Rogue Ales

What Rogue Ales does

Rogue Ales & Spirits, legally Oregon Brewing Company, is a privately held, vertically integrated craft beverage company founded in 1988 in Ashland, Oregon, and now headquartered in Newport, Oregon. The company produces beer (including the flagship Dead Guy Ale and Pacific Northwest IPA), distilled spirits aged via a proprietary ocean-barometric-pressure process at its coastal distillery, CBD seltzers using nano-emulsified CBD with apple cider vinegar and L-Theanine, and hemp-derived Delta 9 THC seltzers, alongside canned cocktails and sodas. Its operations span farming, malting, brewing, distilling, and in-house cooperage at Rolling Thunder Barrel Works (opened 2014), supported by a high-speed canning line rated at 13,800 cans per hour.

Rogue distributes products through a multi-channel model: six company-owned pubs in Oregon (Newport x3, Portland, Astoria, Salem) serve as direct retail and dining destinations, e-commerce storefronts (shop.rogue.com, buy.rogue.com, drinkthc.rogue.com) ship beverages and merchandise to select U.S. states, and a third-party distributor network reaches all 50 U.S. states while international importers and wholesalers serve 50+ countries. Revenue is generated primarily through beverage sales, pub food and beverage service, and merchandise, with the Rogue Nation loyalty program (~300,000 members) supporting direct consumer engagement. The company has no disclosed parent, private equity, or venture backing and operates independently after more than three decades.

Name

Rogue Ales

Legal name

Oregon Brewing Company

Website

https://rogue.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Rogue Ales & Spirits is a privately held, vertically integrated craft beverage company producing beer, spirits, CBD/THC seltzers, and canned cocktails, distributed through 6 owned Oregon pubs, U.S. wholesale, and 50+ international markets.

Ownership category

akta.pro rank

Product category

Craft Beverages (Beer, Spirits, and Functional Seltzers)

NAICS

Distilleries (312140), Breweries (31212), Beverage Manufacturing (3121), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer brewing
• Distilled spirits
• Craft pub operations
• CBD seltzers
• THC seltzers

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage Sales (Beer, Spirits, Seltzers): Rogue generates primary revenue from crafting and selling beer, spirits, CBD seltzers, THC seltzers, canned cocktails, and sodas through its own pubs, online store, and third-party distribution channels.
2. Pub Food & Beverage Service: Rogue operates 6 pubs throughout Oregon (Rogue Pier 39 Public House, Rogue Portland Public House, Rogue Spirits Sunset Bar, Rogue Bayfront Public House, Rogue Brewer's on the Bay, Rogue Salem Public House) generating revenue from food and beverage sales directly to consumers. Each pub offers full menus alongside Rogue beverages.
3. Merchandise Sales: Rogue sells branded merchandise including apparel and accessories through its own e-commerce site (buy.rogue.com) and at pub locations. The online merchandise store was paused for refresh and restocking at the time of data collection.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rogue Ales & Spirits is a craft beverage producer that crafts and sells ales and lagers, distilled spirits (including ocean-aged whiskey), CBD seltzers, Delta-9 THC seltzers, canned cocktails, and sodas. Production is vertically integrated from on-site farming and malting to brewing, distilling, and in-house barrel coopering, and the company also operates six flagship public houses in Oregon that serve Rogue beverages alongside food. Products are sold direct-to-consumer via pubs and e-commerce and through third-party distributors across the U.S. and 50+ countries.

