What Lunovus does

Lunovus LLC is a Birmingham, Alabama-based, privately held nutraceutical company founded in 2004 by eye-care professionals to deliver physician-grade supplements and eye-care products for macular health, dry eye, blepharitis, diabetic eye health, and general ocular wellness. The company operates five sub-brands (Maxivision, Visual Advantage, Blephadex, Eyeganics, and Doc2Home) with a catalog of approximately 30 SKUs centered on AREDS 2-based formulations, Meso-Zeaxanthin triple-carotenoid (10:10:2) blue-light protection products, omega-based tear support, and patent-pending tea tree/coconut oil eyelid cleansers, plus complementary devices such as warming eye masks and eye-drop applicators. All products are manufactured in FDA-inspected, GMP-compliant U.S. facilities with pharmaceutical-grade testing.

Lunovus runs a hybrid go-to-market: direct-to-consumer e-commerce on lunovus.com with an autoship subscription program delivering every 1-3 months at up to 25% recurring discount, alongside a B2B physician-referral channel selling through thousands of U.S. eye-care professional offices supported by the Doc2Home practice portal. Internationally, products are distributed through regional partners — OptiMed (Australia), Labtician (Canada), doEye Medical (Korea), and a direct Netherlands partner — who fulfill local orders in-market. Subscription pricing ranges from approximately $11.98 to $67.95 per month across the product range.

The company is small (11-50 employees), founder/physician-operated, has served over 100,000 customers over its 20-year history, has no disclosed institutional funding, and completed one acquisition (Diamond Studios, November 2023) for an undisclosed amount. Key defensible assets include the patent-pending Blephadex formulation (with 2019 peer-reviewed Demodex study), AREDS 2 clinical-research positioning, FDA/GMP manufacturing credentials, and embedded physician-office distribution.

Name

Lunovus

Legal name

Lunovus LLC

Website

https://lunovus.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunovus LLC, founded in 2004 in Birmingham, Alabama, is a physician-founded nutraceutical company that sells AREDS 2-based eye-health supplements, Blephadex eyelid-care products, and tear support formulas direct-to-consumer and through thousands of U.S. eye-care practices, with international distribution in Australia, Canada, Korea, and the Netherlands.

Ownership category

akta.pro rank

Product category

Eye Health Supplements and Care Products

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Eye health supplements
• AREDS 2 vitamins
• Macular support supplements
• Eyelid care products
• Dry eye supplements

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through the Lunovus website with one-time purchase or subscription (autoship) options. Subscription model provides recurring revenue with up to 25% recurring discount.
2. Physician/Doctor Office Sales: Products sold through thousands of doctors' offices across the country who recommend Lunovus supplements to patients. Includes practice portal access for ordering.
3. International Distribution: Products distributed through international partners in Australia, Canada, Korea, and Netherlands, with partners handling local sales and fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lunovus manufactures and sells science-based eye health nutritional supplements and topical eye care products, including AREDS 2-based macular support vitamins, dry eye/tear support formulas, eyelid hygiene products (Blephadex line), and eye care devices. Products are sold direct-to-consumer via lunovus.com with autoship subscriptions and through thousands of physician offices in the U.S. and via international distribution partners.

Product overview

Lunovus is a science-based eye health company offering a diversified portfolio of doctor-recommended nutritional supplements and eye care products. The product lineup centers on the Maxivision and Visual Advantage brands, which include AREDS 2-based macular support formulas (standard, zinc-free, and with Meso-Z variants), whole-body nutrition formulas, tear support supplements, and ocular health products. Eyelid care is addressed through the Blephadex line (wipes, foam, warming wipes, and Pro variants) featuring tea tree oil and coconut oil blends. The company also offers eye care devices including the Eye Doctor warming mask and EasyDrop eye drop applicators, as well as Eyeganics Organic Tears. Products are manufactured in FDA-inspected, GMP-compliant U.S. facilities with pharmaceutical-grade testing and are available without prescription.

Differentiator

Problem solved

Functional benefit

Brands

• Maxivision: Product line offering comprehensive eye and body health formulas including Whole Body Formula, Eye Formula, and various macular support supplements
• Visual Advantage
• Blephadex
• Eyeganics
• Doc2Home

