Joue-La Comme

What Joue-La Comme does

Joue-La Comme is a privately held French SAS (registered with the RCS of Bobigny under number 977 496 488) that operates a sports memory and fan engagement platform structured as a two-sided community. On the supply side, professional athletes join the platform and curate user submissions; on the demand side, superfans upload photos of themselves wearing the athlete's jersey along with a personal story describing what the athlete means to them. Each week, the athlete personally selects 1 to 5 submissions to be spotlighted on their official Instagram, TikTok, or other social media accounts for a 24-hour window under the branded #SuperFanMonday mechanic, with selected fans eligible for rewards such as signed items, private AMA access, and behind-the-scenes content.

The product surface consists of a web platform hosted at joue-la.com and a mobile application that provides immersive access to professional athletes' daily lives. Distribution is heavily social-media-led: athlete social accounts serve as the primary amplification channel, and the company's own Instagram, TikTok, X (Twitter), and LinkedIn profiles support top-of-funnel awareness. Athlete onboarding is in its earliest stage, with French goalkeeper Parfait Mandanda the only named athlete currently featured. The company has no publicly disclosed revenue model — fan participation is explicitly free, and no athlete- or brand-side pricing, sponsorship terms, or transaction fees are visible in the input data.

Operationally, Joue-La Comme is a 1–10 employee company headquartered at Station F in Paris (5 Parvis Alan Turing, 75013 Paris), with a separate registered office in L'Île-Saint-Denis, France. Leadership comprises Founder and CEO Antoine Lérault, CTO Abderrahmane Habaieb, and COO Foued Touzi. The company is affiliated with Station F, Google for Startups, and Black Ambition, and is positioned around the thesis that athletes should own their fan data independent of social platforms as a foundation for digital sovereignty and post-career leverage with clubs and sponsors.

Name

Joue-La Comme

Legal name

Joue-La Comme

Website

https://joue-la.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Joue-La Comme is a French sports memory platform where fans upload jersey photos and stories that professional athletes curate and spotlight weekly on social media, with selected fans receiving rewards and recognition. It targets professional athletes seeking fan data ownership and superfans seeking direct athlete recognition.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAMAD

Athlete Brand Management & Public Relations (Image, Media, Crisis)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAEAHAH

Fantasy Sports Communities & Social Platforms

Media, Entertainment & Sports/Gambling, Betting & Casinos/Fantasy Sports (DFS & Season-Long)

Keywords

• Sports fan engagement
• Athlete brand platform
• Direct-to-fan marketing
• Sports community platform
• Athlete data ownership

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Joue-La Comme runs a sports memory platform where superfans upload photos of themselves wearing their favorite athlete's jersey along with personal stories. Professional athletes on the platform review submissions weekly and feature 1 to 5 selected fans on their official social media accounts for a 24-hour spotlight as part of the #SuperFanMonday initiative. A companion mobile app provides immersive access to the daily lives of professional athletes, and selected superfans can receive rewards including signed items, private AMA access, and exclusive behind-the-scenes content.

Product overview

Joue-La Comme is a sports memory platform consisting of two main products: a website platform and a mobile application. The website enables fans to upload jersey photos and share stories with professional athletes, who then select favorites to feature on their social media accounts. The mobile app provides immersive access to athletes' daily lives. Both products work together to create an ecosystem where fans and athletes build legacy through jersey stories, recognition, and moments beyond the game.

Differentiator

Problem solved

Functional benefit

Products and services

• Joue-La Comme Website Platform A free-to-use web platform where sports fans upload photos of themselves wearing an athlete's jersey along with a personal story, then await selection (1 to 5 per athlete per week) for a 24-hour social-media spotlight via the #SuperFanMonday initiative.
• Joue-La Comme Mobile App A mobile application that lets users immerse themselves in the daily lives of professional athletes on the platform, with exclusive behind-the-scenes content and access related to featured athletes.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Station FcoreGTM or Marketing PartnerWorld's largest startup campus located in Paris. Joue-La Comme is headquartered at Station F, utilizing the startup ecosystem and resources for growth and visibility.
• Black AmbitionminorGTM or Marketing PartnerBlack Ambition is a prize/program supporting underrepresented entrepreneurs. Joue-La Comme appears as a logo partner on the website, suggesting participation or recognition through this program.
• Google for StartupsminorGTM or Marketing PartnerGoogle for Startups program supporting early-stage technology companies. Joue-La Comme appears as a logo partner, indicating affiliation with this startup support program.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cameo: Marketplace where athletes and celebrities create personalized video content for fans. Comparable two-sided model connecting public figures with paying superfans via personalized engagement, though Cameo monetizes fan-side while Joue-La Comme is currently free.
• Throne: Direct-to-creator platform (including athletes) for fan wishlists, personalized commerce, and engagement. Highly comparable two-sided model where athletes receive fan-driven gifting and content requests, monetizing the same superfan segment Joue-La Comme targets.
• Fanjoy: Athlete-led merchandise and fan engagement platform with drops, exclusive content, and direct creator-to-fan commerce. Overlaps with Joue-La Comme on athlete data ownership thesis and superfan monetization.

Emerging players

• Overtime: Sports media platform building dedicated audiences around next-generation athletes via short-form video, original content, and athlete partnerships. Comparable on athlete-direct storytelling and fan-community focus, though Overtime is content-first vs. Joue-La Comme's UGC-first model.
• Buzzer: Mobile-first sports notification and engagement platform connecting fans to live moments and athlete content. Overlaps on mobile sports-fan engagement surface, though Buzzer focuses on real-time game moments rather than athlete-direct fan curation.
• Discz: Athlete and creator social networking and brand-building platform for Gen Z. Comparable thesis on athlete independence from traditional social platforms and direct fan monetization.
• Fantrax: Fantasy sports platform with strong community and social features for sports fans. Comparable on sports-fan community platform dynamics, though focused on gameplay rather than athlete-direct engagement.

Broad incumbents

• Fanatics: Dominant sports merchandise, collectibles, and licensing platform with extensive athlete rights and brand partnerships. Comparable on athlete-fan commercial relationship layer, though much broader scope and capital base than Joue-La Comme.
• Bleacher Report: Large sports media and fan engagement platform with athlete partnerships, original content, and community features. Overlaps on sports-fan community engagement but operates at publisher scale vs. Joue-La Comme's two-sided UGC model.

Others

• Stance: Sports lifestyle brand leveraging athlete partnerships and fan culture for socks, apparel, and merchandise. Adjacent comparable on athlete-led brand building and superfan consumer products, though not a platform play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jouelacomme
• LinkedInlinkedin.com/company/joue-la-comme
• Instagraminstagram.com/joue_la_comme
• TikToktiktok.com/@jouela.comme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joue-La Comme