Product overview

Rogue Ales & Spirits is a craft beverage company offering beer, spirits, CBD seltzers, and THC seltzers through direct-to-consumer online sales, its network of 6 Oregon pubs, and international distribution in over 50 countries. The product portfolio includes core offerings of craft ales and lagers (featuring Pacific Northwest IPA), distilled spirits aged using an innovative ocean aging technique, and emerging categories of functional beverages (CBD and THC seltzers). The company operates pubs as both retail locations and experiential destinations, supplemented by the Rogue Nation loyalty program offering member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer (Craft Ales and Lagers) Rogue's foundational craft beer line — an ever-changing range of ales and lagers (including IPAs such as Pacific Northwest IPA), available in packaged cans/six-packs, on draft, and across Rogue's six Oregon pubs. Targeted at adult craft beverage consumers.
• Spirits (Distilled Whiskey and other spirits) Distilled spirits produced at the Rogue Spirits Distillery in Newport, Oregon — including whiskey aged using Rogue's proprietary ocean aging technique that leverages natural coastal barometric pressure changes to drive whiskey in and out of wooden barrels. Sold direct via Rogue's own channels and through distribution.
• CBD Seltzers Nano-emulsified CBD-infused seltzers in multiple flavors (Blackberry Cucumber, Ginger Yuzu, Lavender Mint Lemonade, Passion Fruit Blueberry, Pineapple Guava) combining CBD with apple cider vinegar and L-Theanine for functional beverage positioning. Targeted at adult consumers seeking functional/relaxation beverages.
• THC Seltzers (Delta-9 Hemp) Hemp-derived Delta-9 THC seltzers blending 10mg THC and 10mg CBD per 12oz can for an elevated, relaxed experience; available in Blackberry Cucumber and Pineapple Guava, sold via Rogue's dedicated drinkthc.rogue.com channel and in qualifying markets.
• Rogue Public Houses (6 Oregon Pubs) Six company-owned public houses across Oregon — Rogue Pier 39 Public House (Astoria), Rogue Portland Public House, Rogue Spirits Sunset Bar (Newport), Rogue Bayfront Public House (Newport), Rogue Brewer's on the Bay (Newport), and Rogue Salem Public House — serving Rogue beverages and full menus with 19–40 taps per location and event spaces.
• International Distribution Service Wholesale distribution of Rogue's beer and spirits portfolio through a network of authorized international importers and wholesalers to over 50 countries worldwide, extending Rogue's brand presence beyond the U.S. market.
• Rogue Nation Loyalty Program Free membership loyalty program for adult consumers offering 20% off Rogue merchandise online, a complimentary stein of beer on the member's birthday, and exclusive access to news, giveaways, events, and product releases.
• Pacific Northwest IPA Flagship IPA brewed with Chinook, Simcoe, Strata, and 102 Hop Lines Experimental hops, featuring resinous pine notes, dank undertones, and bright citrus character; packaged in 12oz 6-pack cans and sold on draft.
• Pineapple Guava CBD Seltzer Tropical CBD seltzer combining tart, sweet, and tangy pineapple and guava flavors with 30mg nano-emulsified CBD, apple cider vinegar, and L-Theanine in a 16oz gluten-free can.
• Blackberry Cucumber THC Seltzer THC + CBD seltzer blending juicy blackberries with crisp cucumber, delivering 10mg THC and 10mg CBD per 12oz can for a balanced, smooth experience.
• Pineapple Guava THC Seltzer Tropical THC + CBD seltzer combining sweet pineapple with tangy guava, delivering 10mg THC and 10mg CBD per 12oz gluten-free can for a smooth, balanced experience.
• Ocean-Aged Whiskey Whiskey aged using Rogue's proprietary ocean aging technique at the Rogue Spirits Distillery in Newport — leveraging natural Pacific Ocean barometric pressure shifts to drive whiskey in and out of barrel wood, eliminating forced temperature cycling for natural oak flavor extraction.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 4 All MuttKindminorGTM or Marketing Partner · 26 April 2025Rogue partnered with 4 All MuttKind, a Willamette Valley foster-based rescue center, for the Pups & Pints adoption fundraiser at Rogue Salem Public House on April 26, 2025. The event featured adoptable puppies, raffles, vendor participation, and Rogue donated a portion of pint proceeds to the organization.