Products and services

• AREDS 2 Macular Support Pharmaceutical-grade AREDS 2 formula with lutein and zeaxanthin for long-term macular health and age-related macular degeneration (AMD) support; for adults seeking clinically inspired central vision support.
• Macular Support + Meso-Z Enhanced AREDS 2 formula with added meso-zeaxanthin in a 10:10:2 carotenoid ratio for blue light protection and macular health; for screen-heavy lifestyles.
• Whole Body Formula 33-in-one AREDS 2-based nutrition combining eye-specific antioxidants with complete daily multivitamin for eye and body wellness.
• Whole Body Formula + Meso-Z Advanced whole-body nutrition with triple-carotenoid blue light protection using a 10:10:2 ratio of lutein, zeaxanthin, and meso-zeaxanthin.
• Zinc-Free Whole Body Formula 31-in-one zinc-free AREDS 2-based multivitamin providing whole-body and eye nutrition for individuals who cannot tolerate zinc.
• Zinc-Free Whole Body + Meso-Z Advanced whole-body nutrition with triple-carotenoid blue light defense without zinc for sensitive individuals.
• Glucose 2 Formula Vision-support formula with premium antioxidants including green tea extract and Vitamins C, D, and E targeted at consumers with diabetes concerned about macular health and diabetic retinopathy risk.
• Premier Formula One-per-day macular support with lutein, zeaxanthin, and essential antioxidants in smaller, gentle doses.
• Zinc Formula Targeted 80mg zinc supplement with copper for individuals with specific supplement needs and macular health support.
• MaxiTears Dry Eye Formula Nutritional support for tear quality, comfort, and long-lasting hydration using Omega-3s, anti-inflammatories, vitamins, and a mucin complex for dry eye syndrome.
• Tear Support Daily nutritional support with omega-3s to help promote natural tear production and relieve dry eye symptoms.
• Tear Support Plus Enhanced omega formula with Omega-3s and Omega-7s for improved tear production and inflammation support in dry eye.
• Meso Pro Formula Triple-carotenoid protection combining lutein, zeaxanthin, and meso-zeaxanthin for blue light and macular health.
• Ocular Formula Doctor-formulated proprietary blend of 15 ocular health nutrients including AREDS 2 ingredients for comprehensive eye structure support.
• Eye Formula Daily AREDS 2-based support for long-term eye health with lutein, zeaxanthin, Vitamins C and E, zinc, copper, and taurine.
• Eye & Body Formula 26-in-one AREDS 2-based multivitamin combining eye health nutrients with comprehensive multivitamin for total eye and body support.
• Lutein Formula Targeted macular support with lutein and zeaxanthin, without added vitamins, minerals, zinc, copper, Vitamin C, or Vitamin E.
• Whole Body Formula Drink Mix 30-ingredient eye and body nutrition drink mix featuring AREDS 2 nutrients and double-strength carotenoids.
• AREDS 2 Macular Support Chewables Tropical-flavored chewable AREDS 2 macular support vitamins for individuals who have difficulty swallowing pills.
• AREDS 2 Macular Support +Multi 2-in-1 macular support combined with daily multivitamin for older adults, reducing pill count while providing comprehensive nutrition.
• Zinc-Free Macular Support + Meso-Z Zinc-free macular support with meso-zeaxanthin for maximum blue light protection without zinc.
• AREDS 2 Macular Support +Multi +Meso-Z Complete 3-in-1 support combining AREDS 2 nutrients, multivitamin, and meso-zeaxanthin with the 10:10:2 carotenoid ratio.
• Zinc-Free AREDS 2 Macular Support Zinc-free AREDS 2 formula with lutein and zeaxanthin for individuals sensitive to zinc.
• Zinc-Free AREDS 2 Macular Support +Multi 2-in-1 zinc-free macular support with multivitamin including high Vitamin D content for aging adults.
• Blephadex Wipes Individually wrapped eyelid cleansing wipes with patent-pending tea tree oil and coconut oil blend for daily lid hygiene; for blepharitis and dry eye sufferers.
• Blephadex Foam Gentle eyelid foam cleanser with tea tree oil and coconut oil for daily eyelid hygiene to address blepharitis and dry eye.
• Blephadex Pro Advanced eyelid cleansing wipes with manuka honey in addition to tea tree oil and coconut oil for enhanced eyelid hygiene benefits.
• Blephadex Pro Cleanse Wipes Individually packaged eyelid cleansing wipes with manuka honey and Dead Sea salt for gentle exfoliation and calming relief.
• Blephadex Warming Wipes Soothing warm eyelid cleansing wipes that activate with water for dry, irritated eyes and daily eyelid care.
• Lid Revive Pro Lash & Eyelid Shampoo Ophthalmologist-tested eyelid and eyelash cleanser with over 15 amino acids and antioxidant sericin for twice-daily use; supports lash and eyelid health.
• Eye Doctor Mask Premium eye compress using BodyBeads technology for moist heat and cold relief for dry eye, MGD (meibomian gland dysfunction), and blepharitis.
• EasyDrop Glasses (Zipper Pouch) No-touch eye drop applicator guide that helps accurately place drops without touching the eye area; includes zipper pouch.
• EasyDrop Glasses (Slip Pouch) Eye drop applicator guide with integrated drop-guide opening for accurate and comfortable drop placement; includes slip pouch.
• Eyeganics Organic Tears USDA-certified organic eye drops with no preservatives, artificial ingredients, or additives for dry, irritated eyes.
• Doc2Home Physician Portal and Home Delivery Service Wholly-owned subsidiary platform that lets physicians order Lunovus products and arrange direct-to-patient home delivery, ensuring patient therapy compliance.

