All USA Clothing

What All USA Clothing does

All USA Clothing is a Waterford, Michigan-based e-commerce retailer and wholesale distributor that sells exclusively American-made and union-made clothing, footwear, and accessories. The company operates a Magento-style storefront at allusaclothing.com serving direct-to-consumer buyers nationwide while running a parallel wholesale program for corporate, government, municipal, labor union, educational, and nonprofit clients, with order sizes ranging from 5 to 50,000 units. Founded as a family business around 1980 to outfit UAW autoworkers, the company broadened its model in 2006 to address the wider American-made apparel market and is now NWBOC-certified as a Woman-Owned Business with 45 years of operating history.

Name

All USA Clothing

Legal name

All USA Clothing

Website

https://allusaclothing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

All USA Clothing is a Waterford, Michigan-based retailer and wholesale distributor of exclusively American-made, union-made apparel, footwear, and accessories for men, women, and children, serving individual consumers, government agencies, labor unions, corporations, and educational institutions nationwide.

Ownership category

akta.pro rank

Product category

American-made Apparel and Workwear

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• American-made apparel
• Made-in-USA clothing
• Workwear and uniforms
• Custom apparel decoration
• Wholesale clothing distribution

Headquarters

HQ city

Keego Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce: Direct-to-consumer online sales of American-made clothing, footwear, and accessories through their e-commerce website with individual item purchases and promotional discount codes.
2. Wholesale Bulk Orders: B2B wholesale distribution of American-made clothing and uniforms to corporations, organizations, municipalities, unions, schools, and government entities, including custom decoration and private label services.
3. Custom Decoration Services: Embroidery, screen printing, direct-to-garment printing, embossing, and heat pressing services for corporate branding, custom logos, and promotional apparel decoration.
4. Private Label Services: Private labeling on high-quality bulk clothing for companies looking to create their own brand with customized manufacturing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

All USA Clothing is a direct-to-consumer and wholesale retailer and distributor of American-made apparel, footwear, and accessories for men, women, and kids. It aggregates 18+ domestic brands and an in-house All USA Clothing label, and supplements retail sales with in-house custom decoration (embroidery, screen printing, DTG printing, embossing, heat pressing), private label, and custom design services. The firm sells through its own e-commerce site for individual consumers and through a dedicated wholesale team for government, corporate, union, education, and nonprofit buyers.

Product overview

All USA Clothing is an e-commerce retailer and wholesale distributor specializing exclusively in American-made clothing, footwear, and accessories. The company operates both a direct-to-consumer online store and a wholesale program, offering a comprehensive portfolio of men's, women's, and children's apparel across multiple price points and categories. Their product ecosystem includes their proprietary All USA Clothing brand alongside 18+ carried domestic manufacturers including Royal Apparel, Bayside, Carhartt, Camber USA, King Louie America, Union Line, Thorogood Boots, Weinbrenner USA, Wigwam, Keen, Diamond Gusset Jeans, EcoSox, F.I.T. USA, Ruddock Shirts, Benchmark FR, WSI Sportswear, and Wolverine. Beyond retail, they provide value-added services including custom decoration (embroidery, screen printing, direct-to-garment printing, embossing, heat pressing), wholesale corporate programs, private labeling, and custom design services. Their catalog spans t-shirts, workwear, outerwear, footwear, intimate apparel, and eco-friendly/organic lines. The company notably executed a custom streetwear collaboration with Camber for Highsnobiety's New York Fashion Week 20th anniversary collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Decoration Services Full-service in-house decoration capabilities including embroidery, screen printing, direct-to-garment printing, embossing, and heat pressing, available for custom branding of apparel from single items to orders of tens of thousands of pieces.
• Wholesale Program Wholesale corporate branded clothing program serving unions, corporations, municipalities, schools, teams, non-profits, and decorators, providing uniforms and work wear from 5 to 50,000 units.
• Private Label Services Private labeling services allowing businesses to create their own brand on high-quality, cost-effective bulk American-made clothing.
• Custom Design Services Original design services offering full concept-to-custom product programs, helping customers enhance logos, create new branding campaigns, or design custom American-made clothing.
• Men's American-Made Apparel Full range of men's American-made clothing including t-shirts, long sleeve tees, tanks, shirts, polo shirts, sweatshirts, hoodies, pants, jeans, shorts, underwear, workwear, hunting/camo, fire resistant (FR), safety/hi-visibility wear, outerwear, jackets, windshirts, fleece, footwear (boots, shoes, socks), and accessories (hats, belts, gloves).
• Women's American-Made Apparel Complete women's American-made clothing collection including tops, shirts, polo shirts, tees, tanks, sweatshirts, hoodies, jackets, pants, jeans, dresses, skirts, intimates, outerwear, fleece, footwear (boots, shoes, socks), and accessories.
• Kids' American-Made Apparel American-made children's clothing including babies, toddlers, and youth sizes covering t-shirts, sweatshirts, hoodies, and various apparel.
• Work and Safety Wear Heavy-duty workwear and safety wear including reflective safety wear, high-visibility clothing, fire resistant (FR) apparel, and workwear designed for demanding job environments.
• Eco-Friendly and Organic Collection Organic and eco-friendly clothing line featuring bamboo organic tee dresses, organic cotton lounge pants, organic fleece jogger pants, organic canvas lounge totes, organic cotton full zip hoodies, and eco triblend products.
• Patriotic Collection Patriotic-themed American-made apparel including USA 250 hats, USA 250 t-shirts, American flag polo shirts, King Louie Freedom USA patriotic sport shirts, and related items.
• Camber x Highsnobiety Custom Streetwear Collection Limited-edition zip-up hoodies and shorts produced using Camber USA Sportswear's signature 8-ounce cotton material in three colorways with minimal woven-label branding, created for Highsnobiety's 20th anniversary New York Fashion Week celebration.

