same Indian creator monetization budgets and viewer attention.
• Loco: India-focused game streaming and esports content platform, directly competing for the same Indian mobile gaming audience, top streamers, and tournament broadcast rights. Loco is Rooter's closest head-to-head competitor in the domestic market.

Broad incumbents

• Twitch (Amazon): The dominant global game streaming platform, owned by Amazon. While not India-specialized, Twitch competes for the same creator talent pool and represents the gold-standard business model for game-streaming platforms with subscription and ad revenue.
• YouTube Gaming (Alphabet): YouTube's gaming content vertical, leveraging Alphabet's massive recommendation engine and creator payout infrastructure. India's top gaming creators often run parallel YouTube channels, making this a key competitive threat to Rooter's exclusive streaming focus.

Others

• NODWIN Gaming: India's leading esports tournament organizer and Rooter's core strategic partner (BGMS co-host). Not a direct competitor, but a key ecosystem participant whose relationship with Rooter is a defining factor for both companies' value propositions.
• KRAFTON India: Publisher of BGMI (Battlegrounds Mobile India) and a major content and tournament partner. As an enabler/ecosystem participant, KRAFTON's regulatory and commercial decisions directly shape Rooter's product surface area and commerce opportunity.

Emerging players

• Moj (by Mohalla Tech): Indian short-video platform with significant gaming and creator monetization components. Adjacent rather than direct peer, but competes for the same short-form gaming content attention and creator wallets in India.
• Eloelo: India-based live social gaming and entertainment platform, overlapping with Rooter's mobile-first, UPI-integrated, India-centric strategy. Smaller and earlier-stage but addresses the same low-ARPU Indian live streaming demographic.

Regional players

• SOOP (formerly AfreecaTV): Korean game streaming platform that has expanded into Southeast Asia, with comparable live streaming, esports, and creator monetization features. Regional rather than direct competitor but operates in overlapping Asian mobile gaming markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rootersports
• Facebookfacebook.com/rootersports
• LinkedInlinkedin.com/company/hello-rooter
• Instagraminstagram.com/rooter.gg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds10 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooter