Agile Alliance

What Agile Alliance does

Agile Alliance is a global non-profit membership organization founded in 2001 by the 17 original signatories of the Agile Manifesto, headquartered in the United States and serving a community of more than 90,000 Agile practitioners and organizations across North America, South America, Oceania, and South Asia. The organization's core function is to promote, advance, and expand Agile values, principles, and practices through educational content, conferences, community programs, and strategic partnerships. It does not develop proprietary technology products; instead, it operates a content-and-community platform producing the Agile Practice Guide (2nd Edition co-developed with PMI), the Manifesto for Enterprise Agility (launched 2026 with PMI), experience reports and research papers published jointly with IEEE, online learning events (Agile Tech Talks, Game On!, BYOC Lean Coffee), and a near-global network of nearly 300 sponsored community groups with incorporated affiliates in Brazil and New Zealand.

The business model is a non-profit membership and event-driven model. Revenue streams include individual annual memberships priced at $59, corporate memberships (pricing not publicly disclosed), conference registration and sponsorship for annual events such as Agile2025 and PMI Agile 2026, corporate sponsorships (e.g., Lucid), and donations. Member benefits include exclusive access to event session videos, conference discounts up to $750 per event, the Agile Practice Guide, the resource directory, and community group support. Go-to-market is community-led: growth relies on member referrals, volunteer advocacy, meetup-driven local engagement, content marketing across the website and social channels (LinkedIn, Facebook, Instagram, TikTok, Mastodon), and partnerships with PMI, Agile Business Consortium, Comparative Agility, and Gehtsoft.

The organization is governed by a rotating volunteer Board of Directors chaired by Rebecca Parsons and supported by 11-50 staff. The strategic posture is anchored in the 2021 partnership with the Project Management Institute (PMI) and the 2026 launch of the Manifesto for Enterprise Agility, which repositions the organization toward executive and enterprise-level buyers while maintaining its individual-practitioner base.

Name

Agile Alliance

Legal name

Agile Alliance

Website

https://agilealliance.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Agile Alliance is a global non-profit membership organization founded in 2001 by the original Agile Manifesto authors, serving 90,000+ practitioners through conferences, educational content, and a network of nearly 300 community groups worldwide.

Ownership category

akta.pro rank

Product category

Professional Membership and Agile Community Organization

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Agile community resources
• Agile practice guides
• Professional membership organization
• Agile conferences and events
• Agile methodology advocacy

Headquarters

HQ city

Corryton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Subscriptions: Annual membership fees provide access to exclusive content, conference discounts, event videos, experience reports, and community resources. Individual membership is priced at $59.
2. Corporate Membership: Organizations pay for corporate membership to provide employees access to Agile Alliance benefits and resources, positioning themselves as industry leaders championing Agile values.
3. Conference Revenue: Annual Agile conferences (Agile2025, PMI Agile 2026) generate revenue through registration fees, with members receiving discounts up to $750 per conference.
4. Corporate Sponsorships: Companies sponsor Agile Alliance to gain visibility among members and build awareness around their products and services.
5. Donations: The organization accepts donations to support their non-profit mission of advancing Agile practices worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Agile Alliance is a global nonprofit membership organization that advances Agile values and principles articulated in the Agile Manifesto. It sells individual and corporate annual memberships (individual pricing at $59/year) that grant access to event session videos, experience reports, the Agile Practice Guide 2nd Edition, conference discounts up to $750, and a network of nearly 300 community groups. It also runs annual conferences (Agile2025, PMI Agile 2026) and produces framework-neutral guidance such as the Manifesto for Enterprise Agility developed jointly with PMI.

Product overview

Agile Alliance is a global non-profit membership organization founded on the Manifesto for Agile Software Development, supporting individuals and organizations who explore, apply, and expand Agile values, principles, and practices. The organization operates a platform-plus-membership model centered around the Agile Practice Guide (2nd Edition, co-developed with PMI), the Manifesto for Enterprise Agility, and annual conferences (Agile2025, PMI Agile 2026). The core offerings include member-exclusive access to event session videos, experience reports published with IEEE, research papers, Agile games, and the Agile Bookstore. Online learning is delivered through Agile Tech Talks, Game On!, and BYOC Lean Coffee sessions. The Reimagining Agility Initiative extends Agile principles into new communities, supported by a network of nearly 300 community groups worldwide and global affiliates in Brazil and New Zealand. Membership ($59/year individual) provides access to resources, conference discounts (up to $750), and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Agile Alliance Membership Annual membership subscription for individuals and corporations providing access to member-only Agile content, conference discounts, and the Agile Alliance community. Individual tier priced at $59 per year.
• Agile Practice Guide – 2nd Edition A modern, framework-neutral guide co-developed with PMI to enhance agility and value delivery across teams and enterprise-wide initiatives. Available as a free download for members.
• Manifesto for Enterprise Agility Leadership guide developed by PMI and Agile Alliance establishing adaptability as the organizational advantage needed to reinvent, respond to disruption, and create sustained value amid accelerating change. Outlines four core values: purpose-driven adaptation, cross-enterprise collaboration, continuous reinvention, and human-centricity.
• Agile2025 Conference Annual flagship Agile Alliance conference with registration-based attendance offering networking and learning opportunities for the global Agile community.
• PMI Agile 2026 Conference Annual Agile conference run jointly with PMI covering AI, enterprise agility, organizational change, and human-centered work.
• Reimagining Agility Initiative Multi-year initiative promoting Agile by re-examining and clarifying Agile's core values and principles and extending those values into new areas and communities.

