What EazyHold does

EazyHold, operating under parent entity Mellin Works LLC, is a privately-held e-commerce company that designs, manufactures, and distributes silicone universal cuffs — adaptive grip aids that slide onto hands or limbs to enable individuals with limited grip strength to hold everyday objects. Founded in 2013-2014 by three sisters (Kerry, Merrily, and Wendy Mellin) in Ventura County, California, the company commercializes a patented 100% food-grade silicone cuff available in 10 sizes covering infants (6 months+) through elderly adults. The product is differentiated by its hygienic composition (BPA-free, latex-free, dishwasher and autoclave safe), skin-contact sensory design, and first-mover institutional approval for reuse in schools and hospitals.

The company operates a horizontally-segmented business serving children with special needs, adults with reduced grip strength (arthritis, stroke recovery, MS), seniors, occupational and physical therapists, special education teachers, musicians, and adaptive athletes. Revenue is generated through one-time product sales ($12.99 to $80 per pack configuration) across four primary channels: direct-to-consumer via a Shopify website, Amazon marketplace, Lowes physical retail (Accessible Home department), and a network of 35+ international independent distributors spanning 18+ countries. An affiliate program powered by Bixgrow supplements customer acquisition. The product is cited as being used in over 20,000 schools, hospitals, and care facilities worldwide.

EazyHold remains bootstrapped with no disclosed external funding, operates with 1-10 employees, and has accumulated both design and utility patents within 18 months of filing. The company holds SBA-WOSB certification, RESNA membership, and was named an Amazon Top 6 Women-Owned Small Business of 2019. Media coverage includes US Weekly, Medium, HuffPost, and Yahoo Life. The business model is asset-light commerce: design IP and brand equity combined with multi-channel wholesale and DTC distribution.

Name

EazyHold

Legal name

Mellin Works LLC

Website

https://eazyhold.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

EazyHold (Mellin Works LLC) designs, manufactures, and sells patented 100% food-grade silicone universal cuffs that help children, adults, and seniors with grip disabilities hold everyday objects. The family-owned company distributes DTC via Shopify, Amazon, Lowes, and 35+ international distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales (Direct E-commerce): Revenue generated from selling EazyHold silicone universal cuffs and grip aids directly to consumers through the company's Shopify e-commerce website. Products sold in various pack configurations ranging from 2-pack to 10-pack bundles.
2. Marketplace Sales (Amazon, Lowes): Revenue from sales through major online marketplaces (Amazon) and retail stores (Lowes Accessible Home department), providing broader customer access.
3. Distribution Sales: Revenue from sales through international distributor network across 35+ countries, enabling local purchasing in various regions.
4. Affiliate Program: Revenue generated through affiliate marketing program via Bixgrow platform, referring customers to purchase products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

EazyHold designs, manufactures, and sells 100% food-grade silicone universal cuffs that help individuals with limited grip strength hold and use everyday objects such as utensils, toothbrushes, toys, art supplies, tools, and musical instruments. The cuffs come in 10 sizes covering infants to elderly adults and are sold primarily in multi-pack configurations tailored for kitchen use, infants/children, youth/adults, therapy, art, music, and senior care applications. The company also offers specialized accessories including the FUNctionalHand and Strumling guitar pick holders.

Product overview

EazyHold is a physical product company offering adaptive silicone universal cuffs designed to help individuals with limited grip strength hold everyday objects. The core product is the EaZyHold silicone universal cuff, available in 10 different sizes to fit hands and limbs from infants (6 months+) to elderly adults. The product portfolio includes multi-pack assortments (Infant to Child 5 pack, Youth to Adult 5 pack, Teacher and Therapist 7 pack, 8-pack, 9-pack, 10-pack) as well as single color-size 2-packs, specialty packs for seniors, and music therapy packs. Additionally, the company offers specialized accessories including the FUNctionalHand guitar pick holder and Strumling guitar pick holder device. All products are made from 100% food-grade silicone, BPA-free and latex-free, and are dishwasher safe and autoclavable for hygiene in clinical settings. The company operates as Mellin Works LLC, selling through e-commerce, Amazon, Lowes, and 35 international distributors, with use in over 20,000 schools, hospitals, and care facilities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen 3 Pack

Quantifiable outcome

• Used in over 20,000 schools, hospitals, and care facilities worldwide
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered major and core.

