STENDERS

What STENDERS does

STENDERS is a privately held Latvian cosmetics company (SIA STENDERS, reg. 40003563248) founded in 2001 and headquartered at 63 Mukusalas Street, Riga. The company develops, manufactures and sells Nordic-inspired bath, body, shower, facial, hair and men's grooming products under its own brand, with a portfolio of more than 450 SKUs formulated with over 90% natural-origin ingredients, dermatologically tested where applicable, vegan for selected lines, and packaged in recyclable materials. Handcrafted bath bombs and bar soaps are positioned as the brand's core, supported by gift sets (€21-€85) and individual products priced from approximately €3 to €50. Core technology is formulation and product development rather than software; the company holds ISO 9001, ISO 22716 (cosmetics GMP) and ISO 50001 (energy management) certifications and operates a Magento/ScandiPWA e-commerce site hosted on Google Cloud EMEA.

The business runs a direct-to-consumer model combining owned retail with e-commerce. STENDERS operates more than 300 concept stores worldwide, with confirmed store locations in Latvia (including Riga, Mārupe, Ogre, Jelgava, Bauska, Dobele, Talsi, Liepāja, Aizkraukle and Daugavpils), Lithuania (Klaipėda) and Germany (Bochum, Oberhausen, Viernheim, Mönchengladbach, Sulzbach). The brand is also present in Estonia, the Netherlands, the Czech Republic, Slovakia, Hungary, Ukraine, Romania, Saudi Arabia, Jordan, Georgia, China and Suriname. E-commerce ships internationally to Europe, North America and Asia-Oceania via DPD, DHL Express and FedEx. STENDERS serves two primary segments — individual consumers purchasing for personal bath rituals and self-care, and gift buyers purchasing curated sets — and operates a three-tier loyalty programme (Quick Shower, Bath Lover, Bath Expert) with annual billing and 15-30% birthday discounts.

Revenue is generated entirely through product sales (one-time transactions across retail and e-commerce); there are no licensing, subscription or service revenue streams disclosed. The 180+ employees span chemistry, biology, product development, marketing, design, manufacturing and customer service. STENDERS owns no parent, has no disclosed subsidiaries, no funding rounds and no public market listing. Strategic posture centres on sustainability (Wetlands Fund, WWF Green Office partnership, ISO 50001 with a 25% energy reduction target by 2030) and brand-led international expansion rather than technology disruption.

Name

STENDERS

Legal name

SIA STENDERS

Website

https://stenders-cosmetics.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics (Bath and Body Care)

NAICS

Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Bath and body care
• Natural cosmetics
• Handcrafted bath bombs
• Nordic-inspired soaps
• Personal care products

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Retail: Revenue generated from selling bath and body care products through owned retail stores (300+ shops worldwide) and e-commerce platform
2. Product Sales - E-commerce: Direct online sales through international e-commerce platform with shipping to Europe, North America, and Asia-Oceania regions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

STENDERS manufactures and sells Nordic-inspired bath and body care cosmetics, including handcrafted bath bombs and bar soaps as its signature products, complemented by shower gels, shower oils, body scrubs, body creams, body milks/yogurts, body balms, hand and lip care, hair care, facial care, men's grooming products, and curated gift sets. Products are formulated with over 90% natural-origin ingredients, are dermatologically tested, suitable for vegans, and packaged in recyclable materials, sold through owned concept stores and a branded e-commerce platform.

Product overview

STENDERS is a Nordic cosmetics brand founded in 2001 in Riga, Latvia, offering a comprehensive portfolio of bath, body, shower, facial, and hair care products inspired by Nordic nature. The product range centres on handcrafted bath bombs and soaps (the core product categories), complemented by body care lines (scrubs, creams, balms, body milks/yogurts), shower products (gels, oils, soufflés), facial care, hand and lip care, hair care, and men's grooming products. Many products contain over 90% natural ingredients, are vegan-certified, and feature recyclable packaging. The brand operates through physical retail stores (more than 300 shops worldwide), e-commerce, and a loyalty programme. Gift sets combining multiple products serve the gifting occasion market. STENDERS also engages in sustainability initiatives including the Wetlands Support Fund, and holds ISO 9001, ISO 22716, and ISO 50001 certifications for quality and energy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Bombs Effervescent bath products that dissolve in water releasing aromas and colours for a luxurious bathing experience, available in variants including Cranberry, Rose, Grapefruit, Nordic Jasmine & Verbena, Spring Blossom, Magnolia, and Confetti; includes salt and foaming bath bombs, with some products vegan-certified. Targeted at individual consumers seeking premium bath rituals.
• Bar Soaps Handcrafted bar soaps in scents such as Cranberry, Damascus Rose, Linden Blossom, Spring Blossom, and Blueberry; cream soaps include Rose & Oat Flakes and Grapefruit & Quince formulations. Made with natural ingredients and packaged in recyclable packaging, targeted at consumers seeking natural everyday hand and body cleansing.
• Body Scrubs Exfoliating sugar and salt scrubs for body care, including variants such as Cranberry, Nordic Amber with AHA, Summer Rain with AHA, Nordic Jasmine & Yuzu with AHA, and Grapefruit. Many variants are vegan, use over 90% natural ingredients, and feature recyclable packaging, targeted at consumers seeking exfoliating body treatments.
• Shower Gels Liquid body cleansers for shower use including Grapefruit and Apple Blossom (refreshing formula) variants, men's Body Wash, and Shower Gel to Mousse formulations. Many variants are vegan, feature recyclable packaging, and contain over 90% natural ingredients, targeted at everyday shower consumers.
• Shower Oils Oil-based shower cleansers that transform to milk upon contact with water, available in Rose, Linden Blossom, and Ginger & Lemon variants. Many variants are vegan and feature recyclable packaging, targeted at consumers seeking moisturising shower experiences.
• Shower Soufflés Lightweight, whipped-texture shower products available in Cranberry variant, featuring recyclable packaging and over 90% natural ingredients, targeted at consumers seeking premium shower textures.
• Body Creams & Body Oils Moisturising body care products that transform from cream to oil upon application, available in Rose and Nordic Jasmine & Yuzu variants. Many variants feature over 90% natural ingredients, recyclable packaging, and are vegan, targeted at consumers seeking intensive moisturising.
• Body Milks & Body Yogurts Lightweight moisturising body lotions including Deep Moisture Body Milk in Apple Blossom and Body Yogurt in Grapefruit variants, with recyclable packaging and natural ingredients, targeted at everyday body moisturising consumers.
• Body Balms Rich, emollient body moisturisers for intensive hydration available in Summer Rain variant with recyclable packaging, targeted at consumers seeking intensive body moisturisation.

