Bed Bath 'n' Table
Bed Bath 'n' Table is an Australian family-owned specialty home-furnishings retailer operating 190+ stores across Australia, New Zealand, and Singapore plus localized e-commerce, selling bed linen, bath, tableware, home décor, furniture, and sleepwear through in-house brands (Morgan & Finch, Cotton House, Bed & Bath) and exclusive international partners (Sanderson, Harlequin, Morris & Co).
- Company typePrivate
- Founded1960
- HeadquartersHawthorn, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bed Bath 'n' Table does
Bed Bath 'n' Table is an Australian family-owned specialty retailer of home furnishings founded in 1960 by John Dempsey (a sewing machine technician) under The Dempsey Group, now led by CEO Jonathan Dempsey. The company sells designer bed linen and bedding (quilt covers, sheets, pillows, quilts), bath towels and bathroom accessories, tableware and napery, home décor (cushions, throws, candles, wall art), furniture, sleepwear, kids products, pet accessories, and outdoor/beach items. Its product portfolio combines in-house brands (Morgan & Finch, Cotton House, Bed & Bath, Studio Collection, Art Lab) developed by an internal design studio in Hawthorn, Melbourne, with exclusive ANZ/Singapore distribution of premium international heritage brands Sanderson, Harlequin, and Morris & Co.
The company operates 190+ owned retail stores across Australia, New Zealand, and Singapore — including larger-format Home Concept Stores called 'The Works' — complemented by localized e-commerce storefronts per market, supported by Adyen payment processing and integrations with Afterpay, Zip, PayPal, Apple Pay, and Google Pay. Its go-to-market is direct-to-consumer, both physical retail and online, with no subscription component and no B2B contracts beyond opportunistic corporate/hospitality bulk orders. The free Rewards loyalty program (15% off full-priced bed and bath essentials, extended 30-day returns) drives repeat purchase. Revenue mechanics are transaction-based one-time retail sales at mid-ticket AOVs, with free standard delivery over AUD$150 otherwise AUD$9.95 flat rate.
The business is privately held, profitable by implication (no external funding rounds exist), and has been continuously family-owned since founding. Strategic positioning emphasizes Australian heritage, OEKO-TEX-certified textiles, coordinated design collections, and artist collaborations (Art Lab). The principal operating geographies are Australia (primary), New Zealand, and Singapore; online shipping is local-only per market. No AI/ML capabilities, patents, or external institutional investors are evidenced in the source data.
Bed Bath 'n' Table firmographics
Firmographics- Name
- Bed Bath 'n' Table
- Legal name
- Bed Bath N Table Pty Ltd
- Website
- https://bedbathntable.com.au
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bed Bath 'n' Table is an Australian family-owned specialty home-furnishings retailer operating 190+ stores across Australia, New Zealand, and Singapore plus localized e-commerce, selling bed linen, bath, tableware, home décor, furniture, and sleepwear through in-house brands (Morgan & Finch, Cotton House, Bed & Bath) and exclusive international partners (Sanderson, Harlequin, Morris & Co).
- Ownership category
- akta.pro rank
Bed Bath 'n' Table industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)
- akta.pro secondary industries
- Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where Bed Bath 'n' Table is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Bed Bath 'n' Table business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Physical retail store sales across 190+ locations in Australia, New Zealand, and Singapore. Products include bed linen, bath towels, home décor, tableware, sleepwear, and outdoor living products. Transaction-based model with no subscription component.
- E-commerce Online Sales: Online store sales through bedbathntable.com.au with delivery across Australia. Additional New Zealand and Singapore e-commerce sites. Supports buy-now-pay-later payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Delivery |
| Transaction based/ take rate | Pay-as-you-go | Afterpay Payment Option |
| Subscription | Annual | Rewards Member Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bed Bath 'n' Table product offering
Product offeringCore offering
Bed Bath 'n' Table is a specialty home-furnishings retailer selling bed linen, bedding basics, bath towels and bathroom accessories, tableware, napery, home décor, wall art, candles and fragrance, furniture, sleepwear, kids products, pet accessories, and outdoor/beach items. Products are sold under own sub-brands (Morgan & Finch, Cotton House, Bed & Bath, Studio Collection) and international partner brands (Sanderson, Harlequin, Morris & Co) across more than 190 stores in Australia, New Zealand, and Singapore, as well as via country-specific e-commerce websites. The company generates revenue through one-time retail sales with no subscription component, supported by a free Rewards loyalty programme.
