Borough Broth
Borough Broth is a UK-based organic bone broth manufacturer founded in 2015, selling Soil Association-certified slow-cooked broths directly via Shopify subscription and through major UK retailers including Sainsbury's, Tesco, and Waitrose, serving health-conscious and organic food consumers.
- Company typePrivate
- Founded2015
- HeadquartersGreenford, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Borough Broth does
Borough Broth is a UK-based organic bone broth manufacturer and CPG brand founded in 2015 by Ros Heathcote. The company's core product is a range of Soil Association-certified organic bone broths (chicken, beef, lamb, wild fish), plus specialised SKUs including Low FODMAP variants, an organic vegetable broth, a Vietnamese-inspired Organic Chicken Pho Broth, an organic Tonkotsu Ramen Broth, frozen double-concentrate broth cubes, and organic cooking fats. Borough Broth also owns the SpiceBox vegan curry brand acquired in March 2024. The proprietary production method centres on a 24-hour slow-cooking process designed to maximise collagen and mineral extraction from free-range, grass-fed, and sustainably sourced organic bones supplied through named UK regenerative farms (Helen Browning's Organic, Haye Farm) and The Fish Society.
The company operates a hybrid distribution model combining a direct-to-consumer Shopify storefront with subscription options (10–20% savings, monthly cadence, mainland UK delivery) and multi-channel retail distribution across all major UK grocers — Sainsbury's, Tesco, Waitrose, Ocado, Whole Foods Market, Planet Organic, Abel & Cole, Riverford, and historically Selfridges Food Hall. Pricing is positioned at the premium organic tier (~£4.50–£5.00 per 324g pouch, with 1kg bulk packs at 30% savings). Annualised revenue reached approximately £11 million by late 2025, with management forecasting £20M+ in 2026. The company is B Corp certified (2021), has accumulated 12 Great Taste Awards, and maintains a 4.9/5 customer rating on Okendo.
In December 2025, Borough Broth secured its first institutional investment — £7.5 million from consumer-specialist Piper — to finance relocation to a West London manufacturing facility (more than doubling capacity), senior team expansion, and product innovation into adjacent categories of soups, stocks, and gravies. The 51–100 person company is positioning to transition from challenger to mainstream UK leader in sustainable, certified-organic food.
Borough Broth firmographics
Firmographics- Name
- Borough Broth
- Legal name
- Borough Broth
- Website
- https://boroughbroth.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Borough Broth is a UK-based organic bone broth manufacturer founded in 2015, selling Soil Association-certified slow-cooked broths directly via Shopify subscription and through major UK retailers including Sainsbury's, Tesco, and Waitrose, serving health-conscious and organic food consumers.
- Ownership category
- akta.pro rank
Borough Broth industry classification
Industry- Product category
- Organic Bone Broth
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned Soups, Broths & Stews Manufacturing (AFAKACAE)
- akta.pro secondary industry
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Borough Broth is headquartered
LocationHeadquarters
- HQ city
- Greenford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Borough Broth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Borough Broth sells directly to consumers through its e-commerce platform with subscription options offering up to 20% savings. Products are delivered chilled to mainland Britain.
- Retail Distribution: Products sold through major UK retailers including Sainsbury's, Waitrose, Ocado, Tesco, and organic/natural food stores.
- Product Innovation Expansion: The company is expanding into adjacent organic categories including soups, stocks, and gravies, leveraging existing manufacturing and distribution capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual products |
| Subscription | Monthly | Subscription model with recurring deliveries |
| Subscription | Pay-as-you-go | Gift cards for gifting occasions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Borough Broth product offering
Product offeringCore offering
Borough Broth manufactures and sells a range of organic bone broths and cooking fats produced through a 24-hour slow-cooking process using free-range and grass-fed bones from UK farms. The portfolio includes chicken, beef, lamb, fish, vegetable, pho, ramen, and Low FODMAP variants, sold in liquid pouches, frozen concentrate cubes, and rendered cooking fats. Products are distributed directly to consumers via e-commerce with subscription options and through major UK supermarket and organic grocery retail channels.
Product overview
Borough Broth is a British organic bone broth brand founded in 2015, offering a portfolio of slow-cooked, organic broths and cooking fats. The core product line includes bone broths (chicken, beef, lamb, fish), specialty broths (vegetable, ramen, pho, Low FODMAP variants), frozen bone broth cubes, and organic cooking fats. Products are sold in standard pouches (324g) and large bulk packs (1kg), with a subscription option offering up to 20% savings. The company acquired vegan curry brand SpiceBox in 2024, expanding into adjacent food categories.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 12 Great Taste Awards validating product quality
- +2 more outcomes
Companies that use Borough Broth
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Borough Broth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Borough Broth partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Uyen LuuminorVietnamese food expert Uyen Luu collaborated with Borough Broth on the relaunch of Organic Chicken Phở Broth, bringing authentic Vietnamese culinary expertise to the product development process. The updated recipe emphasizes authentic Vietnamese flavors using organic ingredients.
