What Almanac does

Almanac (legal entity ALMANAC, INC.) is a privately held, founder-led digital creative agency headquartered at 719 North 17th Street, Suite 120, St. Louis, Missouri. Founded circa 2010 by Nathan Sprehe (Founding Partner + Creative Director) and Angie Winschel (Founding Partner + Strategist), the firm concentrates on serving purpose-driven organizations, encompassing nonprofits, foundations, healthcare providers, educational institutions, advocacy groups, and parks/cultural institutions. Service delivery spans four pillars: Digital (website design, prototyping, development, accessibility, SEO), Design (brand identity, visual design, marketing materials, UX, naming), Content (copywriting, photography, videography, podcast creation, email marketing), and Strategy (brand audits, content strategy, information architecture, user journeys).

The agency operates as a professional services business with a small bench of approximately 9 named practitioners spanning creative direction, design, development, copywriting, and account management. Engagements are delivered via project-based and retainer contracts, priced through custom proposals initiated via a 'Request a Proposal' intake form and direct consultation. Revenue mix is concentrated in custom branding, website design and development, content creation, and strategy engagements for mission-driven clients; no standardized pricing tiers or self-serve product are disclosed, and no software platform, API, or proprietary technology stack is offered to clients.

Go-to-market is sales-led and relationship-driven, anchored in regional (St. Louis and Midwest) institutional accounts such as Washington University, Barnes-Jewish Hospital, Wyman, Forest Park Forever, Boys & Girls Clubs of Greater St. Louis, and the St. Louis Community Foundation, with selective national and international engagements including STOP (a global tobacco-industry watchdog) and Webster University. Content marketing channels include the Stargaze blog, Heart Move Magic podcast, LinkedIn, Instagram, Facebook, and Twitter/X, supplemented by downloadable lead-magnet resources. The firm holds no disclosed funding, no M&A activity, and operates with founder ownership; recognized industry recognition includes a 2017 W3 Award Gold and a 2017 Show-Me Excellence Award.

Name

Almanac

Legal name

ALMANAC, INC.

Website

https://brandalmanac.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Almanac is a St. Louis-based, founder-led digital creative agency that provides website design, branding, content creation, and strategy services to purpose-driven organizations including nonprofits, healthcare providers, educational institutions, and social-impact clients.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Digital & Creative: Custom branding, website design, web development, content creation, and strategy services billed as project-based or retainer engagements. Revenue generated through direct client contracts for purpose-driven organizations seeking digital transformation and brand evolution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Almanac is a digital partner for purpose-driven brands, delivering four core service categories: Digital (website design, prototyping, web development, accessibility, SEO), Design (branding identity, branding design, marketing materials, UX design, brand naming), Content (copywriting, photography, videography, podcast creation, email marketing), and Strategy (brand audit, brand strategy, content strategy, information architecture, user journey planning). Services are delivered as custom project-based or retainer engagements to nonprofits, healthcare providers, educational institutions, and social change organizations.

Product overview

Almanac is a digital marketing and branding agency that offers four core service areas: Digital (website design, development, accessibility, SEO), Design (branding identity, marketing materials, UX), Content (copywriting, photography, videography, podcast creation), and Strategy (brand audits, content strategy, information architecture). The agency specializes in working with purpose-driven organizations including healthcare institutions, educational organizations, foundations, and social change organizations. Their service offerings are delivered as professional services rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services

Quantifiable outcome

• Created large-scale interactive touchscreen for Washington University Sustainability Office
• +1 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ten Adams: Healthcare-focused branding and marketing agency serving hospitals and health systems. Strongly comparable given Almanac's healthcare patient journey, branding, and direct mail work for hospitals and cancer centers.
• Wax Custom Communications: Healthcare marketing agency specializing in branding, digital, and content for hospital systems. Comparable in healthcare vertical and integrated creative+content+strategy delivery.
• OHO Interactive: Digital agency serving higher education, nonprofit, and healthcare clients with website, content, and brand work. Closely aligned with Almanac's education-and-nonprofit sweet spot.
• Forum One: Digital agency building websites, brands, and platforms for nonprofits, associations, and mission-driven organizations. Closely mirrors Almanac's digital-plus-branding service stack and vertical focus.
• Pursuant: Full-service fundraising and marketing agency serving nonprofits, with direct mail, digital, and brand capabilities. Comparable in client base and integrated campaign delivery, though larger scale.
• Big Duck: Branding and communications agency exclusively serving nonprofits and social impact organizations. Most directly comparable peer given shared mission-driven positioning, branding focus, and nonprofit/healthcare/education client mix.
• Causewave Community Partners: Nonprofit-focused marketing and communications agency working on branding, digital, and campaign work for mission-driven organizations. Comparable in vertical specialization, though smaller scale.
• Mal Warwick & Associates: Direct-response and fundraising agency serving nonprofit and advocacy organizations. Comparable for donor-focused campaigns, direct mail, and brand positioning for mission-driven clients.

Broad incumbents

• Blue State: Digital agency working with nonprofits, causes, and cultural institutions on brand, fundraising, and CRM-driven campaigns. Overlapping client verticals with materially larger scale and broader service scope.

Others

• New Sector Alliance: Social impact consulting and capacity-building organization serving nonprofits. Adjacent rather than directly competing; useful for understanding the broader mission-driven services ecosystem Almanac operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/brandalmanac
• Facebookfacebook.com/brandalmanac
• LinkedInlinkedin.com/company/almanac
• Instagraminstagram.com/brandalmanac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almanac