Pregnancy Support Services

What Pregnancy Support Services does

Pregnancy Support Services (PSS) is a 501(c)(3) nonprofit pregnancy resource center headquartered at 1777 Fordham Blvd., Suite 203, Chapel Hill, NC, serving women, men, and families in Durham, Chapel Hill, and surrounding areas. Founded in 1982, the organization delivers a free, confidential suite of clinical, educational, material, and emotional support services to individuals facing unplanned pregnancies, with no insurance, income, or employment verification required. Core offerings include free lab-grade pregnancy testing and limited first-trimester ultrasounds performed by licensed Registered Nurses with sonography training under medical director oversight, a monthly closet program for maternity clothes and baby supplies, the Hope 1.0 and Hope 2.0 parenting and postpartum education programs, one-on-one client advocacy (Next Steps and Advocate Programs), post-abortion care, and men's services including fatherhood coaching.

The business model is 100% donation-funded; PSS receives no government funding and is supported by individual donors, church partnerships (30+ churches in Durham-Chapel Hill), corporate and community partners, employer matching programs, and an annual fundraising banquet. The organization is a registered 501(c)(3) (EIN 58-1530834), holds a 2025 Candid Silver Seal of Transparency and a 4-star charity rating, and is affiliated with Care Net, Heartbeat International, and Carolina Pregnancy Care Fellowship. It employs 1-10 paid staff, supplemented by volunteers, and is governed by a Board of Directors currently chaired by Bryan Galloway. The organization underwent a brand refresh and website redesign launched in October 2025, coinciding with a transition in the Executive Director role from Penny Stockbridge to Tracy Schutte.

Name

Pregnancy Support Services

Legal name

Pregnancy Support Services

Website

https://pregnancysupportservices.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Pregnancy Support Services is a 501(c)(3) nonprofit in Chapel Hill, NC that provides free pregnancy testing, ultrasounds, material support, parenting education, and post-abortion care to women and families facing unplanned pregnancies in Durham and Chapel Hill, funded entirely by donations.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Center / Community Health Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (62141), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Pregnancy resource center
• Nonprofit health services
• Prenatal support
• Community health services
• Family support services

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization is 100% funded through charitable donations from individuals, community partners, and corporate sponsors. No government funding is received. Donations can be made online, via Zelle, or by mail. The organization is a registered 501(c)(3) nonprofit with EIN 58-1530834.
2. Church Partnerships: Partnerships with local churches who support the organization through volunteer recruitment, baby bottle fundraising campaigns, service learning projects, and congregational support.
3. Corporate & Community Partnerships: Partnerships with businesses and community groups through employer matching programs, event sponsorships, cause-related marketing, and volunteer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pregnancy Support Services is a nonprofit pregnancy resource center that provides free, confidential medical pregnancy confirmation (lab-grade pregnancy testing and limited first-trimester ultrasounds by licensed RNs), free material assistance (maternity and baby supplies), free parenting and childbirth education (Hope 1.0 and Hope 2.0), one-on-one nurse and advocate support, post-abortion care, and men's coaching. All services are provided at no cost to clients in the Durham and Chapel Hill, NC area, with no insurance, income, or employment verification required.

Product overview

Pregnancy Support Services (PSS) is a nonprofit pregnancy resource center offering a comprehensive suite of free, confidential services for women and families facing unplanned pregnancies. The organization operates a multi-service model centered on free medical care (lab-grade pregnancy testing and limited first-trimester ultrasounds performed by licensed nurses), material support (monthly closet program providing maternity clothes, baby supplies, and baby showers), and education (Hope 1.0 childbirth/parenting classes and Hope 2.0 postpartum community gatherings). Additional services include one-on-one support through the Next Steps nurse education program and Advocate Program, post-abortion care (individual and group sessions), and men's services with fatherhood coaching. PSS also engages the broader community through church partnerships, corporate partnerships, volunteer programs, and an annual banquet fundraiser. All services are provided free of charge with no insurance required, reflecting the organization's 501(c)(3) nonprofit mission serving Durham and Chapel Hill, NC since 1982.

