Procountor

What Procountor does

Procountor (branded Finago Procountor) is a cloud-based financial management SaaS platform developed and operated by Finago Oy, headquartered in Espoo, Finland. The core product, Finago Procountor (Taloushallinto), automates invoicing, bookkeeping, payroll, and financial reporting for Finnish and Swedish businesses of all sizes, complemented by Finago Procountor Solo — a simplified product with receipt-scanning image/text recognition aimed at sole proprietors. The platform is extended by a broad suite of modules including Finago Procountor Tili (embedded business banking via Alisa Pankki Oyj), Finago Sign (electronic signature with Nordic BankID/NemID support), contract templates (Finago Sopimuskone), HR/payroll, time tracking, travel and expense management (Finago Travel), recruitment (Finago Recruit), invoice financing (Kassaturva), collection services, AI capabilities (Procountor Junior), the Jackbot client-monitoring tool for accounting firms, and a mobile application. Over 1,000 integrations and 100+ software partners are distributed through the Procountor Store marketplace.

Revenue is generated primarily through recurring monthly subscriptions scaled by transaction volume and employee count, supplemented by usage-based fees for invoices/documents, API access, and add-on modules; banking-as-a-service fees add an incremental €9.99/month per account. The company operates a hybrid go-to-market combining self-serve product-led acquisition (online trials, immediate ordering on procountor.fi) with sales-assisted enterprise motions, and is distributed through a channel of 1,400 partner accounting firms (tilitoimistot) that resell and standardize on the platform for their SMB clients. The platform is ISO 27001 certified, GDPR compliant, hosted on Microsoft Azure, and serves over 100,000 businesses and 1,400 accounting offices across Finland and Sweden.

Leadership transitioned in April 2026 with Lars Engbork appointed CEO of Finago Group, and the 2026 roadmap emphasizes AI integration (Procountor Junior), automation, UI refresh, and new financial-statement functionality. Procountor is a sub-brand of the privately held parent Finago Group; no equity investors, public listing, or external ownership is disclosed.

Name

Procountor

Legal name

Finago Oy

Website

https://procountor.fi

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Procountor (Finago Procountor) is a cloud-based financial management SaaS platform serving over 100,000 Finnish and Swedish SMEs, sole proprietors, and 1,400 accounting firms with invoicing, bookkeeping, payroll, banking, and reporting modules distributed through direct channels and a partner accounting-firm network.

Ownership category

akta.pro rank

Product category

Financial Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Cloud accounting software
• Financial management SaaS
• E-invoicing solutions
• Payroll automation
• Bookkeeping software

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Monthly subscription fees based on selected product package (Kevyt, Perus, larger packages) and usage metrics such as transaction volume and number of employees.
2. Usage-based Fees: Additional charges based on number of invoices, documents processed, sending/receiving fees, and number of employees beyond package limits.
3. Additional Services: Revenue from additional features and add-on services such as API access, inventory management, contract invoicing, and business integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Procountor is a cloud-based financial management SaaS platform that automates invoicing, bookkeeping, payroll, financial reporting, and e-invoicing for businesses of all sizes in Finland and Sweden. The product is offered in tiered packages (Kevyt, Perus, larger packages) plus a simplified sole-proprietor edition (Procountor Solo), and extends into banking, electronic signatures, HR, recruitment, travel/expense management, contract templates, and invoice financing through add-on modules.

Product overview

Procountor (branded as Finago Procountor) is a cloud-based financial management software platform under the Finago company. The core product is Finago Procountor (Taloushallinto), a comprehensive real-time financial management software for businesses of all sizes. The product portfolio includes: Finago Procountor Solo for sole proprietors; Finago Procountor Tili for banking services (via Alisa Pankki); Finago Sign for electronic signatures; various add-on modules including HR/payroll, time tracking, travel expenses, recruitment, invoice financing, and AI features (Procountor Junior); Plus Procountor Store marketplace with over 100 software partners offering 1000+ integrations. The platform automates invoicing, bookkeeping, payroll, reporting, and provides real-time financial insights and compliance support. Used by over 100,000 companies and 1,400 accounting offices in Finland and Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Finago Procountor: Comprehensive real-time financial management software for businesses of all sizes
• Finago Procountor Solo
• Finago Procountor Tili
• Finago Sign
• Procountor Store
• Finago Sopimuskone
• Finago Procountor Toiminnanohjaus
• Kampus

Products and services

• Finago Procountor (Financial Management) Comprehensive, real-time cloud-based financial management software for businesses of all sizes that automates invoicing, bookkeeping, payroll, reporting, and provides integrations with other software systems.
• Finago Procountor Solo Simplified financial management software designed for sole proprietors and freelancers, handling invoicing, receipts, payments, and basic accounting with an easy-to-use interface.
• Finago Procountor Tili

Quantifiable outcome

• Saves significant time on financial management tasks
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SoftwareOne MarketplaceminorChannel Partner/ Reseller/ Distributor · 1 January 2025Procountor is available for purchase through SoftwareOne Marketplace, a software distribution platform.
• Procountor Store Partners (100+)coreTechnology or IntegrationOver 100 software partners providing integrations and extensions to the Procountor platform. More than 1,000 different integrations available. Partners include various business software providers covering CRM, ERP, banking, and specialized industry solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heeros: Finnish cloud accounting and ERP SaaS for SMBs. Direct Nordic competitor with similar product scope (invoicing, bookkeeping, payroll) and comparable SMB and accounting-firm customer base.
• Xero: Global cloud accounting SaaS for SMBs and accountants. Competes head-on with Procountor on subscription accounting, invoicing, and bank-feed integrations, and is an emerging competitor in the Nordic region.
• Lemonsoft: Finnish ERP and financial management software provider serving SMBs and accountants in Finland. Direct domestic competitor with overlapping target customers, localization, and accounting-firm channel.
• Fortnox: Swedish cloud accounting, payroll, and e-invoicing SaaS platform serving SMBs and accounting firms. Direct Nordic competitor with overlapping product scope and a similar channel strategy through accounting partners.
• Briox: Swedish cloud accounting SaaS aimed at SMBs, sole proprietors, and accounting firms. Comparable size, customer base, and Baltic/Nordic focus with overlapping invoicing and bookkeeping workflows.
• Visma e-conomic: Nordic online accounting SaaS owned by Visma, serving SMBs and accountants in Denmark and Sweden with billing, bookkeeping, and reporting. Closely comparable product, customer base, and accounting-firm channel to Procountor.

Broad incumbents

• Visma: Large Nordic/European provider of business software including accounting, payroll, ERP, and HR. Competes broadly with Procountor through multiple subsidiaries including e-conomic, and dominates regional SaaS procurement channels.
• Sage: Global accounting and payroll software provider serving SMBs and mid-market. Comparable category and offering breadth; competes indirectly in the Nordic mid-market where Procountor's larger packages operate.
• QuickBooks (Intuit): Global SMB accounting and payroll SaaS from Intuit. Comparable product suite (invoicing, bookkeeping, payroll, reporting) and SMB target market, though currently with limited Nordic localization compared to Procountor.

Others

• Alisa Pankki: Finnish business bank that partners with Procountor to deliver the embedded Finago Procountor Tili account. Included as a partner/ecosystem peer that monetizes the Procountor customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/procountor
• Xx.com/procountor
• Facebookfacebook.com/procountor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procountor