Quantifiable outcome

• 93% of senior executives must rethink operating models every five years, yet 65% have implemented enterprise agility to limited extent
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PMI (Project Management Institute)coreStrategic or Co-development Partner · 3 March 2026Agile Alliance joined Project Management Institute in a strategic partnership that marks a new phase of global development. Together, PMI and Agile Alliance create greater opportunities for professionals worldwide to maximize value delivered through projects, product delivery, and transformations. They co-developed the Manifesto for Enterprise Agility and the Agile Practice Guide 2nd Edition.
• LucidcoreGTM or Marketing PartnerLucid is a strategic partner of Agile Alliance, supporting the organization's mission to promote Agile Manifesto principles. Lucid sponsored the Reimagining Agility Workshop in 2025.
• The Agile NetworkminorGTM or Marketing PartnerThe Agile Network supported the Reimagining Agility Workshop, contributing to the Enterprise Agility initiative.
• Agile Alliance BrazilcoreStrategic or Co-development PartnerGlobal affiliate providing administrative support for Agile Alliance events in Brazil and promoting actions to develop the Brazilian Agile community.
• Agile Alliance New ZealandcoreStrategic or Co-development PartnerGlobal affiliate providing support for Agile initiatives in New Zealand, incorporated as a nonprofit society under New Zealand law.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scaled Agile (SAFe): Scaled Agile is the commercial steward of the SAFe framework and operates a global network of certified trainers, partners, and enterprise customers. It competes for enterprise Agile training and transformation budgets with a commercial, for-profit model that contrasts with Agile Alliance's non-profit approach.
• Agile Business Consortium: The Agile Business Consortium is a UK-based non-profit membership body promoting business agility beyond software, with certifications, training, and conferences. It is listed as a strategic partner of Agile Alliance and serves a comparable non-profit, community-driven mission for Agile adoption.
• Scrum Alliance: Scrum Alliance is a non-profit membership organization that promotes the Scrum framework through certifications, training, and community events. It is the most direct competitor to Agile Alliance in the Agile practitioner community space, sharing the same non-profit, community-led GTM motion.
• Scrum.org: Scrum.org, founded by Ken Schwaber (a co-author of the Agile Manifesto and co-creator of Scrum), offers professional Scrum training, certifications, and resources. It operates in the same Agile methodology ecosystem and competes for the same practitioner and corporate training audience.

Broad incumbents

• Project Management Institute (PMI): PMI is the largest global project management membership organization, with millions of members and certified practitioners. PMI is both a strategic partner and a broad incumbent in the project/program management training space, with overlapping practitioner audiences and a much larger commercial training portfolio.
• Atlassian: Atlassian is a broad incumbent in Agile tooling (Jira, Confluence) and runs its own Agile events (Team '24) and resources for practitioners. It does not compete head-to-head in membership but captures adjacent tooling and content mindshare that Agile Alliance's community also serves.

Emerging players

• Mountain Goat Software: Mountain Goat Software, founded by Mike Cohn, is a Scrum training and consulting firm offering courses and certification prep. It targets the same individual practitioner segment as Agile Alliance but with a commercial, training-led model rather than a membership model.
• ICAgile: ICAgile is a certification and credentialing body focused on Agile and business agility learning paths. It overlaps with Agile Alliance on practitioner development but operates with a more commercial certification model and narrower methodology coverage.
• Digital.ai (AgileCraft): Digital.ai (formerly VersionOne/AgileCraft) provides enterprise Agile planning, portfolio management, and DevOps tooling. It competes for enterprise Agile transformation budgets with a commercial software model that complements (but also potentially substitutes for) community-driven engagement.

Regional players

• DevOps Institute: DevOps Institute is a professional membership and certification organization focused on DevOps, SRE, and emerging delivery practices. It overlaps with Agile Alliance on practitioner development and enterprise transformation, but its primary lens is DevOps rather than Agile methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agilealliance
• YouTubeyoutube.com/@agilealliance
• Facebookfacebook.com/agileallianceofficial
• LinkedInlinkedin.com/company/agilealliance
• Instagraminstagram.com/agilealliance
• TikToktiktok.com/@agilealliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Alliance