Differentiator

Problem solved

Functional benefit

Brands

• Hope 1.0: Parenting & Childbirth Classes - a program led by professionals covering childbirth preparation, infant CPR, healthy relationships, pregnancy nutrition, breastfeeding basics, and newborn care over 9 sessions over 3 months.
• Hope 2.0
• Next Steps Program
• Advocate Program
• Post-Abortion Care

Products and services

• Free Pregnancy Testing Free, confidential lab-grade pregnancy tests that detect hCG hormone as early as 7 days after conception. Tests are performed and read by medical professionals at the Chapel Hill center, who explain results and answer client questions. Available to any woman in Durham and Chapel Hill, NC regardless of insurance, income, or employment status.
• Free Limited First-Trimester Ultrasounds Free limited obstetric ultrasounds performed by licensed Registered Nurses who have completed comprehensive sonography training. Provides information about pregnancy location, heartbeat detection, and gestational age for women in early pregnancy.
• Material Support (Closet Program)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Lifeline Children & Family ServicescoreStrategic or Co-development PartnerNational adoption agency partner providing referrals for women considering adoption plans. Lifeline works with birth mothers following adoptive placement to help with healthy transitions.
• Christian Adoption ServicescoreStrategic or Co-development PartnerVetted adoption agency partner that PSS refers clients to for adoption counseling and supportive services.
• Angel PrintsminorOthersLocal partner organization serving the Durham-Chapel Hill community.
• Christian Life HomeminorOthersLocal partner organization serving the Durham-Chapel Hill community.
• Trinity Christian Ministries (TCM)minorOthersLocal church/ministry partner serving the Durham-Chapel Hill community.
• Carolina Pregnancy Care FellowshipminorOthersState-level affiliation with pregnancy resource centers across North Carolina.
• Duke Divinity School - Theology, Medicine, and Culture InitiativeminorOthersAcademic partnership with Duke University's theology initiative.
• Students for Life at UNC Chapel HillminorOthersStudent organization partner at UNC Chapel Hill.
• Safe FamiliesminorOthersLocal partner providing family support services in the Raleigh area.
• Magnolia House MinistriesminorOthersLocal partner organization serving the community.
• Her PlanminorOthersLocal partner organization providing resources.
• Young Life DurhamminorOthersYouth ministry partner in Durham.
• NC Study CenterminorOthersAcademic partnership with UNC.
• Neighbor Health CenterminorOthersHealthcare partner providing services to the community.
• Samaritan Health CenterminorOthersHealthcare partner providing services to the community.
• Potter CounselingminorOthersCounseling partner providing mental health resources.
• 30+ Local ChurchescoreOthersOver 30 churches in Durham and Chapel Hill partner with PSS through volunteer recruitment, baby bottle campaigns, Compassionate Companions training, and service learning projects.
• Care NetcoreTechnology or IntegrationNational affiliation with Care Net, a network of pregnancy centers committed to offering compassion, hope, and help to people facing unexpected pregnancies.
• Heartbeat InternationalcoreTechnology or IntegrationNational affiliation with Heartbeat International, the oldest and largest network of independent pregnancy help organizations. PSS references their 24/7 helpline (1-800-712-4357).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catholic Charities USA: Large national nonprofit network providing pregnancy support, material assistance, and family services among a broader social services portfolio. A broader incumbent in the same nonprofit pregnancy support space.
• Heartbeat International: The oldest and largest network of pregnancy help organizations worldwide, of which PSS is an affiliate. Functions as a broad incumbent in the PRC space, providing the 24/7 helpline PSS references to its clients.
• Care Net: National affiliation network of pregnancy centers (PSS is a member). Operates as a broader umbrella providing training, resources, and hotlines to member PRCs, making it a broader industry incumbent relative to PSS's single-site operation.

Direct peers

• CompassCare: Pregnancy resource center offering free pregnancy testing, ultrasounds, and options counseling in a similar faith-informed, donation-funded model. Shares PSS's core service mix and abstinence-from-government-funding approach.
• Abria Pregnancy Resources: Pregnancy resource center providing free pregnancy testing, ultrasounds, parenting education, and material support. Operates a comparable wraparound service model to PSS in a single regional market.
• A Woman's Choice: Multi-site pregnancy resource center network offering free pregnancy testing, ultrasounds, and material support. Closely comparable to PSS in service mix and freemium, donation-funded nonprofit model.
• Bethany Christian Services: Nonprofit offering pregnancy and adoption services (PSS partners with similar adoption agencies). Comparable in faith-informed nonprofit pregnancy support and adjacent adoption referral services.
• First Care Women's Clinic: Pregnancy resource center offering free medical services, material support, and parenting education. Directly comparable to PSS in service mix, faith-informed mission, and freemium donation-funded delivery model.
• Birthright International: National pregnancy resource center network offering free pregnancy testing, counseling, and material support to women facing unplanned pregnancies. Operates a similar volunteer- and donation-driven service model to PSS, making it a directly comparable peer.

Regional players

• Carolina Pregnancy Care Fellowship: State-level fellowship of pregnancy resource centers across North Carolina, with which PSS is affiliated. Operates in the same regional market and serves as a coordination body for PRCs geographically adjacent to PSS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pregnancysupport.pss
• Instagraminstagram.com/pregnancysupportservices
• LinkedInlinkedin.com/company/pregnancy-support-services-of-durham-chapel-hill

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregnancy Support Services