- SpiceBoxminorBorough Broth acquired SpiceBox, a local vegan curry brand, expanding its product portfolio into adjacent food categories. The acquisition provides Borough Broth with access to new product capabilities and customer segments in the plant-based food space.
- Helen Browning's OrganiccoreSupplier of organic meat and livestock. Helen Browning is Chief Executive of the Soil Association and was awarded OBE in 1998 for services to farming. Farm located at Eastbrook Farm in Wiltshire with 67+ years of farming history.
- Haye FarmcoreOrganic and high-welfare farm in East Devon managed by Emily Perry and Harry Boglione. Practices holistic and regenerative farming including rotational grazing, companion planting, and agroforestry.
- The Fish SocietyminorSupplier of sustainably caught fish for Borough Broth's Wild Fish Bone Broth. Founded 25+ years ago by Alistair Blair, now led by CEO Jeremy Grieve. Based in Guildford area with fish sourced from Cornwall, The Hebrides, Aberdeen, and Norfolk.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Borough Broth competitors and assessment
Company assessmentDirect peers
- Kallo: Kallo is a long-established UK organic and low-sodium stock cube and bouillon brand, selling through the same major grocers (Sainsbury's, Tesco, Waitrose) as Borough Broth. It is the closest UK shelf-adjacent peer in organic cooking bases/broths.
- Tideford Organics: Tideford is a UK-based, Soil-Association-style organic soup, stock and meals brand sold through Waitrose, Sainsbury's, Ocado and Tesco. It competes directly with Borough Broth's planned expansion into soups and stocks under the same organic premium positioning.
- Marigold Health Foods: Marigold is a heritage UK bouillon and stock brand (Engevita yeast extract, organic vegetable stock) on the same supermarket shelves. Highly comparable in product format, retail channels and organic positioning.
- Clearspring: Clearspring is a UK organic and specialty food brand offering miso, dashi and broth-style cooking bases through health-food and mainstream retail. Strong direct peer on organic credentials, UK retail footprint and Asian-cuisine broth overlap (including the ramen/pho direction Borough Broth is moving into).
Emerging players
- Bonafide Provisions: Bonafide Provisions is a US-based bone broth specialist, packaged in shelf-stable cartons. It is an emerging direct competitor in the premium bone-broth category and a useful proxy for product format innovation (e.g., frozen cubes vs. carton).
- Kettle & Fire: Kettle & Fire is a US bone broth and soup brand with high consumer recognition, sold in shelf-stable cartons via DTC and retail. It benchmarks premium bone broth DTC subscription mechanics and branding approaches.
Broad incumbents
- Pacific Foods: Pacific Foods (owned by Campbell Soup) is a broad organic broth, stock and soup incumbent with wide US distribution. Comparable as a larger organic-broth incumbent against which Borough Broth will increasingly compete for premium shelf space and consumer mindshare.
- Swanson Broth (Campbell's): Swanson is a long-established mainstream broth/stock brand under Campbell's. Comparable as a shelf-stable stock incumbent that anchors the category and defines private-label/brand competition on UK supermarket shelves.
- Knorr (Unilever): Knorr is Unilever's flagship global stock, bouillon and soup brand — present across all major UK retailers. It is the dominant shelf-incumbent Borough Broth must displace in shopper purchasing decisions and shelf-space negotiations.
- College Inn: College Inn is a US-focused broth and stock brand with mainstream retail presence. Comparable as a broader-incumbent broth CPG that competes at the price-tier Borough Broth's organic premium sits above.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Borough Broth social profiles
Digital presenceBorough Broth compliance and trust
Trust signalCompliance3 records
Borough Broth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borough Broth leadership team
Management profileNumber of profiles
Profiles1 record
Borough Broth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Borough Broth funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borough Broth M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borough Broth
What does Borough Broth do?
Borough Broth manufactures and sells a range of organic bone broths and cooking fats produced through a 24-hour slow-cooking process using free-range and grass-fed bones from UK farms. The portfolio includes chicken, beef, lamb, fish, vegetable, pho, ramen, and Low FODMAP variants, sold in liquid pouches, frozen concentrate cubes, and rendered cooking fats. Products are distributed directly to consumers via e-commerce with subscription options and through major UK supermarket and organic grocery retail channels.
Is Borough Broth a public or private company?
Borough Broth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Borough Broth founded?
Borough Broth was founded in 2015. It employs 51 to 100 people.
Where is Borough Broth based?
Borough Broth is headquartered in Greenford, United Kingdom, in the Europe region.
How does Borough Broth make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and product Innovation Expansion.
Who are Borough Broth's main competitors?
Direct peers on record are Kallo, Tideford Organics, Marigold Health Foods and Clearspring. Emerging players are Bonafide Provisions and Kettle & Fire. Broad incumbents are Pacific Foods, Swanson Broth (Campbell's), Knorr (Unilever) and College Inn.
Does Borough Broth have an API?
No public API is recorded for Borough Broth.
What industry is Borough Broth in?
Borough Broth's product category is Organic Bone Broth. Its primary akta.pro industry code is AFAKACAE, Canned Soups, Broths & Stews Manufacturing, with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 3116 and its SIC code is 2030.