Product overview
Bed Bath N' Table is an Australian family-owned retailer offering a comprehensive home living product portfolio across multiple categories. The core offering consists of designer bed linen and bedding (quilt covers, bed sheets, quilts, pillows), bath products (towels, bathroom accessories), table and tabletop items (dinnerware, napery), home décor (cushions, throws, wall art, candles), furniture, sleepwear, kids products, and outdoor/beach items. The company operates under several brands: in-house sub-brands Morgan & Finch, Cotton House, Bed & Bath, and Studio Collection; premium international partners Sanderson, Harlequin, and Morris & Co; plus the Art Lab initiative for emerging artists. Products are available through 190+ retail stores across Australia, New Zealand, and Singapore, and a nationwide online store with payment integration via Adyen supporting multiple payment methods including Afterpay, PayPal, and digital wallets.
Differentiator
Problem solved
Functional benefit
Brands
- Morgan & Finch: Exclusive to Bed Bath N' Table, the Morgan & Finch label spans across bed, bath, and tabletop categories. Known for beautiful designs and exceptional quality.
- Cotton House
- Morris & Co
- Sanderson
- Harlequin
- Bed & Bath
- Art Lab
- Studio Collection
- The Works
Products and services
- Bed Linen & Bedding Designer bed linen and bedding essentials including quilt covers, bed sheets, coverlets, bedspreads, blankets, pillowcases, quilts, duvets, pillows, protectors, underblankets, mattress toppers, and valances, available in flannelette, linen, washed cotton, Egyptian cotton, brushed cotton, jersey, and silk, for individual consumers styling their bedrooms.
- Bath Towels & Bathroom Products Luxurious bath towels, bath mats, beach towels, laundry hampers, scented drawer liners, coat hangers, hand wash, and bathroom accessories including caddies, soap dispensers, bins, shower curtains, mirrors, and makeup bags for individual consumers.
- Table & Tabletop Dinnerware, crockery, plates, bowls, servingware, kitchenware, champagne buckets, teacups, mugs, glasses, drinkware, and jugs for individual consumers for everyday use and entertaining.
- Table Linen & Napery Table linen products including napery sets, tablecloths, table runners, placemats, tea towels, napkins, coasters, aprons, and oven mitts for individual consumers setting dining tables.
- Home Décor Decorative accessories including cushions, throws, vases, pots, plant stands, photo frames, clocks, lamps, artificial plants, door stops, tissue box covers, and trinkets for individual consumers styling living spaces.
- Wall Décor Wall art, framed canvas prints, mirrors, and wall hooks for decorating living spaces, for individual consumers.
- Candles & Fragrance Home fragrance products including lanterns, candles, scented candles, and diffusers under the Lumiere Home Fragrance brand for individual consumers.
- Furniture Indoor and outdoor furniture including stools, coffee tables, side tables, console tables, and outdoor furniture pieces for individual consumers.
- Sleepwear & Apparel Sleepwear products including pyjamas, hooded blankets (sherpa blankets), robes, slippers, silk eye masks, and hot water bottles for individual consumers.
- Kids Products
Quantifiable outcome
- Stores in every Australian state and territory
- +1 more outcomes
Companies that use Bed Bath 'n' Table
Customer profileSegments2 records
Ideal customer profiles2 records
Bed Bath 'n' Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Bed Bath 'n' Table partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Challenge – Supporting Kids with CancercoreLong-term charity partnership supporting children with cancer. Since 2006, Bed Bath N' Table has been proud sponsor of the annual Challenge Diamonds Ball, bringing together 1500 women each year to raise money for families with children going through cancer treatment.
- SandersonminorInternational premium brand partnership. Sanderson is an internationally renowned name in interior design and decorating founded in 1860, offering the highest quality in style and construction with quintessentially English interior design and luxurious bed linen.
- HarlequinminorInternational premium brand partnership. Harlequin offers an eclectic fusion of classic mixed with contemporary, with a dazzling spectrum of design, texture, and colour featuring stunningly detailed designs for enduring quality.
- Morris & CominorInternational premium brand partnership. Founded in 1861 by William Morris, Morris & Co is one of the leading lights of the Arts and Crafts movement, with designs inspired by historical wallpapers, prints, woven textiles, and original printing blocks.
- OEKO-TEXcoreProduct certification partnership ensuring all designated textile products meet strict environmental, consumer safety, and social responsibility standards. Certified products do not contain harmful levels of substances and are made by manufacturers using sustainable environmental practices.
- Arts Organizations (Arts Project, Sydney Dance Company, Heide Museum of Modern Art, Royal Botanic Gardens)minorArts and cultural organization partnerships. Regular supporter and donator to multiple arts and cultural organizations. Art Lab brand spotlights emerging artists through exclusive homeware collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bed Bath 'n' Table competitors and assessment
Company assessmentBroad incumbents
- David Jones: Premium Australian department store stocking Sheridan, Sheridan Outlet and designer home brands. Competes with BBNT on premium bath and bed gifting occasions and offers concessions to international brand partners that BBNT also distributes.
