Infinity Lifts
Infinity Lifts is an Ireland-based B2B company that supplies, installs, maintains, and modernises lifts, escalators, and moving walkways across all 32 Irish counties as a manufacturer-agnostic authorised dealer for Mitsubishi, MP, LiftUp, and Hidral.
- Company typePrivate
- Founded2017
- HeadquartersEnnis, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infinity Lifts does
Infinity Lifts is a privately held Irish vertical transportation company headquartered in Ennis, Co. Clare, that supplies, installs, maintains, and modernises lifts, escalators, and moving walkways across all 32 counties of Ireland. The company operates as a manufacturer-agnostic dealer and service integrator, holding authorised dealer relationships with multiple OEMs including Mitsubishi Electric, MP Lifts, LiftUp (accessibility platforms), and Hidral (goods lifts). Its product portfolio spans passenger lifts, goods lifts, service lifts, medic/hospital lifts, disabled platform lifts, parking lifts, escalators, and moving walkways, with brand names such as GO! EVOLUTION, GO! FLEX, GO! MEGA, STRONGO, Mitsubishi NEXIEZ MRL, MP Medic, and SKG ISO-A/D. The underlying technology is mechanical and electrical elevator/escalator engineering compliant with European directives including 2014/33/EU (Lifts Directive, Module H1), EN115 (escalators), EN81-3 (service lifts), and 2006/41/EC (machinery), with full Notified Body approval and ISO 9001:2015 certification.
The business model combines project-based revenue from new equipment installations and modernisations with recurring revenue from tiered annual maintenance contracts (Standard, Semi-Comprehensive, Comprehensive, Comprehensive All Hours, and Bespoke tiers), the latter bundled with 24/7/365 emergency call centre service. The go-to-market is B2B enterprise field sales with dedicated sales contacts for new installations, maintenance sales, and modernisations, supported by a nationwide field engineering network of NVQ4-qualified service engineers. Customer segments span commercial buildings and retail, healthcare and medical facilities, public transportation infrastructure (airports, train stations), parking facilities, and industrial/warehouse operations. Pricing is quote-based and not publicly disclosed.
The company is in the process of becoming a wholly owned subsidiary of Mitsubishi Electric Corporation following a March 2026 share transfer agreement executed through Mitsubishi's Swedish subsidiary Motum AB, with closing expected in the first half of 2026 pending regulatory approval. This transaction follows Mitsubishi's April 2025 acquisition of Ascension Lifts Limited and forms part of Mitsubishi Electric's broader European strategy to expand its elevator and escalator maintenance and renewal businesses.
Infinity Lifts firmographics
Firmographics- Name
- Infinity Lifts
- Legal name
- Infinity Lifts Limited
- Website
- https://infinitylifts.ie
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infinity Lifts is an Ireland-based B2B company that supplies, installs, maintains, and modernises lifts, escalators, and moving walkways across all 32 Irish counties as a manufacturer-agnostic authorised dealer for Mitsubishi, MP, LiftUp, and Hidral.
- Ownership category
- akta.pro rank
Infinity Lifts industry classification
Industry- Product category
- Vertical Transportation Equipment and Services
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Elevator, Escalator & Vertical Transportation Installation/Service (IMAFALAI)
- akta.pro secondary industries
- Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI), Dumbwaiter & Material Lift Service & Maintenance (BPABAIAJ)
Keywords
Where Infinity Lifts is headquartered
LocationHeadquarters
- HQ city
- Ennis
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Infinity Lifts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Maintenance Contracts: The company offers multiple tiers of maintenance contracts including Comprehensive All Hours, Comprehensive, Semi-Comprehensive, and Standard contracts. These are recurring revenue arrangements covering 24/7 emergency call-out services.
- New Lift, Escalator and Moving Walkway Installation: Supply and installation of new vertical transportation equipment including passenger lifts, goods lifts, service lifts, medic/hospital lifts, disabled platforms, parking lifts, escalators and moving walkways.