• Mo Niemi (Mo's Restaurants)coreOthers · 26 April 2025Mohava Niemi 'Mo' (founder of Mo's Restaurants) was instrumental in Rogue's founding. She extended hospitality to founder Jack Joyce during an unusual snowstorm, offering him a vacant storefront and her garage under two conditions: Rogue would 'feed the fishermen' of Newport (giving back to the community), and a photo of Mo would hang in every Rogue pub. This historic agreement enabled the Rogue Bayfront Public House to open and became the company's main location.
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorRogue products are distributed internationally through authorized importers and wholesalers. Key partners include: Craft Beer Lovers of Aruba, Crafted Beverages (Australia), International Beers & Beverages (Belgium, France), DXCEL International Group (China), UnTapped (Canada BC/AB/SK/MB), Liquor Control Board (Canada ON), One Pint (Denmark, Germany, Portugal, Slovenia), Beers & Co. (Dominican Republic), Arte Cerveza (El Salvador), Ezo Beer (Japan), Beervana (Indonesia, Thailand, Vietnam), Ales & Co. (Italy), Farmer's Bar (Malaysia), Euro Cervezas (Mexico), Experienceit Beverages (New Zealand), Solupro (Panama), Ballester Hermanos (Puerto Rico), Condal Chef (Spain), 4U Korea Ltd. (South Korea), African & Eastern (UAE), Flatley Seafood (US Virgin Islands), and others covering 50+ countries.
• Dreamland SkateparkscoreStrategic or Co-development PartnerRogue partnered with Dreamland Skateparks and pro skater Kevin Kowalski to fund the renovation of the Newport Skatepark. Rogue created Dreamland Lager, an American lager, with a portion of proceeds funding skateparks — first the Newport park, then communities worldwide. This is a multi-year cause marketing and product development partnership.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Deschutes Brewery: Oregon-based independent craft brewery with national distribution and a portfolio spanning beer and spirits-adjacent products. Closest geographic and scale peer to Rogue, with comparable vertically integrated brewing and pub operations.
• Sierra Nevada Brewing Co. Major independent U.S. craft brewery with broad national distribution, an iconic flagship brand, and on-premise taproom operations. Comparable to Rogue in brand-led craft positioning, scale of distribution, and family-controlled ownership.
• Lagunitas Brewing Company: Independent craft brewery (owned by Heineken) with national U.S. distribution and on-premise taproom operations. Comparable craft beer portfolio, multi-channel GTM, and similar brand-led positioning to Rogue.
• Stone Brewing: Independent craft brewery with bold-flavor positioning, broad U.S. distribution, and on-premise taprooms. Highly comparable to Rogue in brand storytelling, SKU innovation cadence, and craft-credibility-driven marketing.
• New Belgium Brewing: Independent craft brewery (owned by Kirin) with national distribution and a strong experiential/branded pub model (Liquid Time). Comparable to Rogue on broad U.S. footprint, brand-led positioning, and DTC pub strategy.
• Brooklyn Brewery: Independent craft brewery with global distribution and a flagship lager line. Comparable to Rogue in international distribution reach, craft heritage, and brand-led marketing.
• Dogfish Head Craft Brewery: Independent craft brewery known for spirits (Dogfish Head Distilling) and innovation-led SKUs. Closely comparable to Rogue on the dual beer + spirits strategy and emphasis on distinctive, award-winning products.
• Firestone Walker Brewing Company: Independent craft brewery with national U.S. distribution and strong award pedigree. Comparable to Rogue in quality/awards positioning, multi-state distribution, and family-controlled independent ownership.

Broad incumbents

• Boston Beer Company: Public craft beverage company behind Samuel Adams, Truly Hard Seltzer, and Twisted Tea. Broader and larger-scale craft/functional beverage portfolio than Rogue, with overlapping exposure to seltzer categories (e.g., Truly vs. Rogue CBD/THC seltzers).
• Anheuser-Busch InBev (Craft Portfolio): Global beverage conglomerate whose craft portfolio (e.g., 10 Barrel, Goose Island, Elysian, Wicked Weed) directly competes with independent craft brewers like Rogue in shelf space, distributor relationships, and taproom concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rogueales
• YouTubeyoutube.com/channel/UCk4cmQ2Nc82hJUMzSg-ncug/videos
• Facebookfacebook.com/RogueAlesSpirits
• LinkedInlinkedin.com/company/rogue-ales
• Instagraminstagram.com/RogueAles
• TikToktiktok.com/@rogueales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Ales