Quantifiable outcome

• Clinically proven to reduce the risk of progression in moderate to advanced AMD (AREDS 2 study)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered regional.

• OptiMed (Australia)regionalChannel Partner/ Reseller/ DistributorAustralian distribution partner for Lunovus products. Contact: Tanya Zappala. Website: www.optimed.com.au. Phone: 1-300-657-720. Fills orders locally in Australia.
• Labtician (Canada)regionalChannel Partner/ Reseller/ DistributorCanadian distribution partner for Lunovus products. Contact: Caroline Richer. Website: www.labtician.com. Phone: 1-855-651-4934. Fills orders locally in Canada.
• doEye Medical (Korea)regionalChannel Partner/ Reseller/ DistributorKorean distribution partner for Lunovus products. Contact: Joo Young Kim. Website: www.smartstore.naver.com/doeye. Phone: +82-10-5395-7757. Fills orders locally in Korea.
• Lunovus Netherlands (Direct)regionalChannel Partner/ Reseller/ DistributorDutch market partner/distributor. Contact: Henk Colpa. Website: www.drogeogenproducten.nl. Phone: +31-172-214637. Serves Netherlands market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bausch + Lomb (PreserVision): Bausch + Lomb's PreserVision line is the dominant AREDS / AREDS 2 macular supplement brand, with deep retail distribution and heavy consumer marketing. It competes directly with Lunovus's Visual Advantage and Maxivision macular support formulas across the same end-customer base.
• Alcon (ICaps): Alcon's ICaps eye vitamin line targets the same macular health and AREDS 2 buyer as Lunovus and benefits from Alcon's global eye care franchise. Comparable product positioning and physician endorsement make it one of the closest competitive analogs.

Direct peers

• EyePromise: EyePromise is a science-driven eye health supplement company selling AREDS-based and zeaxanthin/meso-zeaxanthin formulas primarily through eye care professionals. Its practitioner-channel go-to-market and macular focus closely mirror Lunovus's Visual Advantage and Maxivision lines.
• MacuHealth: MacuHealth specializes in macular carotenoid supplements featuring the lutein/zeaxanthin/meso-zeaxanthin trio and is positioned on clinical evidence. It competes head-to-head with Lunovus's Meso-Z and triple-carotenoid SKUs for the same eye-care-professional and consumer audience.
• ScienceBased Health: ScienceBased Health offers clinically formulated eye and joint health supplements distributed through ophthalmologists and optometrists. Its physician-channel model, AREDS 2-based formulations, and therapeutic positioning directly parallel Lunovus's doctor office strategy.
• ZeaVision: ZeaVision focuses on zeaxanthin-based macular health supplements (EyeShield and related SKUs) and markets heavily to eye care professionals. Its ingredient specialty and practitioner emphasis make it a direct comparability match for Lunovus's macular carotenoid line.
• Vliteyes (Vitamin Health): Viteyes (by Vitamin Health) markets AREDS 2-based eye vitamins through both retail and professional channels at competitive price points. Its multi-channel approach, AREDS 2 focus, and broad product line make it a close small-brand competitor to Lunovus's Visual Advantage SKUs.

Emerging players

• Thorne Health: Thorne Health is a premium supplement brand offering an ocular health line alongside broader wellness products, with strong DTC and practitioner distribution. It overlaps with Lunovus in eye-specific formulations and competes for the same professional and consumer buyers.
• Life Extension: Life Extension offers an extensive supplement catalog including an AREDS 2-based eye health formula sold primarily through its own e-commerce channel. Its DTC subscription model and AREDS 2 positioning create overlap with Lunovus's Maxivision and Visual Advantage lines.
• Nordic Naturals: Nordic Naturals is best known for omega-3 products but offers eye-specific formulas (e.g., Nordic Omega-3 Vision) that overlap with Lunovus's Tear Support / omega-based dry eye supplements. It targets a similar health-conscious, professional-recommended buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lunovus
• Facebookfacebook.com/lunovushealth
• LinkedInlinkedin.com/company/lunovus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunovus