Motum
Motum is Sweden's largest independent elevator and door service supplier, offering installation, modernization, maintenance, and emergency communications across Sweden, Norway, and Ireland. It serves housing cooperatives, property owners, industrial firms, and public institutions, and is a wholly-owned subsidiary of Mitsubishi Electric.
- Company typePrivate
- Founded2013
- HeadquartersBromma, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Motum does
Motum is a Sweden-headquartered independent elevator and door service company, wholly owned by Mitsubishi Electric Corporation, that operates as the European platform for Mitsubishi Electric's building solutions business. The company is positioned as Sweden's largest independent elevator and door supplier, delivering new installation, modernization, retrofit, service-agreement maintenance, and emergency telephone systems for elevators, complemented by garage-door and gate solutions.
Its core service portfolio spans the full elevator lifecycle: project planning and installation of new elevators, component-level modernization to extend equipment lifespan by 20-30 years, retrofit (efterinstallation) for buildings not originally designed with elevators, recurring maintenance contracts (typically 2-4 visits per year), and 4G/5G-enabled emergency communication systems with self-monitoring and wireless update capability. Underpinning the offering is an 'Open Systems' philosophy: a manufacturer-agnostic service approach that lets customers retain ownership of their data and choose service partners freely, avoiding lock-in to original equipment manufacturers.
Motum commercializes services through a direct field-sales and field-service model delivered via a network of regional Swedish subsidiaries (Motum Stockholm, Väst, Närke, Port, Mitt, Skåne), Norwegian operations (Motum AS plus acquired entities Uniheis AS and ALT Heis), and Irish operations (Ascension Lifts and the pending Infinity Lifts acquisition). Revenue mixes recurring service-and-maintenance contracts with project-based installation and modernization work, and is supplemented by 24/7 emergency response and emergency phone monitoring. Customer segments include Swedish housing cooperatives (BRFs), commercial property owners, industrial facilities (e.g., Essity, Alfapac), and public institutions (e.g., Moderna Museet, Riksarkivet). In April 2026, Mitsubishi Electric established a European Regional Headquarters for Building Solutions under Motum Group CEO Fredrik Eliasson, formalizing Motum as the parent company's European elevator, escalator, and automatic door platform.
Motum firmographics
Firmographics- Name
- Motum
- Legal name
- Motum AB
- Website
- https://motum.se
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Motum is Sweden's largest independent elevator and door service supplier, offering installation, modernization, maintenance, and emergency communications across Sweden, Norway, and Ireland. It serves housing cooperatives, property owners, industrial firms, and public institutions, and is a wholly-owned subsidiary of Mitsubishi Electric.
- Ownership category
- akta.pro rank
Motum industry classification
Industry- Product category
- Elevator and Lift Services
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- akta.pro primary industry
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)
- akta.pro secondary industries
- Elevator Remote Monitoring & Predictive Maintenance (IoT/Connected Elevators) (BPABAIAH), Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH), Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI)
Keywords
Where Motum is headquartered
LocationHeadquarters
- HQ city
- Bromma
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Motum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Service and Maintenance Contracts: Recurring service agreements for elevator and door maintenance, typically 2-4 visits per year, providing predictable recurring revenue.
- New Installation: Installation of new elevators in existing or newly constructed buildings, from design through final installation.
- Modernization: Upgrading and renovating older elevators to extend lifespan, improve safety, and enhance energy efficiency.
- Emergency Telephone Services: Installation, upgrade, and monitoring of emergency phone systems for elevators with 24/7 response capability.
- Retrofit/After-installation: Installation of elevators in buildings where they were not originally planned, targeting housing cooperatives and public institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom service agreements tailored to building needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Motum product offering
Product offeringCore offering
Motum is Sweden's largest independent elevator and door supplier, providing a complete lifecycle of elevator services including new installation, modernization, maintenance service agreements, retrofit (after-installation), and emergency telephone systems for elevators and automatic doors. The company operates through regional subsidiaries across Sweden, Norway, and Ireland, delivering manufacturer-agnostic solutions to housing cooperatives, property owners, industrial facilities, and public institutions.
Product overview
Motum is Sweden's largest independent elevator and door supplier, operating as a subsidiary of Mitsubishi Electric. The company offers a comprehensive portfolio of elevator services including new installation, modernization, service agreements, retrofit installation, and emergency telephone systems, complemented by door/gate solutions. Their service model emphasizes 'open systems' — manufacturer-agnostic solutions that give customers freedom to choose service providers without lock-in. The company operates across Sweden, Norway, and Ireland through local subsidiaries, and maintains an in-house training academy for technician development.
Differentiator
Problem solved
Functional benefit
Products and services
- New Elevator Installation (Nyinstallation)
Quantifiable outcome
- Elevator lifespan extended to 20-30 years with proper maintenance and modernization
- +2 more outcomes
Companies that use Motum
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Motum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Motum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Infinity Lifts IrelandcoreIrish elevator company based in Ennis, acquired by Mitsubishi Electric through Motum AB to strengthen presence in Irish market. Builds on previous acquisition of Ascension Lifts Limited in April 2025. Transaction expected to close H1 2026.
- Ascension Lifts IrelandcoreIrish elevator company acquired by Mitsubishi Electric in April 2025 through Motum AB. Combined with Infinity Lifts, creates manufacturer-agnostic one-stop service system for European maintenance and renewal market.
- UNIHEIS AScoreNorwegian elevator distributor acquired by Motum AB (Mitsubishi Electric subsidiary) to expand presence in the European elevator market. Acquisition strengthens Mitsubishi Electric's building systems business and responds to increasing demand for elevator maintenance and renewal in Europe.
- Mitsubishi ElectriccoreMotum AB is a Swedish subsidiary of Mitsubishi Electric Corporation. Motum operates as part of Mitsubishi Electric's building systems business, leveraging the parent company's resources and brand while maintaining local subsidiary operations.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Motum competitors and assessment
Company assessmentBroad incumbents
- KONE: Finnish-headquartered global elevator and escalator OEM with a large Nordic service network. KONE competes with Motum across maintenance, modernization, and new installation, and is the dominant incumbent player in the same Swedish and Norwegian markets where Motum operates.
- TK Elevator (ThyssenKrupp Elevator): German-headquartered global elevator and escalator company with Nordic and Irish operations. TK Elevator competes with Motum on service contracts, modernization projects, and IoT-enabled elevator services across Europe.
- Otis Worldwide: American global elevator OEM and service operator with significant Nordic presence. Otis competes head-to-head with Motum on service contracts, modernization, and connected elevator offerings across Sweden, Norway, and beyond.
- Mitsubishi Electric: Japanese elevator OEM and parent company of Motum AB. Mitsubishi Electric is both Motum's strategic owner and a direct competitor to KONE, Otis, and Schindler — meaning Motum sits within a broader OEM competitor group.
- Schindler Group: Swiss-headquartered elevator and escalator OEM with established Nordic service operations. Schindler overlaps directly with Motum's service, modernization, and installation offerings in Sweden, Norway, and Ireland.
Regional players
- Alt Heis: Norwegian elevator company acquired by Motum in late 2024, now operating within the Motum group. It illustrates the type of small regional Norwegian independent service operator that Motum consolidates against — and remains a relevant reference point for the broader regional peer set.
- Hiss-Partner (Sweden): Swedish independent elevator service company offering installation, modernization, and maintenance. As a smaller Sweden-only independent, it is a direct local competitor to Motum's open-systems, manufacturer-agnostic positioning.
Emerging players
- Aritco: Swedish manufacturer of home lifts and platform lifts with international distribution. Aritco is comparable to Motum's accessibility and retrofit focus, though it is more product-centric (home lifts) than service-centric.
- Cibes Lift Group: Swedish-headquartered lift manufacturer and service provider focused on accessibility and low-rise lifts. Cibes overlaps with Motum on retrofit/efterinstallation and accessibility-focused lift solutions in the Nordic market.
Direct peers
- Stannah Lifts: UK-based, family-owned independent elevator and stairlift company offering installation, service, and modernization. Like Motum, Stannah operates as an independent service specialist rather than a captive OEM service arm, making it a comparable business-model peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motum social profiles
Digital presenceMotum compliance and trust
Trust signalCompliance1 record
Motum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motum leadership team
Management profileNumber of profiles
Profiles9 records
Motum subsidiaries and ownership
Company hierarchySubsidiaries10 records
Motum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motum M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motum
What does Motum do?
Motum is Sweden's largest independent elevator and door supplier, providing a complete lifecycle of elevator services including new installation, modernization, maintenance service agreements, retrofit (after-installation), and emergency telephone systems for elevators and automatic doors. The company operates through regional subsidiaries across Sweden, Norway, and Ireland, delivering manufacturer-agnostic solutions to housing cooperatives, property owners, industrial facilities, and public institutions.
Is Motum a public or private company?
Motum is a private company. It is classified as corporate owned and is currently operating.
When was Motum founded?
Motum was founded in 2013. It employs 251 to 500 people.
Where is Motum based?
Motum is headquartered in Bromma, Sweden, in the Europe region.
How does Motum make money?
Five revenue lines are on record. Service and Maintenance Contracts are the primary driver. The others are new Installation, modernization, emergency Telephone Services and retrofit/After-installation.
Who are Motum's main competitors?
Broad incumbents on record are KONE, TK Elevator (ThyssenKrupp Elevator), Otis Worldwide, Mitsubishi Electric and Schindler Group. Regional players are Alt Heis and Hiss-Partner (Sweden). Emerging players are Aritco and Cibes Lift Group. Stannah Lifts is listed as a direct peer.
Does Motum have an API?
No public API is recorded for Motum.
What industry is Motum in?
Motum's product category is Elevator and Lift Services. Its primary akta.pro industry code is BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems), with a secondary code of BPABAIAH, Elevator Remote Monitoring & Predictive Maintenance (IoT/Connected Elevators). Its NAICS code is 333921.