United Housing Connections

What United Housing Connections does

United Housing Connections (UHC) is a 501(c)-style nonprofit organization founded in 1998 and headquartered in Greenville, South Carolina, that develops, owns, and manages affordable and permanent supportive housing for individuals and families experiencing or at risk of homelessness. UHC operates 150+ single-family homes and 254 multi-family units across Greenville, Spartanburg, Anderson, Greenwood, Cherokee, and Oconee counties, and serves as the Lead Agency for the Upstate Continuum of Care — coordinating a coalition of 80+ partner agencies across 13 counties under a HUD-standardized Coordinated Entry System. Its program portfolio spans Permanent Supportive Housing (Reedy Place, Church Street Place at Poe Mill, Sunset Village), Affordable Housing, Homeless Prevention (HOME Again, RAVE rental assistance), Outreach Programs (RUSH), the Effective Zero veteran homelessness initiative, and Shelter Plus Care behavioral-health housing delivered in partnership with the SC Department of Mental Health.

The organization's core technology stack centers on the Homeless Management Information System (HMIS), a web-based data-sharing platform that UHC administers locally and integrates with statewide HMIS systems to enable client documentation, case management, service tracking, and referrals across partner agencies. Beyond HMIS, UHC's operational backbone includes a property management partnership with NHE across multiple counties and a Neighborhood Stabilization Program relationship with SC State Housing Finance and Development Authority that converts foreclosed units into affordable housing.

UHC's revenue model is a hybrid of three streams: (1) donations and community fundraising, (2) government grants and sub-recipient funding from HUD Continuum of Care, SC Department of Mental Health, and related public sources, and (3) rental income from owned and managed properties. The organization does not sell products commercially; tenant rents are income-based and not publicly disclosed. Documented outcomes include a 96% one-year housing retention rate in the HOME Again program and a 92% reduction in per-resident taxpayer costs ($19,132 to $1,602) after two years in the Reedy Place program.

Name

United Housing Connections

Legal name

United Housing Connections

Website

https://unitedhousingconnections.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

United Housing Connections is a Greenville, South Carolina-based nonprofit founded in 1998 that develops, owns, and manages affordable and permanent supportive housing for homeless and at-risk individuals and families across 13 Upstate SC counties, while leading a regional Continuum of Care coalition of 80+ agencies.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Other Community Housing Services (624229), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing services
• Homeless support programs
• Permanent supportive housing
• Affordable rental housing
• Homelessness prevention services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual and community donations support housing programs and outreach services. Even small donations ($25) can provide cleaning supplies for families moving into new homes.
2. Government Grants and Subsidies: Funding from Continuum of Care grants, SC Dept of Mental Health, and other government programs for permanent supportive housing units and homeless prevention services.
3. Rental Income: Rental income from owned and managed properties including single-family homes and multi-family units across the Upstate region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

United Housing Connections is a nonprofit that builds, owns, and manages affordable and permanent supportive housing across the Upstate South Carolina region, providing housing placement, case management, rental assistance, and outreach services to individuals and families experiencing or at risk of homelessness. It also serves as the Lead Agency for the Upstate Continuum of Care, coordinating a coalition of 80+ agencies across 13 counties, and administers the regional Homeless Management Information System (HMIS) for data sharing and coordinated entry referrals.

Product overview

United Housing Connections operates as a nonprofit housing organization offering a portfolio of housing programs and services. The core offerings include Permanent Supportive Housing and Affordable Housing as primary service lines, supplemented by the Upstate Continuum of Care coalition leadership, Homeless Prevention case management programs, and Outreach Programs. Individual programs include Reedy Place (Safe Haven), Church Street Place at Poe Mill, RAVE rental assistance, Sunset Village, Shelter Plus Care sub-recipient services, HOME Again family housing, Keep Your Change to Be the Change panhandling diversion, Effective Zero veteran program, Coordinated Entry System, and HMIS administration. These programs work together to provide housing-first solutions from emergency assistance through permanent supportive housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Supportive Housing Safe, affordable, and sustainable community-based housing program designed to serve and empower people with very low incomes and chronic, disabling health conditions, helping break the cycle of homelessness.
• Affordable Housing Owns and manages hundreds of affordable homes throughout Greenville and nearby counties for low-income families and individuals with very low or fixed incomes.
• Homeless Prevention