- Modernisations and Repairs: Upgrade, repair and modernisation services for existing lift equipment including aesthetic improvements, key component replacement, and complete modernisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comprehensive All Hours Contract - Full coverage including 24/7 emergency support |
| Subscription | Annual | Comprehensive Contract - Full maintenance coverage |
| Subscription | Annual | Semi-Comprehensive Contract - Intermediate coverage |
| Subscription | Annual | Standard Contract - Basic coverage |
| Hybrid | Annual | Bespoke Contract - Custom solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Infinity Lifts product offering
Product offeringCore offering
Infinity Lifts supplies, installs, and maintains vertical transportation equipment in Ireland, including passenger lifts, goods lifts, service lifts, medic/hospital lifts, disabled platform lifts, parking lifts, escalators, and moving walkways. The company operates as an authorised dealer for Mitsubishi, MP, LiftUp, and Hidral products and provides manufacturer-agnostic maintenance, repair, and modernisation services to commercial, healthcare, public, and industrial customers across all 32 counties of Ireland.
Product overview
Infinity Lifts is Ireland's leading independent lift, escalator and moving walkway company offering a comprehensive portfolio of vertical transportation products and services. The company operates as an authorized dealer for Mitsubishi and offers products across multiple categories: passenger lifts (GO! EVOLUTION, GO! FLEX, GO! MEGA, Mitsubishi NEXIEZ MRL), goods lifts (STRONGO, Hidral Heavy), service lifts (SKG ISO-A, SKG ISO-D), medic lifts (MP Medic), disabled platform lifts (Innovation ILS, Lift UP Easylift, FLEXSTEP), parking lifts (MP Parking Lift), escalators, and moving walkways. The product portfolio also includes associated maintenance services covering all 32 counties in Ireland, and modernisation/upgrade services for existing equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- GO! EVOLUTION Passenger Lift
Quantifiable outcome
- Nationwide coverage across all 32 counties of Ireland
- +1 more outcomes
Companies that use Infinity Lifts
Customer profileSegments5 records
Ideal customer profiles5 records
Infinity Lifts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Infinity Lifts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Mitsubishi Electric CorporationflagshipMitsubishi Electric Corporation agreed to wholly acquire Infinity Lifts Limited through its Swedish subsidiary Motum AB. The acquisition was effective March 18, 2026, subject to regulatory approval, with completion expected in the first half of 2026. This follows Mitsubishi's April 2025 acquisition of Ascension Lifts Limited. The transaction is part of Mitsubishi Electric's strategy to expand elevator and escalator maintenance and renewal businesses across Europe.
- Mitsubishi Electric (Authorized Dealer)coreInfinity Lifts is an authorised dealer of Mitsubishi elevators in Ireland, offering Mitsubishi products including the NEXIEZ-MRL machine room-less elevator. The company offers Mitsubishi products as part of their comprehensive product portfolio alongside other manufacturer partnerships.
- MP (Lift Manufacturer)coreInfinity Lifts is a proud authorised dealer of MP lifts in Ireland, offering their products alongside Mitsubishi and other brands.
- LiftUp (Lift Manufacturer)minorInfinity Lifts offers LiftUp products including the Easylift and FlexStep platform lifts, which are designed for accessibility solutions for wheelchair users.
- Hidral (Goods Lift Manufacturer)minorInfinity Lifts distributes Hidral goods lifts in Ireland, offering models EH-500, EH-1500, and EH/DC series for heavy-duty industrial applications.
- Ascension Lifts LimitedminorAscension Lifts Limited, another Irish elevator company acquired by Mitsubishi Electric in April 2025, operates alongside Infinity Lifts as part of Mitsubishi's manufacturer-agnostic one-stop service system in Ireland.
- Motum ABcoreMotum AB is the Swedish subsidiary of Mitsubishi Electric through which the acquisition of Infinity Lifts Limited was executed. Motum AB serves as the parent entity strengthening Mitsubishi Electric's Irish business base.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Infinity Lifts competitors and assessment
Company assessmentBroad incumbents
- Orona: Spanish-headquartered European elevator OEM with growing UK and Ireland presence. Competes with Infinity Lifts on mid-market commercial installations and service contracts across Europe.