Quantifiable outcome

• Over 90% natural ingredients in product formulas
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• DPD LatvijaminorOthersDelivery service provider for order fulfillment in Latvia. Registration No. 40003393255.
• DHL Express LatviaminorOthersInternational courier delivery service for Europe, North America, and Asia-Oceania shipments. Registration No. 50003251661.
• Federal Express CorporationminorOthersInternational courier delivery service for global shipments. Registration No. 40003924047.
• PayPal EuropeminorOthersPayment processing service for online transactions. Registration No. R.C.S. Luxembourg B 118 349.
• World Wide Fund for Nature (WWF) Green OfficecoreStrategic or Co-development PartnerEnvironmental partnership for sustainability initiatives. Company is WWF-certified Green Office that sorts waste, saves electricity and paper.
• Wetlands FundcoreStrategic or Co-development PartnerFor every sustainable soap purchase worldwide, STENDERS donates 1 EUR to the Wetlands Fund for wetland restoration.
• Facebook Ireland LimitedminorGTM or Marketing PartnerSocial media marketing platform for advertising and brand engagement. Registration No. IE462932.
• OMNIVAminorOthersParcel locker and delivery service in Latvia. Registration No. 40103527192.
• QWQER EUminorOthersLast-mile delivery service provider. Registration No. 40103636656.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rituals Cosmetics: Dutch-founded premium bath, body, and home cosmetics brand operating owned retail stores globally and DTC e-commerce. Directly comparable to STENDERS on Nordic-adjacent premium positioning, bath/body focus, and store-heavy distribution model.
• Lush: Global handmade bath, body, and cosmetics brand with strong natural/vegan positioning and owned retail stores. Closely comparable on handmade production ethos, natural ingredients (>90%), and bath bomb/bar soap core categories.
• The Body Shop: Global bath, body, and skincare retailer with strong natural-ingredient and ethical-sourcing positioning and a large owned-store footprint. Comparable on retail scale, natural positioning, and bath/body product range.
• Sabon: Israeli-origin premium bath and body care brand with a strong store-based distribution model and emphasis on natural ingredients and giftable product formats. Directly comparable on premium bath/body positioning and store-led retail strategy.
• Molton Brown: British luxury bath, body, and home fragrance brand sold through department stores, own retail, and travel retail. Comparable on premium positioning, gift-set emphasis, and bath/body core assortment.
• Kneipp: German heritage bath and body care brand with a natural ingredient and wellness positioning, sold across European drugstore and retail channels. Comparable on European geographic focus, natural bath positioning, and broad body care range.

Broad incumbents

• Yves Rocher: Large French botanical-based cosmetics retailer with extensive own-store and digital presence across Europe. Overlaps with STENDERS on natural ingredient positioning but operates at materially larger scale and broader product portfolio.
• Bath & Body Works: Major US-based specialty retailer of body care, fragrance, and home scents with strong gifting positioning. Comparable on bath/body focus and gift-set business model, but vastly larger scale and US-centric distribution.

Emerging players

• Korres: Greek natural-ingredient skincare and bath/body brand sold via selective retail and DTC. Comparable on natural formulation positioning and European heritage, but with a relatively narrower geographic footprint than STENDERS.
• Irene Forte Skincare: Premium natural-ingredient skincare and body care brand with European roots and spa heritage. Comparable on natural formulation and premium positioning, though focused on a narrower facial-leaning assortment than STENDERS' bath-led range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StendersOfficial
• Facebookfacebook.com/StendersCosmetics
• LinkedInlinkedin.com/company/stenderscosmetics
• Instagraminstagram.com/stenders
• Pinterestpinterest.com/stenders
• TikToktiktok.com/@stenders
• Xx.com/stenders_uae

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STENDERS