Quantifiable outcome

• 96% of HOME Again program participants remain stably housed after a year
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Upstate Warrior SolutionscoreStrategic or Co-development Partner · 1 January 2017Veteran Service Provider partnering with UHC in the Effective Zero program to end veteran homelessness in Greenville, then expand across the state.
• Alston Wilkes SocietycoreStrategic or Co-development Partner · 1 January 2017Veteran Service Provider partnering with UHC in the Effective Zero program to address veteran homelessness in the Upstate region.
• U.S. Department of Veterans AffairscoreStrategic or Co-development Partner · 1 January 2017Federal VA partnering with UHC and other veteran service providers to develop the Effective Zero program for ending veteran homelessness.
• Greater Greenville Mental HealthcoreStrategic or Co-development PartnerMental health services provider partnering with UHC to offer services at Reedy Place permanent supportive housing. Residents receive on-site mental health services as part of the comprehensive housing and support program.
• Greenville County School District (McKinney Vento Liaison)coreStrategic or Co-development PartnerSchool district liaisons refer homeless families with school-aged children to the HOME Again Housing Program. Case managers work with liaisons to ensure students and families are housed and supported.
• SC State Housing Finance and Development AuthoritycoreStrategic or Co-development PartnerState housing authority partnering through the Neighborhood Stabilization Program to transform foreclosed units into safe, sustainable housing options for the community.
• SC Department of Mental HealthcoreStrategic or Co-development PartnerState mental health department partnering to provide 33 units of permanent supportive housing for 45 homeless adults with mental illnesses or co-occurring disorders in Greenville and Spartanburg Counties.
• City of GreenvilleminorStrategic or Co-development PartnerCity partnership for the Keep Your Change to Be the Change Panhandling Program, re-routing donations from panhandlers to organizations that can make a broader impact on homelessness.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Family Promise: National nonprofit focused specifically on preventing and ending family homelessness through shelter, rapid re-housing, and affordable housing programs. Comparable to UHC's HOME Again family-focused rental assistance and case management model, with a similar affiliate network structure across 40+ states.
• Upstate Warrior Solutions: Greenville, SC-based veteran service provider that is a core UHC partner in the Effective Zero program. Directly comparable in serving the same veteran population in the same Upstate SC geography, but focused on employment, benefits, and wraparound services rather than housing provision.
• Volunteers of America: National nonprofit providing affordable housing, permanent supportive housing, homeless services, and veteran programs (including HUD-VASH partnerships) in 46 states. Directly comparable to UHC's program mix of PSH, veteran services, family homelessness, and case management.

Regional players

• Habitat for Humanity of Greenville County: Direct regional peer operating in the same Greenville, SC market as UHC, focused on affordable homeownership and critical home repair for low-income families. Comparable in target geography and low-income housing mission, but focused on ownership rather than UHC's rental-based PSH and prevention model.
• HOPE Atlanta (Travelers Aid): Atlanta-based nonprofit providing emergency shelter, rapid re-housing, permanent supportive housing, and veteran homelessness programs. Comparable in program mix (ES, PSH, RRH, veteran services) to UHC, but operating in metro Atlanta rather than Upstate South Carolina.

Broad incumbents

• Mercy Housing: One of the largest US nonprofit affordable housing developers and operators, with a portfolio of more than 50,000 affordable homes across 40+ states. Comparable to UHC in mission (ending homelessness through permanent supportive and affordable housing) and program model (housing plus supportive services), but at much larger, national scale.
• The Salvation Army: Operates emergency shelters, transitional housing, and permanent supportive housing programs across the US, including veteran-specific housing pathways. Comparable to UHC's emergency shelter-to-PSH pipeline and Continuum of Care participation, though the Salvation Army's portfolio is far broader.
• Catholic Charities USA: Federated nonprofit providing housing, homelessness services, refugee resettlement, and case management through 167 diocesan agencies. Comparable to UHC's housing + case management + supportive services model and Continuum of Care participation, with a much broader national service footprint.
• Enterprise Community Partners: National nonprofit that develops and operates affordable housing, provides financing, and invests in community development across the US. Comparable to UHC's continuum-of-care leadership model and affordable housing + supportive services approach, but at national scale with significant policy and capital deployment capability.

Others

• National Alliance to End Homelessness: National policy, research, and advocacy organization that supports Continuums of Care and coordinates HUD-aligned best practices for ending homelessness. Comparable to UHC in mission focus and HUD/Continuum of Care framework, but functions as a funder/convener rather than a direct service provider.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uhchomeless
• LinkedInlinkedin.com/company/united-housing-connections

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Housing Connections