Quantifiable outcome

• Serving customers in every state of the country
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Camber USA SportswearminorStrategic or Co-development Partner · 9 October 2025All USA Clothing assisted workwear brand Camber in creating a limited-edition apparel collection for fashion media brand Highsnobiety's 20th anniversary celebration at New York Fashion Week. The collaboration produced zip-up hoodies and shorts in three colorways using Camber's signature 8-ounce cotton T-shirt material.
• Royal ApparelcoreChannel Partner/ Reseller/ DistributorAll USA Clothing serves as a trusted distributor for Royal Apparel products, offering their complete line of American-made shirts, fleece, dresses, and accessories through the All USA Clothing platform.
• CarharttcoreChannel Partner/ Reseller/ DistributorCarhartt is a key manufacturing partner, with All USA Clothing exclusively carrying Carhartt's American-made products. Note: Carhartt produces items both USA and overseas; All USA Clothing only stocks domestic production.
• New BalancecoreChannel Partner/ Reseller/ DistributorAll USA Clothing partners with New Balance to offer American-made footwear, bringing their quality athletic and work shoes to the All USA Clothing customer base.
• Thorogood Boots / Weinbrenner USAcoreChannel Partner/ Reseller/ DistributorThorogood Boots and Weinbrenner USA are key footwear manufacturing partners providing American-made work boots and shoes sold through All USA Clothing.
• King Louie AmericacoreChannel Partner/ Reseller/ DistributorKing Louie America supplies American-made apparel including work shirts, jackets, and outdoor wear to All USA Clothing's wholesale and retail customers.
• Union LinecoreChannel Partner/ Reseller/ DistributorUnion Line is a key partner providing union-made work wear and denim products exclusively available through All USA Clothing's product lineup.
• WigwamcoreChannel Partner/ Reseller/ DistributorWigwam provides American-made socks and hosiery to All USA Clothing's customers.
• BaysidecoreChannel Partner/ Reseller/ DistributorBayside supplies union-made T-shirts, sweatshirts, and apparel through All USA Clothing.
• Made in USA.orgminorOthersAll USA Clothing is affiliated with Made in USA.org, an organization that helps support and promote American-made products.
• American Made MattersminorOthersAll USA Clothing is affiliated with American Made Matters.com, supporting the mission of promoting domestic manufacturing.
• Still Made in USA.comminorOthersAll USA Clothing is affiliated with Still Made in USA.com to promote awareness of American-made products.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Working Person's Store: A B2C/B2B e-commerce retailer specializing in American-made workwear, work boots, and uniforms with custom embroidery services—directly comparable to All USA Clothing's retail plus wholesale plus decoration model.
• Duluth Trading Company: A direct-to-consumer retailer of problem-solving workwear, work pants, and durable apparel with strong American-sourcing messaging, comparable in target customer (working Americans) and product mix (workwear plus casual apparel).
• Boot Barn: The largest specialty retailer of western and work boots and apparel in the US, overlapping with All USA Clothing's footwear and workwear categories (Thorogood, Weinbrenner, Wolverine) across both retail and bulk/wholesale channels.
• Gempler's: A long-running workwear and outdoor equipment e-commerce retailer serving agriculture, grounds care, and municipal customers with custom decoration—closely analogous to All USA Clothing's American-made workwear and uniform distribution.

Broad incumbents

• Carhartt: The leading US workwear manufacturer and a direct manufacturing partner of All USA Clothing; competes broadly as a brand-direct retailer with both American-made and imported lines that overlap with All USA Clothing's curated American-made assortment.
• Dickies: A heritage workwear and uniform manufacturer (now under VF Corporation) selling directly to consumers and through uniform programs, comparable as a broad workwear brand competing for the same end customers as All USA Clothing's portfolio brands.
• Grainger: A massive B2B industrial distributor whose workwear, safety apparel, and uniform offerings overlap with All USA Clothing's enterprise/government/municipal wholesale program; competes for institutional uniform RFPs.

Emerging players

• Bulwark Protection: A specialized flame-resistant (FR) and protective workwear brand carried by All USA Clothing (via Benchmark FR adjacency) and competing for the same industrial-safety apparel buyer in oil & gas, electrical, and manufacturing segments.
• Ariat International: A work and western footwear and apparel brand with comparable D2C plus wholesale distribution, overlapping with All USA Clothing's western wear (King Louie Freedom USA), work boots, and lifestyle apparel assortments.
• Botach Tactical: An emerging direct-to-consumer retailer specializing in tactical apparel, workwear, and footwear including American-made brands—overlapping with All USA Clothing's military, law enforcement, and workwear customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allusaclothing
• YouTubeyoutube.com/channel/UCMfzwsT_1u5_vljamjUhZsA
• Facebookfacebook.com/allusaclothingnew
• LinkedInlinkedin.com/company/all-usa-clothing
• Instagraminstagram.com/all_usa_clothing
• Pinterestpinterest.com/all_usa_clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All USA Clothing