- Kmart Australia: Mass-market Woolworths-owned discount retailer carrying low-priced bedding, towels, kitchenware and home décor. Represents the value end of the home furnishings market, pressuring BBNT's lower-tier SKUs and forcing promotional activity to defend share.
- Williams-Sonoma (incl. West Elm, Pottery Barn): US-listed multi-brand specialty home retailer operating West Elm and Pottery Barn globally with premium furniture and homewares. Comparable as a multi-banner home furnishings platform, with growing Asia-Pacific footprint relevant to BBNT's Singapore and New Zealand markets.
- Myer: Australia's largest department store chain carrying bed linen, bath, homewares, kitchenware and small furniture across many brands including BBNT products itself. Provides department-store-level competition on convenience and breadth, plus concession shelf-space dependence for premium brands like Sanderson.
Direct peers
- Country Road Home: Premium Australian fashion-and-home retailer owned by South African Woolworths Holdings, offering coordinated bed linen, bath and homewares aligned with its apparel brand. Targets an overlapping aspirational customer with similar premium-private-label positioning.
- House (House, Bed & Bath): Australian specialty retailer of bed linen, towels and homewares operating in Melbourne and surrounding suburbs. Direct head-to-head competitor on product mix, target demographic and store format, and was the defendant in the High Court trademark dispute that BBNT won.
- Sheridan Australia: Heritage Australian premium bedding and bath brand owned by Hanesbrands, operating dedicated stores and concessions within department stores. Direct overlap with BBNT's premium bed linen and bath towel categories, sharing similar designer-brand positioning and gifting-oriented customer base.
- Adairs: ASX-listed Australian specialty retailer of bedding, manchester, home décor and furniture operating ~170 stores plus ecommerce under Adairs, Linen House and Focus on Furniture banners. Closest like-for-like competitor with overlapping product mix (bed linen, towels, homewares), target customer and omnichannel model.
- Linen House: Australian designer-driven home textiles brand offering coordinated bed linen, quilt covers, cushions, curtains and tableware under the Vintage Home, Hiccups and signature collections. Operates both wholesale and direct retail, competing head-on with BBNT's in-house design and giftable homewares assortment.
Regional players
- MUJI: Japanese-headquartered minimalist lifestyle retailer with stores across Australia, New Zealand and Singapore selling household goods, storage, bedding and kitchenware. Comparable in store-network geography and broad home-lifestyle assortment, though differentiated by minimalist aesthetic versus BBNT's designer-traditional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bed Bath 'n' Table social profiles
Digital presenceBed Bath 'n' Table compliance and trust
Trust signalCompliance2 records
Bed Bath 'n' Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bed Bath 'n' Table leadership team
Management profileNumber of profiles
Profiles1 record
Bed Bath 'n' Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bed Bath 'n' Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bed Bath 'n' Table
What does Bed Bath 'n' Table do?
Bed Bath 'n' Table is a specialty home-furnishings retailer selling bed linen, bedding basics, bath towels and bathroom accessories, tableware, napery, home décor, wall art, candles and fragrance, furniture, sleepwear, kids products, pet accessories, and outdoor/beach items. Products are sold under own sub-brands (Morgan & Finch, Cotton House, Bed & Bath, Studio Collection) and international partner brands (Sanderson, Harlequin, Morris & Co) across more than 190 stores in Australia, New Zealand, and Singapore, as well as via country-specific e-commerce websites. The company generates revenue through one-time retail sales with no subscription component, supported by a free Rewards loyalty programme.
Is Bed Bath 'n' Table a public or private company?
Bed Bath 'n' Table is a private company. It is classified as family owned and is currently operating.
When was Bed Bath 'n' Table founded?
Bed Bath 'n' Table was founded in 1960. It employs 251 to 500 people.
Where is Bed Bath 'n' Table based?
Bed Bath 'n' Table is headquartered in Hawthorn, Australia, in the Oceania region.
How does Bed Bath 'n' Table make money?
Two revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Online Sales.
Who are Bed Bath 'n' Table's main competitors?
Broad incumbents on record are David Jones, Kmart Australia, Williams-Sonoma (incl. West Elm, Pottery Barn) and Myer. Direct peers are Country Road Home, House (House, Bed & Bath), Sheridan Australia, Adairs and Linen House. MUJI is listed as a regional player.
Does Bed Bath 'n' Table have an API?
No public API is recorded for Bed Bath 'n' Table.
What industry is Bed Bath 'n' Table in?
Bed Bath 'n' Table's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIABAD, Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors), with a secondary code of CRAIALAB, Bath Linens Retail (Towels, Bath Mats, Robes). Its NAICS code is 4491 and its SIC code is 5700.