• ActiveHands (UK & International)majorChannel Partner/ Reseller/ DistributorUK-based distributor specializing in adaptive products for people with disabilities. Distributes EazyHold products in the UK and internationally, allowing customers to purchase locally.
• Special Needs Toys (Canada & UK)majorChannel Partner/ Reseller/ DistributorCanadian and UK-based distributor specializing in products for children with special needs. Provides local distribution for EazyHold products in North America and UK markets.
• Skillbuilders (Australia)coreChannel Partner/ Reseller/ DistributorAustralian distributor for therapy and special needs products. Carries EazyHold product line for Australian customers.
• Children's Disability Products (Australia)coreChannel Partner/ Reseller/ DistributorAustralian distributor specializing in disability products for children. Distributes EazyHold adaptive grip aids.
• Hoptoys (France)coreChannel Partner/ Reseller/ DistributorFrench distributor specializing in toys and products for children with special needs. Distributes EazyHold products in France.
• Therapiebedarf24 (Germany)coreChannel Partner/ Reseller/ DistributorGerman therapy supplies distributor. Carries EazyHold product line for German-speaking markets.
• AmazonmajorChannel Partner/ Reseller/ DistributorMajor online marketplace where EazyHold products are sold. Recognized EazyHold as Amazon Top 6 Women-Owned Small Business of 2019 for customer satisfaction and product innovation.
• Lowes (Accessible Home Department)majorChannel Partner/ Reseller/ DistributorNational home improvement retailer with dedicated Accessible Home department. Provides physical retail presence for EazyHold products in US stores.
• International Distributor Network (35+ distributors)coreChannel Partner/ Reseller/ DistributorNetwork of 35+ independent distributors across Europe, Asia-Pacific, and Americas including countries: Australia, Canada, Czech Republic, Finland, France, Germany, Guatemala, Israel, Italy, Japan, Netherlands, New Zealand, Poland, Singapore, Slovakia, Sweden, UK. Enables local purchasing for international buyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActiveHands: UK-based company that manufactures adaptive gripping aids for people with reduced hand function, including sports, leisure, and daily living products. Directly competes with EazyHold in silicone/strap-based grip aids for individuals with disabilities.

Broad incumbents

• Performance Health: Public company (formerly Patterson Medical) distributing a broad portfolio of rehabilitation, physical therapy, and assistive living products including brands like Sammons Preston and Maddak. Comparable because it serves overlapping institutional customers (therapists, hospitals, care facilities) with adaptive daily living equipment.
• North Coast Medical: Distributor of rehabilitation and adaptive daily living products serving occupational therapists, physical therapists, and healthcare facilities. Comparable because it offers grip aids, built-up utensils, and adaptive equipment through clinical channels similar to EazyHold's therapist and institutional segments.
• Enabling Devices: US manufacturer and distributor of assistive devices for individuals with disabilities, including switch-operated and adaptive daily living products. Comparable because it serves overlapping special education and disability community customers with adaptive equipment.

Emerging players

• AbleNet: Provider of assistive technology and special education products including switches, mounting systems, and communication devices for people with disabilities. Comparable because it serves overlapping special education and therapy channels with adaptive tools.
• ARK Therapeutic: Manufacturer of oral motor and sensory tools used by speech-language pathologists, occupational therapists, and special education professionals. Comparable because it sells through therapy and special education channels with adaptive tools designed for clinical and home use.
• GripAble: Digital hand rehabilitation platform with a sensorized hand-held device for at-home and clinical therapy. Comparable because it targets the same hand-grip rehabilitation use case (post-stroke, arthritis, MS) with a higher-tech, app-connected approach that competes for the same therapy budget.
• Saebo: US company specializing in stroke and neurological rehabilitation products including orthoses and functional electrical stimulation devices. Comparable because it serves the same stroke recovery, therapy, and upper-limb rehabilitation customer segments with adaptive aids.
• Therapro: US distributor of occupational and speech therapy products, sensory tools, and adaptive equipment for pediatric and adult therapy. Comparable because it serves the same therapist and special education customer base with adaptive tools distributed through clinical channels.
• Fun and Function: US retailer and developer of special needs products including sensory, therapy, and adaptive equipment for children and adults with disabilities. Comparable because it serves overlapping special needs, therapy, and special education customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eazyhold
• LinkedInlinkedin.com/company/eazyhold

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EazyHold