- TK Elevator (ThyssenKrupp): European-headquartered elevator and escalator major with Irish service operations. Comparable to Infinity Lifts across the full lifecycle (install, service, modernise) and increasingly competing in the maintenance renewal segment.
- KONE: Finland-based global elevator and escalator OEM with active Irish operations. Overlaps with Infinity Lifts across new installations, modernisations, and connected maintenance services for commercial and infrastructure customers.
- Schindler: Swiss global elevator and escalator OEM operating in Ireland. Directly comparable on new installation, modernisation, and maintenance contract competition, particularly for commercial real estate, healthcare, and transport infrastructure projects.
- Otis: Global #1 elevator/escalator OEM with a significant Irish service and installation presence. Competes with Infinity Lifts on large commercial and public infrastructure contracts and on maintenance renewals across Ireland.
Regional players
- Kleemann: Greek elevator manufacturer with expanding European footprint. Comparable in product breadth (passenger, goods, platform lifts) and in competing for European commercial projects; relevant peer due to overlap in product portfolio Infinity Lifts distributes and installs.
Others
- Liftup: Danish manufacturer of platform lifts and accessibility solutions (FlexStep, Easylift) for which Infinity Lifts is the authorised Irish dealer. Comparable as a supplier/partner; included because the platform-lift product category is part of Infinity's offering.
- Motum AB: Swedish Mitsubishi Electric subsidiary through which Infinity Lifts is being acquired. Motum is the parent platform consolidating Mitsubishi's European independent lift service assets (Ascension, Infinity), making it ecosystemically relevant rather than a direct competitor.
Direct peers
- Ascension Lifts: Dublin-based Irish elevator company also acquired by Mitsubishi Electric in April 2025, making it the most direct peer to Infinity Lifts — same geography, same product category, and now part of the same Mitsubishi/Motum European consolidation strategy.
- Stannah Lifts: UK-headquartered independent lift manufacturer and service provider with a strong service/maintenance focus. Closely comparable to Infinity Lifts in business model (manufacturer + service across passenger, goods, and platform lifts) and in the way it competes as a non-OEM-aligned player in Ireland/UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Infinity Lifts social profiles
Digital presenceInfinity Lifts compliance and trust
Trust signalCompliance9 records
Infinity Lifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infinity Lifts leadership team
Management profileNumber of profiles
Profiles5 records
Infinity Lifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infinity Lifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infinity Lifts
What does Infinity Lifts do?
Infinity Lifts supplies, installs, and maintains vertical transportation equipment in Ireland, including passenger lifts, goods lifts, service lifts, medic/hospital lifts, disabled platform lifts, parking lifts, escalators, and moving walkways. The company operates as an authorised dealer for Mitsubishi, MP, LiftUp, and Hidral products and provides manufacturer-agnostic maintenance, repair, and modernisation services to commercial, healthcare, public, and industrial customers across all 32 counties of Ireland.
Is Infinity Lifts a public or private company?
Infinity Lifts is a private company. It is classified as unknown and is currently operating.
When was Infinity Lifts founded?
Infinity Lifts was founded in 2017. It employs 11 to 50 people.
Where is Infinity Lifts based?
Infinity Lifts is headquartered in Ennis, Ireland, in the Europe region.
How does Infinity Lifts make money?
Three revenue lines are on record. Maintenance Contracts are the primary driver. The others are new Lift, Escalator and Moving Walkway Installation and modernisations and Repairs.
Who are Infinity Lifts's main competitors?
Broad incumbents on record are Orona, TK Elevator (ThyssenKrupp), KONE, Schindler and Otis. Kleemann is listed as a regional player. Others are Liftup and Motum AB. Direct peers are Ascension Lifts and Stannah Lifts.
Does Infinity Lifts have an API?
No public API is recorded for Infinity Lifts.
What industry is Infinity Lifts in?
Infinity Lifts's product category is Vertical Transportation Equipment and Services. Its primary akta.pro industry code is IMAFALAI, Elevator, Escalator & Vertical Transportation Installation/Service, with a secondary code of BPABAIAI, Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts). Its NAICS code is 333921 and its SIC code is 3560.