What SSR Performance does

SSR Performance GmbH is a Munich-based high-performance sports car specialist founded in 2016 by Stefan Schlund. The company operates a single Munich competence and service center spanning approximately 10,000 square meters across six levels, equipped with 13 lifting platforms, a 4,000 kW climate-controlled apex roller dynamometer (max speed 350 km/h), and a world-unique fully automated nitrogen garage with 141 parking spaces on two underground decks. SSR Performance develops proprietary in-house performance kits and limited-edition vehicles including the SSR RS EVO Kit for the Porsche 992 GT3 RS, the SSR CS Kit for the Cayman GT4 RS, a Biturbo Conversion for the Audi R8 and Lamborghini Huracán (1,230 PS, 0–300 km/h in 11 seconds, TÜV-certified), a GT2 RS Carbon Kit, and the SSR GT (limited to 10 units, 860 PS, based on the Porsche 992 Turbo/Turbo S). Technical differentiation comes from motorsport-derived engineering, carbon-fibre aerodynamics, and Formula 1-grade suspension test benches.

The business model spans multiple revenue streams: quote-based workshop services (maintenance, repair, performance optimization, foil wrapping, track support), one-time sales of performance kits and limited vehicles, commission-based luxury vehicle trading and brokerage, vehicle storage starting from EUR 320 per month, limited-edition collector model cars (1:18 and 1:43), trackday events at circuits such as Red Bull Ring, and motorsport participation itself. Go-to-market is high-touch and direct: services are sold and delivered at the Munich workshop via personalized consultation (phone +49 89 2170400), with online sales limited to merchandise, model cars, and selected vehicles. Marketing is anchored in motorsport visibility (DTM Championship 2024 with Lamborghini Huracán GT3 EVO2, ADAC GT Masters title 2020) and content collaborations with automotive creators (Mr JWW, Shmee150, Misha Charoudin).

SSR Performance is privately held and entirely founder-owned, with no disclosed institutional investors, venture capital, or private equity involvement. The customer base consists primarily of affluent sports car owners and collectors (Porsche, Lamborghini, Audi R8, Aston Martin), gentleman drivers, and professional racing teams. The company is manufacturer-independent and serves multiple OEMs, supported by strategic partnerships with Lamborghini Squadra Corse and a prior DTM alignment with Porsche. Reported as actively operating with 11–50 employees and no public listing or funding rounds.

Name

SSR Performance

Legal name

SSR Performance GmbH

Website

https://ssr-performance.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SSR Performance GmbH is a Munich-based, founder-owned high-performance sports car specialist founded in 2016, offering proprietary performance kits, limited-edition vehicles, full workshop services, nitrogen-garage storage, and competitive GT3 motorsport (DTM Champion 2024 with Lamborghini) for affluent sports car owners and racing teams.

Ownership category

akta.pro rank

Product category

High-Performance Automotive Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Services-Racing, Including Track Operation (7948), Motor Vehicles & Passenger Car Bodies (3711), Engines & Turbines (3510)

akta.pro primary industry

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

Keywords

• High-performance automotive services
• Performance upgrade kits
• Motorsport racing
• Vehicle storage
• Trackday experiences

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Workshop Services & Vehicle Optimization: Core revenue stream from sports car maintenance, repair, performance optimization, aerodynamic modifications, engine tuning, suspension setup, foil wrapping, and track support services delivered at the Munich workshop.
2. Performance Products & Upgrade Kits: Sale of proprietary high-performance kits (SSR RS EVO, SSR CS, GT2 RS Carbon Kit, Biturbo conversion) and complete vehicles (SSR GT, limited to 10 units) to sports car owners.
3. Vehicle Trading: Commission-based buying and selling of sports cars and luxury vehicles. Services include individual marketing campaigns, showroom display, professional media kit, buyer network access, and full sales handling.
4. Vehicle Storage: Nitrogen garage storage service for exclusive vehicles, providing long-term value preservation. Pricing starts from 320 EUR.
5. Collectible Model Cars: Sale of limited-edition collectible model cars (1:18 and 1:43 scale) of SSR Performance racing vehicles. Sold in collector's editions with numbered base plates and premium packaging.
6. Trackdays & Events: Organized trackday events at circuits (e.g., Red Bull Ring) with professional support, coaching, vehicle transport, and hospitality. Includes pit box, trackside mechanic, and hotel arrangements.
7. Motorsport Participation: Revenue generated through racing activities in DTM, ADAC GT Masters, and 24h races as a works/supported team, with manufacturer backing from Lamborghini Squadra Corse.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SSR Performance is a Munich-based high-performance automotive workshop and motorsport team that services, tunes, and modifies high-end sports cars (primarily Porsche) and sells proprietary performance upgrade kits, a limited-series SSR GT vehicle, and related accessories. The company also operates a nitrogen-climate vehicle storage facility, runs customer trackday events, and competes professionally in DTM and ADAC GT Masters.

Product overview

SSR Performance is a Munich-based high-performance sports car company operating both as a vehicle developer and a full-service workshop. The product portfolio consists of performance upgrade kits (SSR RS EVO Kit for 992 GT3 RS, Biturbo Conversion for Audi R8/Lamborghini Huracán, SSR CS Kit for Cayman GT4 RS, GT2 RS Carbon Kit) and limited-production vehicles (SSR GT, limited to 10 units), complemented by workshop services including maintenance, performance testing on their dynamometer, nitrogen garage storage, vehicle wrapping, and transport. The company also offers track day events, vehicle sales brokerage, and branded merchandise including collector model cars. Services are manufacturer-independent, serving sports cars from various brands including Porsche, Audi, Lamborghini, and Aston Martin. The company competes in motorsport (DTM, ADAC GT Masters, 24h Spa) which informs their product development.

Differentiator

Problem solved

Functional benefit

Brands

• SSR RS EVO Kit: High-performance aerodynamic kit for Porsche 992 GT3 RS, featuring carbon technology and enhanced downforce.
• SSR CS Kit
• SSR GT
• GT2 RS Carbon Kit
• Biturbo Conversion

Products and services

• SSR RS EVO

Quantifiable outcome

• 90% increase in downforce vs stock Cayman GT4 RS (over 400 kg at topspeed) with SSR CS kit
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Herberth MotorsportminorStrategic or Co-development Partner · 1 January 2024SSR Performance entered a joint venture with Herberth Motorsport to compete in the prestigious 24 Hours of Spa race (27-30 June 2024). SSR Performance brought its motorsport expertise while Herberth provided operational infrastructure, resulting in an 8th place finish - the only Porsche in the Top 10.
• Lamborghini Squadra CorsecoreStrategic or Co-development Partner · 1 January 2022SSR Performance is the supported factory team of Lamborghini Squadra Corse in the DTM series. The partnership yielded the Lamborghini Huracán GT3 EVO2, resulting in DTM Vice-Championship 2023 and DTM Championship 2024. Lamborghini provides factory support, technical backing, and works drivers including Mirko Bortolotti.
• Porsche (Motorsport)coreStrategic or Co-development Partner · 1 January 2022SSR Performance entered DTM 2022 as Porsche's debut season in the series. The team ran two Porsche 911 GT3 R cars with works driver Laurens Vanthoor and contract driver Dennis Olsen. The partnership produced the first-ever pole position and first-ever race victory for Porsche in DTM.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ABT Sportsline: Audi/VW performance specialist and motorsport team active in DTM (ABT was a long-running DTM entrant). Comparable model combining factory-aligned racing, performance parts, and limited-edition vehicles — direct competitor for Audi R8 upgrades and DTM customer programs.
• TechArt Automobildesign: Porsche-focused premium tuning and aerodynamics specialist producing complete programs and limited editions (e.g., GTstreet R). Closely overlaps with SSR's Porsche kit catalog (RS EVO, GT2 RS Carbon Kit) and pricing tier.
• RUF Automobile: German manufacturer of bespoke high-performance Porsche-based vehicles (e.g., CTR, Rt 12 S). Operates a similar niche of low-volume, high-price Porsche derivatives with motorsport lineage — directly comparable to SSR GT positioning.
• Manthey Racing: Porsche-affiliated motorsport specialist and performance parts manufacturer, active in GT3 racing (including DTM-adjacent series). Closely comparable to SSR's Porsche-tuning focus, motorsport-driven product development, and circuit-validated performance kits.
• Mansory: German luxury automotive customization house producing limited-edition exotic cars with bold aesthetic and performance modifications. Comparable in target customer (UHNW exotic owners) and exclusive limited-edition vehicle model.
• NOVITEC: German tuning specialist for Ferrari, Lamborghini, Maserati, and McLaren producing high-output conversions and bespoke aero packages. Directly comparable to SSR's exotic-car positioning, particularly the Huracán/Audi R8 Biturbo conversion offering.
• Lumma Design: German wide-body and aerodynamic kit manufacturer for premium SUVs and sports cars. Comparable in aftermarket exclusivity, premium pricing, and tuning-shop distribution model.
• G-Power: BMW M specialist producing high-output engine conversions and wide-body aerodynamic packages. Comparable business model in premium German tuning, though focused on BMW rather than Porsche/Lamborghini.
• Brabus: German high-end vehicle tuning specialist (Mercedes-focused) producing limited-edition supercars, performance upgrades, and bespoke luxury modifications. Operates a similar business model combining workshop services, exclusive vehicle builds, and tuning IP — the closest direct competitor in the European premium-tuning space.

Broad incumbents

• Alpina Burkard Bovensiepen: Long-established BMW manufacturer of exclusive high-performance variants (now owned by BMW). Operates in adjacent premium-tuning space with broader OEM affiliation — relevant as a comparison point for what an institutionalized version of SSR's model could look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/SSRPerformance.de
• YouTubeyoutube.com/channel/UCd_g79nbUaWcGeUJZJ40MfA
• Facebookfacebook.com/SSRPerformance.de
• LinkedInlinkedin.com/company/ssr-performance-gmbh
• Instagraminstagram.com/ssr_performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSR Performance